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Executive Summary
‘Twinkle Palm oil Business’ is a standard palm oil processing business that will be based in
Gopalganj. Although we intend starting out on a small scale by purchasing palm kernel from
farmers, but that will not in any way stop us from maximizing our potential in the palm oil
processing line of business.
Our business goal as a palm oil processing business is to become the number one choice of
households and petty traders in Bangladesh and other countries of the world where we intend
retailing our palm oil. As a business, we are willing to go the extra mile to invest in owning our
own palm tree plantation and also to hire efficient and dedicated employees. We have been able
to secure permits from all relevant departments both at local government level.
Twinkle Palm Oil Ventures is set to redefine how standard palm oil processing business should
be run, not just in Gopalganj, but also in the whole of the Bangladesh. This is why we have put
plans in place for continuous training of all our staff at regular interval.
In the nearest future, we will ensure that we create a wide range of distribution channels all
across Bangladesh. With that, we know we will be able to maximize profits in our business.
Twinkle Palm Oil Ventures will at all-time demonstrate her commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating
sustainable business practices wherever possible. We will ensure that we hold ourselves
accountable to the highest standards by meeting our customers’ needs precisely and completely.
2. Company Description
2.1. An overview of business
Palm oil processing industry is an industry that is highly thriving in countries in the African
continent and in some part of Asia. Bangladesh is one of the countries in Asia that uses a lot of
palm oil. Although locals in rural communities run this type of business on a small scale, there
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are medium scales to big time investors who also operate standard palm oil processing
businesses.
These are the organizations that own their own palm tree plantations and also engage in
exportation of well-packaged palm oil to countries across the world. In most cases, they ensure
that they target countries with robust African communities.
Vision:
To capture all over the world as a core product.
To be a number one product.
Mission:
To continue our strategy of controlled growth and through improved management to continue
to increase our net margin
To increase client satisfaction, through improved reporting, accuracy, timeliness and
estimates of cost and value, together with a better understanding of our Client’s needs
Whilst maintaining our commitment to core water industry customers, continue to diversify
into targeted markets in Energy, Rail & Scotland
To learn how to formulate an effective Business Plan.
To continue our strategy of controlled growth and through improved management to
continue increasing our net margin
Operating the firm efficiently.
Funding the firm.
Seeking financing.
Arranging strategic alliances.
Obtaining large contracts.
Testing the viability of our plans.
Attracting key employees.
Business plan can uncover omissions and/or weaknesses in our planning process.
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2.4. Proposed target market
When it comes to retailing processed palm oil, there is indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of people, but all those
who make use of palm oil for cooking and also all those who make use of palm oil as raw
material in the cottage industry.
In view of that, we have conducted our market research and we have ideas of what our target
market would be expecting from us. We are in business to engage in retailing and wholesale
distribution cum exporting of palm oil to the following groups of people:
Households who make use of palm oil for cooking
Restaurants and canteens that make use of palm oil for cooking
Small-scale businesses that make use of palm oil as part of their raw material.
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2.6. Management team and their prior experience
Ordinarily, we would have succeeded in running a palm oil processing business with few
employees, but as part of our plan to build a top flight palm oil processing business in Delta
palm, we have perfected plans to get it right from the onset which is why we are going the extra
mile to ensure that we have competent employees to occupy all the available positions in our
company.
The picture of the kind of palm oil processing business we intend building and the business goals
we want to achieve is what informed the amount we are ready to spend to ensure that we build a
business with dedicated workforce and robust distribution network.
In view of that, we have decided to hire qualified and competent hands to occupy the following
positions at Twinkle Palm Oil Ventures;
Chief Executive Officer (Owner)
Palm Oil Processing Plant Manager
Human Resources and Admin Manager
Sales and Marketing Officer
Accountants / Cashiers
Palm Oil Processing Plant Casual Workers
Truck Drivers / Palm Oil Wholesale Distributors
2.8 Methodology
This is a business plan to establish a Palm oil business. Now a day, palm oil is a popular
cooking oil in Bangladesh. Palm oil is also a profitable business because people used Palm oil
in every day of his/her life. Our business plan is prepared by the queries of several Palm oil
industries. Some surveys have been conducted and some interviews were taken.
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4.1. What is Palm Oil?
Mainly palm oil is the cooking oil. Palm oil is oil, which is extracted from the fruit of the palm
oil tree. Palm oil is obtained from the reddish pulp of the fruit of a palm oil seed from the oil
palm tree. Through a series of processes, it can produce two different types of oil, i.e., palm oil
and palm kernel oil, which are used in products to treat several medical conditions such as:
vitamin A deficiency; cancer; brain disease; as well as malaria; high blood pressure; and high
cholesterol.
• Palm oil, referring to the oil extracted from the fruits of the palm oil tree, is edible plant oil that
is naturally reddish, as it contains high amounts of beta-carotene (antioxidant).
• The palm oil tree has an average productive lifespan of about 25 to 30 years. It can reach a
height of up to 30 feet (9 m) and produces fruit bunches from three years of age after field
planting.
• In each productive year, a palm oil tree may produce between 8 to 12 bunches of fruit.
• Each bunch weighs between 10–25 kg (22–55 lb) and contains between 1000 and 3000
fruitlets.
Loose fruits are ripe fruitlets, which have fallen from a ripe bunch. They are often used as an
indication to measure bunch ripeness.
• These fruits are the ripest in the bunch, and therefore contain the highest amount of oil.
• The palm oil fruit is almost spherical in shape. It consists of a hard seed (kernel) enclosed in a
shell (endocarp) which is surrounded by fleshy husk (mesocarp).
• Palm oil is extracted from the mesocarp. .
4.2. Composition of Palm Oil
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Palm oil contains about 50 percent saturated fat (majority of which is oleic acid), 40 percent
monounsaturated fatty acids (MUFAs), and 10 percent polyunsaturated fatty acid (PUFAs).
Palm oil gets its reddish color from the carotenes beta-carotene and lycopene, the same nutrients
that give color to carrots and tomatoes. Its carotene levels are 15 times higher than carrots and
300 times higher than tomatoes. This is why palm oil is hailed as the best source of beta-carotene
and alpha-carotene, both of which are precursors to vitamin A.
Palm oil also contains 20 other carotenes, as well as the following nutrients:
Separation of the fruit from its bunch (Palm fruits grow in clusters)
Softening of the fruit flesh
Extraction of the oil from the fruit
Oil purification.
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.
4.4. View of a palm oil
Palm oil, one of the world’s most widely produced and consumed oils, is a tropical oil,
growing only within 10 degrees north or south of the equator. These growing regions house
vast areas of tropical rainforest rich in biodiversity on the continents of Asia (such as
Indonesia and Malaysia, global palm oil production countries), Africa and South America due
to their warm temperatures, abundant sunshine, and plenty of rain suitable for maximizing
plantation yield and production.
The world largest suppliers of Palm oil are Malaysia, which produces 45% of the world’s
supply and Indonesia (39%) These countries would supply up to 20% of the European
Union’s biodiesel needs by 2010.
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4.5. A Closer Look at Palm Oil Processing and Technologies
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The extracted oil from the mill is called Crude Palm Oil (CPO).CPO is sent to a refinery where
impurities, colors (by bleaching) and odors (by deodorizing) are removed. The refinery would
also separate the solid (palm stearin) and liquid (palm olein) fractions of oil to cater to a wide
range of uses.
Modification — Provide the oil with the desired functionality (hardness, crystallization and
oxidative stability)
Interesterification (synonym of transesterification) — Mixing the methanol with a catalyst to
form fatty acid methyl esters (FAME)
Fat modification processes provide opportunities to offer an array of products reach out to new
customer groups and provide increased revenue for businesses. Strategic advantages to be gained
from modifying these fats include moving from the basic processing of bulk oils and fats and
focusing on a wider market spread and reach. This in turn allows the plant to better handle the
impact of seasonal demand, market volatilities and the global commoditization of basic
agricultural products.
Fat modification techniques like fractionation, interesterification (chemical or enzymatic) and
hydrogenation allow proposing a large range of new fatty products.
The simplest and cheapest fractional crystallization technique of fats and oils (i.e., no
chemicals, effluent or losses) is by far dry fractionation. The oil processing industry uses this
technique to extend the application of a variety of fatty matters as well as to replace, whether
fully or partially, the chemical modifications.Due to the continuous improvements and
developments of the dry fractionation process, a gamut of products normally produced by
solvent fractionation can now be obtained with a high degree of selectivity with dry
fractionation.
5. Management aspect
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5.1 Corporate Set – up:
As our business is partnership, all the partners will active partner. Everyone will take part in the
business. All partners will be the board of directors. Besides, they will run the business by taking
the different post such as general manager, production manager, marketing manager, accounts
manager, and supervisor.
Except these managers, there will also chief executive officer, palm oil processing plant manager,
human resource and admin manager, palm oil processing plant casual workers, truck drivers or
palm oil wholesaler distribution, engineers and other 30 to 40 workers.
Board of
directors/owners
General
Manager
Supervisor
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The important duties of the partners are-
Justice, Faithfulness: True accounts, Full Information: Partners are bound to carry on
the business of the firm to the greatest common advantages, to be just and faithful to
each other, and to render true accounts and full information of all things affecting the
firm to any partner or his legal representative. Sec-9
Equality of losses: Subject to any contract to the country, partners are bound to pay the
losses of the firm equally. Sec- 13(B)
No private benefit: A partner cannot use the partnership properties directly or
indirectly for his own benefit.
NO secret profit: If a partner carries on any competing business of the firm, s/he shall
account for and pay to the firm all profits made by him on the business. Sec-16 (B)
Unlimited liability: Every partner is liable for the acts of the firm done while s/he is a
partner. The liability is joint and several. Sec-25
Decision making for every possibility will be done by Mr. X, Managing Director
of Fast forward palm industry. But, every partner has some right to act on behalf of
the firm. He has express and implied authority.
Each partner has a chance to write down, the name of his authorized nominee (Wife,
children, or third party). If anyone become disabling or in case of death, the authorized
People will get the amount of the invested money. As well as this contract will be
broken down. The third party will not be treated as a partner.
If anyone become accuse of doing a bad situation, he must be punished based on the
intensity of the impact. If it is high, he should be expelled from the business and this
contract will be isolated.
Legal structure of the proposed company:
The managing directors of the company select a structure about the power of selected
employee. The structure will follow a chain of command rules. Here manager will get
the supreme power of the company. But every important issue will submit to the board
of director. Where Managing director, departmental head and also advisor must have the
right to give the opinion.
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5.4.1. Project Land & Location:
We try to form a Partnership business, which create a renowned brand. And for proper
distribution of our product we will made factories in different location of our country. These are:
5.4.2. Buildings:
For this business, we need building or factory. That’s why in every project we should make 2
or 3 stories building. What we used for storeroom, production room, managers room, guest
room, garage etc.
Total 100000
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5.4.3 Machinery & Equipment:
For this project, we need foreign and local machinery. We will purchase our foreign
machinery from Italy. The machinery purchase from Italy is:
6. Marketing Analysis
We are living in the world of business. Business is the root of the economy activity and
everything is encompassing it. Thinking about a business is like leading an adventure.
However, we are going to take an adventure with palm oil. Every year we have to import huge
quality of edible oil in which more than 40% is palm oil .Every year Bangladeshi government
imports 1.2 million tons of edible oil costing gap proximately 5000crore.Despite the convenient
weather support and huge potentiality to grow palm tree here. We import because we lack
initiative to grow palm tree locally. Considering the need, we are planning to grow palm tree,
manufacture palm oil, kernel oil and market them.
2. PEST Analysis
Political Analysis:
The political situation of Bangladesh is not enough good. The rules and regulations are always
changed by changing a political leader. Moreover, hortal, hindrance, procession and meeting in
the road are also a big threat for the organization. As a result, it will very tough for the
organization to predict the actual yearly revenue.
Economic Analysis:
The economic situation of Bangladesh is not so good. There is huge economical discrimination.
In the upper class people of city area, the per capita income is very much high where our
average per capita income is below 700$. In the rural area people have a very few knowledge
about technology. Moreover their income level is very much low. And that is why they are our
main target consumer. For those people we offer economy size of oil pack. And we first invent
the brand low price palm oil for the rural people.
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Social Analysis:
Bangladeshi people are very much voluptuous. So Palm Oil is not a segmented product in
Bangladesh. All classes of people have the ability to purchase on our product. So we segmented
our product price by depending on consumer expenditure level. As a result we think that
consumer will like our product. Again in winter season the sales revenue of palm oil is very
much high. Because, people always preference to purchase palm oil for removing the
thirstiness in this season.
Technological Analysis:
Bangladesh is a developing country. So it is very tough for us to get all kind of technological
support from Bangladesh. Moreover there have some shortage of skilled engineer for solving
the technical problem. As a result we are bound to purchase our machinery from abroad.
The demand of Palm oil in Rural area is very much high then the people of urban area. Urban
areas people are very much concern about brand. 33% rural people cannot aware about a brand
Cooking oil where more than 92% people in urban areas people are very much concern about
the brand of a cooking oil . So we can say that, in urban area we have Fixed 8% and in rural
area 33% consumer can divert into our product, if we can full fill their demand easily. Without
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these in many area of Bangladesh, people cannot purchase a Soybean because of the high price.
So decided that we will provide an economy price for the people of rural area.
Supply Gap:
The below we mentioned about the demand, supply and supply gap palm oil in Bangladesh.
Last year the demand of cooking oil was 31,025,000 litters, where the supply was only
17,680,000 litters. As a result were 13345. And the gap is increasing day by day.
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2007 – 2008 202800 90000 112800
2008 – 2009 1500000 520000 980000
2009 – 2010 36498 20060 16438
2010 – 2011 42454 22178 20276
Present & projected market demand of the project ‘Fast forward palm industries :
Year Demand
2007 – 2008 25550
2008 – 2009 31025
2009 – 2010 36498
2010 – 2011 42454
Year Supply
2007 – 2008 15300
2008 – 2009 17680
2009 – 2010 20060
2010 – 2011 22178
Present & projected Supply Gap of the project ‘Fast forward palm industries
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2009
2009 – 36498 20060 16438 —- 16438
2010
2010– 42454 22178 20276 15000 5276
2011
In the local market, there are 5 brands of palm oil in consumer packs namely,
Natural,
Meizan,
Pure,
Family
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And Dada Super.
Because of increasing demand, two more brands will appear in the market in coming months
and hence there would be seven brands of consumer packs of palm oil by the year-end.
A form must set a price for the first time when it develops new product. In this regard we must
consider many factors in selling of price such as determining the demand, estimating cost;
analyzing competition etc. here we are using the cost plus profit pricing method that means the
mark up on cost.
In our project we have a lot of small work. And some works dependent works and some are
independent works. Our project work is given below by network diagram.
Task Time (days)
A1- making lease document 10
B1- making cultivating 30
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B2- field cultivating 30
B3- machinery import 30
B4- building Construction 60
C1- seeding & watering 30
D1- crops cultivation 1100
E1- oil refining 30
E2- oil packaging 10
7. Financial Analysis
Sector Cost
Gas 4
Water 2
Electricity 9
Telephone 7
Internet Line 3
Total: 25
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IDCP 60000 60000
Local Machinery 30000 30000
Furniture 30000 30000
Computer 50000 50000
Office Equipment 20000 20000
Safety Equipment 10000 10000
Deposit to PDB 25000 25000
Pre-operating Expense 8000 8000
Vehicles 77000 77000
Consultancy Fee (1% of
the Project Cost) — 17600
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Imported 1420000 40 2130000 60 3550000 100
Machinery
Local Machinery 15000 50 15000 50 30000 100
Vehicles 38500 50 38500 50 77000
Others 490600 100 160600 100
Means of Finance:
AB Bank is going to participate 55% of total loan amount. It hires UCBL and Dutch Bangla
Bank to for a syndicate for sanctioning the loan. The Co-arranger banks will participate the
loan amount by using ratio 6:4.
AB Bank
DBBL
UCBL
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Figure-17: Lead arranger & Co-arranger
Item Total
Raw material cost 6300000
Wages 1080000
Carriage 55000
Subcontract expenses 286200
others 4800
Total 7726000
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Figure-19: Cost of Goods Sold
Total 82000000
Particulars TK
Palm fruit import 6300000
Subcontract 286200
Total 6586200
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Figure-22: Purchasing Price from Subcontract
7.10 Salaries:
Total 252000
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Safety 10000 4.7% 470
Equipment
Total 197390
We followed the straight-line method i.e., the depreciation of fixed asset always same in our
project.
Item Amount
Salary 252000
Bill of PDB 5500
Others 2700
Total 260200
Item Amount
Advertisement 30000
Delivery Exp. 2000
Other 18000
Total 50000
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Item Amount % of rate Interest
Bank loan 1995600 10% 199560
”
Description 1st Year 2nd Year 3rd Year
Revenue earning 8400000 8600000 9000000
Less: Direct Expenses
(-) C.O.G.S 7726000 7800000 8022000
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Gross Profit 674000 800000 978000
less: Indirect Expenses
(-) Adm. Expense 260200 280200 330200
Operating Profit 413800 519800 647800
(-) Selling Expenses 50000 54200 110000
Profit before tax, interest & 363800 465600 537800
Depreciation
Particulars Tk
Total Fixed Asset 4189610
Less: Depreciation 4387000
Net Fixed Asset 4189610
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Figure-30: Presentation on Net Profit
So, Break-even point (Unit) = Fixed cost/ Sales per unit- Variable cost per unit
=4807800/ 130-100
=160260 kg
Break-even point (tk.) =Break Even Point Unit *Selling Price per unit
=160260*130
= Tk.20833800
Comment: From the above calculation, we may say that there is no profit and no loss in 160260
kg and tk. 20833800.
Particulars Tk.
Earning Revenue 20833800
Less: Variable Cost 16026000
Contribution Margin 4807800
Less: Fixed Asset 4807800
Profit 000.00
If we will increase profit 100000 without changing per kg selling price and per kg variable
cost then our Break Even Point will be:
BEP (Unit) = Fixed Cost + Profit/Selling Price per Kg-Variable Cost per Kg
=4807800+100000/130-100
=193593
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Particulars Tk.
Earning Revenue 25167090
Less: Variable Cost 19359300
Contribution Margin 5807800
Less: Fixed Asset 4807800
Profit 100000
From the above BEPA we see that if we want to make Tk. 100000 profit then our production
will be increased by (193593-160260) =Kg 33333.
Social Cost:
Social Benefit:
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Items Private Sector Economic Sector
Foreign Currency 92,412 92,412
Backward Linkage 127,225 21,025
Contribution to —— 26,340
GDP
Local Demand 205,575 205,575
Net Benefit
Private Sector : 425,212 – 260,794 = 164,418
Economic Sector : 345,352 – 309,787 = 35,565
From The above social cost, benefit analysis we will also see that social benefit is greater than
social cost .So our Project is Fruitful.
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Conclusion
Our business goal as a palm oil processing business is to become the number one choice of
households and petty traders in Bangladesh and other countries of the world where we intend
retailing our palm oil. As a business, we are willing to go the extra mile to invest in owning our
own palm tree plantation and also to hire efficient and dedicated employees. We have been able
to secure permits from all relevant departments both at local government level.
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