Escolar Documentos
Profissional Documentos
Cultura Documentos
$ 122.0 53%
$ 462.1 60%
$ 308.1 30%
$ 3.4 62%
$ 895.6 47%
Exhibit 6: Cottle India 2009 & 2010E Sales Revenues ($ Millions)
Mid-Range Manual
Zagger 27.2 34.4 43.0 $ 0.29 40%
Directionflex 6.8 8.6 10.8 $ 0.53 52%
Total 34.0 43.0 53.8
Battery Operated
Swirl Brush 1.30 1.5 1.7 $ 6.40 40%
Refills 0.16 0.2 0.2 $ 0.56 60%
Total 1.5 1.7 1.9
Total Toothbrush Unit Sales 292.1 344.2 412.2
Toothpaste Products
Basic (100 ml) 691.0 829.2 953.6 0.2 25%
Advanced (100 ml) 112.9 132.1 153.2 0.3 23%
Total Toothpaste Unit Sales 803.9 961.3 1,106.8
Note: Manufacturer Selling Price does not incorporate the 2010 Toothbrush price increase of 20% (does not apply to Toothpas
Distributor
Selling Retail Selling
Price/Unit Price/Unit
$ 0.20 $ 0.27
$ 0.24 $ 0.33
$ 0.24 $ 0.32
$ 0.26 $ 0.35
$ 0.16 $ 0.22
$ 0.44 $ 0.52
$ 0.74 $ 0.98
$ 8.96 $ 11.64
$ 0.78 $ 1.02
0.3 0.4
0.3 0.5
0.2 0.3
Less:
Variable manufacturing, selling and distribution costs 46%
= Gross Margin 44%
Less:
Advertising 9%
Consumer promotions and merchandising 3%
Selling, general and administrative costs 14%
= Profit from Operations 18%
Exhibit 10: Cottle Thailand Toothbrush Unit Sales 2005 - 2007