Blackburn

RC 1000
Rhetorical Analysis—Peer Review Guidelines
Answer these questions and mirror back to your peer what you find in her/his rhetorical
analysis essay.

1. Is the primary source related to the theme of this course, is it a digital text, and is it
properly cited in the essay and in the Works Cited page?
Yes

2. Is the rhetorical analysis formatted using either MLA convention, double spaced, 12
pt. font, and the required page length? Yes

3. Respond to the essay’s structure and its analysis of rhetorical appeals and logical
fallacies:
I like the structure of it, it begins with what is in the ad and goes on to discuss the fallacies
of it. Then it goes on to discuss what the company was aiming to get consumers to
understand, followed up by the purpose of the ad. Then it goes into analysis of the appeals
of the ad are and how it was meant to come off to us consumers. To finish it, there is a nice
conclusion to wrap it all up.
4. Discuss the essay’s introductory elements.​ Doe your peer introduce the text, its
source, and its rhetorical situation?
Yes
5. Does your peer tell the reader the purpose of the artifact, its target audience, and its
goals?
Yes
6. Does your peer address include a brief summary of the artifact?
Yes
7. Does your peer address the rhetorical situation and the context(s) of the
artifact—social, political, historical, cultural?
Yes (social and cultural)
8. What type of genre is this artifact (e.g., PSA, commercial, propaganda, etc?)
Picture advertisement.
9. What is your peer’s attitude toward the artifact, its subject, and audience?
Seems to feel strongly on how the ad is meant to scare the audience into buying
more fruits, especially bananas
10. Does your peer analyze the authorities relied upon in the artifact in order to appeal
to the target audience or to make an argument?
Yes
11. Does your peer identify the artifact’s intended audience? How does your peer
know?
Yes, by expressing how the ad is scaring the audience into eating more bananas
12. Does your peer discuss what the artifact assumes its audience knows and what it
needs to know in order for the text to work? Yes
13. Does your peer examine the information, argument, reasons, evidence, data, and
structure of the artifact?
Yes
14. Does your peer analyze ​Rhetorical Appeals​ and use specific examples from the text
when analyzing the rhetorical appeals? Yes
15. Ethos.​ Does your peer explain the integrity and background of the artifact’s source
and how that influences the text’s overall effectiveness.
I think, I am not 100 percent sure.
16. Does your peer consider if this artifact credible and trustworthy? Why?
Also unsure, i might have missed it
17. Does your peer seem aware of the artifact’s bias?
yes
18. Pathos.​ Does your peer address the emotional appeals within the text and how they
influence the text’s overall effectiveness?
yes
19. Does your peer address the emotions the artifact appeals to and if these emotional
appeals effective? If so, for whom?
yes
20. Logos.​ Does your peer describe the logical appeals within the artifact and how they
influence the text’s overall effectiveness?
yes
21. What logic, reason, facts, statistics are presented?
Percentage of obese Americans
22. What evidence is used to convince the audience?
By connecting facts to reasons, its convincing because it makes sense.
23. Logical Fallacies. ​Does your peer address logical fallacies found in the artifact?
yes
24. How many logical fallacies are explored by your peer?
1
25. What conclusions can you as the reader draw based on your peer’s analysis of the
text?
That the company is trying to pressure us into eating better food so that we will buy
their product since they sell healthy food.
26. Does your peer cite specific examples to back up claims of fallacies in the text?
yes