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308 Part 2 • the environment of international Business

Forward Contracts and Currency Options Other Financial Developments


TEK hedges against currency risk by taking positions in forward Some years ago, TEK undertook a major restructuring of company
contracts. These instruments allow financial managers to buy or sell operations. The sale of a major division generated proceeds of more
currency at a specific future date at an agreed-upon exchange rate. than $900 million. Management used the funds partly to pay down
If there is much uncertainty about the value of a future receivable, the firm’s corporate debt. In comparison to its equity holdings, the
management can guarantee a fixed exchange rate and minimize firm’s debt is modest and manageable. Management favors a low
currency risk. The firm also employs currency options, contracts debt-to-equity ratio.
that grant the holder the right to buy or sell currency at a specified Although TEK regularly experiences fluctuations in sales and
exchange rate during a specified period. TEK uses currency futures currency values, management has developed substantial expertise to
contracts with maturities of one to three months to mitigate cur- weather difficult challenges. Careful planning and implementation
rency risk. At any time, the firm’s currency contracts can exceed of financial operations will help the firm continue to reign as the
$100 million. The downside is that TEK must pay substantial trad- leader in oscilloscopes and other measuring equipment.
ing fees and other costs for its currency hedging activities.

AACSB: Reflective Thinking Skills, Analytic Skills


Case Questions Sources: “Tektronix Finds Surprising Results from Net Promoter Scores,”
10-4. What are the implications for currency risk of TEK focusing its B to B, June 9, 2008, p. 14; “Danaher to Acquire Tektronix,” Canadian
Electronics, November/December 2007, p. 1; Danaher, Inc., 2013 Annual
manufacturing in the United States but generating most of its
Report, Washington, DC; Joseph Epstein, “Did Rip Van Winkle Really
sales abroad? Competitors such as HP and Kodak are more
Lift Its Head?” Financial World, April 8, 2006, pp. 42–45; Lori Ioannou,
geographically diversified in their sourcing. What advantages “Taxing Issues,” International Business, March 1995, pp. 42–45; Marshall
does this create for them? Lee, Winning with People: The First 40 Years of Tektronix (Beaverton,
10-5. The case lists various approaches TEK follows to minimize its OR: Tektronix, Inc., 1986); Tim McElligott, “This Way Out: Rick Wills,
exposure to currency risk. If hired by TEK, what other strate- Tektronix,” Telephony, June 4, 2001, pp. 190–191; Arthur Stonehill,
gies and tactics would you recommend to reduce the firm’s Jerry Davies, Randahl Finnessy, and Michael Moffett, “Tektronix (C),”
exposure even further? Justify your answer. Thunderbird International Business Review 46, No. 4 (July/August 2004),
10-6. TEK management attempts to maintain a reasonable ratio of pp. 465–469; Tektronix, Inc., “Tektronix Named Finalist for ‘Best in Test’
debt to equity. Most firms prefer relatively low levels of debt 2010 Awards,” press release, http://www.tek.com; Tektronix corporate pro-
file http://www.hoovers.com; Tektronix corporate website, www.tek.com;
in their capital structures. Why? What other approaches could
Tektronix, Inc. Marketline Company Profile, January 29, 2015, pp. 1–21.
TEK use to generate financing for its international opera-
tions? What approaches can TEK use to transfer funds within The case was written by Betty Feng and Lawrence Yu, under the supervision
of S. Tamer Cavusgil.
its operations worldwide?
10-7. The case describes approaches TEK follows to minimize its in-
ternational tax liability. Based on your reading of the chapter,
how would you advise TEK management to reduce its taxes
around the world further?
Copyright © 2016. Pearson Education Limited. All rights reserved.

END OF CHAPTER REVIEW

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Key Terms
arbitragers 300 currency swap 302 economic exposure 298
bond 293 current rate method 304 equity financing 289
consolidation 297 debt financing 289 Eurobond 293
currency option 301 direct quote 299 Eurocurrency 293

Cavusgil, S. Tamer, et al. <i>International Business: The New Realities, Global Edition</i>, Pearson Education Limited, 2016. ProQuest Ebook Central,
http://ebookcentral.proquest.com/lib/mqu/detail.action?docID=5187900.
Created from mqu on 2019-09-16 02:17:53.

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