9/12/2019 About us | Pine Labs

About us
A platform that puts merchants at the center
Everyday merchants use our platform to increase revenue whilst reducing costs, complexity
and risks. This gives us a unique opportunity to participate in their growth journey. We obsess
about merchants’ needs, revenue generation strategies, last-mile retail transaction
technologies, data analysis and experiences for their shoppers and customers.

We offer a full-stack merchant platform that is a unique blend of technology and nancial
solutions.

A platform that helps merchants grow their

business
After two decades of working closely with merchants we understand their
challenges and opportunities. We help merchants sell more, grow more and build
more with greater e ciency. We serve merchants’ omni-channel needs. Leveraging
technology and domain expertise, we cater to merchants of all sizes helping them
to thrive in the changing global marketplace.

Our numbers speak Click here to get a callback

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100,000+
merchant relationships

100+
leading brand partners

3700+
cities and towns

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A story that is just beginning to unfold

Founded in 1998, we started by engineering a solution for a large scale, card-
based payment and loyalty program in the retail petroleum industry. As our
merchants’ needs evolved, we pivoted our business model in a renewed journey
since 2012. Thereon, we pioneered the smart, cloud-based, uni ed point-of-sale
(POS) platform. We have rede ned the payments technology and ntech space
whilst contributing to the creation of a global digital economy. And, this is just the
beginning.

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Today, we’re working with a maniacal focus on creating a product and services
platform that widens access, accelerates commerce and automation for
merchants in local markets. With a presence across 3,700 cities and towns
across India and Malaysia and other parts of Asia, we are putting our knowledge
and expertise in use for serving merchants, both large and small.

A growing network that opens new

opportunities
We partner leading acquirers, issuers, and nanciers to expand their reach to more
and more customers through our merchants. Over 21 nancial services institutions
and 100 top global brands are part of our fast-growing network. The power of our
network opens a wide array of current and new business opportunities for
merchants. Leading national and regional departmental stores and retailers depend
on our network to provide several value-led offerings such as equated monthly
installment (EMI) schemes, gift and loyalty programs.

Incorporated in Singapore, we are backed by Sequoia Capital, PayPal, Temasek,

Actis Capital, and Altimeter Capital. Together, we’re transforming the way
merchants leverage technology, nancial offerings, and partnerships to grow.

Our Products
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See how Pine Labs can help your business.

Read more > (https://www.pinelabs.com/products)

Customer Stories
Merchants, big and small, have moved to our market-leading platform. Here’s why
Read more > (https://www.pinelabs.com/merchants/success-stories)

About us Careers Products

Overview Overview Overview

(https://www.pinelabs.com/about) (https://www.pinelabs.com/careers) (https://www.pinelabs.com/products)

Our Story Life at Pine Labs Payments

(https://www.pinelabs.com/about/our- (https://www.pinelabs.com/careers/life- (https://www.pinelabs.com/products/p
story) at-pine-labs)
Affordability
Vision & Mission Bene ts (https://www.pinelabs.com/products/a
(https://www.pinelabs.com/about/vision-(https://www.pinelabs.com/careers/bene ts)
Loyalty
and-mission)
Events (https://www.pinelabs.com/products/lo
Leadership (https://www.pinelabs.com/careers/events)
Gifting
(https://www.pinelabs.com/our-
Open Jobs (https://www.pinelabs.com/products/g
team)
(https://www.pinelabs.com/careers/open-
Working Capital
CSR jobs)
(https://www.pinelabs.com/products/p
(https://www.pinelabs.com/about/csr)
labs-capital)
Media and Analysts
Analytics
(https://www.pinelabs.com/about/media-
(https://www.pinelabs.com/products/a
analyst)
Others
(https://www.pinelabs.com/products/o

Academy Partners Contact

Overview Brands Contact Sales

(https://www.pinelabs.com/academy)
Merchant Guides
(https://www.pinelabs.com/merchant-
guides/general-terminology)
(https://www.pinelabs.com/partners/brands)
(https://www.pinelabs.com/contact-
sales)
Banks
(https://www.pinelabs.com/partners/banks)
Support
(https://www.pinelabs.com/contact-

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FAQs Financial Institutions support)

(https://www.pinelabs.com/partners/ nancial-
(https://www.pinelabs.com/resources/faqs/account-
O ce Addresses
creation) institutions)
(https://www.pinelabs.com/contact-
Mobile Wallets location)
Technology
(https://www.pinelabs.com/partners/mobile-
Invoice Payment
Overview wallets)
(https://www.pinelabs.com/make-
(https://www.pinelabs.com/technology)
payment)
Merchants
Developer
(https://developer.pinelabs.com) Overview
(https://www.pinelabs.com/merchants)

Stories
(https://www.pinelabs.com/merchants/success-
stories)

(https://www.facebook.com/pinelabspaymentsolutions) (https://in.linkedin.com/company/pinelabs)

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