Question 3: Utilise appropriate techniques to review Semco leadership

requirements

SEMCO STEEPLE ANALYSIS

Social:

Brazil social trend is moving towards globalization so it is essential for Semco

leader to have a language skill especially language from the countries that Semco plan
to join its business with for example Spanish, English, French, Japanese and Chinese.

Majority of Brazilian currently age between 15-64 years and most of them are
educated as the total population tertiary rate is 83.3% (Word IQ) which a leader with
empowering skills is vital (Paster, 2010). Due to major knowledgeable workforce would
prefer to work under freedom condition with great responsibilities.ssss

Technology:

Technology trend is involved more outsourcing to other companies or other

countries which leader with knowledge of outsourcing will benefit Semco as it can focus
on business activities it competences of.

Economic:

Brazil is one of the global markets which result in a growth economic index. For
example, GDP growth is 7.5%; Foreign Direct Investment is 3.0%; Inflation rate is
2.06%, etc. (Itaú Unibanco Macro Research, 2010). As a result, the most important skill
needs for Semco leader is Change Management.

Environment:

The leader should have knowledge in Environment sector such as Corporate

Clean Energy Investment Trends which is focus on energy efficiency result from the
company’s activities. (Carbon Disclosure Project)
Politic:

Learning skill should be applied for Semco leader under the context of politics
because politics in Brazil in becoming more stability so there are many programmes set
up by the government to develop the country. These can benefit or create problems to
Semco so it highly requires a leader to learn the situations and forecast the future
vision.

Legal:

Globalization trend affects Brazil significantly, therefore, there are many laws and
legislation taken place, for example laws on Foreign Direct Investment; Foreign
Exchange Market; Foreign Investment Registration; Mergers, Acquisition and Joint
Venture; etc.(Demarest & Almeida, 2006) Semco leader should be an expert in
legislation in order to operate the business legally and smoothly since Brazil has high
rate of bureaucracy and corruption to be avoided.

Ethics:

Semco requires a leader who can deal with the issue of ‘Corporate Social
Responsibility’ as this becomes ethical trend in Brazil that the company doing their
business ethically that will result in sustainable business. (Kliksberg, 2006)
Question 4: Produce a future leadership skills plan for Semco. Report on how
useful were the methods used to plan the development of leadership skills.
Ensure you evaluate each method and discuss what you think of each method.

Short-tem development

Source: IDRC

In the short run, Implementation Plan is the most suitable method for Semco to manage
and monitor the company activities. It helps the company to forecast the outcomes
before it is carrying out (IDRC) and identify and tackle the shortcoming problems both
with tasks and people. It provides the plan for the company in more detail as the
implementation plan basically include objectives, measurements, targets, responsibility,
time-scales, review, etc. It also helps the leader to develop certain skills needed to solve
out the problems in the future.

In my opinion, implementation plan is for a leader to start developing skills used in

small business activities and to prepare them for gaining more important skills in the
long term.

Long-Term Development

Source: learn.com

In long run, Balanced Scorecard is to be used to develop Semco leadership skills as it

monitor and manage the company in the wider areas, internally and externally.
Moreover, it is more functional because it divides the business into 4 main areas:
customer focuses on customer satisfaction, financial focuses on financial performance,
internal business process focuses on make the most out of resources and learning and
growth focuses on learning organization. In addition, it is more complex focus on the
long-term goal as company vision and strategy comes into term. (Learn.com)

In my opinion, Balanced Scorecard help to develop leadership skills adopted from short-
term stage and advanced these skills in a long-term stage which is more complex and
higher competition in business sustainability.

Bibliography

1. Kliksberg B. (2006). New Economical, Political and Social Trends in Latin America,
and the Demands for Participation. Available at:
http://unpan1.un.org/intradoc/groups/public/documents/UNPAN/UNPAN022969.pdf.
(Accessed 27 October 2010)

2. Word IQ. (2010). Demographics of Brazil. Available at:

http://www.wordiq.com/definition/Demographics_of_Brazil. (Accessed 27 October 2010)

3. Paster Zack. (2010). Education Trends and Brazil’s Development: Slavery –

Industrialization – Present Day. Available at: http://wphr.org/2010/zak-
paster/education-trends-and-brazil%E2%80%99s-development-slavery-
industrialization-present-day/. (Accessed 27 October 2010)

4. Itaú Unibanco Macro Research. (2010). Brazil: Economic Trends. Available at:
http://www.itauconference.com/downloads/Itau2010_Brazil_Economic_Trends.pdf.
(Accessed 27 October 2010)

5. Demarest and Almeida. (2006). LEGAL ASPECTS OF DOING BUSINESS IN

BRAZIL. Available at: http://www.lexmundi.com/images/lexmundi/PDF/guide_brazil.pdf.
(Accessed 27 October 2010)

6. Carbon Disclosure Project. Corporate Clean Energy Investment Trends

in Brazil, China, India and South Africa. Available at:
https://www.cdproject.net/CDPResults/Clean%20energy%20trends%20in%20emerging
%20markets%20ENGLISH.pdf. (Accessed 27 October 2010)

7. The International Development Research Centre. Producing an Implementation Plan.

Available at: http://www.idrc.ca/cairo/ev-68316-201-1-DO_TOPIC.html. (Accessed 28
October 2010)

8. Learn.com. (2010). The Balanced Scorecard Application for the Learn.com Platform.
Available at: http://www.learn.com/learncenter.asp?id=178441&page=16. (Accessed
28 October 2010)