How Quality Management System Works In A Franchise

Industry
This article was originally published on Franchise India by Shahram Warsi.

Maintaining franchise brand quality is one of the important things to get right with your
franchise marketing. The quality and consistency helps you to attract new franchisee and
customers, retaining control over your promotional materials, brand’s image, and theme.
Prospective franchisors carry a fear that franchisees won’t sustain the quality standards
established.
The quality in your franchise system should be the key, as it differentiates great franchise
brands from those who fail. Therefore, franchising done right can result in increased quality.
When entrepreneurs fear the loss of quality, what they really fear is the loss of control as a
franchisor. Quality is about the consistency of the operation.
Franchisee selection
One of the difficult things is to select the right candidates. For maintaining the quality, take
your time and be selective while considering the franchise prospects. A qualified franchise
prospect can do a great job for your brand.
Right tools
Franchise tools incorporate information which is essential to the initial and ongoing operations.
These tools play an important role in a franchise system, acting as a cost control tool, and
providing a training guide to the franchisees. The best tools in place can ensure success for
your brand.
Providing support to the franchisee
Franchisors need to visit their franchisees frequently, carrying a good quality control checklist.
They need to communicate with their franchisee, talking about the business and quality, and
what step needs to be taken in order to increase sales and business.
Strong legal documents
Ideally, a franchisor should not rely on its legal documents for assuring quality control. But if
the franchisee is unable to live up to your expectations, strong legal documents allow you to
enforce the standards of operations as written in the Franchise agreement.
Based on the above Reading Text, mark the statement as True or False
1. Maintaining franchise brand quality is one of the key to get successful franchise business
2. The quality and consistency can’t help to attract new franchisee or customers
3. Quality is about the consistency of the operation
4. There are a lot of franchise brands failing because they can increase their quality
5. Franchisors can choose any franchisee to work with without any selection
6. A good franchisee can give a good impact for the brand
7. Franchise business can still running without an information tools
8. Franchisor needs to have a good communication with the franchisee
9. Giving each other ideas between franchisor and franchisee can ensure success the brand.
10. Legal documents is unnecesarry needed for franchise business