OWN PROFESSIONAL DIGITAL IDENTITY

TASK 1. Review, locate and record (by linking, sharing, capturing...) all those evidences you
have on websites and social networks - directly or indirectly related with your future
professional identity as a future teacher.

 Blog feed “Universitat Autònoma de Barcelona (UAB)” for being awarded with a
scholarship on 2010.
http://blogs.uab.cat/eutdh/2010/12/02/lalumna-natalia-miquel-guanyadora-de-la-1a-
beca-felix-martinez-tourino/
 “Les Llavors”: School website created by me and other students on last year’s subject
Organizational Processes.
 Portfolio: https://nataliamiquel.weebly.com/
 Twitter: teacher’s tweet about our class presentation on Psychology of Education
subject.
https://twitter.com/RocioCarrion81/status/1131859702361534464

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 Twitter: Friend’s tweet about our participation in last year’s Congress of Education
(CIMIE 2019).
https://twitter.com/CarlotaMonfort/status/1146799466386731008

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TASK 2. Make a list of specific actions that you can carry out in order to build your
professional digital identity:

a) Immediately, from now until you finish your degree studies:

 Follow different Instagram accounts related to education:
o @espaipampallugues
o @tarrodeidiomas
o @classroom.inspiration
 Subscribe to an education journal “El diari de l’educació”. This journal is a space for
journalism committed to education, and a meeting point for the analysis, reflection
and exchange of the entire educational community in the Catalan-speaking territories.
o Link: https://diarieducacio.cat/
 Follow a blog “Nati Bergadà” created by an educational psychologist. The aim of this
blog is to support teachers and promote educational innovation. It currently has more
than 13,500 subscribers.
o Link: https://natibergada.cat/
b) Once you have completed the degree and you are working as a teacher (for example,
becoming a registered assessor in Toolbox for mSchools).
 Assess my current social media content and “professionalize” it.
o Delete content that could get you overlooked
o add content that will spark employer interest.
o Be sure to maximize the security and privacy settings on tools like Facebook
and take control of the content that is posted about you.
o Pick a username and use it across all your social profiles.
o Put links to all of your online content sites on all of your online content sites.
For example from this blog you can find all of the social accounts I am active
on. From my LinkedIn you can find my blog, from my G+ you can find all my
accounts as well as my blog.
 Build my network
o Create a Twitter account to find people to follow, read, and connect with.
Share great content. Try to meet people in person when you can. Participate
in Tweetchats that have to do with your chosen field.
o Start/Continue a blog, upload and share materials, didactic units, ideas,
experiences, etc.

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TASK 3. Link each of these actions with one (or more) descriptors of one (or more than one)
dimensions of the CD.

ACTION DIMENSION DESCRIPTOR

2. Organisation and 2.1. Knowledge and compliance to the
management of school
norms of use of the resources,
environment and digital
infrastructures and digital platforms
Follow different resources
4.1. Protection of fundamental rights to
Instagram accounts
personal privacy and online digital identity
related to education 4. Ethical and digital
in the use of digital technologies
citizenship
4.2. Responsible, safe and healthy use of
digital technologies
Subscribe to an 5.3. Incorporation of teacher innovations
based on digital technologies
education journal
5. Professional 5.5. Creation and dissemination of content
development and educational resources in digital format

5.6. Participation in virtual learning

Follow a blog
communities for digital continuous
professional development
4.1. Protection of fundamental rights to
4. Ethical and digital personal privacy and online digital identity
Assess my current
citizenship
in the use of digital technologies digital
social media content
identity.
and “professionalize”
5. Professional 5.1. Configuration of one’s own
it development
professional digital identity.

1.7. Development of innovative

1. Design, planning and
methodologies with the use of digital
didactic implementation
technologies
2. Organisation and
management of School 2.1. Knowledge and compliance to the
Build my network environment and digital norms of use of the resources,
(Start Blog / Continue resources infrastructures and digital platforms
Blog on Portfolio)
3.2 Active participation in educational
3. Communication and networks and digital platforms.
collaboration
3.3 Promotion of collaborative knowledge-
building with digital resources.

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 4. 1 Protection of fundamental rights to
personal privacy and online digital identity
in the use of digital technologies.

4.2. Responsible, safe and healthy use of

4. Ethical and digital digital technologies
citizenship
4.3. Promotion of the access to resources
while respecting intellectual property
rights

4.5. Promotion of the creation of a suitable

digital identity

5.1. Configuration of one’s own

professional digital identity

5.2. Reflective practice on professional

activity related to digital technologies

5. Professional 5.3. Incorporation of teacher innovations

development based on digital technologies

5.5. Creation and dissemination of content

and educational resources in digital format

5.6. Participation in virtual learning

communities for digital continuous
professional development

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SCHOOL’S DIGITAL IDENTITY

TASK 4. Access the website of 3 schools in Catalonia (teaching Infant Education and Primary
Education) with the following characteristics (you do not need to work with the schools that
are given as an example).

a) Public schoolwith an edited and hosted web at Nodes

Valeri Serra school in Bellpuig: https://agora.xtec.cat/escolavaleriserra/

b) Public school with a web not edited and hosted at Nodes

Francesco Tonucci school in Lleida: https://www.escolafrancescotonucci.cat/

c) State-funded private school with its own website

El Carme school in Mollerussa: http://elcarmemollerussa.org/

TASK 5. Browse through the websites of the three schools and analyse them by focusing on
how their institutional digital identity is set up. Do it by paying attention to:

VALERI SERRA SCHOOL IN BELLPUIG

https://agora.xtec.cat/escolavaleriserra/
VISUAL AND  Considering that today's website visitors are scanners, not readers,
GRAPHIC the design encourage the visitor to stay on the website.
DESIGN.  The effective organization and structure of this website provides a
simple and enjoyable navigation.
 Dead end pages happen in this website, when there is not a next
step to continue navigating.

MULTIMEDIA The website includes:

COMPONENT.  Text
 Images
 Videos
 Icons
 Links

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CONTENT  The visual content comes in the form of photos and videos.
QUALITY.
 Written content is well-structured, divided into sections thanks to a
top-right menu, of good value and related to the school activities
and parent information.

 Menu includes:

o School (location, building, calendar, documents, secretary,

school board, meals)

o School Projects

o Educational levels

o Families association

 A School Calendar: It has a helpful and uncluttered calendar that

shows all the important events throughout the academic year.

 Target audience. The website is addressed to:

o Existing students and parents: interested in calendar

events, locations, information, etc.

o Potential students and parents: interested in the academic

performance of the school, educational methodology, type
of activities offered, etc.

PRESENCE IN  Social media is a piece of the web design.

SOCIAL  Twitter comments provide up-to-date content and an authentic
NETWORKS. inside-look at life in the school:

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 FRANCESCO TONUCCI SCHOOL IN LLEIDA
https://www.escolafrancescotonucci.cat/
VISUAL AND  The visual design is very attractive and well-achieved considering
GRAPHIC this is a school website. It contains animated and static images
DESIGN. created by the Italian thinker, educational psychologist and
cartoonist Francesco Tonucci also known by “Frato”.
 Its design makes it easy to navigate through its pages.
 There are not dead end pages, there is always a suggestion of
where to go next via links.

Frato
MULTIMEDIA The website includes:
COMPONENTS.  Animated images
 Videos which reproduce automatically
 Text
 Infographics
CONTENT  The design, content, and photos used are all representative of the
QUALITY. school’s brand.

 The visual content comes in the form of photos, videos and

animated pictures.

 The written content is well-structured, divided into sections

thanks to a top menu, of good value and related to the school
activities and useful parent information.

 The content is aimed to:

o Existing students and parents: interested in calendar

events, locations, information, etc.

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 o Potential students and parents: interested in the
academic performance of the school, educational
methodology, type of activities offered, etc.

 The menu includes:

o Home menu: contains a brief and simple presentation of
the school.
o School (Educational project, School projects, Information
and Documents to download)
o Calendar
o Current issues
o Contact form

 Other content and information: AMPA website.

o It opens a new website:
https://www.ampafrancescotonucci.cat/
o Information about the dining service
o Reception
o Extracurricular activities

 Links to educational sites:

 Calendar: a helpful and uncluttered calendar shows all the

important events throughout the current month. It only appears
the activities and events taking place in the current month, in
order to simplify the information to the visitor.

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  Relevant news concerning school activities are shown in the
home page.

PRESENCE IN  Telegram
SOCIAL
NETWORKS.

 Two Blogs:
o Notícies Frato: digital news
o Radio Kids: digital news

EL CARME SCHOOL IN MOLLERUSSA

http://elcarmemollerussa.org/
VISUAL AND  The visual design is well-achieved and it follows the foundation
GRAPHIC design.
DESIGN.  Its design makes it easy to navigate through its pages.
 There aren’t dead end pages, there is always a suggestion of
where to go next via a link.

MULTIMEDIA The website includes:

COMPONENTS.  Text
 Images
 Icons
 Videos which reproduce automatically
CONTENT  The design, content, and photos used are all representative of the
QUALITY. school’s brand Fundació Vedruna. It is a very complete website in
terms of contents.
 The visual content comes in the form of photos, videos and
animated pictures.
 The written content is well-structured, divided into sections
thanks to a top menu, of good value and related to the school
activities and useful parent information.

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  The content is aimed to:
o Existing students and parents: interested in calendar
events, locations, information, etc.
o Potential students and parents: interested in the
academic performance of the school, educational
methodology, type of activities offered, etc.
 The menu includes:
o School (Educational Project, History, Admission)
o Studies
o Projects (Steam, Robotics, Bee bots, Projecte Duna,
Projecte Happy, Posa’t un conte)
o Services (School services, Psychology education website,
Extracurricular activities)
o Vedruna Information
o Contact
 There is an introduction and presentation about the school
history, values, equipment, building and management team.
o Organization chart. There are pictures and names of the
management team.
 Relevant news concerning school activities and also useful
external information and recommendations are shown in the
home page.
 Psychology of education website. It provides updated
information, news and articles which are relevant to the audience
segments. https://psicopedagogia.vedrunacatalunya.cat/
 Pdf file describing the educational itinerary students follow from
the first to the last year of the schooling process.
http://elcarmemollerussa.org/wp-
content/uploads/2019/01/Triptic-%C2%ABitinerari-
Psicopedagogic%C2%BB-VISUALITZACIO19.pdf
PRESENCE IN These social networks provide a real inside-look in the school and
SOCIAL classrooms:
NETWORKS.  Twitter
 Instagram

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TASK 6. Based on the previous analysis, evaluate the digital identity of each one of the
schools and tell which one is developing a better digital identity and why.

El Carme school in Mollerussa is the one that develops a better identity.

What they publish and what they share online makes its Internet presence very meaningful.
The contents are elaborated and specific to the topics of education, which means that the
target visitors (current or potential families) will find what they seek. Both visual and graphic
information are of good quality.

Moreover, the fact of pertaining in a bigger foundation of schools “Fundació Vedruna”, gives
the school a more powerful presence online because the digital identity is also fostered by
multiple communities (all the Vedruna schools), resulting in a well-established brand and a
powerful institutional image. Related to this, the email address, URL and domain name are
part of the school identity. This makes it easier to locate the website on the browser.

On a school website what matters is to know what projects they work with, which
methodology they follow, what are the academic results, which activities are carried out, etc.
In this case, all these items are well-described shaping the “personality traits” of the school
itself and making it “appealing” for future students and their parents to receive its services. To
shape the identity traits this school shares values, shows the professional team, has a concrete
target audience, it is open and social, it shares valuable external contents, it is dynamic and up-
to-date, it has several multimedia languages which increase its richness.

Overall, compared to the other schools, all the features described above help El Carme School
develop a better digital identity.

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TASK 7. Locate the Directory of ZERs in Catalonia. Find a ZER a website that is not updated,
either in terms of content and / or a design. Analyse it by writing everything that could be
modified to improve its Internet presence.

ZER ALT PALLARS SOBIRÀ (PALLARS SOBIRÀ):

http://www.xtec.cat/centres/c5007803/#_ga=2.28234750.393081198.1575570107-
118410775.1539516408

Items to be improved:

 Web design
 Structure
 Content
 Related and relevant news
 Font and writing style
 Multimedia formats
 Social networks
 Update

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ASSIGNMENT 8. Make a proposal, as complete as possible, with concrete actions to improve
the web page (on task 7) so that they can help set up a better digital identity of the school.

 The website should have a sense of self.

The design and the content used have to be representative of the school’s brand.

 The website should have one target audience.

The website should focus on current students and their families but also on potential students

and their families.

For example, the homepage content could be meant to engage potential students interested

in the academic performance of the school, extracurricular activities offered, fees, admission

process, testimonials, projects, etc. However, the website should also make content addressed

to current families interested in schedules, events, locations, school news, etc.

By doing this, the website could cover all these segments with their interests.

 Relevant content in a multimedia format.

The content that fills the website will ultimately sell your school. Website content has two key
elements: visual content and written content. On the one hand, visual content comes in the
form of photos, videos, and infographics. These visual and dynamic aids should make it easier
to the visitors to scan the information given. On the other hand, written content is the written
text in the site, this should be brief, understandable, updated, fresh and always related to the
education field.

 Dead end pages.

There shouldn’t be dead end pages on the website. The website should be carefully planned so

that each page leads to another one, making navigation fast and easy. This is to ensure every

page guides to related content and related suggestions for navigation. Contrary, when a

website has dead end pages, it makes the website visitors lose control of their journey.

 Attractive design.

A good design can encourage the website visitor to stay on the website.

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  Optimized for search.

A part from having an attractive and well-structured website, it is crucial to set a strategy that

guarantees browsers will find it in the searches. The school’s homepage needs to be easily

found online in order to help searchers seek for the right page effectively.

 Website’s information structure.

The structure of the school website pages, navigation and content can impact to success. The

effective organization and structure of website content will provide a simple and enjoyable

user experience. For example, it should have a site search toolbar that can be accessed from

any page to help find content. Another example would be to have the main menu visible in all

the pages to enable easy navigations.

 Integrate social media.

Being present in social media is a powerful tool for schools and its current and potential users.

It is important to embed social media as a piece of the school website itself because nowadays

social media is important for the audience.

It is an opportunity to provide up-to-date content on the website and provides a real inside-

look in the school and classrooms.

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