Most budding or existing webpreneurs have heard the term SEO before.

However, I
will provide the meaning for the purpose of this article. Search Engine Optimization
(SEO) is the organization of text or keywords, photos or videos on your website so
that it gets found by the search engines when people are looking for information on
your website’s theme or topic.

In order for your website to get discovered online it must show up in the search
engine. The statistics show that 60% of a website’s traffic comes from the search
engine. Of course, there are other ways to market your website, but why not capitalize
on search engine mother load.

The first place to start to optimize your site for the search engine is to do some
keyword research. There are many tools out there that can help with this namely,
Google Keyword Analyzer and Wordtracker. Basically you want to find out what
keywords or phrases people use most when searching for information about your
website subject matter, products or services.

Many experts use variations of the above or more tactics than what is presented
above. However, stay away from keyword overuse and take some time when doing
your keyword research so you optimize for the right keywords for your website.

The integrated approach to SEO Marketing is to incorporate your keywords into your
other marketing efforts so that you get relevant traffic to your website from different
avenues. Here I will discuss 4 other marketing avenues to help integrate your SEO
Marketing efforts: https://bit.ly/2RcYrkD

1) Article marketing An effective way to market your website. Article directories

have strong page rank and credibility with the search engines. So if you write articles
and submit to the directories with a link or two back to your website, it helps your
website to rank higher in the search engines. Most, if not all article directories have a
section during submission where you can add keywords. Use the keyword phrases in
this section that are most likely to be used to find your website based on your
keyword research.

2) Social Bookmarking Creating a bookmark on social sites such as Delicious,

Technorati, Mixx, Yahoo Buzz, Reddit, Jumptags and more. Here you can get a link
back to your article or blog entry plus load your keywords. This is called link
building. The search engines will rank a site higher in the results if it has many links
pointing to it. Link building is also quite effective through link exchanges with other
websites in your niche.

3) Video marketing The act of making videos based on niche and circulating it on
video websites. This method allows you to have a link pointing back to your website
plus load your keywords into each video submission or entry.

4) Press releases An oldie but goodie. Before social media, YouTube, Twitter, the
way to market a new website or gain a little promotion for an existing website was
through sending press releases. However, it is still a valid form of website promotion
and SEO Marketing. When you use a press release service you get a link back to your
website and a chance to enter keywords and great exposure if written properly.

There are so many ways to promote your website as you may have noticed. The key is
to lay a good foundation with SEO Marketing tactics onsite and offsite from which all
your other promotional efforts can flow.