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A brand audit is a thorough examination of a brand’s current position in the market compared
to its competitors and a review of its effectiveness. It helps determine the strength of the brand
together with its weaknesses or inconsistencies and opportunities for improvement and new
developments.
It is a checkup that evaluates your brand's position in the marketplace, its strengths and
weaknesses, and how to strengthen it.
Perceived Quality
How do you feel when you use this brand?
How well does the brand deliver on its promise?
Does it ever fail to deliver on its promise?
Do you feel the brand provides value for money?
How responsive is customer support?
Brand Awareness
What is the brand’s promise (what does it promise to do for you)?
What problem does this brand solve for you?
What message did the advertising communicate?
Do you like or dislike the advertising? Why?
Have you heard about brand Dabur?
Where did you encounter this brand the first time?
Have you seen the brands advertising? Where?
Where do you expect to find this brand?
Where is this brand not available (and you wish that it were)?
Brand Loyalty
Will you buy this brand again?
Would you recommend this brand to your friends?
If the brand was suddenly hard to find, would you pay more to guarantee you got
enough of it?
Or, why do you continue to buy this brand?
How do you feel when this brand is unavailable?
If the brand were less expensive, would you buy more of it?