Cover Page

The cover page should include the following:

A 1 Company Name
A 2 Logo
A 3 Contact Person
A 4 Address and Phone Number
A 5 Date, State and Country of Incorporation
A 6 Confidentiality and Nondisclosure Statement

1. Executive summary
1.1 General Description of the Business
1.2 Mission Statement
1.3 Business goals and objectives
1.4 Problem and opportunity
1.5 Solution
1.5.1 Product or service concept
1.6 Market Analysis
1.7 Competitive Assessment
1.8 Financial Highlights

2. Company legal description

3. Ownership
3.1 Business Structure
3.2 Current Investors
3.2.1 Names (and type e.g. Angel)
3.2.2 Type of ownership
3.2.3 Percentage
3.2.4 Rights
3.3 Current Capitalization
3.4 Forecasted Capitalization -- how much money will be sought, the form of the proposed
investment, how the funds will be used, and the percentage of ownership to be provided in
exchange for the investment
3.5 Aniticipated return on investment
3.6 Exit Strategy -- how and when investors will be able to get their money out of the business
3.7 Royalty or Licensing Arrangements

4. Products and services

4.1 Nature of existin problem
4.2 Proposed solution
4.3 Validation of Problem and Solution
4.4 Roadmap/Future Plans
4.5 Planned products / Services
4.6 Product/Service development requirements
4.6.1 Research and Development
4.6.2 Production Requirements and Process
4.6.2.1 Development cost and time requirements
4.6.2.2 Opportunities for product/service expansion
4.6.3 Design or development stages
4.6.4 Proprietary Features and Protections Thereof
4.6.5 Benefits of service
4.6.6 Competitive advantage over the competition
4.6.7 Unique features
4.6.8 Technological advantage
4.6.9 Difficulties and risks
4.6.10 Quality Assurance Measures
4.6.11 Regulatory and legal issues and compliance
4.6.12 Design or development stages
4.6.13 Contractual rights
4.6.14 Contingency Plans

5. Market Analysis
5.1 Market Segmentation and size of current total market
5.2 Target Market Segment Strategy
5.2.1 Market Needs and Demands
5.2.2 Market Trends
5.2.3 Market Growth
5.2.4 Marketing Strategies
5.2.5 Marketing/Sales Plans & Resources
5.2.6 Marketing Share Projections
5.3 Key Customers
5.4 Sales Forecasts
5.5 Future Markets
5.6 Competitive Assessment
5.6.1 Competitors and Alternatives
5.6.1.1 Strengths and weaknesses of competitors
5.6.1.2 Substitute and/or alternative products
5.6.1.3 Comparison with proposed product/service
5.6.1.4 Price, performance, delivery, timing, service, warranties, financial strength, distribution
methods, production capability and other pertinent features
5.6.1.5 Comparison of fundamental values
5.6.1.6 Advantages and disadvantages of products
5.6.1.7 Category leaders, new constraints
5.6.1.8 Assessment of future competitive environment
5.6.1.9 Barriers to market entry
5.6.2 Pricing plans
5.6.3 Advertisement and Promotional strategies
5.6.4 Comparative benefits
5.6.5 Expansion plans

6. Operations plan
6.1 Marketing Plan
6.2 Sales Plan
6.3 Location and Facilities
6.4 Milestones
6.4.1 Complete management team
6.4.2 Product development stages (proto-type, etc.)
7. Organization and management
7.1 Organizational Structure
7.2 Key management personnel
7.3 Personnel Plan
7.4 Forecasted Labour force

8. Strengths, weaknesses, opportunities and threats analysis (SWOT)

9. Financial plan
9.1 Important Assumptions
9.2 Revenue/Sales Forecast
9.3 Financial needs and funding requirements
9.3.1 Amount of funding
9.3.2 Purpose of funding
9.3.2.1 Salaries, Wages and Benefits
9.3.2.2 Product devlelopment Expenses
9.3.2.3 Insurance Expenses
9.3.2.4 Travel Expenses
9.3.2.5 Advertising Budget
9.3.2.6 Occupancy Expenses
9.3.2.7 Fixed Assets Budget
9.3.2.8 Start-up Expenses Notes
9.3.2.9 Miscellaneous Expenses
9.4 Projected Profit and Loss
9.5 Projected Cash Flow
9.6 Projected Balance Sheet
9.7 Business Ratios
9.8 Cost Control Measures
9.9 Break-Even Analysis
9.10 Financial Ratios
9.11 Financial Projections
9.11.1 1st year projections
9.11.1 2nd year projections
9.11.1 3rd year projections
9.12 Balance Sheet Projections
9.13 Worst Case Scenario Analysis
9.14 Ratio Analyses
9.15 Sensitivity Analyses
9.16 Overall Assessment

10. Risk Assessment and Mitigation

10.1 Cost Overruns
10.2 Failure to Meet Production Deadlines
10.3 Problems with Labor, Suppliers, or Distributors
10.4 Sales Projections not Met
10.5 Unforeseen Industry Trends
10.6 Competition
10.7 Unforeseen Economic, Social, or Political Developments
10.8 Technological Developments
10.9 Inadequate Capital
10.10 Business Cycles
10.11 Liability
10.12 Other risks

11. Conclusion
11.1 Summary
11.2 Timetable for Funding and Future Developments

12. Appendix
12.1 Market Surveys
12.2 Production Flowchart
12.3 Marketing Materials
12.4 Projected Profit and Loss Statement
12.5 Cashflow Projections
12.6 Projected Balance Sheet
12.7 Asset Acquisition Schedule
12.8 Break-Even Statement
12.9 Competitor Evaluation Table

At the end of reading the business plan it is expected that investors will be able to clearly
understand:

1. The problem we are attempting to solve

2. How the proposed service will work and how it will help customers
3. The size and profitability of the target market
4. The product market entry strategy
5. Business exit strategy
5. The business financial projections
6. How the business intends to make money
7. Who the competitions are and what strategic advantage the business has over existing
competitors