Strategic Prospective

Cod 102053
VARIABLES OR EXCHANGE FACTORS
ITEM VARIABLE NAME DESCRIPTION
Activity aimed at making the company known to the
Commercial outside world, being the main functions, customer
V1 GESCOMER.
management satisfaction and the market increase.

Activity oriented to the acquisition of some

normativity that allows managing, in an organized
V2 Quality Management GESTCALD way, the quality of the company, using the existent
practices in its different processes.

Activity oriented to recruit, select, train, reward and

Human Talent evaluate the performance of the required qualified
V3 GESTIUM
Management personnel

It is oriented to update employees, so they are up to

Innovations in date with changes in technology so that the
V4 INTEC
Technology company changes and enhances

With this factor, the company tries to reach the

potential clients, in such a way that it impacts their
vision towards the company and in this way gain
V5 Marketing Strategies ESMAR
new clients, since the new competitors force the
change

Activity dedicated to identify the needs of

BIO Operational consumers to satisfy them by promoting the
V6 marketing GESMARO exchange of products and / or value services with
management them.

Aimed to implement tasks that improve the

productive processes of the company, providing
V7 Quality management GESCALI quality products under the required standards and
therefore generate value.

Oriented to identify the needs and opportunities that

the future foresees in order to execute a decision-
V8 strategic planning PLANEST
making plan

V9 Training program PRODECA Teaching structure by contents and areas

V10 strategic alliance ALIES Exchanges of products in order to be known
Strategies for the permanence of clients.
V11 loyalty program PROFIDE
cost reduction
V12 REDECOS Projection of budgets by areas
strategies.
V13 program of permanent PROPEME Processes that analyze, change and improve
 VARIABLES OR EXCHANGE FACTORS
ITEM VARIABLE NAME DESCRIPTION
existing processes
improvement
Organizational policy aimed at creating filters, so
that the staff is in the right area and performs
V14 Personnel Policies POLPERS
capabilities in a better way.

Train the personnel that already exists in the

company and, if possible, reorganize them in such a
V15 Detailed training CAPDET way that they can be performed with satisfaction
and fluency.

Analyze the order in which the staff develops their

Time and movements work, in order to give a logistical order that gives
V16 ESTIMOV
study results of efficiency.

Study the motivational methods that exist and that

can be applied in the company, hoping to optimize
V17 Motivational plans PLANMOT
the effectiveness of the employees.

Make changes in the facilities so that they can be

kept for several years and reduce costs of constant
change of exhibitors, preventing even the end
V18 Facility adequacy ADELOC distributor from accumulating or having to throw
away those that they no longer use, helping the
latter to reduce solid waste in landfills.

Improvements in the processes oriented to the

V19 Positive processes PROPOST competitiveness and involvement of the actors.

Nuevas tecnologías de
V20 NUITEDIS New distribution technologies
distribución
Financial capital contributed by the partners for the
V21 Social capital CAPSOCIAL
operation of the company.

Cost of spare parts and other materials that allow

V22 Cost of supplies COSTINSU
the start-up and operation of equipment.

Environmental impact Impact of the organization's activities on the

V23 IMPANEGA
environment.

Infrastructure Plants and other physical structures used by the

V24 INFRAEST
organization for the provision of the service.

Public spending State economic policy in relation to the

V25 GASPUB
corresponding economic sector.

State Support Stimuli for sector development and its actors.

V26 APOESTAT
 VARIABLES OR EXCHANGE FACTORS
ITEM VARIABLE NAME DESCRIPTION
Optimal processes Effective company response with respect to
V27 PROCEOPT customer requirements.

Cost effectiveness Generation of profits to the capital invested by the

V28 RENTABIL organization.

Integral vision Ability to articulate and project in time and space.

V29 VISINTEG

Short-term vision Lack of long-term vision

V30 VISICORT

Cost of machinery Cost incurred by the organization in acquiring or

V31 COSTOMAQ operating its fleet of vehicles.

Social impact Integration of mission processes and the productive

V32 IMPSCAL chain based on development strategies, innovation
and technology.

V33 Cleaning System SISTDLIM Cleaning protocol to avoid infections.

Internal Marketing Strategies to teach and motivate staff to do their job

with enthusiasm and love so that customers can
V34 MARKINTR
perceive it and so the company could deliver a
better perception to customers.

Customer loyalty Strategy to reach the target market and provide

V35 FIDECLIE
benefits for consumers.

Integrated logistics Set of solutions to efficiently and effectively reach

V36 LOGISIN
the customer with the products.

It is the purpose of goals to achieve in terms of

V37 Purpose of expansion PROEX
expansion and growth of the company nationwide

Internationalization of
V38 Process of consolidation of service markets.
Markets INTERMERCA

V39 POLITMONE Central bank guidelines that affect or favor the

Monetary Politics
investment credit decision.

MARKET STUDY This study is carried out to determine the

V40 EST.D MERC
expectations and / or needs of the clients.

MARKET Redistribution of the target market according to

V41 SEGMENTATION SEG.DE MERC specific criteria in order to reach them with products
and / or services efficiently.
 GROWTH Historical and current analysis of the growth of the
V42 PROJECTION ANAL.DE.PROY.C company that allow to determine the strategies of
ANALYSIS remaining in the market.

RESEARCH OF THE Internal study oriented to know the occupational and

V43 INV.DE.CAP.H
HUMAN CAPITAL specific profile of the collaborators of an organization.

SURVEY OF TASTES Process oriented to know the tastes and preferences

AND USER of the users to determine those aspects and from
V44 SON.DE.GUS.PREF
PREFERENCES there adjust the inherent themes to achieve having
satisfied users through good service.

Technological Ability to adapt and employ technologies in the

V45 development DESATECN provision of the service.

Information flow Ability to process, manage and share information.

V46 FLUINFOR

Infrastructure Plants and other physical structures used by the

V47 INFRAEST organization for the provision of the service.

Government policies State guidelines in relation to the corresponding

V48 POLIGUBE economic sector.

State Support Stimuli for sector development and its actors.

V49 APOESTAT
 Optimal processes Effective company response with respect to
V50 PROCEOPT customer requirements.

Cost effectiveness Generation of dividends or profits to the capital

V51 RENTABIL invested by the organization.

Integral vision Ability to articulate and project in time and space.

V52 VISINTEG

Product diversification
Strategy that leads to enter new sectors in the
market, generating new products for the amplitude
V53 DIVERPRO
of benefits and long-term business that reduce the
risks of stability of the brand.

Databases

Registration of information related to customer

V54 BASEDATO needs, complaints, claims and even new services
requested

Customer service
The entire process of customer service to meet
V55 SERVICLI their needs and expectations with the product and /
or service offered.

Product development It is the way in which the company innovates the

V56 DESAPRO development of new products to reach new markets

Waste Management Treatment of solid waste generated by the company

V57 MANERESI

Industrial Security Necessary and mandatory system to mitigate risks

V58 SEGUIND
over the life of employees within the company.

Eating habits Set of habits or repetitive acts during the life of the
V59 HABALIM
individual related to food intake.

Consumerism Reflex action produced by an advertising stimulus

V60 CONSUMO
that satisfies the client-consumer and the producer.

Purchase Power of Amount of purchases that a family can make

V61 Families COMPFAMI according to the prices that are within their reach
and the needs that they have.
 Packaging Materials Development of packaging that relates to
V62 Innovation MATEMPA technology, the environment, creativity, as the best
recommended product packaging.

Software Management Programs that are used to improve the efficiency,

V63 SOFVENTA management and control of all information and data
related to the business.

Organizational climate Work environment of an organization, which exerts

V64 CLORGA
direct influence with the behavior of all its members

Controlled temperature supply chain.

After it is used as it should be, and is kept intact,

V65 Use of Cold Chains CADENFRI guarantees the consumer that the product
consumed has remained within the parameters
established for temperatures during production,
transportation, storage and sale thereof.

The way in which the company will innovate the

V66 Product development DESAPRO
development of new products to reach new markets

All those elements that affect the climate and

V67 Climatic factors FACLIM therefore the preparation and / or marketing of
perishable products.

EXECUTION Diagnosis of the operational capacity of the

V68 CAPACITY CAPEJECU Company in order to propose action plans in terms
of service coverage.
REGULATIONS ON
CLEANING MATTER Structuring a policy that involves everyone, so that
V69 REGLASEO
everyone knows their duties and responsibilities.

DISTRIBUTION OF Internal Re-engineering to make an adequate

V70 EXPENSES distribution of resources, in order to give financial
DISGASTO muscle to the most sensitive areas of the process
On behalf of the state, it is required to develop
ENVIRONMENTAL activities that promote the preservation of natural
V71 PRMEDAMB
PROTECTION resources and the mitigation of environmental
impact
SYSTEMATIZED Increase communication links throughout the
V72 COMMUNICATION COMUNSIS contracted network to provide a better service to the
user.

MEMBERSHIP AND Strengthen the portfolio of services that encourage

V73 AFILYREG
REGISTRATION the growth of new users in the organization

LABOR INCENTIVE Promote rewards to meet goals, such as the

V74 INCENLAB development of their functions in order to provide
good service.
 LOSS OF INCOME Generate non-performing loan payment time
V75 PERDEING
agreements.

PROCESS Development of quality management mechanisms

V76 CERTIFICATION. CERTPROC in order to implement the processes developed by
the company.

Improvement of Establish strategies to maintain and improve

V77 communication MCANALCO assertive communication with users, in order to
channels with users timely report failures or delays in the service.

Strengthening of the Identify the organizational culture with clear

organization culture objectives aimed at fulfilling the company's vision,
V78 and sense of FCULTORG to promote values and commitment towards the
belonging entity that allows us to improve the service attitude
of our employees.
Updating and Review and adjust the processes for the provision
V79 improvement of ACTPROCE of toilet, water and sewage services, according to
processes the needs of the municipality and users.
Social responsability Design standardized service models within the
V80 RESPSOCI Company that consolidate corporate principles in
terms of quality and service

Route Programming Set of timelines to optimize the periodicity of routes

V81 PROGRUTA
and service coverage

Corporate Image Design campaigns to strengthen the image of the

V82 Management GESTIMAG Company in the community, to provide credibility
within the Municipality
Advertising To allocate resources for the diffusion of radio spots
V83 PUBLICID and leaflets, that promote the culture of cleanliness,
informing of the dates and routes to the community
Internal learning Design self-training plans for internal staff, to
V84 FORMINTE motivate them, deliver a sense of belonging and
values in citizen culture

Financial analysis Make a diagnosis of the financial situation of the

V85 ANFINANC company, to evaluate the results thrown by the
different strategies

QUALITY OF Knowledge of the material in which the product is

V86 MATERIAL CALMATE presented to the public

PREPARATION The technique used to prepare the product for the

V87 TECHNIQUES TECNIPRE direct customer

VALUE ADDED Stimulus given to the customer for consuming the

V88 VALAGRE product, either in consumption or in product
 PROTECTIVE
Additional packaging used to protect the product to
V89 PACKAGING EMPAPRO
the client or when leaving the establishment
PRODUCT
GUARANTEE The guarantee of excellent quality of the product
V90 GTIAPRO acquired, in case of any failure, the responsibility of
the establishment to respond

CUSTOMER Process by which the company instructs customers

V91 TRAINING CAPACLI to know and use better the products that are
distributed in the market.

Site where products are promoted and distributed.

V92 MARKET MEDEO
PRESENTATION OF External features and / or layout of the products to
V93 THE PRODUCT PRESTPDTO make them more striking to the customer and
influence their purchase.

PRICE OF THE Value paid by the customer for a product or service.

V94 PRODUCT VALPRDTO

CAPACITY OF Installed capacity to optimally serve customers in

V95 ATTENTION CAPATEN the establishment

V96 SERVICES OFFERED SERVOFREC Variety of products offered in the market

ENDOWMENT All necessary implements for the good performance
V97 DOTAC
of the tasks within the company.
NUMBER OF Number of collaborators needed to meet the
V98 OFFICIALS NUMFUNC established times of attention, administration and
good performance of the functions
MOTIVATION OF THE All rewards that official have to strengthen the
V99 OFFICER MTV FUNC sense of belonging at the company.

PERSONAL IMAGE All those guidelines that are within the organization
V100 IMAPER to maintain uniformity in the personal presentation
of employees.

ATTENTION Setting of times in which the tasks focused on the

V101 SCHEDULE HRARATCON
internal and external client are developed.
BRAND COLORS Establish a striking and pleasant color for the brand
V102 COLMCAS
that is attractive to the customer.
RECREATION Set of activities aimed at the satisfaction of users
V103 RCION
and employees.
STRATEGIC
V104 LOCATION UBIESTRA Best location for the company.

TYPE OF CONTRACT
V105 TPODCONTR Recruitment model
REWARDS Set of prebends granted to collaborators for
V106 ESTMLO
compliance with organizational goals.
V107 SALES VTAS Volume of product and / or service that is
 distributed.

POSITIONING The recognition of the product and the service give

V109 PSCTO the positioning in the market to continue with the
business growth.

OWNER Activities aimed at enhancing the participation of

V110 AWARENESS CONCPROP
the company's partners.
SETTING GOALS
Establish the growth and performance objectives of
V111 FIJAROBJ
the organization.

ISO 14001 Sistemas de gestión ambiental — Directrices

V112 ISO14001
STANDARDS generales sobre la implementación”
GUARANTEE Adjustment in the activities of the company
V114 CONTINUOUS GRTZMJRCOTN according to the continuous monitoring that is done
IMPROVEMENT to them.
MAINTENANCE Maintain the business's leasing plant in optimal
V115 MTTO
conditions
Timely attention to the different requests,
V116 COMPLAINTS PQRS complaints and claims of the internal and external
customer of the company

Set of measures to protect the health of workers,

V117 SAFETY RULES NORMASEG prevent accidents at work and promote the care of
machinery, tools, etc.

CONTINGENCY Protocol to face an emergency or disasters within

V118 PLANS PLANCONTI
the organization.
CONDITIONS OF THE
MOBILE EQUIPMENT Physical characteristics of the furniture and
V119 EQUIPMO
equipment of the organization
REQUIREMENT OF Inventory available for the development of the
V120 MATERIALS REQUEMA
different activities of the organization.
ASSIGNED BUDGET
V121 PREASIG Money assigned to each of the company's activities.
FINANCIAL
Detailed information on the financial performance of
V122 REPORTS INFFINACROS
the organization over a period of time.
Strategic Management Corporate identity that allows management to direct
V123 DIRESTRA its efforts towards the fulfillment of objectives and
goals.

V124 Development of DESATAHU Processes aimed at guaranteeing the working

Human Talent conditions established by law, together with
personal and work development activities that allow
workers to feel part of the organization in the
fulfillment of organizational objectives
 Technology Update of technological processes in order to meet
V124 GETECNOL
management the needs of the current market.

Competitive It is the perception that the consumer has of the

V125 POSICOMP
Positioning service offered or provided.

Control system It defines the areas to be controlled and its

V126 SISCONT
subprocess determining the critical processes.

Alliances Generate alliances with public or private entities, in

V127 ALZS order to facilitate access to services and achieve
mutual benefit with the institutions

Improvement of Adaptation and implementation of new structures,

V128 infrastructure MDI improving the quality, security of the service
provided.

Job creation Activity responsible for finding and linking new

trained personnel to be part of the company, and
V129 GDEM
presenting new employment alternatives to the
community

Social responsability It is the social commitment that with the

environment that surrounds the company, both
V130 RESPONSO legally and ethically, in order to gain legitimacy and
social acceptance, covering employees, suppliers
and the community provided with the services.

Organizational climate It is the environment generated by the emotions of

V131 CLORGAN
the people that make up the organization.

Motivation to They are the actions to encourage the workers, by

V132 MOTITRAB
collaborators means of satisfying their needs.
QUALITY OF They are the characteristics and inherent properties
V133 SERVICE CALIPRO that the service has in order to satisfy the needs of
the clients.

Teamwork It is the work of several individuals that have a

V134 TRABEQUI
common goal..

Labor feedback Updating and feedback of operational processes to

V135 RETROLAB
provide better customer service.

Accounting Controla, registra el sistema de gastos e ingresos y

V136 CONTROLA
demás operaciones económicas de la empresa

Marketing As the market is changing, it is unfaithful to brands,

it is demanding, it is informed and it is unhappy, it is
V137 MERCADO
the important variable of the whole set of marketing
factors
 Entrepreneurship Training process based on knowledge and skills
that allows the creation and consolidation of new
V138 EMPRENDER
business units, especially those based on
technology.

E-commerce Electronic commerce, also known as e-commerce

(electronic commerce in English), consists of the
V139 ECOMER purchase and sale of products or services through
electronic means, such as the Internet and other
computer networks.

Post-Sale Consulting Counseling and support to the client during the

V140 ASEPVENTA
after-sales process

Micro Market segment Focusing on micro niche markets to identify

V141 MSMERCA
characteristics and their respective requirements

Service Customization Current and future customers want and need

V142 CUSTSER
service tailored to their needs.

Service Innovation The current needs of services require new ways of

V143 INNOSER
attending to it

It is necessary to implement more current

New Administrative
V144 NMODADM administrative models that allow responding to the
Models
new demands of the tertiary sector

Contemporary Up-to-date leadership focused on the challenges of

V145 Management GERCONT the 21st century, which is a reference for the entire
work team

Empowerment in Staff capable of making decisions directly without

V146 EMPTD
decision making delaying making vertical delegation.

Identification and Brand building in conjunction with customers.

V147 ICPROSU
creation of suppliers
Performance Process that measures and regulates the objectives
V148 EVADES
evaluation or functions developed by the collaborator.

Career plan Process that defines the minimum requirements

V149 PLANC
(promotion) required to achieve promotions.

Family-friendly Ensure a balanced articulation between work and

V150 EFR
businesses family environment

Potentialize, definition Development of a plan that allows having the ideal

V151 and co-construction of PCPL staff in the corresponding activity.
job profiles

Group cohesion Process in which the group shares objectives and

V152 COEGRU
accepts all its collaborators.

Empathy in the service Understand the client and offer the service taking
V153 EMPSER
into account what he wants.
 Value in tangible Consider assessing the tangible elements such as
V154 elements VAELEMTA the structure of the company, the facilities of the
same offices and others.

Attitude of Staff must have an attitude of respect, protocol and

V155 ACTPROFE
professionalism proper dressing.

Answer's capacity Willingness to meet the requests required by the

V156 CAPADRES
user.

Identification of Understand the user's needs to be able to serve

V157 IDENDNEC
necessities them.

Use of new Make the new information technologies available to

V158 UNHTEC
technological tools. users in order to provide the best service

Promotion Plan Define promotion plan for preferential customers of

V159 PPRO
companies.

Advertising plan that allows reaching the segment

V160 Advertising PBL
defined by the company