QUESTIONNAIRE

Dear Sir/Madam

I m conducting this survey as a part of my MBA Programme from Pioneer Institute Of

Professional Studies, Indore. The purpose of this survey is to study the “THE IMPACT
OF ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR (With special
reference to FMCG products)”, so I would be grateful if you could spend some of your
precious time in filling up this Questionnaire.

Q1.
Strongly Somewhat Neutral/no Somewhat Strongly
agree agree opinion disagree disagree
Does
Advertisement
affect the choice of
your brand?
Q2.
Never Rarely Sometimes Often Always

How frequently do you see

the advertisement before
purchasing the product?

Q3.
Rank it (1=Mostly, TV Radio Newspapers Magazine Internet Out Door
5= Rarely) Media

Which medium of
Advertisement you
like the most?
Q4.
Rank it (1=Mostly, Colour Slogan Theme Punch Line Celebrity
5= Rarely)

Which of the
following aspect of
the advertisement
you remember
most?

Q5. Which brand prefers you most for FMCG products?

______________________________________

Q6.
Rank it Price Quality Advertisements Brand Celebrity
(1=Mostly, 5= Name
Rarely)

Why you have

chosen this Brand.

Q7.
Rank it Fewer Quality Advertisements Various Celebrity
(1=Mostly, 5= prices discounts endorsing
Rarely) and offers the
product.
If you wish to
change your
product then what
will be the
motivating factor
for that?
Q8.
Rank it (1=Mostly, Broadcast Print Outdoor Internet Point of purchase
5= Rarely) media media media displays

Which media of
advertising does
affect your purchase
decision?

Q9.
 Strongly Somewhat Neutral/no Somewhat Strongly
agree agree opinion disagree disagree
There is a negative
effect of
advertisement on
your buying
behavior.

Q10.
Strongly Somewhat Neutral/no Somewhat Strongly
agree agree opinion disagree disagree
Advertisement
increases demand of
any product.

Q11.
Strongly Somewhat Neutral/no Somewhat Strongly
agree agree opinion disagree disagree
Is advertisement
become the cause of
product failure or
success?

Q12.
Strongly Somewhat Neutral/no Somewhat Strongly
agree agree opinion disagree disagree
Do you think
advertising plays an
important role to
modify your
purchase decision?

Q13.

Rank it (1=Mostly, Slogan trade Company Appearance Celebrity

5= Rarely) mark repute

Effectiveness and
attractiveness of
advertisement
depends upon.

Q14.
 Rank it (1=Mostly, Basic Home Cosmetics Art and
5= Rarely) accessories appliances (FMCG) Craft

Which
advertisement, for
the following
categories, is more
attractive for you?
Q15.
Rank it (1=Mostly, Price Quality Appearance Local Foreign Brand
5= Rarely) Brand

What is your
preference while
buying?

How the advertisements of substitutes affect the popularity of any product

Demand of the product reduces

You neglect the product due to new advertisement of substitute
It doesn’t effect

How advertisements affect the level of your buying?

Buy more Buy less Remains same

Personal Information:

Name ___________________________________________

Address __________________________________________

Gender M /F

Contact No._______________________________

Occup: Service Business Student Housewife Others