1.

Anthropology - The discovery of beliefs, motives and values through the study
of a society's overt and covert behaviour.
2. Area organization - A form of international organisational structure used by
highly marketing oriented organisations with stable products.
3. Attitudes and values - A predisposition towards a person or object based on
cultural mores and values which is a precursor of behaviour.
4. Balance of payments - A measure of all economic transactions between one
country and all other countries.
5. Barter - The direct exchange of goods and services between two parties, often
without cash considerations.
6. Basis trading - The difference to new york futures, either on or off.
7. Bill of lading - The receipt given by the shipping company to the shipper for
goods accepted for carriage by sea. (as opposed to an airway bill of lading for
goods carried by air).
8. Brussels nomenclature - An international convention aimed at grouping
articles, mainly according to their material composition, into a simplified
classification system for tariff administration.
9. C.I.F - A contract of sale "cost, insurance freight" of the documents of title, not
the goods, whereby the buyer is under an obligation to pay against the shipping
documents irrespective of the arrival of the goods.
10. Cluster analysis - A technique for grouping similarities or differences between a
set of objects or persons.
11. Comparative advantage - One country enjoying a lower production ratio (input
to outputs) than another country under total specialisation.
12. Comparative analysis - Comparing the same set of statistics within a category
of one country with another for the purpose of estimating potential demand
13. Demand pattern analysis - The analysis of in-country industrial sector growth
patterns.
14. Devaluation - The reduction in the value of one currency vis a vis other
countries.
15. F.A.S. - A contract of sale "free along side" whereby the seller undertakes to
place the goods alongside a ship ready for boarding and carry all charges up to
that point.
16. F.O.B. - A contract of sale "free on board" whereby the seller undertakes to place
the goods on board a named ship at a named port and berth and carry all
charges up to delivery over the ships rail.
17. Foreign exchange - Facilities' business across national boundaries, usually
expressed in foreign currency bought or sold on the foreign exchange market.
18. General Agreement on Tariffs and Trade (GATT) - An institutional framework
producing a set of rules and principles with the intention of liberalising trade
between member countries.
19. Geocentrism - A world orientation with world market strategies.
20. Global environment - All semi or uncontrollable factors which a marketer has to
account for in carrying out global operations.
21. Global evaluation - A four stage organisational development process evolving
from first stage; domestic focus to a fourth stage; global marketing strategy of
extension, adaptation and creation of market opportunities.
22. Self reference criterion - Perceptual distortion brought about by an individual's
own cultural experience.
23. Skimming price - The charging of a high price in order to gain maximum
revenue conducted under conditions of product uniqueness and inelastic demand
patterns.
24. Tariff - An instrument of terms of access normally the imposition of a single or
multiple excise rate on a imported good.
25. KPI: - Key performance indicator, a metric that’s been identified as most
important for your company. While key performance indicators are metrics, all
metrics are not KPIs. And KPIs are different based on your business objectives.
26. NPS: - Net promoter score, a way to measure how people feel about your brand
and the likelihood that they’d tell others about you.
27. ROI: - Return on investment. Basically, this is how you tell if something was
worth the time, resources and money spent.
28. Inbound Marketing - A form of marketing focused on creating content that
naturally draws targeted audiences in to a company’s website by earning trust
and providing value to those specific audiences.
29. Lead Nurturing - The process of educating qualified sales leads through
valuable, relevant content delivered via a series of touchpoints before the
purchase decision is made.
30. Engagement marketing - is a marketing strategy that directly
engages consumers and invites and encourages them to participate in the
evolution of a brand or a brand experience. Rather than looking at consumers as
passive receivers of messages, engagement marketers believe that consumers
should be actively involved in the production and co-creation of marketing
programs, developing a relationship with the brand.