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DIMENSION
Víctor J. Rubio*
José Santacreu
José Manuel Hernández
1. Theoretical background
Is now the best moment for selling the stokes, or would it be better to hold on a little bit
longer? The traffic light is nearly red; do you have enough time to cross over? Everyone will
agree on the fact that in these situations risk is involved. However, a unique definition of risk
is far from being universally accepted (Nicholson, Soane, Fenton-O’Creevy & Willman,
2005).
Following Yates & Stone (1992), the risk construct entails three critical elements:
potential losses, the significance of losses, and the uncertainty of losses. We would also add
which a person has several alternatives for acting not all of them produce outcomes as
satisfactory as desired. Thus, the worth of each available alternative is the result of the risk
and some other considerations that give value (success or failure) to the decision.
Approaches to the study of risk taking behavior (RTB) have also depicted the diversity of
conceptualizations of risk. For instance, the traditional Decision Theory approach to the study
of RTB has been focused on the characteristics of the situations, ignoring interpersonal
differences and studying average behavior. Some other approaches, however, have focused on
produced differences in assessment issues. For instance, one of the most common research
paradigms has looked at choice behavior in experimental situations using lotteries or games.
The traditional study entails showing a set of multi-outcome lotteries with the same expected
value but different prize distribution. Each lottery involves drawing one ticket (see Lopes,
1987, for her proposal of experimental lotteries). Usually, subjects will choose the preferred
lottery on which to bet when they are presented in pairs. Another format is that individuals
have to price the lottery (to choose the smallest amount of money for which they would sell
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Even though the risk assessment procedures mentioned below are task based, they are not
free of problems. Firstly, they would not be considered as objective tests due to the lack of
accomplishment of the main characteristic regarding this way of assessing Cattell posed,,
namely, the absence of “motivational distortion” (Cattell, 1958; Cattell & Warburton, 1967).
naturalistic situations (Wagenaar, 1988). Thirdly, none of them has been designed in a context
of a theory of personality. In most of the cases individual differences have been vaguely
embraced as risk attitudes that are defined in terms of the curvature -concave (risk averse) or
convex (risk seeker)- of the utility function. At most, a few authors have connected individual
differences to motivational aspects, such as Atkinson and his colleagues (Atkinson, 1957,
There are some other approaches that are more focused on personality aspects of RTB that
have produced significant instruments. One of the first is the Kogan-Wallach Choice
Dilemmas Questionnaire (Kogan & Wallach, 1960, 1964; Wallach, Kogan & Bem, 1962). It
consists of 12 situations representing a choice dilemma between a risky and a safe course of
action. Subjects should select the probability level for the risk alternative success that would
make it sufficiently attractive to be chosen. These authors also developed the Chance Bets
Instrument (Kogan & Wallach, 1964) which consists of 66 pairs of dice bets varying the
probabilities of winning and losing, and the amounts of money to be won or lost (with the
same expected value EV=0). Individuals could choose the bet they preferred to play. More
recently Weber, Blais & Betz (2002) have developed a risk attitude scale that consists of 8-
item subscales in four content domains (health/safety, ethical, social, and recreational risks)
and two 4-item subscales (investment and gambling) for financial risk taking. Nicholson et al
(2005) have also developed another instrument which assesses the reported frequency of risk
behaviors in six different domains (recreation, health, career, finance, safety and social).
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The objective assessment of the risk tendency as a personality dimension
Probably, the most well-known instrument for assessing RTB is the Zuckerman’s
Sensation Seeking Scale (SSS, Zuckerman, 1979; Zuckerman, Eysenck & Eysenck, 1978).
The scale consists of four subscales (Thrill and adventure seeking, Experience seeking,
Disinhibition, and Boredom susceptibility). Its widespread use has produced an amount of
psychometric and cross-cultural data and it has become the most frequent instrument for
However, the major problem the assessment of RTB has to tackle is the fact that there is a
lack of high cross-situational consistency among measures and domains of risk tendency
(Bromiley & Curley, 1992, MacCrimmon & Wehrung, 1986; Schoemaker, 1990; Slovic,
1964; Soane & Chmiel, 2005; Weber, et al., 2002; Weber & Milliman, 1997). Currently, even
though inventories present better interconsistency indexes, it would be, in part, due to the use
The authors have developed three computerised task-based tests for an objective
assessment of the risk tendency construct: The Betting Dice Test (BDT), The Roulette Test
(RT), and The Crossing the Street Test (CtST) (Arend, Botella, Contreras, Hernández &
Santacreu, 2003; Hernández, Rubio, Revuelta y Santacreu, in press; Rubio, Santacreu &
Hernandez, 2004; Santacreu, Rubio, & Hernández, in press, Santé & Santacreu, 2001).
The BDT consists of a task in which individuals have to bet on one alternative out of four
in order to estimate the result of the sum of two dice: More than 4, More than 7, More than 9,
a straight bet on Number 12 (see Figure 1). Each alternative is associated to a prize: 1, 2, 5,
and 30 points, respectively. Subjects are encouraged to obtain as many points as possible.
Individuals have to make their bet but are not informed about the numbers of trials (10) nor
the results supposedly obtained for each of their bets. It is assumed that the choice of an
option with a higher probability (though a lower prize) is a more conservative choice than the
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choice of a highly improbable alternative. Thus, the lower the score, the more conservative
The RT is similar to the BDT. In this case subjects have to bet on one out of four options
of the game of roulette: Thirty Numbers (from 1 to 30), Fifteen Numbers (even numbers from
2 to 30), Six Numbers (from 31 to 36), and a straight bet (17) (see Figure 2). Prizes,
instructions, lack of feedback, system messages, and scoring are the same as above.
The CtST consists of a task in which individuals should decide where to cross a
pedestrian from one side of a road to another in order to reach a chemist (see Figure 3). The
point is that the pedestrian should get to the chemist as quickly as possible but without
causing a car crash or being knocked down. The pedestrian is moved by clicking over the
arrow keys displayed and he should get to the chemist on the other side of the road in front of
the left side of the screen, which is the starting position. In the beginning, cars run from the
left to the right and the arrows are not active. After 10 seconds, the road is “veiled”. Thus, no
car can be seen. Then, subjects have to decide where the pedestrian will cross bearing in mind
the fact that the closer to the left corner of the screen they decide to cross, the less they will be
able to see if a car is coming. To the contrary, the further they are from the left corner, the
longer they will spend. It is assumed that participants are greater risk-takers the closer to the
left side of the screen that they decide to cross. Subjects have 10 trials and they are not
informed about any sort of accident they might have produced. Risk score is equal to the
average of the distance from the right side of the screen in a horizontal axis.
The tests have shown satisfactory internal consistency as well as an acceptable temporal
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The objective assessment of the risk tendency as a personality dimension
Three pieces of research have been carried out in order to determine the validity of the
tests proposed. Firstly, 233 university graduates were assessed using the three tests in order to
establish the relationship among them (Rubio, Contreras, Hernandez & Santacreu, submitted).
The results show that the correlation between the two betting tests were r = .787 (p < 0.01).
The correlation between the CtSTand the BDT and the RT were r = .569 and r = .508,
respectively (p < 0.01). These results support the idea of the convergent validity of the tests.
Secondly, a broad study was carried out in order to test the feasibility of the risk tests
to discriminate the guessing tendency individuals show in a multiple option test as a criterion
for validating the instruments (Rubio, Hernandez & Santacreu, submitted). 4,966 applicants to
an ab initio air traffic control (ATC) training course were assessed using a test battery which
included, among others, the RT and the CtST, as well as a four-option test about basic
knowledge of ATC. The applicants were informed that the score of this test was going to be
the sum of the right responses minus 1/3rd of the errors. The guessing tendency was estimated
according to the number of errors and omissions that individuals showed in the multiple-
option test. Subjects were classified in five groups from highly conservatives to high risk
takers, according to the risk test scores. A discriminant analysis was carried out using the two
risk tests as discriminant variables and the guessing tendency scores as the classification
variable. Results showed a significant discrimination among groups for both variables.
Finally, a predictive validation study was carried out (Santacreu, et al., in press). For
this, 6,123 applicants for an ab initio ATC training course were assessed using a test battery
which included the BDT and the CtST as well as tests for assessing another personality and
aptitude dimensions. 95 applicants were selected for the ATC training program which
consisted of five modules: Basic Knowledge (BK), Area Control Unit (ACU), Approach
Control Unit (ApCU), Aerodrome Control Unit (AeCU), and No-ATS unit (NATS). The final
scores of these five modules were used as criteria to test the predictive validity of the
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V. Rubio, J. Santacreu, J.M. Hernández
instruments. Results showed that the range restriction corrected R of the complete test battery
was reasonably high for the five modules. Regarding the risk tests, the BDT showed
significant standardized β for ACU and ApCU. The CtST showed significant coefficients for
ACU, ApCU, AeCU, and NATS. The corrected correlations between the BDT and CtST
scores, and the training program module scores are shown in Table 2.
4. Discussion
Risk tendency looks at a construct which awakens more interest than agreement. The
have assumed that risk refers to a situation in which the person has to choose from different
alternatives, each one having potential losses or gains characterized by their uncertainty. It is
thought that a person who opts for a less probable alternative than the others would be called
riskier. From this point of view, can we identify whether one person is more prone to a risk
decision than another? Moreover, can we predict who will behave as a risk taker in future
situations? To answer this question demands previously looking into whether or not risk
Research does not provide conclusive evidence about that, though we can find classes of
behavior which tend to covariate. One explanation could be that situations impose most of the
variance of behavior. Thus, an individual who usually makes risky business decisions would
not bet on a lottery. Some authors (Santacreu, Rubio & Hernandez, 2004) have suggested that
personality might be responsible for individuals’ behavior if the situation does not impose a
particular “correct” response (for instance, if the others expect someone to behave as riskier in
business or if the previous results when doing so had been highly profitable). The assessment
of the idiosyncratic way a person has when facing an uncertain situation demands a context in
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The objective assessment of the risk tendency as a personality dimension
which individuals do not have any experience or any particular response is particularly
reinforced.
5. Final appraisal
Despite what has been said, RTB has been mainly assessed by means of questionnaires,
like almost all personality dimensions. In them, people are asked about how prone they are to
be involved in activities associated to risk or to what extent they observe speed restrictions
when driving. At most, people are asked about how many traffic violations they have
committed in the past month or if they have been involved in a car crash. This way of
voluntary and non-voluntary biases (Kubinger, 2002;, Viswesvaran & Ones, 1999). On the
other hand, there are limitations in predicting future behavior. This is particularly true, the
broader the personality trait is (Paunonen, Haddock, Forsterling & Keinonen, 2003).
The individuals’ self-report based assessment of personality dimensions contrasts with the
important RTB research tradition of using task-based tests. Based on this tradition and on the
idea that what people say about themselves does not necessarily coincide with what they
really do, the authors have developed a set of objective task-based tests for assessing RTB
that have shown their feasibility as well as adequate psychometric properties which allow us
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References
Arend, I., Botella, J., Contreras, M.J., Hernández, J.M. & Santacreu, J. (2003). A betting dice
test to study the interactive style of risk-taking behavior. The Psychological Record, 53,
217-230.
Atkinson, J.W. & Litwin, G.H. (1960). Achievement motive and test anxiety conceived as
motive to approach success and motive to avoid failure. Journal of Abnormal and Social
Bromiley, P. & Curley, S.P. (1992). Individual differences in risk taking. In J.F. Yates (Ed.),
Cattell, R.B. & Warburton, F.W. (1967). Objective Personality and Motivation Tests. Urbana:
Hernández, J.M. Rubio, V.J., Revuelta, J. & Santacreu, J. (in press). A procedure for
Measurement.
Kogan, N. & Wallach, M.A. (1960). Certainty of judgment and the evaluation of risk.
Kogan, N. & Wallach, M.A. (1964). Risk taking. A study in cognition and personality. New
Kubinger, K.D. (2002). On faking personality inventories. Psychology Science, 44, 10-16.
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The objective assessment of the risk tendency as a personality dimension
Lopes, L.L. (1987). Between hope and fear: The psychology of risk. Advances in
MacCrimmon, K.R. & Wehrung, D.A. (1986). Taking risks. The management of uncertainty.
Paunonen, S.V., Haddock, G., Forsterling, F. & Keinonen, M. (2003). Broad versus narrow
personality measures and the prediction of behaviour across cultures. European Journal of
Rubio, V.J., Contreras, M.J., Hernandez, J.M. & Santacreu, J. (submitted). The assessment of
Rubio, V.J., Hernandez, J.M. & Santacreu, J. (submitted). Can we predict risk taking
behaviour? Two tasks for predicting guessing tendencies in a multiple option task.
Rubio, V.J., Santacreu, J. & Hernández, J.M. (2004). The objective assessment of personality:
827-840.
Santacreu, J., Rubio, V.J. & Hernandez, J.M. (2004). Evaluación objetiva de la personalidad.
Santacreu, J., Rubio, V.J. & Hernández, J.M. (in press). The objective assessment of
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Schneider, S.L. & Lopes, L.L. (1986). Reflection in preferences under risk: Who and when
Schoemaker, P.J.H. (1990). Are risk preferences related across payoff domains and response
Slovic, P. (1964). Assessment of risk taking behavior. Psychological Bulletin, 61, 330-333.
Soane, E. & Chmiel, N. (2005). Are risk preferences consistent? The influence of decision
Viswesvaran, C. & Ones, D.S. (1999). Meta-analyses of fakability estimates: Implications for
Wallach, M.A., Kogan, N. & Bem, D.J. (1962). Group influence on individual risk taking.
Weber, E.U. & Milliman, R. (1997). Perceived risk attitudes: relating risk perceptions to risky
Weber, E.U., Bleis, A.R. & Betz, N. (2002). A domain-specific risk attitude scale: Measuring
risk perceptions and risk behaviours. Journal of Behavioral Decision Making, 15, 263-290
Yates, J.F. & Stone, E.R. (1992). The risk construct. In J.F. Yates (Ed.), Risk-taking
Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ:
Erlbaum.
Assessment, 1, 43-54.
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The objective assessment of the risk tendency as a personality dimension
Zuckerman, M., Eysenck, S. B. G., & Eysenck, H. J. (1978). Sensation seeking in England
and America: Cross-cultural, age, and sex comparisons. Journal of Consulting and Clinical
Psychology, 46,139-149.
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Table 1: Internal consistency and temporal stability of the risk-taking objective tests
BDT RT CtST
Cronbach’s
.835 .815 .966
α
Test-retest .600 .430 Not
(one day) (one year) available
BDT: Betting Dice Test. RT: Roulette Test. CtST: Crossing the Street Test
Table 2: Corrected correlations between Risk-taking tests and the Air Traffic Control training
course scores
BDT: Betting Dice Test. RT: Roulette Test. CtST: Crossing the Street Test
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The objective assessment of the risk tendency as a personality dimension
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