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PROPOSED BUSINESS Bananafiber Furnish

Short description of business

Banana fiber in furniture
(5 words or less)

Elizaga, Sherra Q., Ignacio, Elaiza Joy, Idusora, Resty,

Names of Team Members Laminero, Marc Reyvin, Magallano, Dindo, Anod,
John Ocsan, Navarro, Kenneth

Statement of the Problem

Considering the high cost of wood and scarcity of trees in the Philippines. The main
objective of the study is to convert banana trunk or Banana tree bark to fiber for making
furniture. Usually fiber is using only as finishing touch where wood or some metals are use as its
frame. The proposed business will show how useful banana is.

Specifically, this study seeks to answer the following questions.

1. To know the demographic profile of the respondents:

1.1 Civil Status
1.2 Employment Status
1.3 Income
2. To know the market potential of banana fiber furniture business in the furniture industry.
3. To develop a competitive edge of banana fiber as the main component of furniture.
4. To know the recommendation of the following in order to improve banana fiber furniture:
4.1 Independent furniture retailers
4.2 Household families (Middle and Upper class)
Survey Questionnaire

We, the 4th year students of Bachelor of Science in Business Administration major in
Marketing Management from the Polytechnic University of the Philippines, Quezon City
Campus, are currently conducting a Feasibility Study about Bananafiber Furnish. In accordance
with this undertaking, we would like to get your cooperation in answering the questions below.
Thus, all information provided will be strictly confidential and will be used for the purpose of
this study. Rest assured that your anonymity will be guaranteed. Thank you!

Researchers

I. Demographic Profile of the Respondents

Direction: Put a check on the box provided that corresponds to your answer.

Name (Optional): ________________________________________________

Civil Status:

 Single
 Married
 Separated
 Widow
Others, please specify:

Employment Status:

 Employed
 Self Employed
 Unemployed
Others, please specify:
Average Monthly Household Income level:

 10,000-20,000
 20,000-30,000
 30,000-40,000
 40,000-50,000
 50,000 and above

II. Survey Questionnaire

Product Description: Banana Fiber Furnish is derived from the banana trunk itself, processed
into fiber and combine it with the furniture. One of the key characteristics of banana fiber is that
they are slightly elastic. When combined with time tested weaving processes, the end result is the
banana furniture that is very comfortable to sit in. The furniture is strong enough to withstand the
weight of the user, yet at the same time maintaining a feeling of springiness.

Bananafiber Furnish Products:

 Bananafiber “Prodia” Sofa set

 Bananafiber “Dakota” Sofa set
 Bananafiber “Pandolfo” Sofa set
 Bananafiber “Alabama” Dining set
 Bananafiber “Arkansas” Dining set
 Bananafiber “Regine” Dining set
 Bananafiber “Moon” Bed
 Bananafiber “Hot Base” Bed
 List of Items considered as Furniture:

Tables

 Dining room table

 Bed side table

 Coffee table

Chairs

 Armchairs

 Desk chair

 Dining room chairs

Beds

 Base bed

Sofa

Instruction: Put a check on the box provided that corresponds to your answer.
Q1. How often do you buy household furniture?

 Once a month
 Every 6 months
 Every year
 No regular schedule
 Others: _______________________
Q2. Who influences your decision to purchase furniture? (Please choose one)

 I consult with my spouse/partner before making a purchase decision.

 My spouse/partner takes an active role in furniture shopping.
  My family influence my furniture buying decisions.
 When I buy furniture, I consider my own sense of style
Q3. Where do you most prefer to purchase your furniture? (please choose one)

 Mall
 Retail Furniture
 Online
 Others, please specify: _______________________

Q4. What was your last household furniture purchase?

 Chairs
 Tables
 Sofas
 Bedroom Furniture
 Dining Furniture
 Living room Furniture
 Office Furniture
Q5. How much did you spend on your last furniture purchase?

Tables and Chairs Sofa set Bed

Dining Set

 P8000 and below P7000 and below P5000 and below

 P8000-P12000 P7000-11000 P5000-P9000
 P12000-P16000 P11000-15000 P9000-P13000
 P16000-P20000 P15000-19000 P13000-P17000
 P20000-P24000 P19000-23000 P17000-P21000
 P24000-P28000 P23000-27000 P21000-P25000
 P28000-P32000 P27000-31000 Over P25000
  Over P32000 Over P31000

Please specify if:

 Single size Double bed

 Queen size King size

Other: Other: Other:

Note:
If the furniture does not apply, write “not applicable” or “N/A” in the space.

Q6. What was the reason for your purchase of furniture/s? (Choose as many options as apply)

 Shopping for my own home

 Shopping for a gift
 Shopping for business
 Others, please specify: ________________________________

Q7. Thinking about how you shop for household furniture, please rank a category that best
describes your level of agreement with the following statements about the furniture stores where
you consider shopping. (please rank from 4-strongly agree, 3-agree, 2-disagree, 1-strongly
disagree)
4 3 2 1

I am very loyal to specific furniture stores

I look at many furniture stores before I choose where to

purchase

I am very loyal to specific brands of furniture

I prefer to shop for furniture at discount stores

Q8. When deciding to purchase household furniture, what channel of advertising influences your
decision the most? (Rate from 1 being the least important and 7 being the most important).
 1 Least important 2 3 4 5 6 7 Most important

Word of mouth

Billboards

Television Advertisements

Lifestyle and home magazines

Catalogues

Sales brochures

Shopping TV Channels

Social Media

Q9. For retailer, skip this and proceed to the next question.

What style of furniture is do you most prefer to purchase? (Please select all that apply)

 Traditional
 Modern
 Cottage
 Antique
 Others, please specify: _______________________________

Q10. What is your top concern when buying a new piece of furniture? (Please choose one).

 Price
 Style
 Color
 Safety of Design
 Origin (who made it and where it has been)
 Weight of an item
Q11. What specific characteristic/s do you not like in buying a furniture? (Please select all that
apply)

 High price
 Easily broken
 Susceptible to termite
 Absorbs moisture that affect the color, texture and shape of the furniture
 Easily scratched or damaged by any sharp object
 Low durability
Q12. When you buy furniture, how important are the following aspects of the product? (please
rank from 1-least important to 4-very important)

4 3 2 1

It should be environmentally friendly

Its design should fit my taste and purpose

It should be of a specific brand

It should have a reasonable price

Q13. How important is it for you to receive the following information on furniture products?
(please indicate the level of importance from 1-not important to 5-most important)

5 4 3 2 1

Dimensions

Weight

Materials used

Durability of used and resistance to “wear and

tear”
Safety information and/or precautions on use

Instructions on cleaning and maintenance

Environmental friendliness

Instructions on cleaning and maintenance

Origin of the product’s component materials

Note: If you don’t have custom furniture, please proceed to question #15.

Q14. Within the past 2 years, how many customized furniture/s do you have?

 1-2
 2-3
 3-4
 4-5
 More than 5

Q15. Are you planning to buy furniture in the coming 12 months?

 Yes
 No
Q16. If you answered YES to Q15, which furniture product(s) do you intend to buy within
the coming 12 months? (multiple answers are possible).

 Dining furniture
 Table and/or chair
 Sofa
 Bed and mattress
Q17. How familiar are you with banana fiber furniture?

 Never heard of it
  I am aware but have never bought it
 Have purchased it before
Q18. We are planning to put up a banana fiber furniture business. The Bananafiber Furnish
specializes in creating unique and elegant design where banana fiber itself is combined with the
furniture. How appealing is the concept to you?

 1 - Perfectly acceptable
 2 - Slightly acceptable
 3 - Slightly unacceptable
 4 - Totally unacceptable

Q19. How likely are you to buy Bananafiber Furniture in the future?

 Very likely
 Somewhat likely
 Somewhat unlikely
 Very unlikely
Q20. What kind of banana fiber furniture are you most willing to purchase ? (Please select all
that apply).

 Chairs
 Tables
 Beds
 Sofa
Q21. Bananafiber Furnish offers customization, from custom furniture orders – where
dimensions, style, design and color are chosen by the buyer.

Will you consider creating a custom piece of Banana fiber furniture for your home?
  Yes
 No
Q22. What is the price you would be prepared to pay for a Bananafiber furniture? (Please choose
one for each furniture).

Banana Fiber Dining Set Banana Fiber Sofa Set Banana Fiber Bed

P20000-P25000 P10000-P15000 P15000-P20000

P25000-P30000 P15000-P20000 P20000-P25000

P30000 and above P20000-P25000 P25000-P30000

Q23. What are your thoughts about shopping for Bananafiber furniture online? (please choose
one).

 I like to buy furniture online

 I prefer doing research online before I go to a physical store
 I don’t online shop. I prefer going to a physical store as I want to touch and feel a piece
of furniture before I purchase it

Q24. How important is delivery services to you when you consider purchasing new furniture?

 Not important – I can handle delivery on my own

 Not important – I don’t plan on buying anything big enough to require special deliver.
 Important – I consider the cost and logistics of delivery when I consider a purchase.
Q25. Where do you most prefer to purchase Bananafiber furniture? (Please choose one)

 Showroom located at SM Malls

 Online
 Individual retail store
Q26. Would you recommend banana fiber furniture to a friend or associate?

 Yes
 No

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