ORIENTATION COURSE

- Principles of Economics
- Basic Accounting
- Management Principles and Practices
- Behavioural Sciences
- Case Study: Learning tool
- Research Methods
- Knowledge Exchange and Information Centre
- Basic Mathematics and Statistics
- Principles of Marketing
- Written and Oral Communication
- Theories and Models of Communications
- Campus Orientation
TERM I
• Managerial Economics and Decision Sciences
• Creativity and Innovation Management
• Individual and Group Dynamics
• Managerial Accounting and Costing
• Advanced Marketing Management
• Language, Culture and Communication
• Communications Research

TERM II
• Models of Decision Making (Accounting, Mathematics and Statistics)
• Business Strategy, Policy, Ethics
• Media Economics
• Managerial Accounting and Costing
• Integrated Marketing Communications -1
• Consumer Behaviour
• Media Management
TERM III

• Organizational Dynamics
• lntegrated Marketing
• Brand Management
• Marketing Research and Consumer Insight
• Integrated Marketing Communications -2
• Sales and Supply Logistics
• Media Planning and Buying
• Urban Retail Study

ELECTIVES (a minimum of two Credits)

• Corporate Venturing and Entrepreneurship
• Product Management (Brand Management)
• Media Analytics
CAPSTONE RESEARCH PROJECT
YEAR 2
TERM IV
CORE COURSES

• Crafting Dissertation
• Dissertation
• Integrated Marketing Project
• Markstrat (three days)
• Consumer Insight Mining
CONCENTRATION COURSES

• Brand Communications Strategies – I

• Product Management
• Strategic Brand Management
• Statistical Methods and Data Analysis
• Applied Areas in Marketing Research
• Marketing Research Project
• Media Strategies
• Media Marketing
ELECTIVE COURSES

• Film Appreciation and Communications Management

Retail management
Innovation management
Logistics and Supply Chain Management

TERM V
CORE COURSES

• Dissertation
IM Project (+ field visit equal to 10 sessions)
CONCENTRATION COURSES

• Brand Communications Strategies - II

• Brand Valuation
• Brand Science
• International Marketing
• Technology Enabled Relationship Marketing
• Advanced Qualitative Research
• Modelling in Marketing Research
• Online Research and Data Analytics
• Media Research
• New Media
• Media Ethics, Law and Policy
• Media Economics
ELECTIVE COURSES

• Return on Marketing Investment

• Corporate Communications and Reputation Management
• Communications Management for Financial Services
• Venture Incubation (project)

TERM VI

CORE COURSES

Dissertation

CONCENTRATION COURSES

• Brand Communications Strategies - III

• Advanced Marketing Seminar
• Managing Marketing Research
• Media Project
• One-day Workshop on Research Software
ELECTIVE COURSES

• Metaphors and Narratives

• Managing Change
• Career Roles and Identity
• Organizational Leadership (project)
• Management Consulting
• Venture Incubation (project)
• Leadership, Culture and Communications
• Knowledge Managemen