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Attitudes are judgments. They develop on the ABC model (affect, behavior, and
cognition).The affective response is an emotional response that expresses an individual's
degree of preference for an entity. The behavioral intention is a verbal indication or typical
behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the
entity that constitutes an individual's beliefs about the object. Most attitudes are the result of
either direct experience or observational learning from the environment.
Concept:
What is Attitude?
Attitude is the tendency of an individual to evaluate certain things which can be favorable or
of unfavorable manner. An attitude is mental state of readiness, learning and organized
through experience a specific control on person’s response to people, object and situations
with which it is related. By attitudes we mean the beliefs, feelings object ideas and people.
An attitude can be defined as a determined leaning to feel and behave in a particular way
toward some object. (luthans)
Formation of attitudes:
Types of attitude:
a) Job satisfaction: It refers to an individual’s general attitude toward his or her job.
b) Organizational commitment: Organization commitment refers to the power of an
employee’s involvement in the organization.
Component of attitude:
Positive Attitude:
Positive attitude strongly influences the mentality and motivates to set a goal to live.
Benefits:
• Increases productivity.
• Solves problems.
• Improves quality.
• Breeds loyalty.
• Reduces stress.
Negative Attitude:
Negative attitude pulls your character down, poisons your quality & seizes good relationship.
Consequences:
• Resentment
• A purposeless life
• Ill-health
• Appreciate the differences in each of us, learning to value positively instead of judging
negatively
• Capability to recognise the other's attitude and see the world through their eyes.
Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order-
AB C D E F GHI J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
S K I L L S
19
K 11
N 9O 12
W 12L 19E
=
D G E
11 14 15 23 12 5 82
4 7 5
=
96
H A R D W O R K
8 1 18 4 23 15 18 11
=
98
A T T I T U D E
1 20 20 9 20 21 4 5
=
100