CHAPTER: - 1

INTERDUCTION

Temporary jobs for expert vocations are same in some ways however not as thorough as
functional preparing for callings, exchange and occupation employments, nevertheless the
absence of institutionalization is oversight surrender the term receptive wide understanding. In
expression may be faculty or school understudies, Gymnasium understudies or post graduate
grown-ups these positions either paid or unpaid and usually fugacious

For the foremost half, associate degree entry level position contains of a trade of administrations
for expertise between the understudies associate degreed an association. Understudies will
likewise utilize associate degree entry level position convey to alternative on the off probability
that they need associate degree enthusiasm for specific profession, to create a system of contacts
or to choose up faculty credit. a couple of assistants discover lasting, paid businesses with the
association that they worked upon finishing for the temporary position

TITLE OF THE STUDY

The Study Topic Is Titled As ―CONSUMER PERCEPTION TOWARDS COCA-COLA”

1
STATEMENT OF THE PROBLEM :

Customers of various fragments purchase an item on the premise of their observation. They settle
on buy choices in light of what they see about the coca cola , item, value, innovation, execution
and others going to figure out what components impact shopper to purchase and how they see the
above variables.

As indicated by the review led it was found that dominant part of the clients bought coca cola
since they felt that contrasted with other cool beverages is altogether an alternate test as to style,
shading and smooth drinking.

OBJECTIVES OF THE STUDY :

The venture is primarily under taken to discover what a degree customer conduct towards the
coca -cola.

To discover the mode by which the clients got to be distinctly mindful of coca cola.

To know the reason for buying coca cola.

To decide the quality part of coca cola.

To decide the clients level of fulfillment with coca cola.

To know the assessment of the respondents about the cool beverages.

2
 To break down the clients discernment about the cost of coca cola.

To know the recommendation by clients of the cool drinks.

SCOPE OF THE STUDY :

The contemplate empowers to comprehend the impression of the market fragment bitterly. Along
these lines, the review is restricted to a specific point.

•The extent of venture restricted to COCA - COLA as it were.

• The extension is restricted to 100 respondents

HYPOTHESIS

Essential information depends on the survey given to a definitive customer and criticism is
acquired towards more prominent degree.

Perception technique and individual meeting strategies are likewise utilized for gathering the
data.

Auxiliary information depends on the diaries. Magazines and articles discharged is likewise
given on getting data from site.

3
SOURCES OF DATA

In this poll structures were conveyed to a wide range of customers of various markets on COCA
– COLA quickly the surveys with reaction were gathered from the purchasers Information is the
certainties, figures and other applicable materials, over a wide span of time, filling in as reason
for the review and investigation. The plan of the information gathering technique is the
foundation of research outline. The wellsprings of information are fluctuated. It relies on the way
of the review information can be recognized as:

DATA COLLECTION INSTRUMENT:

Essential Data: Primary information is the information is gathered surprisingly only with the
end goal of accomplishing the destinations of the venture works. For this situation the criticism
got from the respondents through issue of organized survey to the picked test is the essential
information which is been gathered.

Optional Data: Secondary information is the information which is as of now gathered and
handled by some other office for the general particular reason for their association. The
information is utilized as a source of perspective and relates discoveries. For this situation it is
source from web, human asset magazine, newspapers, fitting manuals, and handouts issued,
filled structures research and examination reports.

4
SAMPLING DESIGN

Examining strategy: the non-likelihood inspecting strategy was taken in Which comfort
testing procedure was utilized as a part of the review?

Test measure: the specimen size was restricted to 100 respondents.

PLAN OF ANALYSIS :

The information acquired from the survey was utilized to ace table, where every one of the
qualities i.e., rate of every sort of respondents are classified and diagrammatic representation is
additionally being made

METHODOLOGY :

The exploration was distinct research poll overview approach was elucidating research. The
overview was led to find out about purchaser's discernment towards the brand and item, value,
innovation and others about cool drink. An organized survey was given to fill in the appropriate
responses required to dissect their recognition.

METHOD OF ANALYSIS

• Data gathered will be arranged.

• Pie or bar graph will be utilized to speak to the information.

• Interpretation will be finished.

• Conclusion will be drawn and appropriate proposals will be given.

5
LIMITATIONS OF STUDY

• Insufficient information.

• Study led in on unit of COCA - COLA the outcome may contrast in different units.

• Limited period for study.

• The think about with restricted time traverse was the other principle imperative.

• Manager is not get ready for the evaluation audit with the purchasers.

6
 CHAPTER :- 2
COMPANY PROFILE

7
A non-alcoholic version of the French Wine Coca. He named it Coca-Cola, since it consolidated
The Coca-Cola Company exists to be told and animate everyone UN agency is touched by the
business. Designed up in 1886, this Company is that the world's driving maker, promoter, and
distributer of nonalcoholic refreshment concentrates and syrups, used to build quite 230 drink
brands. The corporate headquarters area unit in Atlanta, with neighborhood operations in very
nearly 2 hundred countries around the world.

The area strategy permits to concentrate each of the voices the planet over posing for beverages
that cross the complete scope of tastes and occasions. What individuals need in a very
refreshment is a control of that they're the place they live, however they work and play, and the
way they unwind and invigorate. Despite whether or not Associate in Nursing understudy within
the u. s. obtaining a charge out of a restoring Coca-Cola®, a girl in Italian Republic taking a
respite, a tyke in South American country posing for a juice drink, or a few in Chosen shopping
for sifted water once a run along, we're there for you.

Around the world, despite the means that Coca-Cola® was initially created within the u. s., it
quickly got the chance to be signally customary where it went. The central overall bundling
plants square measure opened in 1906 in North American country, Cuba and Panama, shortly
took once by some a lot of. Today, Company creating quite 230 brands in around two hundred
countries. Quite seventy % of the wage begins from outside the U.S., but the honest to goodness
reason may be an actually one association is that these items meet the contrasted style slants of
purchasers wherever round the world.

It gets refreshment to people right around 200 countries.

The Coca-Cola is the overall pop industry pioneer, with world headquarters in Atlanta, Georgia.
The association and its reinforcements use right around 30,000 people the world over.

8
Syrups, concentrates and refreshments bases for Coca-Cola, the association's normal ship check
and over a hundred and sixty alternative association pop brands square measure created and
oversubscribed by the Coca-Cola association and it's reinforcements in precisely concerning two
hundred countries round the world. Really, around 70% outside the u. s..

In India Parle fares was overwhelming the market as far back as the unceremonious exit of Coca-
Cola in 1977. Therefore of globalization and opening the ways to the multinational
organizations. Pepsi came to India in the year 1989 and for romanticizing it has included the
word Lehar however the Parle items were all pioneers in their individual classes. Also, following
16 years sodas monster COCA-COLA has come to India and propelled Coke in October 1993
without precedent for the city of recorded significance i.e. "The TAJMAHAL" the city is Agra
Coca-cola with the

procurement of the Cola-Czar Ramesh Chauhan's Parle Exports real brands and dispersion
coordinate with one stroke of the pen and a bill of Rs 140 crores, got five brands - Thums up,
Limca, Citra, Gold spot and Maaza with a joined piece of the overall industry of 69% with
Thums-up alone bookkeeping to 56%of the Rs 650 crore Cola fragment Company additionally
gained 55 diversified bottler system of Parle Exports by May 1996. 30 months after the dispatch
took after by Fanta in October 1994, the joined piece of the overall industry of coca-cola brands
had slipped to 50.5%, while Pepsi brands including Pepsi, cola, 7up and Mirinda advertised by
Rs. 800 crore PepsiCo properties had raised its piece of the pie to 43.5%. Pepsi-Cola was beating
Coke by a normal of 90, million containers to 42 million jugs for every month. Coca-Cola
oversight was that it attempted to import a similar showcasing recipe it utilized all around into
India, it ought to had taken its neighborhood advertise in concern too Coca-Cola attempted to
rule his key accomplices by requesting that they pump in sum in its 29 bottlers of Coca-Cola and
Fanta to pump in sum extending between20 crores and 30 crores keeping in mind the end goal to
overhaul their plant offices to Coca-Cola benchmarks other than spending more on promoting
Coca-Cola has chosen to purchase out those of its bottlers who can't bear the cost of the
speculation. the Thums up pre collusion piece of the overall industry tumbled to 14.6% in May
1996 against 25% in October 1993, luckily for Coca-Cola its pick up of 12.5% amid a similar
period repaid to a degree yet the genuine champ was Pepsi whose piece of the overall industry

9
shot up from 15% to 26.5%.On promoting Coca-Cola attempted to adhere to its worldwide
correspondence procedure while Pepsi is restricting Coke just lectured its energy of its brands.

INTERNATIONAL PERSPECTIVE

The Coca-Cola Company

1 Coca-Cola Plaza
Atlanta, GA 30313-2499
GA Tel. 404-676-2121

FOUNDATION AND INCEPTION OF THE COCA-COLA COMPANY

Consolidated: 1892

"Trade name for a cola drink, initially characterized by John Pemberton, a medicine professional
in Atlanta, Georgia, in 1886, as a headache and cerebral pain cure. Initially it contained focus of
coca leaves, irrespective the means this was ousted from the arrangement varied years earlier.

The Coca-Cola Company is that the world's elementary maker of pop pops, offering 1.3 billion
drink servings faithfully. Coca-Cola's red and white trademark is not any doubt the known whole
image on the world. Headquartered since its fitting in Atlanta. The association in like manner
works one amongst the world's most unpreventable unfold structures, providing its around four
hundred savor things over two hundred countries round the globe. The Coca-Cola Company is
that the greatest producer, merchandiser and promoter of soft refreshment accumulates and
syrups on the work.

10
When unsure the Coca-Cola Company (TCCC) simply makes sweetening center that is then sold
to numerous bottlers for the duration of the globe World Health Organization hold a Coca-Cola
foundation four hundred. Brands in over countries, apart from its individual Coca-Cola drink
Coca-Cola concerning.

HISTORY

Sedate master John Stith Pemberton created a coca wine known as Pemberton's French Wine
Coca in 1884. He was animated by the noteworthy accomplishment of French Angelo Mariana‘s
coca cola in, Vin Mariani. the subsequent year, once Atlanta and discoverer County passed
Prohibition establishment, Pemberton began to develop the stimulant coca leaves from South
America and was ready victimization kola daft, a wellspring of caffeine. Pemberton ran the
principle see for the drink on might twenty nine that year within the Atlanta Journal. In 1887,
whereas encountering associate degree advancing reliance on analgesic, Pemberton sold-out a
stake in his association to As a Griggs Candler, UN agency elapsed with it because the cola
Corporation in 1888. Around the same time, Pemberton sold-out the rights a second time to 3 a
lot of agents. Meanwhile, Pemberton's alcoholic child Charley Pemberton began providing his
own specific adjustment of the issue. 3 changes of Coca-Cola — sold-out by 3 separate
associations . In 1899, Candler sold-out the particular rights, for $1 (USD) to holder Coca-Cola
in most out and away of the u. s. to 2 business visionaries from Chattanooga, TN, Benjamin
Thomas and Joseph B. Whitehead UN agency on these lines designed up the Coca-Cola Bottling
Company. In 1919, Candler sold-out his association to Atlanta investor Ernest Woodruff. When
the u. s. entered warfare II, The Coca-Cola Company began giving free refreshments to officers
of the u. s. Army The name of the drink exploded as yank troopers came back drink In the
Thirties,

11
WELLBEING AND LOSS PREVENTION POLICY

We at Coca-Cola have high respect for all partners and are resolved to give a Safe and Healthy
workplace. We trust that Safety must capacity as a vital part of each of our operations all through
the esteem chain. It is the obligation of the administration to give initiative in

Usage of Safety gauges and projects. We likewise trust that it is the obligation of every partner to
guarantee the consistence of these projects.

In satisfying this duty, we hold fast to the accompanying managing standards:

1. We proactively look to recognize and control potential wellbeing, working environment and
armada security risks.

2. We endeavor to reliably hold fast to standard working techniques, which are intended to avoid
damage, ailment and incidental misfortune to the individual or property.

3. We build up and keep up projects to guarantee the consistence with appropriate laws and
controls and wherever laws and directions may not be enough defensive or don't exist, we
receive The Coca-Cola Company guidelines.

4. We consistently prepare and instruct our partners to play out their occupation without
jeopardizing themselves or others and furthermore forestalling vehicle mishaps and limiting
danger to property.

5. We plan for potential crises to secure partners, avoid property misfortunes and 1business
interferences.

12
The achievement of this Safety and Loss Prevention Program is the duty of everybody from
Chief Executive Officer to the most as of late contracted partner.

FRAMEWORKS AND PROCEDURES

TRUTHS ABOUT COCA COLA

• Every day, purchasers in roughly 200 nations around the globe drink a normal of 10,450
Coca-Cola refreshments every second

• If all the Coca-Cola ever created were delivered in containers and…

1. Placed finish to finish, the packaged would win the space to the moon and back 1045
circumstances.

2. Stacked on a athletic field, the containers would form a mountain 325 miles high, fifty nine
times taller than Mount Everest.

3. Loaded all things considered measured trucks, passing a given point, packed in, at a speed of
65 miles for each hour it would take 4 years, 6

4. Months, 2 weeks and 6 days for the trucks to pass.

5. Placed end to end the containers would wrap around the equator 20,052 circumstances.

13
COCA-COLA IN INDIAN MARKET

India has over up being maybe the toughest battle ground for the Cola creatures. Coca-Cola was
the first general pop pops whole to enter Republic of India in middle 1970's. Indian market was
overwhelmed by personal brands, with Limca being the best giving whole. Cola was the best
giving flavor with little bit of the final business of four-hundredth, Lemon drinks thirty first and
orange refreshments 19%

Up until 1977, Coca-Cola was the principle pop complete in Asian country. Regardless,
attributable to principles set by the interchange Regulation Act (FERA), Coca-Cola left Asian
country and didn't come back until 1993 once a sixteen year group action from the Indian drink
exhibit. FERA needed Coca-Cola to reveal its puzzle center formula and what is more diminish
its esteem stake that wasn't satisfactory.

Unadulterated refreshments, Old Delhi moved Campa-Cola, to journey Coke's exit and before
the entire of 70's, was the principle Cola fancy the Indian market. In 1980, Parle, another real
Indian player driven Thumps Up, the drink that until date is most traditional fly in Asian country.
pure Drinks seriously addressed Thumps Up being referred to as a "sensitive" drink because it
felt its style is immoderately sturdy. For quite ten years, Parle drove the Indian soft drinks
publicize, with its little bit of the final business accomplishing a celestial point of 70% in1990.

Late 80's and mid 90's—Pepsi's fight to enter India

Pepsi saw the exit of Coke as a God send chance to catch then evaluated 900 large integer market
of India. India was then a particularly oversaw exhibit with International trade constituting solely
6 June 1944 of GDP in 1985. Remote trade was in danger to import charges, convey demands
and quantitative restrictions. Outside direct wander (FDI) was sure by blocks like most extreme
purpose of containment esteem intrigue, confinements on development trade, convey

14
responsibilities and government supports. Any outside wander had an in depth live of political
affectability thereto.

At the point when PepsiCo began its exchanges, the upper top for esteem holding in Indian
associations was 40%. PepsiCo recognized it'll must be inventive to enter the Indian markets.

COCA-COLA HERITAGE

For era, Coca-Cola has been connected with uncommon circumstances and places and the less
difficult joys of consistently life. That is the enchantment of Coca-Cola. The enchantment keeps
running all through our rich legacy, which keeps on entrancing and pleasure individuals from
everywhere throughout the world. Every year, over a million people venture out a large number
of miles to visit. They stroll through rooms loaded with memorabilia, to hear and perceive how
our organization developed from a brilliant thought into an extraordinary business, all around the
globe. This enchantment lives in Coca-Cola. These one of a kind articles hold interests for any
individual who cherishes Coca-Cola, however they are extraordinarily darling by individuals
from Coca-Cola authorities club, who extend their bond with us through these symbols.

MANAGING PRINCIPLES OF COCA-COLA INDIA:

Rule 1: we behave and business exercises with most noteworthy benchmarks of trustworthiness,
uprightness and demonstrable skill.

Rule 2: We will perceive the commitments that we made as a people and colleagues to deliver
our business achievement.

Guideline 3: We will empower learning environment where individuals can always develop
create and contribute.

15
Guideline 4: We will take a stab at fabulousness and look for nonstop change in all that we do.

Rule 5: We will regard all partners, including workers, accomplices and providers and introduce
them with the energy to convey the most noteworthy quality products and enterprises.

Rule 6: We will encourage activity and innovativeness be enabling people to accomplish very
much characterized targets

THE COCA COLA COMPANY MISSION

Our focal objective is:

• To empower the globe as a high want, body and soul

• To spur previews of cheerfulness and satisfaction through our brands and exercises

• To build regard and have any form of impact.

THE COCA COLA COMPANY VISION

To fulfill our primary objective, we've developed an idea of destinations, that we'll work with our
bottlers to pass on:

People: exalting one another to be and can also be traditional be by giving a motivating
geographic point

Portfolio: giving the planet an idea of refreshments brands that anticipate and satisfy people's
wishes and wishes

Associates: Nurturing a triumphant arrangement of assistants and building regular endurance

16
Planet: Being a careful overall indweller that has any type of impact by building and reinforce
tolerable gatherings

Advantage: maximizing whole deal come back to shareholders, whereas observance our general
obligations

Proficiency: Being Associate in Nursing exceptionally convincing, slope and brisk moving
affiliation.

C) QUALITY POLICY

"To ensure Customer Delight, We concentrate on quality in our contemplations, deeds and
exercises by steadily improving our methods‖

COMPETITOR'S INFORMATION:

The unparalleled overall contenders for COCO-COLA are PEPSICO LIMITED.

COKE VERSUS PEPSI

The opposition between Coca-Cola and Pepsi is staggering. Notwithstanding the way that the
squabble really warmed up with the Pepsi Cola Challenge in 1975 — that incited Coca-Cola's
surprising New Coke catastrophe — the brands are fighting one another for over a century.

In addition, not just about thing change. Things occasionally get person, which sometimes
resonates in their advancing. Earlier this year, Pepsi sought after Coke's acclaimed mascots, the
polar bears and Santa.

17
The battle has even moved into space and fumed over online long range interpersonal
communication.

So how'd it transformed into thusly?

The general population at Canteens originated along a stunning info graphic entitled "The Soda
Wars" that consolidates all that you'd ever have to be compelled to take into account the recorded
scenery of Coca-Cola and Pepsi Cola. Research:

DIFFERENT COMPETITORS:

Cadbury Schweppes

Nestlé

THE WORK FLOW MODEL

The work demonstrates comprises of:-

Ingredient conveyance

Washing and Rinsing

Mixing and Blending

Filling

Capping

Labeling

18
Coding

Inspection

Packaging

Warehousing and conveyance

19
PRODUCT PROFILE:

The item separation is low for colas, yet at the same time individuals considered Coca-Cola as
the better cola. The derivation to be drawn was that Coca-Cola showed improvement over Pepsi
now Coca-Cola Company is extensively perceived as awesome organization to work together.
Likewise with an incredible place in which toward fight main impetus in making Coca-cola one
of the best long haul venture. Harum-scarum has today turns into a global song of praise with
youthful and old, rich and poor, clamoring for a taste, it not gallous of it.Soft beverages are the
refreshments that are devoured all the more amid the hot summers for invigorating them. These
are utilized likewise as refreshers. Thought it is devoured as a cool drink, it likewise goes about
as recreational and invigorating beverage.

Presently in the changing situation of this current world, it is devoured consistently. Furthermore,
exceptionally, the utilization is more if there should arise an occurrence of youngsters and
understudies ordinarily.

The soda pops are of two sorts. They are

1. Carbonated soda pops

2. Non-carbonated soda pop.

The soda pops are accessible in many flavors. Those flavors are Cola, Orange, Lime,
Watermelon, green-apple, mango and cherry. Alongside these flavors many natural product
enhanced beverages like guava and pineapple are additionally accessible. Among these organic

20
product seasoned beverages Mango, Cherry, Guava and Pineapple are Non-Carbonated Soft
beverages.

In spite of the fact that the sodas are fundamentally expended as the refreshers, now in the
evolving scene, these sodas are additionally utilized alongside the mixed drinks to add more taste
to them..

PROFILE OF DIFFERENT BRANDS OF COCA-COLA

COCA-COLA

The universes most adored drink. The universes most vital brand. The most unmistakable word
over the world after "okay" .

21
Coca-Cola has a truly uncommon legacy. From a humble begin in 1886, it is at present the
pioneer brand of the greatest maker, promoter and distributer of non-blended beverages on the
planet.

Coca-Cola had set apart on various celebrities including film stars, for instance, karishmakapoor,
cricketers, for instance, srinath , saurau ganguly

GLASS PET CAN

200ml , 300ml, 500ml , 1000ml .

500 ml , 1.5 liter, 2 liter , 2.25 liter

330 ml

22
FANTA

A most cherished in Europe since the 1940's, Fanta was secured by the Coca-Cola Company in
1960.

During the time Fanta has had the strong business focus and is recognized as a " FUN
CATALST " .Fanta stays for exuberant shading, luring taste and shuddering air pockets , that
hoists feelings and also frees soul thusly asking one to appreciate the event .Fanta orange in the
inside flavor, addressing around 70% of offers, nonetheless others citrus and natural item seasons
have their own fan base. Fanta offers best in Brazil, Germany, Spain, Japan, Italy and Argentina.

GLASS PET CAN

200ml , 300ml .

500 ml , 1.5 liter, 2 liter , 2.25 liter

23
SPRITE

It was exhibited in 1960. fairy is that the world's driving lemon - lime ready pop, fairy is
oversubscribed in additional than one hundred ninety countries and positions because the No.
four pop 'The world over', with a robust enthusiasm to adolescents In Asian nation , fairy was
affected within the year 1999 and nowadays it's clothed to be one amongst the quickest making
soft drinks , driving the wise line category .

Today sprite is pursued as a youthful image . why?

With a strong enthusiasm to the youthful , sprite has stayed for the

GLASS PET CAN

200ml , 300ml .

500 ml , 1.5 liter, 2 liter , 2.25 liter

24
Minute Maid Pulpy Orange

The chronicled background of the Minute Maid check goes as way back as 1945 once the
Sunshine State Foods Corporation created ironed orange powder. The association developed a
strategy that drained eighty pic of the water in ironed orange, encompassing a hardened
concentration that once reconstituted created crushed orange. They checked it Minute Maid, a
reputation importance the solace and therefore the occasion). Minute Maid thus moved from a
small-grained concentration to the chief at any purpose crushed orange from assume

25
LIMCA

Limca was imagined in 1971 .

It was gotten by the Coca-Cola Company in 1993.

Limca continues drinking a dependable after among energetic adults who revere the glad way it
supplements the best previews of their lives. It's moreover transformed into a high in the various
Persian Gulf countries.

GLASS PET CAN

26
200ml , 300ml .

500 ml , 1.5 liter, 2 liter , 2.25 liter

330 ml

The brand has been demonstrating strong volume advancement year on year and limca continues
being the among

the fundamental flavor fragile dring in the country

GEORGIA

Georgia , quality tea and coffee served from best in class wending machines is arranged to
exploit the nation's most prominent refreshment order .

Georgia , which ensures an amazing tasting , unsurprising , sterile and sensible cuppa is open in
an extent of 7 sizzling flavors , dark , elaichi , masala and plain tea cappuccino , mochacinno and
normal low

27
Georgia is at this moment take off stage after a successful a dispatch in Delhi and Kolkata .
Georgia expects to twist up particularly the

Customers favored choice of hot refreshment, when he is in a rush .

MAAZA

Maaza was propelled in 1976 as a non-carbonated mango organic product drink.

28
It was obtained by the Coca-Cola Company in 1993 and is as of now accessible in three flavors,
Mango, Pineapple and Orange - Plus included calcium.

Battles : " TAAZA MANGO , MAAZA MANGO " and " BTAL MEIN AAM , MAAZA The
crusade expands on the current value of the brand caught in the slogan HAIN NAAM " . conveys
an applicable enthusiastic

YAARI DOSTI , TAAZA MAAZA " .and advantage to the mothers appropriately

GLASS PET TETRA-PAK

200ml , 250 ml .

1000 ml

125 ml and 200 ml

29
KINLEY

Kinley water guarantees

Kinley water goes with the affirmation of prosperity from the coca-cola association . that is the
reason kinley was given pivot osmosis close by the latest advancement to ensure the perfection
of the thing.

Kinley water , a thrist quencher that invigorates a nurturing power that washes every one of the
poisons away .

30
Kinley water accompanies the confirmation of wellbeing from the coca-cola organization .

KINLEY : " BOONDH MEIN VISHWAS

THUMS UP

Strong Cola style existing temperament Thums up may be a principle effervescent pop and most
place stock in complete in Asian country. initially introduced in 1997, Thums up was obtained
by the Coca-Cola in 1993.

31
The Coca-Cola Company offers regarding four hundred brands in additional than two hundred
countries, apart from its someone Coca-Cola refreshment. This fuses distinctive collections of
Coca-Cola, as an example, Diet Coke (introduced in 1982), that uses sweetener, a made
phenylalanine-based sweetener started of sugar

Growth at coca cola

Coca-Cola Highlights Growth Strategy at Barclays Conference

Coca-Cola at Barclays Conference

At the Barclays world client Staples Conference on Sept nine, James Quincy, president and COO
(head operating officer) of Coca-Cola (KO), mentioned the association's advancement strategy.
Quincy has been with Coca-Cola for quite whereas and acknowledged the piece of president and
COO on August thirteen, 2015. He accepted a key half in driving the beginning late discovered
projected merger of Coca-Cola Enterprises (CCE), Coca-Cola peninsula Partners, and Coca-Cola
Erfrischungsgetränke Ag to form Coca-Cola European Partners Plc.

Key exercises

Quincey talked beginning late concerning Coca-Cola's advancement strategy that depends on
upon the going with 5 exercises to revive vitality and alter the business:

focus on effectiveness

32
 manage driving pay

Coca-Cola has been cutting prices and reinvesting its speculation finances in business and
different advancement exercises. We'll analysis the association's exhibiting tries within the
incidental some phase of this course of action.

Parts four and five of this course of action can discuss the association's separated approach and
also the refranchising of its bundling operations to specialize in its middle business.

33
 SWOT ANALYSIS

STRENGTHS

1. Possession of leading brands in soft drinks market section.

2. Complete worth.

3. Extremely refined channel.

4. Solid money position.

WEAKNESSES

1. Lack of clear competitive advantage over Pepsi Co.

2. Complete image is related to ‗high sugar‘ carbonates.

3. Lack of product diversification.

4. Negative promotion.

OPPORTUNITIES

1. Specializing in health & welfare.

2. Participating in product diversification and complete extension.

3. Packaging innovation.

4. Engagement in acquisitions.

34
THREATS

1. Client shunning from soft drinks thanks to health issues.

2. Loss of market share to Pepsi Co.

3. Negative promotion thanks to water usage patterns.

4. Changes in currency exchange rates.

5. Raw material sourcing – Water is that the principle hazard to cola. The inadequacy of cola was
the connected use with pesticides or unimaginable usage of water. In any case, the hazard here is
that water deficiency is on the rising. With the setting ever-changing, and areas of varied
countries increasing against lack of water, sooner or later some person could raise fingers on
drink associations. Thusly, Water sourcing is associate degree ax which might fall at no matter
time on the pinnacle of cola. just in case water is duty-bound or proportioned, cola will expertise
an important pulverization in their pay and farthest purpose of scattering. an equivalent will
impact its most exceptional enemy Pepsi Cola furthermore.

6. Indirect contenders – low chains like Starbucks, Café low day, Costa low ar on the rising.
These chains supply a robust competition to Coca colas effervescent refreshments. they will not
not be a motivating rivalry for Coke, however instead they are doing provide associate degree
engraving to its drink exhibit. Likewise, prosperity drinks like Real and Tropicana and what is
more charged beverages like Red bull and Gatorade ar taking with no end in sight the little bit of
the pie by suggestion.

35
 CHAPTER :- 3
THERITICAL BACK
GROUND OF STUDY

36
ABOUT SUBJECT:
DEFINITION OF THE TERMS USED

MARKET:
Showcase comprises of all the potential purchasers who have a specific need or need and may
will and ready to take part in return to fulfill that need or need.

MARKETING:

Advertising administration is that the manner toward arrangement and death penalty the valuing;
advancement and conveyance of thoughts, product and enterprises build trades that fulfill
individual and authoritative objectives.

CONSUMER:

It is someone World Health Organization buys of has the power to shop for merchandise and
enterprises offered levels ar on the market to be purchased by promoting institution keeping in
mind the tip goal to meet individual desires, desires and needs as patrons of varied scattered at
higher places.

Purchaser is one who buy item for extreme utilization is known as shopper.

PERCEPTION:

Observation is the procedure by which people select, compose and decipher boosts into
significant and cognizant photo of the world. Observation has technique suggestions for
advertisers, since customers settle on choices in light of what they see, as opposed to the premise
of target reality. The least level at which an individual can see a particular jolt is that individual's
outright limit.

37
Definition :

"Observation can be characterized as the way toward accepting, choosing, sorting out,
deciphering, checking and responding to tactile boosts or information".

UdaiPareek and others.

"A method by which individuals delineated and decipher their tangible impression with a
selected finish goal to supply desiring to their condition"

- Stephen P. Robbins

Significance OF CONSUMER PERCEPTION :

Observation is the critical explosive for the director who needs to abstain from making mistakes.

An administrator must comprehend their recognitions legitimately.

Discernment is more than sensation.

Discernment is controlled by both physiological, mental qualities of the creatures.

An individual claim requires target issue intrigue and foundation control his discernment in
every circumstance.

Discernment is that specific occupation may seem great to one and terrible to another.

38
Discernment alludes to the way in which an individual affair the world as each individual
methodologies the life distinctive.

Individual weak in certain aspects tend to find faults in another.

Marketing is considered to be the sole of modern business and society. Marketing is the
connecting link between the producer and consumers. Marketing process bring new and
improved quality goods to consumers, marketing raises the standard of living of the people by
satisfying varied and innumerable needs and wants of consumers. Marketing facilities mass
production. It will lower the cost of production and prices to consumers. Lower price to
consumers means a real rise in the national income.

Marketing provides employment continuous production and continuous marketing offers wide
employment opportunities to people it offers employment and income to about 30%-40% of the
total population.

Indeed, even nations like Great Britain, Italy, Sweden, and so forth, are looking to current
showcasing hones as an approach to enhance their financial wellbeing. Socialist nations are
publicizing, evaluating and other advertising exercises to enhance their local appropriation
framework and to contend all the more successfully in universal exchange.

39
Other relevant aspects:

BUYING MOTIVE:

A motive is a derive or an urge for which an individual seeks satisfaction through the
purchase of the product. It can be classified in to four:

1. Emotional product motives

2. Rational product motives
3. Patronage emotional motives
4. Patronage rational motives

Consumer perception theory

Buyer Perception Theory (CPT) shows and clarifies one technique through which
publicizing is compelling. There are two fundamental ideas that should be acknowledged with
the end goal for CPT to be comprehended social filtration, perceptual reality.

Social filtration is just the reason that individuals see in everyday life uniquely in contrast to each
other. Every individual is extraordinary and has had an interesting arrangement of life occasions
that shape the way they encounter. A simple method for understanding social filtration is by
contrasting the social channel with a couple of shades. When we wear tinted glasses we see the
world just like the shade of the focal point, the same applies with our social channels.

40
CPT Model:

Consumer

No perceived
Perceived need
need

No/inactive Active advertising

experience, bad experience
timing

Negative Positive
perception, perception,
doesn’t fit needs fits needs

No purchase Purchase

With social filtration set up, we can continue through the means of the model which characterize
the hypothesis. The procedure of CPT begins with the shopper, a person towards which the
message is coordinated. The buyer should first have an apparent need or need, and after that
effectively encounter a commercial in the item class where the need or need exists. It is an
impetus for the model if this promotion happens at vital planning all the while. After
introduction, the shopper frames an assessment about the item.

41
This observation turns into the truth of that item to the purchaser. It is conceivable that this truth
could change with presentation to aggressive messages from a wide assortment of sources (other
media, companions, guidance sections and so forth). Assuming, be that as it may, the item is
seen, and subsequently doled out reality, of being certain it is then assessed in the matter of
regardless of whether it fills the need or need. On the off chance that it does without a doubt fit
the need, it is likely that the customer will continue to the buy phase of the model.

In the buy arrange the purchaser chooses to buy or not to buy the item. Once more, there are
various factors encompassing this choice, as encompass each progression and choice in the
model.

BUYER ADOPTATION PROCESS

The accompanying are the phases in the buyer reception handle, when a shopper purchases
an item are:

1) Awareness: The buyer in this stage winds up plainly mindful the item yet he is not
prepared are outfitted the data.

2) Interest: The mindfulness makes intrigue and clears approach to look for data about the
item.

3) Evaluation: The customer considers the value of attempting the item.

4) Trial: The buyer tries the item to judge its esteem and advantage.

5) Adoption: Satisfied with the trial of the product the consumer becomes regular user and a
over a period of time a brand loyal customer.

42
 CHAPTER :- 4
DATA ANALYSIS AND
INTERPRETATION

43
 TABLE -4. 1

TABLE SHOWING CATEGORY OF RESPONDENTS

Category Number of respondents Percentage (%)

Male 60 60

Female 40 40

Total 100 100%

(Source: Primary Data)

ANALYSIS OF THE TABLE:

The above analysis shows that more percentage of users of the coca cola is males i.e.
60% remaining 40% are female for its nature.

44
 GRAPH -4. 1

GRAPH SHOWING CATEGORY OF RESPONDENTS

80
80

70

60
50
50
40 Number of respondents
40 Percentage (%)

30
20
20
10
10
100%
0
Male Female Total

INFERENCE:

According to the survey, Majority of the users is male, alike female.

45
 TABLE -4. 2

TABLE SHOWING AGE GROUP OF RESPONDENTS

Number of respondents Percentage (%)

Age group

Below -22 30 30

23-27 40 40

28-32 15 15

33-37 10 10

37 and above 5 5

Total 100 100%

Source: Primary Data

ANALYSIS OF THE TABLE:

In the above examination 30% has a place with the age gathering of Below-22, 5% of has
a place with age gathering of 37& above,40% of has a place with age gathering of 23-27, 15% of
has a place with the age gathering of 28-32 and 10% of has a place with the age gathering of 33-
37 years.

46
 GRAPH – 4. 2

GRAPH SHOWING AGE GROUP OF RESPONDENTS

Number of respondents

30
100 40 23-27
28-32
33-37

15 37 and above
5 10
Total

Interpretation:-

Majority of respondents in my survey are belonging to 23-27 age group i.e. 40% of
respondents.

47
 Table: - 4.3

Who influenced you to purchase a coca cola drinks

Particulars No of respondents Percentage

Friends 40 40

Advertisement 40 40

shopkeeper 10 10

Family background 10 10

Total 100 100

Analysis:-

This above table showing influenced to purchase a coca cola friends are 40% and advertising
was 40% and shopkeepers are 10% , and family background 10% .

48
 Graph 4.3

Who influenced you to purchase a coca cola drinks

100
100 100
80
60 40 40
40 40
40
10 10
20 10 10 No of respondents
0 Percentage Percentage
No of respondents

Interpretation :-

In the above graph showing that friend and advertisement are 40% influenced to purchase a
coca cola products.

49
 Table : - 4.4

Ware do you buy a coca cola product

Particulars No of respondents Percentage

Retailer shops 20 20

General stores 10 10

Cool drink points 30 30

Bakers 40 40

Total 100 100

Analysis :-

This table showing where do you buy a coca cola product retailer shops are 20%, general
stores are 10% , cool drinks points 30%, in bakers was 40% .

50
Graph :- 4.4

Where do you buy a coca cola product

100100
100
90
80
70
60
50 No of respondents
40 40
40 Percentage
30 30
30
20 20
20
10 10
10
0
Retailer General Cool drink Bakers Total
shops stores points

Interpretation :-

In the above chart the majority are Bakers are 40% .

51
Table :- 4.5

The offers influence you to purchase this cool drinks

Particular No of Respondents Percentage

Gold cones 10 10

Tokens 20 20

Currency cards 40 40

Trip offers 30 30

Total 100 100

Analysis :-

Showing this table respondents are influence to purchase this cool drinks 10% on gold cones
, 20% on tokens , 40% influence on currency cards , 30% on trip offers .

52
Graph :- 4.5

The offers influence you to purchase this cool drinks

100
100 100

80
60 40
20 40 30
40 10 20 30
20 10 No of Respondents
0 Percentage Percentage
No of Respondents

Interpretation :-

The above chart showing that majority of respondents are currency cards 40% .

53
 Table :- 4.6

Opinion regarding the price of coca cola drinks

Particulars No of Respondents Percentage

Low 20 20

Reasonable 50 50

High 20 20

Very high 10 10

Total 100 100

Analysis :-

This table showing opinion regarding the price of coca coladrinks 10% responded low , 50%
responded on reasonable price,20% on high price , and remaining 10 % replayed on very high
.

54
Graph :- 4.6

Opinion regarding the price of coca cola drinks

100100
100
90
80
70
60
50 50
50 No of Respondents

40 Percentage

30
20 20 20 20
20
10 10
10
0
Low High Very high Total
Reasonable

Interpretation :-

In this chart the majority of 50% are responded for reasonable price .

55
Table :- 4.7

From how long you are using the coca cola products

Particular No of Respondents Percentage

0-1 year 10 10

2-3 years 10 10

3-5years 20 20

5& above 60 60

Total 100 100

Analysis :-

In this above table showing that 0-1 year usage respondents are 10% , 2-3 years usage
respondents are 10% , 3-5 year usage respondents are 20%, 5& above usage respondents are
60% .

56
Graph :- 4.7

From how long you are using the coca colaproducts

100100
100

90

80

70
60 60
60
No of Respondents
50
Percentage
40

30
20 20
20
10 10 10 10
10

0
0-1 year 2-3 years 3-5years 5& above Total

Interpretation :-

In this above chart showing that the how long using the coca colaproducts in that majority of
respondents are using 5& above years are 60%.

57
Table :-4.8

What do you feel after drinking coca cola products

Particular No of Respondents Percentage

Lively 20 20

Relaxed 40 40

Active 30 30

Others (specify) 10 10

Total 100 100

Analysis :-

This table showing the 10% was responded lively , Relaxed was 40% responded , active
was 30% , and other specify 10%.

58
Graph :- 4.8

What do you feel after drinking coca cola products

100100
100
90
80
70
60
50 No of Respondents
40 40
40 Percentage
30 30
30
20 20
20
10 10
10
0
Lively Relaxed Active Others Total
(specify)

Interpretation :-

In this above chart the majority was relaxed that is 40% .

59
Table :- 4.9

What do you suggest on improvements of coca cola

Particulars No of respondents Percentage

Packing 10 10

Distribution 30 30

Quality 40 40

Other ( specify) 20 20

Total 100 100

Analysis :-

Above table showing suggest on improvements of coca cola 10% was packing , 30% on the
distribution , 40% on quality , 20% on other specify .

60
Graph :- 4.9

What do you suggest on improvements of coca cola

120

100 100
100

80

60 No of respondents
40 40 Percentage
40
30 30
20 20
20
10 10

0
Packing Distribution Quality Other ( Total
specify)

Interpretation :-

In the above chart majority was quality that is 40 %.

61
Table :- 4.10

Which of the drinks brands do you drink

particular No of respondents Percentage

Limca 10 10

Coca cola 20 20

Maaza 50 50

Sprite 20 20

Total 100 100

Analysis :-

In the above table showing the limca drinks was 10% , coca coladrinkers was 20% , maaza
drinkers was 50% , and sprite drinkers was 20% .

62
Graph :- 4.10

Which of the drinks brands do you drink

100100
100

90

80

70

60
50 50
No of respondents
50
Percentage
40

30
20 20 20 20
20
10 10
10

0
Limca Coca cola Maaza Sprite Total

Interpretation :-

In the above chart showing the majority was maaza was 50% of respondents drink more.

63
 Table - 4.11
Table Showing Opinion Of Respondents On Attribute Of Overall Taste

Attribute Number of respondents Percentage (%)

Excellent 26 26

Good 32 32

Satisfactory 38 38

Poor 4 4

Total 100 100%

ANALYSIS OF THE TABLE:

In the above analysis 38% of respondents gave their opinion as satisfactory in the
attribute of over all performance, 32% of respondents gave their opinion as good, 26% of
respondents gave their opinion as excellent and remaining 4% of respondents gave their opinion
as poor.

64
 Graph -4. 11
Graph Showing Opinion Of Respondents On Attribute Of Overall Performance
100
100
90
80
70
60
50
38 38 Number of respondents
40 32 32
26 26 Percentage (%)
30
20
10 4 4
100%
0

Interpretation :-
The majority of respondent was satisfactory in taste of coca cola products.

65
CHI – SQUARE TEST

Age Respondents Percentage

Below 22 years 30 30%
23-27 years 40 40%
28-32 years 15 15%
33-37 year 10 10%
37 and above 5 5%
TOTAL 100 100%

Chi-Square Analysis

Null Hypothesis (H0): Sales promotion is dependent

Alternative Hypothesis (H1): Sales promotion is dependent

Level of signature = 5% of degree of freedom = (r-1)(s-1)

Total number of respondent = 100

66
Age Highly Satisfied Not Dis- Highly Total
Satisfied Satisfied satisfied Dis-
satisfied
Below 22 years 5 10 06 04 05 30
23-27 years 8 04 12 06 10 40
28-32 years 5 03 02 04 01 15
33-37 year 1 02 03 03 01 10
37 and above 1 01 01 01 01 05
TOTAL 20 20 24 18 18 100

67
 O E O-E (O-E)2 (O-E)2/E
5 6 -1 1 0.1666
8 8 0 0 0
5 3 2 4 01.3333
1 2 -1 1 0.5
1 1 0 0 0
10 6 4 16 2.6666
4 8 -4 16 2
3 3 0 0 0
2 2 0 0 0
1 1 0 0 0
6 7.2 -1.2 1.44 0.2
12 9.6 2.4 5.76 0.6
2 3.6 -1.6 2.56 0.7111
3 2.4 0.6 0.36 0.15
1 1.2 -0.2 0.04 0.0333
4 5.4 -1.4 1.96 0.2722
6 7.2 -1.2 1.44 0.2
4 2.7 1.3 1.69 0.6259
3 1.8 1.2 1.44 0.8
1 0.9 0.1 0.01 0.0111
5 5.4 -0.4 0.16 0.0296
10 7.2 2.8 7.84 1.0888
1 2.7 -1.7 2.89 1.0703
1 1.8 -0.8 0.64 0.3555
1 0.9 0.1 0.01 0.0111
TOTAL 12.8254

Tabulated value of X2Degree of freedom is 12, at 5% of level of confidence is =

26.30

X2computed value = 12.8254

X2 Tabulated valve = 26.30

Interference: tabulated value is more than calculated value, so we accept H0

Conclusion: hence the customer satisfaction is independent of age

68
 Chapter :- 5
Findings, suggestion and
conclusion

69
Findings :-

 As indicated by the study, Majority of the clients is male, alike female.

 Lion's share of respondents in my study are having a place with 23-27 age amass i.e. 40%
of respondents.
 Companion and promotion are 40% impacted to buy a coca cola products.
 The lion's share are Bakers are 40%
 The lion's share of respondents are money cards 40% .
 The lion's share of half are reacted for sensible cost
 The to what extent utilizing the coca cola items in that greater part of respondents are
utilizing 5& above years are 60%.
 The lion's share was casual that is 40% .
 Lion's share was quality that is 40 %.
 The lion's share was maaza was half of respondents drink more.
 The larger part of respondent was acceptable in taste of coca cola items.

Suggestion:-

 The organization ought not change the cost of the cool beverages regularly and this leads
the client to occupy their choice to buy other brand.

 The organization ought to give greater promotion through TV.

70
  The organization ought to enhance their channel of dissemination and ought to diminish
the cost of the item.

 The organization ought to enhance their support of the client.

 The organization ought to dependably keep up its image name to pull in the Customer.

Conclusion:-
From the review we can reason that from the date of its setting up coca cola maintaining its
business in a decent position. It Prosperity has set up its image name in the market and meets of
tremendous rivalry set forth by different organizations.

The greater part of the general population in India are think about coca cola and they told that
coca cola items is great and it's keeping up its quality.

The cost of coca cola contrasted with other cool beverages is high and furthermore it is giving
great administrations to the clients. Despite the fact that different items are accessible at a less
cost than coca cola the Customer want to buy just coca cola because of its quality.

Commercial and exposure is fundamental for a wide range of items however in the event of coca
cola it is imperative to make a decent impression in the brains of the client about the cool
beverages .

71
BIBLIOGRAPHY

MARKETING MANAGEMENTPHILIP KOTLER

MARKETINGRESEARCH G .C BERI

RESEARCH METHODOLOGY C.R KOTHARI

WEBSITE

WWW.COCO-COLA.COM

WWW.GOOGLE.COM

WWW.WIKIPEDIYA.COM

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