DECLARATION

Declaration by the candidate

I Kipruto Rophas declares that this Research Proposal is my original work and has never been
submitted by another student for the award of a diploma in land survey.

Signature……………………………………….

Date……………………………………………

Declaration by Supervisor

This Research proposal has been submitted for examination with my authority as Amos Rutto
Supervisor.

Name: ……………………………………….…

Signature……………………………………….

Date………………………………………...…
DEDICATIONS
I dedicate this work to my dad ,my mother, my brothers and sisiters
ACKNOWLEDGEMENT
Special thanks to ms Eunice cherop Trainer who facilitated the knowledge about planning for the
business plan and my mum for their constant inspiration, financial support and moral support
when I was writing this project .

I deeply appreciate my brother Donald kimutai for his financial support, thank you.

I do appreciate my dear wife sheilah koech for her un ending support throughout my course, may
God bless you all.
DECLARATION ........................................................................................................................................... i
DEDICATIONS ............................................................................................................................................ ii
ACKNOWLEDGEMENTS ......................................................................................................................... iii
CHAPTER ONE: BUSINESS DESPRIPTION ............................................................................................ 1
1.1Name of business ..................................................................................................................................... 1
1.2Business Location .................................................................................................................................... 1
1.3 Form of Business .................................................................................................................................... 1
1.4 Stage of Business .................................................................................................................................... 1
1.5 Products and services. ............................................................................................................................. 1
1.6 Justification of opportunity ..................................................................................................................... 2
1.8 Goals of the business .............................................................................................................................. 3
1.9 Marketing and how the business will attract and hold clients................................................................. 3
Promotion...................................................................................................................................................... 3
Expansion plans. ........................................................................................................................................... 4
CHAPTER THREE ...................................................................................................................................... 6
3.0 MANAGEMENT PERSONEL............................................................................................................... 6
3.2 SPECIALIST SERVICES. ...................................................................... Error! Bookmark not defined.
3.3 THE LEGAL STRUCTURE. ................................................................................................................. 9
3.4 ORGANIZATION CHART ..................................................................... Error! Bookmark not defined.
CHAPTER FOUR: OPERATIONAL PLAN ............................................................................................. 10
4.1 FINANCIAL ......................................................................................................................................... 10
SUMMARY .................................................................................................................................................. 4
REFERENCES ............................................................................................................................................. 5
EXECUTIVE SUMMARY

ROPHAS COUNSELING CENTRE

P.O. Box 242

Telephone :0721712898

Eldoret.

Owner: Kipruto kipkurui Rophas

Capital: 1million Kenyan Shillings to start up the enterprise.

My objective is to consider adoption of a relationship based on mutual benefits; the transactional

approach of satisfying the client and earning from the service as well as from own competence.
Counseling is a resource that has just come up in our country, therefore there is need to increase
it`s recognition in order to satisfy the client’s needs.

Clients will come from Eldoret town and its environs .Free health screening for members,
general education on healthy lifestyles . Well trained, qualified and dedicated staff of six
members will form the core team. A lawyer too is included to undertake all legal issues and
advice accordingly.

The business will focus on psychological counseling to our clients. We will offer them
counseling on a wide range of social, emotional and behavioral problems

Other services include:-

• Community counseling

• Bereavement and grief counseling

• Individual client counseling

• Marriage and family therapy

 Equipment Needed Include:

1. Weighing scale.

2. Height measurement board.

3. Blood pressure machine.

4. Tape measure.

5. Thermometer.

6. Stethoscope.

7. Furniture

8. Computer

9. Treadmill, static bicycle

10. Skipping rope

11. Balls- large medium, small

12. Weights
TABLE OF CONTENTS
CHAPTER ONE: BUSINESS DESPRIPTION

1.1 Name of business

ROPHAS COUNSELING CENTRE
P.O. BOX 325, 30100
Cell no: 0721712898
ELDORET.

1.2Business Location
The business is situated at Eldoret centre which serves a population of about 7000 people. It is
located in Alpha One Building. The floor identified has a view of several residential houses that
has a mixture of people. The idea behind this business is to provide a one stop health and fitness
centre for customers and improve their social living

1.3 Form of Business

Sole proprietorship the reasons being to ease and speed the formation.
Opportunities
The rise of social misbehavior and health issues within the division is an opportunity to act on.
Strengths
The owner has trained staff who are able and capable of performing the functions the staff
recognize the importance of professionalism.

1.4 Stage of Business

It is at the start up level. It will be started in January 2013.

1.5 Products and services.

The center seeks to provide members with unlimited opportunities to make Healthy lifestyles
changes. These services include:
Health screening: a full physical evaluation will be conducted to assess the health, lifestyle, your
environmental background and socio economic status.

1. The team of experts in consultation will create a specialized personal health plan that
includes counseling, nutritional plan and tailored exercise.
2. In counseling. behavioral therapy sessions that will address attitude beliefs, cognitive
restructuring and change will be given Lessons on grooming, posture, identity and
etiquette as well as simple tools on how to deal with stress, crisis management and self-
empowerment will be learnt. Other counseling techniques will also be used at the expert's
discretion. Short courses on different topics will also be organized for clients.
3. Consistent and continuous monitoring and evaluation of client's progress will be done as
well as assimilating these lifestyle changes to their day to day routine.

1.6 Justification of opportunity

I have worked as a clinical officer for the past ten years. During this time I undertook various
short courses such as Weight loss program communication and so. I am also a student counselor
almost graduating and I have gained immense knowledge in counseling practice. I also have
experience in administering exercise because I have participated in various exercise trainings
with knowledge of anatomy and physiology. I am able to prescribe specific exercises for
different individuals with special considerations on their needs.
The services are offered form Monday to Friday for individuals. Saturday is dedicated to
community awareness at the Eldoret County Market place.
1.7 Industry.
Eldoret community comprises of mixed cultures ,it being near the mt. Kenya university college,
kisii university and many other surrounding colleges, the students, members of staff and the
local community
The rise of social misbehavior due to diverse cultures from the diverse ethnics and health issues
within the division is an opportunity to act on.
1.8 Goals of the business
1. Vision
To become a leading psychological and social information provider within Eldoret county.
2. Mission
To offer counseling services, Guidance and Information giving which will change the social life
of people and enhance good behavior.
3. Objectives
 To provide quality services in counseling and health information giving.
 To enable clients access their potentials through increased awareness and skill building.
 To develop working relationship that permits behavior change.
 To learn from counseling and client experiences.
4. Values and principles of service
Respect, Care, Honesty, Sensitivity
5. Goals
To respond maturely and prudently to the needs of the clients so as to model a good
decision making is vital in social behavior.
1.9 Marketing and how the business will attract and hold clients.

The potential customers are the people living in Eldoret Shopping Centre and it`s environs. The
business shall be set up to solve problems that people have experienced but have lacked a
facility. It will give information to customers on healthy lifestyles. The health screening will
identify the potential customers so that information is narrowed to suit them. The business seeks
to integrate the changes into individual's day to day life while providing consistent and
continuous monitoring.

The proximity of the premises in the living area will also attract customers and the provision of
services in a flexible manner will hold them
Promotion:

I will offer free health screening for members, general education on healthy life style

I shall produce brochures’ which have details on the business. I shall also make posters and paste
them in strategic places. Besides this i will visit areas where people gather e.g. churches, chief
Barazas, learning institutions to sensitize people and give out the brochures.

Pricing:

The service charges will be a fee of about500 per individual counseling session. Group and
family therapy will range between Ksh 500 to 700

Expansion plans.
Once well established with a number of clients appreciating our services and accepting
counseling as a helping profession growth shall take place. Therefore the business shall expand
to cater for such needs and also improve quality of services. To be able to offer these, there is a
building under construction that shall be complete in some months to come. An agreement with
the agent on occupation of the second floor which has five rooms with wash rooms.
CHAPTER TWO: MARKETING PLAN
2.1 Customers
I shall strive to know my individual customers as much as possible. Primary and secondary
schools around also will form a part of my customers
2.2 Market share
I might be lucky to earn about 60% of the market share, because there are some medical clinics
already in Eldoret town which may still be giving counseling hand in hand with the medical
services
2.3 Competition
Competition might come from the VCT as in the services they offer are free. However this will
only be counseling and testing as opposed to the various therapies we shall offer. With the
quality of services from the various qualified members of staff and the several equipment that
will be in use will lessen the competition.
CHAPTER THREE

3.0 MANAGEMENT PERSONEL

Key: Management Personnel is the Chief Manager, who is the entrepreneur and also the
employer.

The main duty will be to conserve and regulate the existing order of affairs, ensure that the team
of staff performs in roles that harmonize with the ideas of duty and responsibility as well as lead
in planning, organizing and decision making

. ORGANIZATIONAL CHART

Manager

Counselor Clinical officer

Nutritionist, physiotherapist,

Receptionist
 3.1 PERSONNELAND QUALIFICATIONS

a). Clinical Officer.

 Diploma in Clinical Medicine and Surgery.

 Higher Diploma in Medical Health and Psychological Counseling.
 Certificate in computer.
 Weight loss consultant. .

Responsibilities.

1. Carry out a full physical evaluation, basic screening and diagnosis of common ailments.
2. Take a detailed medical history.
3. Make appropriate recommendations that other personnel will consider when helping
clients. Prescribing pharmacologic drugs and food supplement when necessary.

b). Counselor.

A counselor will help client maintain psychological health.

c). Physiotherapist.

Using of physical methods to promote healing, e.g. massage, Manipulation and remedial
exercise. Certificate in physiotherapy.

d). Nutritionist.

Will draw up realistic meal plans for clients depending on what they want to achieve e.g. weight
loss and what is available and affordable. She or he will also visit client's homes to teach them
how to prepare the foods when it is necessary so that the changes are effected into a client's day
to day living. Carry out nutritional assessments for all clients.
e). Other employees.

A receptionist: who will double up as a secretary and records person and accounts person.

3.2 Recruitment, Training and promotion

The employees will be employed by advertising for the vacancies through posters then an
interview will be held to pick the best. Those who already have professional qualifications will
be considered. To begin with the entrepreneur will work as a clinical officer and counselor.
Networking with other organizations will provide opportunities for staff to receive ongoing
training and supervision. Payment of salaries will be done using the income generated from the
business. After every 3 years there shall be a review of salaries basing on the profit and the
merits on the side of employees
3.3 Remuneration and incentives

Job title Salary per month Allowances

Clinical officer 14000 2000

Counselor 14000 2000

Physiotherapy 6000 1000

Nutritionist 5000 500

Receptionist 5000 500

TOTAL 44000 6000

3.4 The legal structure.(Licenses, permits and by-laws)

The business is registered as a sole proprietorship. I shall obtain the permit/licenses to run the
business from the county of UasinGishu and consult a lawyer to run all legal issues , advice the
manager, as well as the staff appropriately. Ethical standards shall also be adhered , to ensure the
business runs with integrity.

3.5 Support Services

Personal Funds will be about, Ksh. 200,000 and I will be getting some support from family
and friends of about , Ksh.200,000 and a loan of , Ksh. 100,000 from the Equity Bank
Eldoret Branch
CHAPTER FOUR: PRODUCTION OPERATIONAL PLAN
4.1 Production facilities and capacity

These are the equipment needed in order to carry out the services

ITEMS QUANTITY COST PER UNIT TOTAL COST SOURCE

Weighing scale. 1
Blood pressure machine 1
Tape measure 1
Thermometer. 3
Stethoscope. 2 250 500
Furniture(plastic chairs) 10 700 7000
static bicycle 4
Skipping rope 4 2OO
Weights
Computer 1 30000
Balls- large medium, small

4.2 Production strategy:

1. Capital 1 million Kenya Shillings.

a) Personal Funds Ksh. 200,000

b) Family and Friends Ksh.200,000
c) Equipment Loan Ksh. 100,000

I will divide my capital into three categories:

i. The fixed capital of sh. 250,000. I will use to purchase the permanent assets.
ii. The working capital of sh. 500,000. I will use to support the normal short term
operations i.e. pay wages and salaries, pay other current obligations ego repairs and
maintenance of equipment and machinery.

(iii). Growth capital of sh 250,000 This Will be used to finance business expansion
2. Capital Equipments List

1. Furniture.
2. Computer.
3. Printer.
4. Weights
5. Static bicycle.
6. Physiotherapy machines.

4.3. Production Process

Upon the arrival of the clients at the Centre, the receptionist welcomes and registers.
Then at the consultation room the clinical officer, carries out a full physical evaluation, basic
screening and diagnosis of common ailments, takes a detailed medical history and makes
appropriate recommendations that other personnel will consider when helping clients.
Prescribing pharmacologic drugs and appropriately directs the clients to the counselor, the
physiotherapist and the nutritionist respectively.
4.4Rules and Regulations affecting production
All clients should be given a receipt after payment for any service

All clients must be registered at every visit

All payments should be received by the receptionist and surrendered to the manager everyday.
CHAPTER FIVE
5.0 THE FINACIAL PLAN

5.1 Pre-operational costs

These are costs to be incurred before my business becomes operational

ITEM AMOUNT
Renovations 5000
Installation costs 5000
Water deposit 1000
Goodwill 10000
Rent deposit 5000
Electricity deposit 2500
Licenses 1500
Permit 1500
Miscellaneous 2000
Equipment
Total
5.2 Working capital
The capital requirement for the first 3 months

ITEM 1ST MONTH 2ND MONTH 3RD MONTH

Rent 5000 5000 5000
Salaries 50000 50000 50000
Water bill 200 200 200
Electricity bill 1000 2000 2000
Loan repayment 7500 7500 7500
TOTAL W.C 63700 64700 64700
 5.3 Projected cash flow statement

PROJECTED CASH FLOW STATEMENT FOR THE FIRST YEAR OF OPERATION

CASH INFOW JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Cash sales 55000 30000 45000 35000 43000 34300 43500 44000 34000 43500 44000 55500

Collection from debtors 1000 1500 2000 1000 500 1700 700 500 450 200 800 1000

Total Cash Inflow 56000 31500 47000 46000 43500 36000 44200 44500 34450 43700 54200 55500

CASH OUTFLOW

Cash purchase - - -

Payment to creditors 63700 64700 64700 63700 63700 63700 64700 64700 63700 64700 64700 64700

Total cash outflow

NET CASH FLOW 7700 33200 17700 17700 20200 27700 20500 20200 29350 21000 10500 9200
PRO-FORMA BALANCE SHEETAS AT 1/1/2017

ITEM AS AT OPENING AS AT END OF

YEAR 1
ASSETS
Current Liquid assets 450,000 550000
Fixed assets 250,000 248000
(equipment,
goodwill)
TOTAL ASSETS 700,000 808000
LIABILITIES
Current liabilities 300,000 210000
Long term liabilities
TOTAL 1000000 1018000
LIABILITIES AND
CAPITAL

1. Break even analysis

TOTAL

Consultation fee 500/= 50 clients 50,000/=

Members.

Daily Weekly

2500/= per month 50 clients 125,000/=

1250/= per month 100 clients 125,000/=

Non Members.

General Health Screening @ 1000/= 25 clients 250,000/=

Exercise 250/= per day 1000 clients 250,000/=

Nutritional advice+ meal plan 250/= per client 40 clients 10,000/=

Weight loss program 50,000/= per client 5 clients 250,000/=

(Six weeks intensive program)

Physiotherapy 250/= per client 40 clients 10,000/=

TOTAL 845,000/=

EXPENSES

1. Salaries 50,000/=
2. Rent 50,000/=
3. Electricity 1,500/=
4. Telephone 5,000/=
5. Water 1,000/=
6. Loan payment 15,000/=
7. Contingencies 10,000/=
8. Utilities 20,000/=
9. Transport costs 10,000/=
10. Purchases 50,000/=

TOTAL 212,500/=
MONTLY PROJECTED STATEMENTS
Cash inflow 845,000/=
Total income
Cash outflow 212,500/=
Fixed expenses 107,000/=
Variable expenses 105,000/=
Total outflow 212,500/=
Gross profit 633,000/=
Tax 20% 126,600/=
Net profit 506,000/=

2. Quarterly projected income

506,000 x 3= 1,5,518,000

3. Annual projected income

506,000 x 12= 60,720,000/=

SUMMARY

Rophas Counseling Treatment and Fitness Centre

P.O. Box 325,30100

ELDORET.

Owner: Kipruto Rophas

Capital: 1million to start up the enterprise

Clients will come from Eldoret division. The business goal is to respond maturely, discretely
and prudently to the needs of clients. The objective is to enable clients access their potential by
increasing their awareness and building skills. The marketing strategy will be addressing public
Barazas and visiting schools to create awareness.

. Free health screening and general education on healthy life style for members. Well trained,
qualified dedicated staff of six members will form the core team three other members offering
consultation and ensuring quality assurance. This includes a lawyer who will undertake all legal
issues and advice.
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Hisrich, Robert 0 (1986) The woman entrepreneurship. Cambridge, MA: Ballinger

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Karl Vesper (1930). New Venture Strategies.Englewood cliffs, NJ: Prentice Hall.

McDougall, et al (1997).International Entrepreneurship Literature.Chicago IL:

Upstart Publishing Company.

Richard T.E et at (1937). Outlines of Economics.New York: Mac Millan.

Robert C.R (1984) Entrepreneurship.Dover MA: Lord publishing company.

Steingold, F.S (1998). Legal Guide for Starting and Running a Small Business.Berkley

CA: Nolo Press.

Sternberg, Robert J. ed (1994). Thinking and Problem Solving.San Diego, CA:

Academic Press Inc.

Stevenson H.H (1986).Importance of Entrepreneurship in Economic Development.

Lexington, MA: Lexington Books.