Brand Activation Kit

The Power of Working Together

The
The Active
Active Network,
Network, Inc.
Inc. 
Table of Contents
The Power of Working Together.............................................................................................................................. PG. 3

Active.com: Mission, Vision, and Promise............................................................................................................. PG. 4

How We Promote You.............................................................................................................................................. PG. 5

How You Promote Us - Print, Online and Other............................................................................................... PG. 6-11

Active.com Brand Standard & Guidelines........................................................................................................... PG. 12

One Minute Checklist............................................................................................................................................. PG. 17

The Active Network, Inc. 

The Power of Working Together
Welcome!

Dear Active Network Customer,

Thank you for choosing Active as your technology solutions partner. We look forward to helping you grow your
business.

Our technology solutions are used and trusted by thousands of sports and activity organizers across the globe. But
we also wanted to make sure you knew that by working with Active, you also gain unmatched marketing exposure
through our hugely popular online community, Active.com. When you work with Active, your listings are available
to over 80 million active lifestyle enthusiasts (and growing!) every month. These are moms, dads, coaches, players
and other individuals who are actively searching for races to register for, clubs to join, leagues to participate in and
camps in which to sign up their kids. In order to continue to grow and maximize this exposure for ALL of Active’s
Customers, we hope to gain your support in growing the Active.com brand.

Following is a brand activation kit that many of our customers use to support Active. By simply using and posting
the Active.com logo in your online and offline promotional materials, you’ll help increase awareness of our brand
across the thousands of participants that you touch. Your participants, combined with the participants from our
other Customers, means the pool of prospects hitting Active.com grows. Thousands of new Users coming to the
site, means thousands more can find your listings which results in increased registrations and revenue to your
bottom line. Now that’s what I call a win-win.

Again, thank you for choosing Active as your technology solutions partner. We’re excited about providing you with
leading products, exceptional customer service and a successful marketing partnership.

Best Regards,

Lauren Guinn
Marketing Director
The Active Network

The Active Network, Inc. 

Who We Are

Mission: Our mission is to enhance the

lives of individuals through a rich, engaged
online community that encourages and facilitates
participation in any activity for which they are
passionate.

Vision: Our vision is to enable every individual

worldwide to visit one online community to discover,
learn about, share, register and ultimately participate
in the activities about which they are passionate.

Promise: Active.com promises to encourage

and facilitate participation through:

» The largest searchable worldwide directory of

sports and recreational activities, facilities, venues
and classes
» Visibility to people with similar interests
» A rich and engaged online community
» A wealth of relevant content and tools that
support their interests
» Fast, easy and trusted transaction services

The Active Network, Inc. 

How We Promote You
Active.com is able to promote your listings in several ways to consumers. We automatically serve up geotargeted
listings to our users; offer robust search capability that delivers not only activities, but related articles, venues,
clubs, training plans and more; allow you to upload videos promoting your activities; and feature you in targeted
enewsletters.

Geotargeted Listings: Video Upload (Coming Soon):

Search Results:
eNewsletters:

Your Activity Details Page:

The Active Network, Inc. 

How You Promote Us
Print Opportunities: Ads

As your official online registration provider, we appreciate your

use of our Active.com logo in your printed advertisements.
Check out examples from two of our Customers!

And remember, whenever we have an opportunity for an

Active.com ad we’ll try to promote your listings as well. Check
out how we promoted some of our customers in the last issue
of Her Sports and Triathlete magazine.

Do you produce a race magazine or commemorative brochure?

Active.com would love to provide an ad if space is available.
Just let us know at betsy.crozier@active.com or visit
www.activesportstechnologies.com/brand to download an
Active.com ad (several standard ad sizes available).

The Active Network, Inc. 

How You Promote Us
Print Opportunities:
Registration Form
Whether we like it or not, paper
forms are still around. But you
can help convert more and more
of your participants to register
online by simply promoting
it on your paper registration
forms. A great way to do this
is to encourage them right at
the top of the form that Online
Registration is available.

Plus, remember to include the

Active.com logo as your official
online registration provider.

The Active Network, Inc. 

How You Promote Us
Online Opportunities: Website
We are all aware of the power of the Web and it’s more important than ever for us to use this medium to promote
each other. Please be sure to place the Active.com logo on your Web site and link it to Active.com. We are the most
trusted source of online transactions in the industry and hope to add instant credibility to your online registration
offering simply through the use of our logo. See how a few of our Customers use our logo on their Web sites. To
get your participants to the best section of Active.com, please see the suggested referral links below:

Referral Links: Whether you have posted races, events, tournaments, clubs or other recreational activities, be sure
to have the hyperlink either go to the Active.com home page or a page on our site that best matches the sport/
activity category your audience is seeking.

Home: www.active.com

Or By Sport:
Running: www.active.com/running Basketball: www.active.com/basketball
Walking: www.active.com/walking Soccer: www.active.com/soccer
Triathlon: www.active.com/triathlon Baseball: www.active.com/baseball
Cycling: www.active.com/cycling

The Active Network, Inc. 

How You Promote Us
Brand Activation: PA Announcements
Thank you for incorporating Active.com PA announcements at your event. Below is an approved script that can be
used by announcers to support the Active.com partnership. Just photocopy this page for your announcer to use on
race days. Feel free to modify copy as necessary for your type of activity and participants.

Pre-Race / Expo Approved PA Script

Version One –

Active.com, official online registration provider for the [________________________________________________],

says a big “THANKS!” to all racers who registered online this year!

And when you’re ready for your next challenge, remember to visit Active.com where you’ll find thousands
of races and activities to search and register for, PLUS articles, training plans, message boards and more.
Active.com It All Starts Here.

Version Two –

Did you know that Active.com now has training and recovery plans for walkers, runners, triathletes and
cyclists of all abilities? Go to ActiveTrainer.com to learn more and find the right plan for you.

Race Day / Finish Line

Active.com, official online registration provider for the [________________________________________________],

CONGRATULATES all of today’s participants!

And when you get your legs back, remember to visit Active.com where you’ll find thousands of races and
activities to search and register for. Active.com It All Starts Here.

The Active Network, Inc. 

How You Promote Us
Brand Activation: Course Signage
Displaying the Active.com logo on event day is a great way to support the Active.com brand, drive traffic to the site
and more participants to view your listings.

If you are a customer who has received an Active.com banner, please display it as appropriate to your venue to
maximize exposure. Before displaying please make sure that it is in good condition with no rips or tears. If for
some reason the banner is damaged and you need a replacement, please email Betsy.Crozier@active.com

The Active Network, Inc. 10

How You Promote Us
Brand Activation: T-Shirt

Including the Active.com logo on your t-shirt is another great way to support Active.com.

The Active Network, Inc. 11

Active.com Brand Standards and Guidelines

Active.com Brand Standards and Guidelines

On the following pages you’ll find guidelines for use of the Active.com brand. In addition
to these guidelines, we’ve loaded approved materials onto a Brand Activation page for
Active Customers.

If you ever need to download Active.com logos or want to view the activation kit online, please visit our customer
page at: www.activesportstechnologies.com/brand

If you have questions, please feel free to contact the consumer marketing team directly:

Lauren Guinn Betsy Crozier

Marketing Director Marketing Coordinator
Lauren.guinn@active.com Betsy.crozier@active.com
858.964.3844 858.964.6111

The Active Network, Inc. 12

Active.com Brand Standards and Guidelines
Active.com Signature
Consistent use of the Active.com signature will build recognition and awareness for our online community,
allowing more people to get visibility and awareness of your events.

Modifying the Active.com signature weakens our identity. No alterations should ever be made to the signature. This
includes manipulation of style, proportions or spacing of letterforms or their relationship to the Active.com symbol.
The Active.com signature should be considered an unalterable piece of artwork. Only authorized electronic artwork
or camera-ready reproductions should be used.

A
B

The Active Network, Inc. 13

Active.com Brand Standards and Guidelines
Active.com Signature Clear Space and Color
The minimum amount of clear space around the preferred signature equals the height of the letter “v” in the word
Active. The top of the champion icon should line up with the top of the letter “t” in the word “Active”.The bottom of
the champion icon should line up with one “v” distance from the bottom of the letter “v” in the word “Active”.

The Active Network, Inc. 14

Active.com Brand Standards and Guidelines
Active.com Signature Alternate Color
If costs or media prohibit using the two or three-color signature, use one of the alternate variations shown below.
When deciding which signature to use, always try to maximise the contrast between the background and the
signature.

The Active Network, Inc. 15

Active.com Brand Standards and Guidelines
Incorrect Signature Usage
Changing our signature will reduce its impact and detract from the consistently professional image we want to
project. The Active.com signature would never be redrawn or altered in any way. The Active.com signature must be
reproduced only from approved master artwork.

The examples on this page show several incorrect uses of the Active.com signature.

The Active Network, Inc. 16

Active.com One Minute Checklist

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The Active Network, Inc. 17