The social surroundings refer to the situation of people present in the purchase area.

A
person who is on a late night shopping may change his mind if he finds the place teeming with
suspicious characters.

Consumers have different roles in purchasing products and service it depends on how social
influences on the consumer decision process or to the marketing strategies on how you will put a
bridge into the consumers or in our society to make your product to be known and market to what
people's taste. Businessman or an entrepreneur especially in the Philippines are very optimistic
and innovative when it comes to a product quality which is pretty sure catches the attention of an
individual in our community. There are some instances that when you are in a strong competition
of product or business, there are people in the marketplace changes their mind when they see a
better or cheaper product and its normal in order to eliminate such thing as a business minded or
as an entrepreneur, we need to assure the quality of the product that you will create and let people
mark in their minds that the product is the best product they will buy not because to the brand but
the quality that they wanted to see that never seen. Another way to present a product in our society
nowadays is the social media that influences a big impact because these influencers can be
influential buyers, retailers or people such as journalist or industry professionals that may use to
spread or create a big name in our society or business world. Another thing is when it comes to a
marketing strategy, you just simply again make things that catches attention since we Filipinos
that has a highest number or social media users. Maybe doing videos (T.V / social media
commercial ) or picture that catches the hearts, mind and eyes of an individual but we need to be
careful and responsible also to the things that we are posting, considering the factor (hacker) also
that you have a competitor and the risks of having those idea, that maybe can do bad things that
destroy your ideas or business strategies. Be an influencer, because we all know that it is relatively
large audience in which to tout their belief, but as I have said it maybe succeeded or failed due to
shunning. Make sure that the integrity of your business must be protected and always put in our
mind that competition in business here in our country is very tough so you need to be persuasive
and a positive thinker because a positive thinker is equivalent into a positive attitude that makes a
big difference.