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TECHNIQUE DEFINITION EXAMPLE EFFECT ON THE READER

Direct Referring to the reader directly ‘You need to do some Engages the reader to read on as they feel that,
address using the pronouns ‘we’ or revision.' by being addressed directly, the text is
‘you’. specifically for them.

Alliteration A group of words beginning ‘Revision rules!' Makes the text catchy – it sticks in the reader’s
with the same letter or sound. head.

Facts Something which can be ‘80% of teens perform Make the text seem authoritative, accurate and
proven to be true. better if they revise.' therefore believable.

Opinions A belief which cannot be ‘People who don't Sways the reader towards the writer’s
proven to be true – someone’s revise are lazy.’ viewpoint.
own ideas.
Rhetorical Any question in a piece of ‘Do you want to fail Engages the reader to read on as they feel that,
Questions writing which does not require your exams?’ by being addressed directly, the text is relevant
an answer. to them.
Emotive Words which elicit a powerful ‘Failing exams is Makes the topic of the text seem overly good
Language response. painful and or bad, depending on the purpose of the text.
demoralising.’
Statistics Numerical facts and data used ‘8/10 students have Make the text seem authoritative, accurate and
to support a point. tried to revise.’ therefore believable.
Three (rule Lists of three things in a ‘Revising is sensible, Makes the text catchy – it sticks in the reader’s
of) sentence. productive and smart.’ head.