Super Asia Private Limited

HUMAN RESOURCE MANAGEMENT

PROJECT-ASSIGNMENT NO 3

NAME
Rabia Zulfiqar
Ayesha Akram
ROLL NO
181230004
181230012
TOPIC
Assignment based on Recruitment Advertisement Channels
SUBMITTED TO
Pro.Suleman Anwar

DATED
16 December, 2019

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Super Asia Private Limited

Advertainment Channel for Recruitment

Advertainment Channel for Recruitment Advertainment is an advertising strategy that appeals to the
audience by engaging them using entertaining mediums, such as songs, movies, television, games, and
electronic communication. Advertainment was first developed in the mid-1990s as a response to
technology that recorded television shows, allowing the watchers to skip the commercials. Advertisers
were paying for air time, but were reaching a smaller audience.

Career sites have been popular research tools for job seekers of all ages and both genders, for years.
Candidates expect far more from the company’s site than they used to and expect to find the vacancy
instantly. A recruiting company should provide a readily available career site and has all the features and
information candidates look for. Easy to find, modern design and compatible to the company’s overall
look are some of the important features to seek for a candidate’s attention.LinkedIn is by far the most
popular social professional network, with over 414 million members and millions of company pages
.
Almost one third of The Talent Board’s respondents chose LinkedIn Career Pages as a top source of job
opportunity research. Its popularity with candidates and its insights into both passive and active
candidates, make it an indispensable tool for tech-savvy recruiters. Next on candidates’ list of valuable
research channels was online groups, typically those within social networks like LinkedIn and Google+
or online communities like Reddit.

The opportunity to connect with fellow job seekers, or those gainfully employed, who share a common
interest or skill is very appealing to candidates today. . Their research also found that 76% of candidates
prefer to conduct job opportunity research across multiple channels. The candidates’ recruiters are after
are increasingly independent and motivated job seekers, eager to find opportunities through their own
methods based on modern technologies. Talent acquisition strategies that want to proactively respond to
these candidate preferences would do well to invest in the recruitment channels that candidates prefer,
while continuing to build their employer brand and their online connections.

In order to find the most suitable method, a lot of marketing strategy research are required to be done.
There some advertainment channels that might be suitable for job recruitment as listed in the following
table:

Advertainment Channels Description/Reason

The local paper often has a classifieds section
where local jobseekers look to find their next
career move. This is a good medium to use if
the type of role that an employer’s advertising
Local newspaper requires people who need to be based locally
(e.g. young people who cannot drive/travel far
for work). One of the downsides to advertising
in the newspaper is that there’s often not a lot
of space to fit a good job description and it can

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Marketing Programs
Company website/newsletter
Social media
IN SUPERASIA
Advertising: every medium is used include newspapers and magazines, the Yellow Pages,
billboards, signs and posters. As well, advertising on buses, benches, gas pumps.
be expensive.
Marketing programs are important
because it allows businesses to maintain long-
lasting and ever-present relationships with their
audience. It is not a one-time fix, it is an
ongoing strategy that helps businesses
flourish. It engages: Customer engagement is
the heart of any successful business
Using a website to advertise the job can give a
chance for a good candidate to be familiar with
the company and understand the industry. This
also gives the opportunity for good internal
candidates to apply, if they don’t already know
about the vacancy. If the role isn’t too
controversial, include the ad (or a link) in the
customer newsletter. This will likely be going
to people who are involved in the industry in
some way and helps to spread the word that we
are hiring in the right networks.
Social Media is another source of potential
candidates. If a company has a Facebook page
or Twitter feed, it can post a version of the
advert (or a link) and encourage their
‘followers’ to share with their networks.
Professional networks, such as LinkedIn can be
used to get the word out about the vacancy –
encourage the colleagues and staff to share the
ad to their networks too.
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Job Advertisement Poster

For Magazine

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Super Asia Private Limited
DAWN NEWS
NN
JOB
News ADS

D HR MANAGER ?

Job Why we are the best Requiremen

Description Our brand promises ts
Assess training HR manager position
needs to apply
“quality at an
is required with at
and monitor affordable price” least a bachelor’s
training Different people are degree in accounting
programs motivated by and finance or a
different things. We related field and /or
Excellent an advanced degree
active listening motivates them such as diploma in
negotiation and with handsome HRM. Employers
presentation salary and job will prefer the
skills security. experienced
In-depth candidates.
knowledge of
labor law and .
HR best
Contact: Address:
practices
+54-123-456789 Super Asia Group
G.T.Road,Gujranwala,Pakistan
Facebook.com/superasia
instagram.com/supe
rasia
pinterest.com/super
asia

For Newspaper

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Super Asia Private Limited

For Online(LinkedIn)

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Super Asia Private Limited

Sales Manager
Super Asia Gujranwala, PK

Posted January 13, 2020

Over 200 applicants

Unsave In Easy Apply

Manager at Super Asia

Who We Are

Super Asia is on a mission to setup a business model with modern and latest technology products that
are geared to encompass needs of our customers, while strictly adhering to the high quality standards.
Provide a dynamic, responsive organization that ensures a rapid response to opportunity and
competition.
Super Asia is engaged in producing top order home appliances in South Asia. Recognition of its
achievements in quality products are manifested in the form of the ISO 9002 certification. The success
tale spread well over 25 years when Super Asia produced the first washing machine of Pakistan.
Keeping in view the requirements and purchasing power of all the segments of the society Super Asia
has introduced different washing machines to meet their demands. Super Asia has the honor to produce
complete plastic body washing machine for the first time in Pakistan.

We are looking for people from all backgrounds who want to make an impact on the millions of Expert
who keep efforts to meet customer demands. Together, we laugh hard, snack harder and work together to
drive innovation at the intersection of tech and Quality product.

About The Job

We are looking for a Sales Manager to execute sales into the Local market. You will be managing the
operation and execution of a sales team at our Gujranwala, Pakistan office. Super Asia has taken a
mandate and created an opportunity for the industry. Our technology approach is building efficiencies
and revenue growth for Organization. You have a proven Home Appliances record of scaling and
managing global sales teams and consistently achieving monthly and quarterly revenue targets.
Reporting to a San Francisco based Sales Manager; this is a tremendous opportunity to help develop
Superasia market leadership and presence.

Responsibilities

 Meet and exceed revenue targets

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Super Asia Private Limited

 Manage a team of 10 Account Executives directly

 Diagnose and delivering feedback to Account Executives to increase performance
 Set inbound / outbound appointment and pipeline targets and ensure consistent execution/
accountability
 Execute KPIs and other operating metrics to assess team effectiveness
 Ensure consistent execution of end-to-end sales playbook, and work closely with sales operations
to align CRM process
 Execute sales management training and coaching programs to ensure consistency and
effectiveness across the organization
 Teach and measure your sales team key responsibilities which include prospecting, qualifying,
selling and closing new business to existing and net new customers
 Achieve / exceed quota targets on a monthly, quarterly, annual basis
 Pipeline planning - Follow a disciplined approach to maintaining a pipeline - keep pipeline
current
 Be proficient in and bring all Superasia offers to bear on sales pursuits including ELD, Dashcam
and new products
 Share best practice sales and negotiation skills
 Sell SuperAsia’s value and benefits
 Mentor Account Executives


Qualifications

 2+ years in Sales leadership

 4+ years in Sales.
 Demonstrated success with transactions and a short sales cycle in a fast-paced competitive
market
 Exceptional contractual and negotiation skills
 Bachelor’s degree
 Experience working with International teams a plus
 Prior experience leading a team of 8+

As an equal opportunity employer, we are committed to diversity in the workforce. In accordance with
applicable law, we prohibit discrimination against any applicant or employee based on any legally
recognized basis, including, but not limited to; race, color, religion, sex (including pregnancy, lactation,
childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national
origin or ancestry, physical or mental disability, genetic information (including testing and
characteristics), veteran status, uniformed service member status or any other status protected by federal,
state or local law.

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Super Asia Private Limited

Job Details

Employment
Contract

Seniority Level
Mid-Senior level

Job Functions
Sales, Business Development

Industry
Wholesale/Internet/Quality Product and Innovation

Job ID
167294349

For Job Fair

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Super Asia Private Limited

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