Working Process of International Freight Forwarding

1.
INTRODUCTION
There are over one million businesses in India. They all have to arrange for the smooth
flow of goods and services among other businesses and the Indian consumers, as well as
among other businesses and consumers worldwide. While all businesses have logistics
requirements, manufacturing, wholesaling and retailing are the most logistics-intensive
sectors. Together they employ half of the work force, and they are the largest customers
of firms that provide logistics services logistics
The prospects for logistics are very strong, with demand being fueled by two leading
trends: the increasing importance of logistics and supply chain management in overall
business strategies, and the increasing acceptance of outsourcing as a business practice.
Earlier reports pointed out that logistics continued to attract a low client in India. This
industry has suffered from inadequate infrastructure problems, complex tax laws, and
insufficient technological aids. Fragmented nature of the domestic industry could be
reason for it as there are number of players offering only one or two services out of
several products comprising transportation, warehousing, freight forwarding, shipping
services.
Weak transport infrastructure is holding back the development of the logistics industry,
and thereby acts as a road block to the progress of this sector.
The poor infrastructure facilities such as road, regulatory system, unorganized

warehouses has always Hampered the growth and smooth functioning of the supply chain
system. Also was the problem of congestion in Indian ports and airports of handling
volumes higher than their full capacity.
But now the Logistics industry is poised to grow as new companies are increasingly
opting to out source their logistics requirement to specialize service providers.
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India is already a heavy weight globally in the service sectors. Logistics industry makes
up 10% to 20% of the GDP. India’s container trade has been growing at around 15% over
past five year which means logistics service will be growing at a multiple rate, probably
around 20% per year.
Logistics industry is poised for a significant growth in coming years As new companies,
especially in the automotive, pharmaceutical, manufacturing, and FMCG sectors are
increasingly opting to out source their logistics requirements to specialized service
providers.
Now the logistics industry is expected to grow in high double digits rates for both
outsourced and domestic logistics in India. Previously, the condition for logistics
condition in India was not that great. India was a disorganized market and nothing can be
predicted.
Logistics industry predicts the double digit growth rates,with GDP growing at over 9%
per year and the manufacturing sector enjoying good growth,
The Indian logistics industry is an inflection point and is expected to reach a market size
of over $125 bn in year 2010.
With collective economic interaction of growing per capita disposable income, fast
growing manufacturing and retailing sectors ,increasing merchandise trade, infrastructure
investment by the government, both Indian Logistic and 3PL sector of this market is set
to witness explosive growth. To avoid congestion at ports and airport terminal expansion
of port and terminal is taking place to avoid congestion.
India spends on logistics activities equivalent to 13% of its GDP which is higher than
that of the developed nations. The key reason for this is the relatively higher level of
inefficiencies in the system with lower average trucking speed , higher turn around time
and high cost of administrative delays.
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LOGISTICS IS DIVERSIFIED INTO DIFFERENT AREAS:
- Transportation
- Warehousing
- Inventory mgt.
- Packing and unitisation
- Information and communication
A complete logistics take place when all these diversifications of logistics are worked
upon with proper planning and management. Logistic companies are committed to fulfill
the commitment made by their service user to fulfill the commitment made by them to
their consumer/client. The logical starting point is to understand how logistical
competency contribution to marketing performance. Firm guided by marketing
opportunity view strategy, customer requirement as the motivational behind all activities.
The objectives of market initiates is to penetrate specific market and generate profitability
transaction. The marketing concept advocates the identification of specific customer
needs and then responds to those specific needs by focusing available resource to
uniquely satisfy those customer requirements. The impact of logistics on customer need
not be passive. Alternative method of delivery is available to achieve significant different
level of inventory availability and lead time is desired through the supply chain.
Logistics competency is a tangible way to attract customer that place premium on time
and place related performance.
WORKING OF INTERNATONAL FREIGHT FORWARDING
INTERNATIONAL FREIGHT FORWARDING can takes place through air and

ocean.Understanding of both is necessary aspect to make your process efficient.
First we look at forwarding of cargo through Air:
IN CASE OF EXPORT:-
1. QUOTATIONS: - provided by the shipping company to the customer (exporter)

to form clarity between customer/shipper/ exporter on the rates that will be
charged by the shipping firm on the exporter on the export of goods. This is the
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first step taken by shipping company to attract a client. If the customer (Exporter)
finds the Offer reasonable by the shipper he confirms to do business.
2. DOCUMENT RECEIVING: - On getting the conformation from the exporter

the shipping company ask for documents from the exporter such as invoice,
packing list*.
*These documents give a clear idea to the shipper on the quantity
a) Total price, nature of goods etc.
3. Opening up of docket and issue job number.
1. CARGO RECEIVING: - after the documents have been received from the
Exporter then the Shipper asks the exporter to release the goods. The Exporter
will then bring the Goods and unload it in shipping company Warehouse e also
brings in the Gate pass/delivery challan on which he takes the receipt from
shipping company.
2. BOOKING WITH AIRLINE:- After the cargo being received the good is then
booked with Airline
3. AIRWAY BILL PREPARED: - After the cargo is booked in airline airway bill
is prepared by the shipping agent. The airway bill set is provided by the airline.
The number of copies is different with different airline.
4. MOVEMENT OF GOODS TO CUSTOMS: - once the air way bill is prepared

the goods is being forwarded to customs for clearance.
Document required by customs are :-
a. General invoice
b. Packing list.
Some documents are required by the customs on the benefits claimed
by the exporter; it differs from shipper to shipper.
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5. HAND OVER THE GOODS TO AIRLINE: - once the goods get cleared from
customs the cargo is then handed over to airline with following documents:-
a. Completed air way bill set.(Excluding shipper and agents copy)
b. Security declaration signed and stamped by shipping company
c. Commercial invoice and packing list.(for airline and consignee)
d. Airway bill copy for the consignee.
*The shipper copy will go to the exporter and the agents copy will be retained by
shipping company.
6. BILLING: - shipment charges charged to the shipper/exporter when the good

have been handed over to airline the charges are charged to shipper.
7. PRE ALERT: - a follow up process given to the agent at the receiving end, which
continues till the consignment, is delivered.
IN CASE OF IMPORT:
In case of Import shipping company has 2 cases:
1. AS A CUSTOM CLEARING AGENT--: here in this condition the shipping
company is sole responsible for getting the goods cleared for filing bill of
entry,getting the good cleared and handing over the Goods to the buyer on
payment by him certain chargers.
2. IN THIS CASE THE SHIPPER IS NOT RESPONSIBLE FOR FILING

BILL OF ENTRY and get the goods custom cleared he just releases the
document to the agent of consignee.
IMPORT PRICES
1. QUOTATIONS -: Given to buyer on request presenting necessary charges and
rates for getting the cargo cleared from custom and responsibility of obtaining the
cargo from Airport Authority. If the buyer finds the rate reasonable he gives the
shipper the approval to coordinate with his agent abroad and ship the goods.
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2. COORDINATE with your agent abroad and ask him to coordinate with the
supplier and send the consignment.
3. PRE-ALERT -: if consignment booked pre alert given by the agent, it contains

all the information about the shipment by agent such as container number, vessel
number, port of destination, HABL No, MABL No etc.
4. FOLLOW UP WITH AIRLINES -: Track and trace the consignment, ask the
Air line when the consignment is going to reach.
5. COLLECT DOCUMENT AND DELIVERY REPORT FROM AIRLINE

OFFICE -:
a. When the consignment reaches the port of destination the shipping
company collects the documents such as house airway bill etc and the
delivery report to release the consignment from the airport.
6. CARGO ARRIVAL NOTICE (CAN) TO THE CONSIGNEE –: When the

cargo is received then arrival notice is sent to the buyer.
7. BILL OF ENTRY FILING FOR CUSTOM CLEARANCE -: if the buyer

doesn’t have any other agent he asks the shipping agent to get the goods Clear
from customs and file bill of entry and if the buyer has any other agent for custom
clearance buyer just pays the charges of shipment and gets the shipment
documents transferred to his agent.
EXPORT PROCESS OF CARGO THROUGH SEA
1. QUOTATIONS -: The first step under which the freight forwarding Firm prepare
rates sends it to the exporters for there approval whether he wants to do the
business or not, if the exporter is satisfied by the rates he ask the freight
forwarding firm to open the job.
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2. RECEIVING THE DOCUMENTS -: once the forwarding firm opens the job He
asks the exporter to send the documents.
Documents are-:
a. Invoice
b. Packing list
c. Checklist etc.
3. FILING OF DOCUMENTS IN CUSTOMS -: after receiving the documents

from Exporter, we file the documents in custom to earn shipping bill which is
required at the time of customs clearance of goods.
4. RECEIVE THE GOODS -: once we get shipping bill number from customs the
forwarder asks the exporter to send the goods to ICD/PORT.
• Before receiving the goods it is made clear from the exporter what
Quantity of goods they want to ship so as according to the quantity the
Containers can be booked.
A CONTAINER BOOKING IS DONE IN TWO WAYS -:

I) FCL -: full container load, in this the condition the forwarding company hires the full
container (either 20 feet or 40 feet) according to the quantity. In this condition the whole
container belongs to the exporter, there is single shipper and single consignee.
II) LCL -: less container load is just apposite to FCL in which there is multiple shipper
and multiple consignee.when the goods exported by a exporter is not sufficient and the
container is not fully loaded (less container load) then the freight forwarding company
approaches other exporter to load the container.
This work is generally carried on by co-loader who arranges different shipper for
different consignee and helps to convert less than container load to full container load.
Factory Stuffing -: Clients ask to send the rail to there factory so that they can ship
the goods in their own factory for shipping known as factory stuffing. Some time concor
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corporation also charges Money to the exporters for not returning the containers after a
stipulated period of time.
Receiving /offloading the goods in Concor warehouse/Central Ware Housing

Corporation. After receiving the goods it is then unloaded in Concor warehouse or
Central warehousing corporation.
5. Custom clearance -: under this customs examines the goods and documents.
Documents presented to customs -:
i. Invoice.
ii. Packing list
iii. Checklist list
iv. Fumigation certificate (if hazardous or dangerous goods)
v. Certificate of origin
If, the custom finds the goods and documents positive it provides custom Seal/line seal,
gives report on the examination of goods attested by the Custom office. Then the customs
releases the goods on receiving the billing charges of Custom clearance. With the goods
customs also releases some
DOCUMENTS AS-:
i. Exchange control copy
ii. Exporters copy
iii. SDF form
iv. Exporters promotion copy
v. Copy of any schemes if any (e.g. DEPB cop)
Stuffing of goods -: after getting the goods customs cleared the stuffing order is given to
stuff the goods in container on the presentation of following document-:
i. TR 1
ii. TR 2
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6. Railed out to port -: once the goods get stuffed in container it is then railed out to
Sea port through railways.
7. Loaded on plant vessel -: goods are finally loaded on plant vessel for their final
Shipment to the port of destination.
8. Billing done and pre alert given to the consignee/agent abroad.
IMPORT PROCESS THROUGH SEA
• QUOTATION -: Preparation of quotation given to buyer on Request presenting

necessary Charges and rates for getting the cargo cleared from custom and
responsibility of obtaining the cargo. If the buyer finds the rate reasonable he
gives the shipper the approval to coordinate with his agent abroad and ship the
goods.
• PRE ALERT -: Pre alert received from the agent abroad about the Goods
shipped .Pre alert in form of scan copy of MBL/HBL, vessel number, container
number etc.
i. Submit the document in gateway ports to file IGM
Documents submitted are:
o MBL
o HBL
IGM is filed in the gateway port to release the shipment from port and to be railed out to
dry port or its destination. At times Local IGM Is also filed to release the shipment from
dry port and to be handed over to the consignee.
ii. Filing bill of entry -: bill of entry filed by the forwarder or by the agent or of the
consignee and get the goods custom cleared
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• DELIVERY ORDER FROM THE SHIPPING LINE -: after filing the bill of
entry we take the D.O from the shipping line by paying all his Ocean Freight
Charges.
1. ISSUE D.O to the actual consignee on payment done by the consignee.
Once the payment received delivery of goods done to the consignee
Payment in case of import always done and received through D.D.
2. Make the delivery -: delivery of goods to consignee.
3.
MAKING AND PREPARATION OF QUOTATIONS
As it is said efficient running of the firm depends upon

A. Price of the product
B. Product quality and
C. Promotion of the of the product
Keeping this is in mind the firm should charge the prices for these services According to
the competition and market size. So for this the prices for the services should be well
planned so that it attracts exporters/importers to do business.
Below are the charges that a logistics firm charges exporters/importers for supplying
goods from one point of origin to another point of discharge .
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CHARGES OF QUOTATION PRESENTED TO CUSTOMERS
1. Agency Cost
2. Documentation Charges
3. Custom Charges
4. Measurement Charges
5. Ware House Charge.
6. Transportation charges
7. Inland Haulage Charges to Sea port.
8. Ocean Freight Charges
* In case of sending the consignment through Air same quotation is presented to

the exporters/importers by only excluding the Inland haulage charges. And in
spite of ocean freight Air freight is charged.
SEARCH FOR CUSTOMERS AND SALES

An important aspect of every business is to attract customer and hit sales of the company
so that it adds to the growth of the company. This work of the marketing department acts
a backbone support to the firm which hunts client and generate revenues. This is the first
step which a company follows before opening the job.
For a logistics firm point of view there are two ways of attracting
clients:
1. Free hand : in this kind customer are searched through
a. Exporter’s Yellow pages: this book contains all the information about
the exporters in the country. This database provides large coverage of
exporters around the country who exports their product across the national
boundary.
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b. Trade directory: This is also same as yellow page which gives all
information about the exporters.
c. Through participating in trade shows: another important medium of
attracting exporters directly and gaining his confidence. In this kind of
search logistic firm personally visit trade shows and attract the exporters
directly by presenting there offers and service
2. Nomination: Another way of searching clients is through Nomination given by

friends or relative about exporters. On the basis of reference received the freight
forwarding Company approaches the exporters.
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2. COMPANY PROFILE
PINKCITY LOGISTICS LIMITED was floated by a team of three people in 1994, with
the view of providing comprehensive services under one banner. Since then the company
has provided techno-commercial expertise to its clientele in the Shipping and allied
industries.
The main activities of the Company are:-
(a) Dry Cargo and Tanker Chartering Brokers.
(b) Liner and Tramp Agency.
(c) Port Captaincy and Cargo Superintendence.
(d) Marine Consultancy.
(e) Freight Forwarding
The Company can provide services at all Indian ports through its following offices.
PINKCITY LOGISTICS Ltd. known as a International freight forwarder for transport
logistics by Air, Sea or land for export of cargo to any worldwide destination and import
cargo from anywhere around the globe.
Since, its beginning PINKCITY LOGISTICS Ltd. has grown into an International freight
forwarding group encompassing numerous services with operational offices along with
their partners along the world.
PINK CITY LOGISTICS Ltd. has dedicated and skilled employees which has helped
PINK CITY LOGISTICS Ltd. to establish itself as one of the leading freight forwarding
and cargo handling agents in India.
PINK CITY LOGISTICS Ltd. has also established a personal service providing team
headed by its board of directors which has led to image building of PINK CITY
LOGISTICS Ltd. in Market of freight handling and International commerce.
PINK CITY LOGISTICS Ltd. shipping is one of the very few All India based Freight
Forwarding involved in all areas of supply chain management, transportation,
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warehousing, customs agent, IATA Agent and is also registered Multi model Transport
operator.
PINK CITY LOGISTICS Ltd. presently has 13 offices in India with their corporate
offices at Bombay. The registered offices at Kanpur take care of the location at the
western India and the Delhi office takes care of the Northern region. The offices across
India are strategically positioned to cover markets at the important port and ICDs. The
company after its starting its operations in the year 1994 has seen a steady growth over
the last 16 years.
PINK CITY LOGISTICS Ltd. shipping transports bulk trade into and out of India, with
more reliable sources and efficient supply chain solutions offering real time visibility
along the pipeline.
PINKCITY LOGISTICS Ltd. has close relationship with all major shipping lines and
air lines so that they can offer best freight rates to their customers. This forwarding
company has good reliable network of overseas partners to support global logistics needs
to customers with providing consolidation services through agency network.
Shortly both these firm are looking towards the joint entity to reckon with during the
coming years to extend their global brand image
BUSINESS OF PINKCITY LOGISTICS LTD.
The main business of Pink City is freight forwarding and act as Custom House Agent by
helping in custom clearance of export and import.
Key Business of Pink city logistics ltd.
1. TRANSPORTATION
• Mode and service selection
• Carrier routing
• Vehicle scheduling
2. INTERNATIONAL TRANSPORTATION
• By sea(export and import)
• By air(export and import)
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3. CUSTOMER SERVICE COOPERATE WITH MARKETING IN
• Determining customer needs and wants for service
• Determining customer response to service
4. WAREHOUSING
• Space determination
5. PROTECTIVE PACKAGING DESIGNED FOR
• Handling
• Storage
• Protection
6. CUSTOM CLEARANCE
• Export
• Import
7. MANAGEMENT AND CONTROL OF OPERATIONS

8. EXPORT AND IMPORT CONSOLIDATIONS
9. AIRPORT TO AIPORT AND DOOR TO DOOR SERVICE.
OFFICES OF PINK CITY IN INDIA
1) MUMBAI(CORPORATE OFFICE)
2) KANPUR(REGISTERED OFFICE)
3) AGRA
4) AURANGABAD
5) BHOPAL
6) GWALIOR
7) GHANDHIDHAM
8) INDOR
9) LUDHIANA
10) MUNDRA
11) NASIK
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12) NEW DELHI
13) NAGPUR
OVERSEAS OFFICE
HOUGTON REGIS, U.K
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MAJOR CLIENTS
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MAJOR COMPANIES
MAJOR INTERNATIONAL LOGISTICS FIRMS ARE:

1. EXCEL
2. DANZAS
3. BAX GLOBAL
4. TNT
5. PANALPIA
6. EXPEDITORS
7. SCHENKER INTERNATIONAL
8. UTI
9. KUHNE & NAGEL
MAJOR INDIAN LOGISTICS FIRMS ARE:
1. LEMUIR
2. GEENA AND COMPANY
3. JAMBUKSHI
4. WSA
5. EMU
6. FREIGHT SYSTEM
7. ALL CARGO
8. SEA SKIES
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LITERATURE REVIEW
FREIGHT FORWARDER
A freight forwarder is a third party logistics provider. As a third party provider a

forwarder dispatches shipments via asset-based carriers and books or otherwise arranges
space for those shipments. Carrier types include waterborne vessels, airplanes, trucks or
railroads.
Freight forwarders typically arrange cargo movement to an international destination. Also

referred to as international freight forwarders, they have the expertise that allows them to
prepare and process the documentation and perform related activities pertaining to
international shipments. Some of the typical information reviewed by a freight forwarder
is the commercial invoice, shipper's export declaration, bill of lading and other documents
required by the carrier or country of export, import, or transshipment. Much of this
information is now processed in a paperless environment.
The FIATA short-hand description of the freight forwarder as the 'Architect of Transport'
illustrates clearly the commercial position of the forwarder relative to his client. In
Europe there are forwarders that specialise in 'niche' areas such as Railfreight and
collection and deliveries around a large port. The latter are called Hafen(port) Spediteure
(Port Forwarders). A forwarder in some countries may sometimes deal only with
domestic traffic and never handle international traffic. (see also Forwarding Agent).
The original function of the forwarder, or spediteur, was to arrange for the carriage of his
customers' good by contracting with various carriers. His responsibilities included advice
on all documentation and customs requirements in the country of destination. His
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correspondent agent in far-away lands looked after his customers' interests and kept him
informed about matters that would affect movement of goods.
In modern times the forwarder still carries out those same responsibilities for his client.
He still operates either with a corresponding agent overseas or with his own company
branch-office. In many instances, the freight forwarder also acts as a carrier for part of a
movement it can happen that in a single transaction the forwarder may be acting either as
a carrier (principal) or as an agent for his customer.
FREIGHT FORWARDER ROLES IN DIFFERENT COUNTRIES

USA
In the U.S., a freight forwarder involved with international ocean shipping is licensed by
the Federal Maritime Commission as an Ocean Transportation Intermediary. Similarly,
freight forwarders that handle air freight will frequently be accredited with the
International Air Transport Association (IATA) as a cargo agent.
UK
In the U.K., freight forwarders are not licensed, but many are members of the British
International Freight Association (BIFA). Freight forwarders in the UK consolidate
various goods from different consignors into one full load for road transport to Europe,
this is often known as groupage. Some freight forwarders offer additional related services
like export packing and case making. The regulations regarding exporting untreated
timber pallets and cases has got increasingly more strict and many for countries an
exporter will be expected to provide a phytosanitary certificate or risk the expense of
having their cargo fumigated.
Australia
In Australia most licensed Customs Clearance Agents (now more commonly referred to
as Customs Brokers), operate under a freight forwarder.
Ireland
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Even in smaller markets, such as Ireland, the role of freight forwarders is strategically
important. International merchandise trade is worth €148 billion to the Irish economy.
82% of manufactured products are exported, further highlighting the importance of the
freight forwarders to a nations' economy. Associations like the Irish International Freight
Association and FIATA help maintain the professionalism of this industry through
educational and representative roles. The FIATA Diploma in Freight Forwarding is an
example of how this can be achieved.
Nigeria
Nigeria is a very large market dealing with import and export. Freight-forwarding in
Nigeria has been in place since the exporting of groundnut as a cash crop since 1914,
though not initially as freight forwarding but as the means of transportation of both goods
and services from one country to another. Following the methodology of their British
forebears, agents were used to facilitate the transport of goods and services.
Freight forwarding is a service used by companies that deal in international or multi-

national import and export. While the freight forwarder doesn't actually move the freight
itself, it acts as an intermediary between the client and various transportation services.
Sending products from one international destination to another can involve a multitude of
carriers, requirements and legalities. A freight forwarding service handles the
considerable logistics of this task for the client, relieving what would otherwise be a
formidable burden.
Freight forwarding services guarantee that products will get to the proper destination by
an agreed upon date, and in good condition. The freight forwarding service utilizes
established relationships with carriers of all kinds, from air freighters and trucking
companies, to rail freighters and ocean liners. Freight forwarding services negotiate the
best possible price to move the product along the most economical route by working out
various bids and choosing the one that best balances speed, cost and reliability.
A freight forwarding service generally provides one or more estimates to the client along
with advisement, when necessary. Considerations that effect price will range from origin
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and destination to special requirements, such as refrigeration or, for example, transport of
potentially hazardous materials. Assuming the client accepts the forwarder's bid, the
freight is readied for shipping. The freight forwarding service then undertakes the
responsibility of arranging the transport from point of origin to destination.
One of the many advantages of using freight forwarding is that it handles ancillary
services that are a part of the international shipping business. Insurance and customs
documentation and clearance are some examples. As a consolidator, a freight forwarding
service might also provide Non-Vessel Operating Common Carrier (NVOCC)
documentation, or bills of lading. Warehousing, risk assessment and management, and
methods of international payment are also commonly provided to the client by the freight
forwarding service.
A good freight forwarding service can save the client untold time and
potential headaches while providing reliable transportation of products at competitive
rates. A freight forwarding service is an asset to almost any company dealing in
international transportation of goods, and is especially helpful when in-house resources
are not versed in international shipping procedures.
FREIGHT FORWARDER
An organization that collects shipments from a number of businesses and consolidates

them into larger shipments for economies of scale. A freight forwarder often also deals
with route selection, price negotiation, and documentation of distribution, and can act as a
distribution agent for a business. By consolidating loads, a freight forwarder can negotiate
cheaper rates of transportation than the individual businesses and can pre book space to
ensure a more rapid delivery schedule.
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With a complete range of Sea Freight Services, we leverage volumes smartly to
deliver competitive sea transportation in every major trade lane between USA,
European Countries, Canada, Far East Countries and others. Through our network of
experienced professionals, strong world shipping connections and extreme flexibility,
we are able to specifically respond to whatever your shipping needs may be.
Our representatives stay close to your shipment from pick-up to delivery, keeping you
closely informed of its progress. We provide advice, technical assistance and
supervision in order to guarantee safe delivery of the cargo at the entire satisfaction of
our clients.
OUR SEA FREIGHT FORWARDING SERVICES INCLUDE:

• Sea Freight Forwarder
• Warehousing Services, Distribution and delivery
• Door to Door delivery
 Custom brokerage
 L.C.L Consolidation.
 F.C.L Consolidation.
 Order follow-up tracking systems.
 Supply chain tracking systems.
 Factory Stuffing.
 Multi-Model Transport Operators.
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 Infrastructure and Services Facilities at all sea ports and Dry Parts.
MANAGEMENT
PinkCity Logistics are being managed efficiently by a team of well experienced and
professionally qualified personnel in their respective fields of activity. The company's
management comprises of Directors and Managers who are having vast experience in
shipping and allied activities, cargo operations and general business management.
QUALITY
We provide multidisciplinary and comprehensive professional services that enable our
clients to succeed across a wide range of goals regardless of size, scope or complexity.
We have the professionals and expertise knowledge to understand the dynamics of your
business and the services to support your entire supply chain with integrated end-to-end
solution from procurement and pick-up of raw materials to the delivery at your customers
doorstep. The understanding of our professionals of every aspect of logistics coupled with
sophisticated technology work together to create a facility that provides innovative and
unusual solutions.
OUR SERVICES
We offer a comprehensive range of services that are customized to suit the needs
and wants of our clients. Our services include :
• Sea Freight Forwarding
• Air Freight Forwarding
• Cargo Warehousing
• Custom Clearance - Import/Export
• Cargo Consolidation Services
• Transportation
• Door to Door Delivery
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• Multimodel Transport Services
OUR TEAM
We also have highly motivated and experience staff to handle the marketing Operations,
documentation and accounting matters and also who have gained experience working in
prestigious shipping agency houses.
Through careful planning. A state of the art computerized system and the flexibility of
our knowledge staff. We strive to meet each individual clients needs.
Our staff is committed to giving our customers exceptional service standards. The same
people who contributed to our success will continue to dedicate themselves to ensure
complete customer satisfaction.
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At, PinkCity Logistics, an Air Freight Forwarding company we can meet all your
global transportation needs around the world by our best Air Freight Services. Whether
you're flying a television to Tokyo or medical equipment to USA or Handicrafts supplies
to Canada...you can count on us to get your freight where it's going - on time.
When your time-definite or hazardous goods demand extra care, we have the talented
people backed by powerful information visibility tools to optimize carrier schedules and
see your most important shipments move door-to-door almost anywhere in the world - on
time and intact.
OUR AIR FREIGHT FORWARDING SERVICES INCLUDE:

• Door to door delivery to most world-wide locations
• Warehousing Services, Distribution and delivery.
• World-wide Consolidation
• Qualified personnel for handling dangerous goods
• Option of carriers based on your cargo needs
• Project work & flight chartering
We as a Cargo Warehousing Agents providing high level professional warehousing
services and care that is the assurance of the safe arrival of your product anywhere,
anytime. Through our integrated inventory management system, we not only provide
control on a worldwide basis but also allow customers to supplement and redistribute
cargo. This approach reduces cycle time while assuring constant availability of product.
We offer special warehousing facilities for containerized, refrigerated and hazardous
materials.
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Cargo Warehousing Services Include :
• Adequate insured private warehousing space.
• Warehouse space at the ICD's for storage of goods carted direct at these centres.
• Safe storage of goods.
• Control checks on entry & exit of goods.
• Helps our clients to reduce fixed overheads, increase efficiency, cut down
valuable management time and offer great efficiency
CUSTOM CLEARANCE - IMPORT/EXPORT
We can gather many types of intelligence not only in India but also among foreign
countries. We provide our clients with fine-tuned service in transportation, warehousing,
cargo tracing and etc. We place our experts in trading procedures, international
transportation, and custom clearance at company-owned import-export cargo handling
facilities in major ports and airports in India.
Thus, import-export cargo forwarding is carried out utilizing land, sea and air as well as
quick custom clearance work. The distribution related to trading is not only transportation
and storage of commodities, but also various processes such as custom clearance,
documentation, authority procedures and banking.
We possess much knowledge in trading, fostered by many years' experience. We save

time and energy through integrated services that match user needs, and offer optimum
distribution to international businesses.
CUSTOM CLEARANCE SERVICES INCLUDE:

• Custom Documentation
• Carting /Receiving goods
• Examination of shipment
• Handling of stuffing and de-stuffing at ports
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CARGO CONSOLIDATION SERVICES
We also facilitate cargo consolidation (By Air/Sea) for our customers which includes the
transportation of cargo to the stuffing point, stuffing of cargo in container, custom
process of shipping documents, use of Premium Air / Shipping lines and we make sure
that the cargo will reach at the respective destination well before the time given by our
reputed customer. We follow very carefully all the important shipping instructions given
and take care of cargo by warehousing it until the shipment is physically effected.
Cargo Consolidation Services Include:

• Transportation of cargo to the stuffing point
• Stuffing of cargo in container
• Custom process of shipping documents
• Use of Premium Air/Shipping Lines
TRANSPORTATION
We provide our customers the comfort of cargo transportation for delivery, dispatch &
pick up.
The array of our services comprises of :

• Cargo marking facility round the clock.
• Transport of goods from port of discharge to hinterland destinations.
• Door to Door delivery of cargo.
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DOOR TO DOOR DELIVERY
• Domestic cargo movement (Rail / Air)
• Cargo Pickup & Delivery round the clock
• Time bound guaranteed door delivery
• Warehousing & Distribution of cargo
• Priority booking with rail authorities & Air lines
• Domestic & International Air ticketing
MULTIMODEL TRANSPORT SERVICES
We can plan and execute multi modal service for all types of cargo especially complying
with specific statutory requirement of the respective country.
• Engaged in multi-modal transport using various modes of transportation.
• Registered as a multi-modal transport operator with the Director General of
shipping, Mumbai & licensed to carry out such activities.
• The company has its own multi-modal transport document (MTD), authorized by
the concerned Ministry, which is used as a negotiable document and acceptable all
over.
• Movement of Export & Import Containers by own trucking.
AIR FREIGHT SERVICES
From automobile components to electronic equipment to printed material, we handle all

airfreight shipments in the most professional, reliable and expeditious means possible.
The Cargo with network of offices and agents throughout the world allow you the
opportunity, with one phone call, to coordinate airfreight shipments worldwide for the
most safe, timely, seamless and cost effective manner possible. At Cargo, we have been
meeting our customers' air freight needs ever since our establishment with fast, efficient
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service and an on-time performance record that is second to none. Our customer
commitment is as strong as ever.
We provide expedited Air Freight Service to destinations around the world. Our airport-
to-airport service is ideally suited to customers with a high volume of business requiring
time-critical delivery. We provide Air Freight services based on your needs and your
schedule.
We select the most appropriate carrier for your shipment that we gives you a head start
over other air freight India companies. For example, taking into account the variations in
summer and winter timetables and the impact of size and weight restrictions will help you
avoid unnecessary costs and delays in shipping your freight around the world.
Although we have a wide variety of services to offer, our most important tool is our
personalized service. We take a personal interest in every shipment we handle. We will
take great care in the proper transport of your product, whatever it may be, and give it the
attention it deserves
SERVICES FOR YOU:
• Air Freight - Direct & Consolidation Services.
• Custom Clearance & Forwarding.
• Automated Shipment Status Tracking.
• Multi-Modal Transport Operators.
• Warehousing & Distribution.
We can meet all your global transportation needs around the world. Whether you're flying
smallest to largest consignments to any part of the world, just reckon on us, as it reaches
your » freights to the designated place at the earliest.
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OCEAN FREIGHT SERVICES
Our ocean carriers are available to meet the challenges and deadlines of your overseas
shipping itinerary, whether it is automobile or motorcycle shipping for individuals or
shows. We can ship FCL (full container load) or LCL (less than container load)
shipments anywhere in the world - door to door.
Pink City customizes cargo management service programs that provide most cost-
effective usage of ocean container space are:
» Custom Clearance & Forwarding.
» Full-container-load (FCL) Consolidation.
» Less-than-container-load (LCL) Consolidation.
» On-The-Spot/Factory Stuffing of Containers.
» Multi-Modal Transport Operators.
» Infrastructure & Services Facilities at all sea Ports and Dry Ports.
» Dry or liquid bulk shipments
» Refrigerated Services for living animals and perishable products.
» Insurance and packing options
» Customs warehousing
» Automated documentation
» Cargo tracking system
» Communication facilities
As an ocean transportation provider and ocean freight services India, we are engaged with
more than a dozen ocean carriers for trans-Pacific and trans-Atlantic service. You enjoy
significant savings on landed costs, and you can choose from a large pool of weekly
sailing options.
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We offer a comprehensive import & export program, allowing your purchasing and
procurement department’s total control over inbound international freight. With partners
strategically located throughout the world, Expert Logistics provides coast-to-coast
coverage. We are proud of our excellent reputation for handling time sensitive cargoes.
We organize and manage sea freight shipments worldwide. Backed by the latest computer
technology and staffed by dedicated specialist staff.
EXPERTISE
We have gained immense expertise in numerous freight forwarding activities. Most of the
suppliers & overseas clients know Shine Cargo because we specialize in handling all
kinds of shipment including flat packing, (GOH) Garment on hangers. To provide our
customer a hassle free service, we have set up a separate department to handle the visa &
quota related information, so that our clients can have all the information from one place.
OVERSEAS AGENTS
We have a wide network of Our Branches/ Associates Worldwide. This helps us to ensure
you the quality of services and Door to Door delivery around the World. This has also
helped us in providing more easy and prompt services, while building a strong base
overseas.
SALES & CUSTOMER SATISFACTION
Customer satisfaction is our foremost aim. And to make it possible, we have

commissioned some well trained and aggressive sales team in our company. We keep our
all clients updated with best prices. Time & Delivery schedule is our main motto to keep
our clients satisfy on every stage.
We give a lot of thought to the marketing programs aimed at customers. We give proper
attention to what our customers tell us. To make our customers happy we listen to their
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complaints very carefully. Over the years, listening to customers has helped us to shape
our services so they're easier, better and faster to use.
To offer more & more good quality service, we have set up a customer care unit, which
handles the problems of the customers very smoothly. We try to resolve their problem
within a given period.
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WE ARE PROUD MEMBERS / ASSOCIATES OF
International Federation of
International Air
Freight Forwarders
Transportation Association
Association
Air Cargo Agents

The International Air Cargo
Association of India
Association
International Freight Association
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QUALITY INSPECTION
Here at you will find all that makes your logistics business successful. We are committed
to customer satisfaction. We understand that your freight needs to be shipped through a
cargo company or freight brokerage that you can trust and we truly believe that is that
company. We also know what it takes to move your freight to your customer in a timely
and efficient manner.
We feel that a quicker and more economical national shipping service is vital for the
logistics business into the new millennium. We consider ourselves as the freight
forwarding facilities in India.
Dedication to providing the best quality of shipping service available in our industry is
our number one objective. However, we also realise that "time is money", therefore not
only the quality, but the punctuality of the shipping service is also be provided in our
industry. Experienced and well-trained staff are the foundation of our company. Our
employees have overwhelming desire to service our valued customers. This along with a
high degree of satisfaction from our customers, not only explains our current phenomenal
growth, but also foresees an even larger future growth.
To improve on quality, we constantly scrutinize our available services and add on more
services to make our customers completely satisfied.
We are totally committed to quality services with customer satisfaction. We have set-up a
well defined quality control system to ensure reliable and trustworthy service. To achieve
our main goal that is "customer satisfaction", we are working on various aspects like
process techniques, process capability, quality circles, time management, etc. We
emphasis on providing constant training to our employees on regular intervals. Apart
from this, we also aim to be an employer of choice in the industry, attracting and
retaining high quality skilled people, further enhancing the company's logistics expertise
to meet customers' challenges.
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We owe our success to the dedicated and outstanding staff that we employ across the
nation. Since our formation back in 1985, we have focused heavily on quality service to
our customers. We are recognized and adopted widely in the shipping business for our
quality management principles. We provide exceptional levels of customer service to
clients all over the world, and we have never looked back.
We attribute our longstanding commitment to quality primarily to our dedicated

employees, who believed in providing customer service above and beyond that which
could be reasonably expected.
IMPORT CONSOLIDATION
In addition to our LCL & FCL inbound services, we also provide an import consolidation
program for those consignees with multiple suppliers. Rather than small shipments, LCL
shipments, we can consolidate your vendor’s cargo into a full container for maximum
container utilization. This also allows for pre-sorting, according to destination and
possible distribution options through our de-consolidation program.
We Endeavour to offer value added Consolidation Services to our clients & are the major
force to reckon within the industry. We have expertise in handling in hazardous,
dangerous and odd dimensional cargo with very competitive rates. We also offer volume
shipment discounts, charter and part charter rates for air movement of your cargo. Also
provides for logistics consultations. We keep Track of constantly changing rules &
regulations of the Customs, Bank & Other Government department for our customers
benefit.
Our consolidation service offers the advantages of competitive freight rates, competitive
insurance premiums, reduced risk of pilferage and reduced packing costs. We make all
arrangements for combining of goods at origin, and separation of cargo at destination.
38
This means that you can enjoy the economic benefits of consolidated shipment, without
the concerns of separating your goods at destination.
We can save your time and money while systematizing your transportation and logistics
program in the process. We consolidate multiple pieces of freight destined for the same
locations at our cross-dock facility, and then load the freight on trucks to be sent to
destinations in the India and abroad. In coordination with our vendor management efforts,
we will work closely with both you and your shipper to ensure that we maximize the
container utilization, as per the defined and agreed upon shipping guidelines. This will
help to effectively minimize your transportation costs.
COMMUNICATION/TRACKING SYSTEM
To offer value added service to you and your customers, we have equipped our offices
with high quality Communication/Tracking system, which enables do our work in more
fast and convenient manner.
COMMUNICATION/TRACKING SYSTEM
• IFA Logitrack
• Traxon
• Traxon-mail
• Email
• Concor India
• Tel/Fax
TOTAL LOGISTIC SOLUTION PROVIDER

Whether it is residential shifting or commercial consignment, We offers end to end
logistic solution irrespective of the place. We offer tailor made logistic services, which
39
are not only cost effective but also, safe and secured as well. More over, we guarantee
complete satisfaction.
WAREHOUSING AND DISTRIBUTIONS

We are one of the leading companies providing reliable distribution services to our clients
that cover almost all destinations. For bulk manufacturers, buyers, exporters and traders,
we offer competent warehousing facility. Our warehouse is having the latest inventory
management and security system, while there is battery of trained staff to look after the
client's needs.
CUSTOMER SATISFACTION
For us customers are the most valuable, therefore we strive to exceed the customer's
expectations. Using superior methodologies, we ensure total safety of consignments. Our
customer's trust in our capabilities prominently places us in the industry. This also
enables us to stand ahead in the industry from our industry competitors. To ensure
effective services to our clients, we follow following set of actions:
• Entire clearance processes of pre-shipment

• Consultation for most effective air and sea shipment
• Timely action on client's business inquiries
• Offering complete documentation
• Timely delivery
• Constant tracking of cargo during motion
EXPORT FREIGHT BOOKING
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We offer Export Freight Booking by sea through LCL/FCL/OPEN TOP / Flat Rack
(ODC) / ISO TANK booking for entire sectors at competitive freight rates. In addition,
we offer air cargo & courier booking of DGR Goods through FedEx / UPS / DHL under
contract rates. We undertake clearance of products in various Schemes like:
• Clearance under DBK S/Bill
• Clarance under Free S/Bill
• Clearance under 100% EOU Scheme
• Clearance under Advance License
• Clearance under DEPB Scheme
• Clearance under EPCG Scheme
• Re-Export Shipments
• Clearance of Samples / Gift Items
• Clearance of Un-accompanied Baggage
IMPORT FREIGHT BOOKING

We offer works shipment services from any destination under FOB term at most
competitive cost. We assist clearance of products in various Schemes such as:
• Clearance under Advance License (Authorization)
• Clearance under Merit / Duty Payment
• Clearance under 100% EOU Scheme
• Goods for presentation or use at trade fairs, shows, exhibitions and the like.
• Project Imports
• Clearance under EPCG Scheme
• Clearance for Bonded Warehousing & Ex-bonding
• Clearance of New / Second Hand Machinery
• ATA Carnet Cover (for import of Commercial samples, Professional equipment,
• Re-import for Repair/Reprocessing under Bond / BG (without paying Duty)
INDUSTRIES WE SERVE
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Using our industry expertise, we offer complete logistic solutions that include import-
export clearance & freight booking of any product. In this way, we are offering
catering to the requirements of various industries. We are specialized in following
products:
EXPORT ITEMS:
• Ready made Garments
• Handicrafts
• Carpets
• Chemicals
• Engineering Goods
• Leather Goods
• Sports Goods
• Agro Commodities
IMPORT ITEMS:
• Yarns
• Chemicals
• Machineries
• Tiles & Marbles
• New & Second Hand Machinery
• Light Fittings
• Other Consumer Goods
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INFRASTRUCTURE
We have turned into a prominent logistic solutions provider. This is possible because of
our state-of-the-art infrastructure. We always move forward with changing times by
incorporating the entire modern trends. Our vast facilities enable us to undertake any
business order from the clients. For effective operations, we have our associate offices at
prominent locations in India provided with a team of experts.
TEAM
We have employed dexterous professionals that assist us in each step of import & export
procedures & government policies. to accomplish the entire production targets well on
time. For providing effective training, we implement various training modules to train our
personnel. Our workforce is focused towards the particular requirements of the
organization.
TRANSPORTATION
We have developed associations with various transportation agencies for arranging Truck
& Tempos Trailers for factory stuffing & de-stuffing.
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CARGO TYPES
MARINE CARGO TYPES
Container ship at Helsinki Port, Finland.
There is a wide range of marine cargoes at seaport terminals operated. The primary
types are these:
• Automobiles are handled at many ports.

• Break bulk cargo is typically material stacked on wooden pallets and lifted into
and out of the hold of a vessel by cranes on the dock or aboard the ship itself. The
volume of break bulk cargo has declined dramatically worldwide as
containerization has grown. A safe and secure way to secure Break bulk and
freight in containers is by using Dunnage Bags.
• Bulk Cargoes, such as salt, oil, tallow, and Scrap metal, are usually defined as
commodities that are neither on pallets nor in containers, and which are not
handled as individual pieces, the way heavy-lift and project cargoes are. Alumina,
grain, gypsum, logs and wood chips, for instance, are bulk cargoes.
• Containers are the largest and fastest growing cargo category at most ports
worldwide. Containerized cargo includes everything from auto parts and
machinery components to shoes, toys, and frozen meat and seafood.
• Project cargo and heavy lift cargo may include items such as manufacturing
equipment, factory components, power equipment such as generators and wind
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turbines, military equipment or almost any other over sized or overweight cargo
too big or too heavy to fit into a container.
AIR CARGO
Cargolux Boeing 747-400F with the nose loading door open
Air cargo is commonly known as air freight. There are many firms which collect freight
from a shipper and deliver it to the customer such as Nightfreight or UPS. Aircraft were
first used for carrying mail as cargo in 1911, but eventually manufacturers started
designing aircraft for freight as well. There are many commercial aircraft suitable for
carrying cargo such as the Boeing 747 and the bigger An-124, which were purpose built
to be easily converted to a cargo aircraft. Such very large aircraft also employ quick
loading containers known as ULDs much like containerized cargo ships.It is located in
front mismo of the aircraft the triangular shaped in front.
Most nations own and utilize large numbers of cargo aircraft such as the C-17
Globemaster III, for airlift logistics needs of such operations.
FREIGHT TRAIN
Trains are capable of transporting large numbers of containers which have come off the
shipping ports. Trains are also used for the transportation of steel, wood and coal. Trains
are used as they can pull a large amount and generally have a direct route to the
destination. Under the right circumstances, freight transport by rail is more economic and
energy efficient than by road, especially when carried in bulk or over long distances. The
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main disadvantage of rail freight is its lack of flexibility. For this reason, rail has lost
much of the freight business to road transport. Rail freight is often subject to
transshipment costs since it must be transferred from one mode to another in the chain;
these costs may dominate and practices such as containerization aim at minimizing these.
Many governments are now trying to encourage more freight onto trains, because of the
environmental benefits that it would bring; rail transport is very energy efficient.
VAN OR TRUCK CARGO
There are many firms which transport all types of cargo, ranging from letters to houses to
cargo containers. These firms like Parcelforce or FedEx which deliver fast and
sometimes same day deliverly services. A good example of road cargo is supermarket
stock, as these require deliveries every day to keep the shelves stacked with goods for
sale. Retailers of all kinds rely upon delivery trucks, be they full size semi trucks or
smaller delivery vans.
Freight is a term used to classify the transportation of cargo and is typically a commercial
process. Items are usually organized into various shipment categories before they are
transported. This is dependent on several factors:
• The type of item being carried, i.e. a kettle could fit into the category 'household
goods'.
• How large the shipment is, both in terms of item size and quantity.
• How long the item for delivery will be in transit.
Shipments are typically categorized as household goods, express, parcel, and freight
shipments.
Furniture, art, or similar items are usually classified as “household goods” (HHG).
Very small business or personal items like envelopes are considered “overnight express”
or “express letter” shipments. These shipments are rarely over a few kilos/pounds, and
almost always travel in the carrier’s own packaging. Service levels are variable,
46
depending on the shipper’s choice. Express shipments almost always travel some distance
by air. An envelope may go USA coast to USA coast overnight or it may take several
days, depending on the service options and prices chosen.
Larger items like small boxes are considered “parcel” or “ground” shipments. These
shipments are rarely over 50 kg (110 lb), with no single piece of the shipment weighing
more than about 70 kg (154 lb). Parcel shipments are always boxed, sometimes in the
shipper’s packaging and sometimes in carrier-provided packaging. Service levels are
again variable; but most “ground” shipments will move about 800 to 1,100 kilometres
(497 to 684 mi) per day, going coast to coast in about four days depending on origin.
Parcel shipments rarely travel by air, and typically move via road and rail. Parcels
represent the majority of business-to-consumer (B2C) shipments. Beyond HHG, express,
and parcel shipments, movements are termed “freight shipments.”
LESS-THAN-TRUCKLOAD (LTL) FREIGHT
“Less than truckload” (LTL) cargo is the first category of freight shipment, and represents
the majority of “freight” shipments and the majority of business-to-business (B2B)
shipments. LTL shipments are also often referred to as "motor freight" and the carriers
involved are referred to as "motor carriers". LTL shipments range from 50 to 7,000 kg
(110 to 15,400 lb), and the majority of times they will be less than 2.5 to 8.5 m (8 ft 2.4 in
to 27 ft 10.6 in). The average single piece of LTL freight is 600 kg (1,323 lb) and the size
of a standard pallet. Long freight and/or large freight are subject to "extreme length" and
"cubic capacity" surcharges. Trailers used in LTL can range from 28 to 53 ft (8.53 to
16.15 m). The standard for city deliveries is usually 48 ft (14.63 m). In tight and
residential environments the 28 ft (8.53 m) trailer is used the most. The shipments are
usually palletized, shrink-wrapped and packaged for a mixed-freight environment. Unlike
express or parcel, LTL shippers must provide their own packaging, as LTL carriers do not
provide any packaging supplies or assistance. However, crating or other substantial
packaging may be required for LTL shipments in circumstances that require this criterion.
“Air cargo” or “air freight” shipments are very similar to LTL shipments in terms of size
and packaging requirements. However, air freight shipments typically need to move at
47
much faster speeds than 800 km or 497 mi per day. Air shipments may be booked directly
with the carriers or through brokers or online marketplace services. While shipments
move faster than standard LTL, “air” shipments don’t always actually move by air.
TRUCKLOAD (TL) FREIGHT
In the United States of America, shipments larger than about 7,000 kg (15,432 lb) are
typically classified as “truckload” (TL), given that it is more efficient and economical for
a large shipment to have exclusive use of one larger trailer rather than share space on a
smaller LTL trailer. The total weight of a loaded truck (tractor and trailer, 5-axle rig)
cannot exceed 36,000 kg (79,366 lb) in the U.S. In ordinary circumstances, long-haul
equipment will weigh about 15,000 kg (33,069 lb); leaving about 20,000 kg (44,092 lb)
of freight capacity. Similarly a load is limited to the space available in the trailer;
normally 48 ft (14.63 m) or 53 ft (16.15 m) long and 2.6 m (102.4 in) wide and 2.7 m
(8 ft 10.3 in) high (13 ft 6 in/4.11 m high over all). While express, parcel, and LTL
shipments are always intermingled with other shipments on a single piece of equipment
and are typically reloaded across multiple pieces of equipment during their transport, TL
shipments usually travel as the only shipment on a trailer and TL shipments usually
deliver on exactly the same trailer as they are picked up on.
Often, an LTL shipper may realize savings by utilizing a freight "broker," online
marketplace, or other intermediary instead of contracting directly with a trucking
company. Brokers can shop the marketplace and obtain lower rates than most smaller
shippers can directly. In the Less-than-Truckload (LTL) marketplace, intermediaries
typically receive 50% to 80% discounts from published rates, where a small shipper may
only be offered a 5% to 30% discount by the carrier. Intermediaries are licensed by the
DOT and have requirements to provide proof of insurance.
Truckload (TL) carriers usually charge a rate per kilometer or mile. The rate varies
depending on the distance, geographic location of the delivery, items being shipped,
equipment type required, and service times required. TL shipments usually receive a
variety of surcharges very similar to those described for LTL shipments above. In the TL
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market, there are thousands more small carriers than in the LTL market; so the use of
transportation intermediaries or “brokers” is extremely common.
Another cost-saving method is facilitating pickups or deliveries at the carrier’s terminals.

By doing this, shippers avoid any accessorial fees that might normally be charged for
liftgate, residential pickup/delivery, inside pickup/delivery or notifications/appointments.
Carriers or intermediaries can provide shippers with the address and phone number for
the closest shipping terminal to the origin and/or destination.
Shipping experts optimize their service and costs by sampling rates from several carriers,
brokers, and online marketplaces. When obtaining rates from different providers, shippers
may find quite a wide range in the pricing offered. If a shipper uses a broker, freight
forwarder, or other transportation intermediary, it is common for the shipper to receive a
copy of the carrier's Federal Operating Authority. Freight brokers and intermediaries are
also required by Federal Law to be licensed by the Federal Highway Administration.
Experienced shippers avoid unlicensed brokers and forwarders; because if brokers are
working outside the law by not having a Federal Operating License, the shipper has no
protection in the event of a problem. Also shippers normally ask for a copy of the broker's
insurance certificate and any specific insurance that applies to the shipment.
3. RESEARCH METHODOLOGY
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“Methodology concerns the philosophical evaluation of investigative techniques and
strategies employed within a discipline to manipulate data and acquire knowledge. The
design of a methodology is a matter of strategy whereby the methods employed by a
study are more or less effective and appropriate given the objectives, goals and
circumstances of the research.” (…Romans 1949).
In other words it can be the method through which the research is to be done and what are
reasons for choosing a particular method. It also includes the method of analysing the
data and the sources of data collection.
RESEARCH OBJECTIVE:
RESEARCH DESIGN
“A research design is simply a framework or a plan for a study, used as a guide in
collecting and analysing data” (….Churchill, 1995).
A research design is an overall sketch or plan of the area of study. It is used in analysing
and collecting data. It is like a plan to be followed in order to complete the study. A
research design ensures that the study undertaken is relevant to the problem and will use
economical actions.
On the basis of the research objective the research can be divided into two categories that
are:
1) Exploratory Research.
2) Conclusive Research.
EXPLORATORY RESEARCH
The exploratory research is undertaken generally when the problem is not clear. It helps
the researcher to familiarise with the problem and generate the hypothesis to be tested.
Exploratory research sometimes helps to decide the best research design, data collection
method and selection of subjects, and sometimes it even concludes that the problem does
not exist.
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Exploratory research is quite informal relying on secondary research such as reviewing
available literature and data, or qualitative approaches such as informal discussions with
consumers, employees, management or competitors, and more formal approaches through
in-depth interviews, focus groups, case studies, etc.
DATA COLLECTION TECHNIQUES

Once the research problem has been identified and the objective of the research has been
defined the next step in the process is the collection of the relevant data for the research
purpose (Churchill).
The data used in the research process could either be Primary Data & Secondary
Data.
PRIMARY DATA
In this kind of research the data is collected directly by techniques such as Observation
and Interview. The Observation technique includes Human techniques and Mechanical
techniques. The interview method includes Mail interview, phone interview and the
personal interview.
(Ghauri, Gronhaug, and Kristianslund, 1995, Research Methods in Business Studies, Pg 57, Prentice Hall)
SECONDARY DATA
“Secondary data can provide a useful source from which to answer, or begin to answer,
your research question.” (Saunders et al, 2000, pg. 188)
The study at hand was mainly done with the help of the secondary data. The important
sources of the data which contributed valuably to the study were the TEXTBOOK,
ONLINE JOURNALS, EXPORT RELATED ARTICLES, INTERNET (WEB SITES)
AND THE ELECTRONIC RESOURCES available. The data was collected for the
purpose of showing the overview of the Indian exports and the changes in its pattern, the
effect government policy implications and influence of trade liberalisation. The data was
obtained from sources like Export Promotion Council, DGCIS, Government of India,
Department of Commerce, COMTRADE, United Nations Statistics Division, etc.
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The secondary source of data played a vital role in providing the data for this dissertation.
Over and above this, there is difference between the qualitative and the quantitative data
in terms of secondary data.
SEA EXPORT CUSTOM CLEARANCE PROCEDURE
Receipt Shipping Documents Scrutiny of Shipping Documents
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Preparation of Shipping Bill
Annexure
For EDI shipments -receipt of Check
Submission of Shipping Bill with list from Customs on the basis of
custom for checklist information provided in Annexure
Re-submit the checklist after scrutiny Carting of cargo at the CFS
Day 2
Custom Examination by Custom Let Export Order (LEO) by the

Examiner Appraiser
Day 2 Day 2
Printout of S/Bill Hand over to Carrier for stuffing
Confirm Container onboard

O B/L release
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AIR EXPORT CUSTOM CLEARANCE PROCEDURE
Receipt Shipping Documents Scrutiny of Shipping Documents
Preparation of Bill of Entry
For EDI shipments -receipt of Check

Submission of Bill of Entry with list from customs
custom
Re-submit the checklist after scrutiny

Carting of cargo at the Airport W/H
Audit of the value by the Customs Audit done by the Asst.

Auditor Commissioner
Day 2
Group asst. Commissioner License debiting incase of restricted

item
For EDI shipments - Printout of Bill

of Entry for payment of duty Duty to be paid
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CARGO LOADING-UNLOADING
PRIOR ARRIVAL OF THE VESSEL (LOADING):
• Checks on cargo readiness on a regular basis and informs the principal
• Works out a tentative stowage plan based on information received from the vessel.
• Liaises with the shipper to expedite cargo and documentation readiness
• Liaises with the local agent / port on availability of an appropriate berth to ensure fast
cargo operations.
ON ARRIVAL OF VESSEL:
• Liaises with the ships staff
• Discusses the stowage plan with the master / mate and finalises the same.
• Ensures maximum cargo is load ready on trailers.
• Ensures enough loading gear, viz slings, forklifts (if required / available) and dunnage
is alongside.
• Inspects hatches for load readiness in consultation with the appointed surveyors.
DURING LOADING
• Ensures cargo is being loaded according to finalised stowage plan.
• Constantly supervises stowage of cargo.
• Constantly speeds up cargo feeding, trailer loading at the yard
• Meets with the stevedores to ensure sufficient trailers etc are available
• At least once a day has a joint meeting with the shipper, ships staff, and stevedores,
surveyors to discuss the precious and next days loading and make any changes to the
stowage plan if necessary.
• Constantly monitors the cargo operations and make any emergency changes in
consultation with the ships staff if necessary.
• Reports on a regular basis to the principal.
• Checks the draft requirements on a daily basis.
55
AFTER COMPLETION OF LOADING:
• Ensures that the lashing is as per the vessels / surveyors requirements.
• Draws up a stowage plan.
• If required advises the master / principal in remarking the mates receipts.
Apart from the above we also place our own on board supervisors to monitor the
operations.
DISCHARGING:
A similar operation as above but in the reverse. Logistics is a supply chain process that
plans, implements and controls the efficient, effective flow and storage of goods, services
and related information from the point of origin to point of consumption in order to meet
their requirements.It is an industry that provides total distribution solution to
exporters/importers/distributors around the globe.
56
4.GRAPHICAL DATA ANALYSIS
GROWTH CHART
ANNUAL TURNOVER OF PINKCITY LOGISTICS LTD.
FROM FY 2003-2009:
Years (Rs. In crore)
2003 – 2004 14
2004 – 2005 20
2005 – 2006 24
2006 – 2007 22.6
2007 – 2008 28
2008 – 2009 32
57
Sea Export
3267968
3500000
3000000
2320581
2500000
2000000 XC
C
Sea Export
1228516
1500000
1000000
500000
0
Apr07-Sep07 Apr08-Sep08 Apr09-Sep09
• The above graph shows the sea export for the past three years for the period of six
month, from April to September
• The sea export in the year 2007 for a period of six months was Rs. 1220516
• In the year 2008, for the same period the export was Rs. 2320501
• The sea export in the year 2009, for six months was Rs. 3267690
• It shows a increasing trend in the sea export for the last three years.
• The sea export has increased nearly at a rate of 90% and 50% for the year 2008
and 2009 respectively.
• Using the trend analysis, the sea export for the year 2010 can be predicted to be
more than Rs. 6000000, with a growth rate of more than 50% from the year 2009.
58
Air Export
1909465
2000000
1800000
1472027
1600000
1400000
1200000
1000000 Air Export
800000
600000 441210
400000
200000
0
• The above graph shows the air export for the past three years for the period of six
• The Air export in the year 2007 for a period of six months was Rs. 441210
• In the year 2008, for the same period the export was Rs. 1472027
• The sea export in the year 2009, for six months was Rs. 1909465
• It shows a increasing trend in the air export for the last three years.
• The Air export has increased at a rate of 300% and 25% for the year 2008 and
2009 respectively.
59
Air Import
350000
300000
250000
200000
Air Import
150000
100000
50000
0
• The above graph shows the air import for the past three years for the period of six
month, from April of September
• The air import in the year 2007 for a period of six months was Rs. 121481
• In the year 2008, for the same period the import was Rs. 346083
• The air import in the year 2009, for six months was Rs. 262458
• It shows a increasing trend in the air import for the last three years.
• The Air import has increased nearly at a rate of 90% and 50% for the year 2008
and 2009 respectively.
60
Sea Import
178802
180000
160000
140000
120000
87739
100000 76518 Sea Import
80000
60000
40000
20000
0
• The above graph shows the sea import for the past three years for the period of six
• The sea import in the year 2007 for a period of six months was Rs. 87730
• In the year 2008, for the same period the sea import was Rs. 76518
• The sea import in the year 2009, for six months was Rs. 178802
• It shows a increasing trend in the sea import for the last three years.
• The sea import has decreased nearly at a rate of 15% and has increased at a rate of
130% for the year 2008 and 2009 respectively.
• Using the trend analysis, the sea import for the year 2010 can be predicted to be
61
5.FINDINGS
1. India has the second largest road network, the aggregate lengths of roads in India
increased from 0.4m km in 1950 to 3.34m km by the end of 2008.
2. An Indian rail network is one of the largest railway networks in the world with
total 63,465 route km at the end of 2007-2008.
3. Indian rail can handle total of 666.5 tones of cargo in 2006-2007.
4. Another strength for the Indian logistics firm are that strong growth enablers exist
in India today in the form of over $ 300 bn worth of infrastructure investments ,
introduction of VAT and development of organized retail and agri-processing
industry.
5. Dominance by disorganized market is one of the major weaknesses of this sector.
6. The another key challenge for the logistics industry in India is that it is currently
Hampered due to poor infrastructure facilities such as roads, ports, Untidy
warehouses and complex regulatory structures.
7. National highway form only 2% of the entire road network in India, but handles
40% of the national road freight traffic by putting enormous pressure on highway
infrastructure.
8. The average speed of commercials vehicles in India is around 20 miles per hour
compared to 60 miles per hour in mature logistics market of Europe and USA.
9. Infrastructure congestion in Indian ports handling volumes higher than their full
capacity which results in delays of timely shipments of cargo.
10. The Indian economy is expected to grow at an average of 9% per annum during
the period from 2007-2008 to 2011-12,it is expected that freight industry will
grow at a CAGR of 9.9% from 2008 to 2012
11. The Strength for the logistics firm in India is strong foreign (FDI) in automotive,
capital goods, electronics, retail and telecom will lead to increase market
opportunities for providers of 3PL.
12. Significant money being pumped into new and improved infrastructure.
Establishments of new airports, terminal expansion are a great opportunity for
India to enhance is supply chain management.
62
13. India soon to expand its national highway network supplemented by by an
efficient rail cargo network.
14. Introduction of VALUE ADDED TAXES is a supply chain boon. With
Implementation of VAT has removed number of state and central Government
taxes which will likely enhance the efficiency of logistics industry in India.
Implementation of vat will reduce transit time and associated paper works and
will prove efficient for 3PL provider and their customers.
15. Developments of new technologies standardized data processing formats and new
supply chain tools will open up new ways for management and storage of goods.
16. Setting up of “investment commission” by India will cut barriers and create
favorable investment climate.
17. Another great opportunity for the Indian logistics firm is entrance of Retail giants
such as wall mart, bharti airtel etc.., fast growing manufacturing sector, increase
in merchandise trade will surely witness explosive growth in years to come.
18. Weakening of US dollar, lack of consumer confidence in west, surge in world oil
prices.
19. Terrorism and geographical terms can any time hamper and become a matter of
concern for the logistics industry.
63
6. SWOT ANALYSIS
STRENGTH:
a. Own licensed CHA to clear inbound and outbound consignments.
b. Is a member of IATA to service air consignments.
c. Provides own transport facilities for import/export of cargo with their own trailers
and delivery vans.
d. Own warehousing facility and licensed multi model operator to issues HBL for
shipments world wide.
e. Has network in all major port, ICDs, Gateway ports.
f. Equipped with latest communication techniques for fast and timely flow of
information.
g. One of the freight forwarding companies to provide consolidation services through
agency networks.
h. Maintains good rapport and relation with all ports, custom, licensing authorities and
shipping lines
WEAKNESS
Pink city logistics ltd. also has some weakness that the company should take care off so
as to remove hindrances in their smooth functioning.
SOME OF THEM ARE -:
a. Though the company has CHA license it is not very pro-active in Clearance, now
the era is of fierce competition and being just active will not work the firm has to
be pro- active in clearance of cargo to be economical in terms of Time.
b. The company has the IATA license, but lacks in building special Airfreight
agreements with airlines.
c. Though the company has the warehousing facility but does not have any
warehouse for Perishable Cargo.
d. Lack of understanding business promotion requirements.
64
OPPURTUNITY:
a. Significant money being pumped into new and improved infrastructure which
creates lot of opportunities for logistics service provider.
b. Another great opportunity for the Indian logistics firm is entrance of Retail giants
such as wall mart, bharti airtel etc.., fast growing manufacturing sector, increase
in merchandise trade will surely witness explosive growth in years to come.
THREAT:
a. One of the biggest threat to freight forwarding company’s is airline company
contacting directly there customer booking of shipments.
b. Terrorism and geographical terms can any time hamper and become a matter of
concern for the logistics industry.
ISSUES AND CHALLENGES FACED BY ORGANIZATION

No company is perfect or no company is there that does not have any issues. While my
internship for two months in this organization I could see some issues and challenges
faced by the organization
MAIN ISSUES
a. RATES – As the era now is filled up with competition and there are number of
forwarding company offering best to there customers. So in order to capture the
market and increase the customer base they should charge the possible rates.
b. Company not very pro active in clearance due to which delays occur in Timely
clearance and shipment of goods.
c. The another major issue faced is company doesn’t have any warehouse for
perishable goods because of which it loses it customer who wants to supply
perishable cargo.
d. The Indian transport industry is unorganized and inefficient because of which the
company faces the problem of timely availability of cargo for Shipment and
timely delivery to there customers.
65
e. The tax rate keeps on changing which is also a major issue for any company.
f. Another major issue for the firm is that company has the IATA license, but lacks
in building special air freight agreements with airlines.
66
7. RECOMMENDATIONS
According to my study it was found that India container trade is growing, huge amount is
being pumped in Indian manufacturing, automotive and retail sector which means the
logistics service will be growing at a multiple rate, and will demand significant
opportunities for the logistics industry and will play a important role in world economic
trade.
So, after studying all the necessary aspects about logistics industry and after doing my
summers internship in PINKCITY LOGISTICS LTD. for two months in operations and I
have drawn some recommendation for the organization -:
1. A logistics provider should have the expertise and global connectivity to manage
cargo from the time it leaves to delivery destination to customer location. So they
are required to establish or attract more Business connectivity to untapped
countries where PinkCity doesn’t have any partner.
2. Pinkcity logistics ltd. to make it presence felt and to optimize performance it must
operate in coordinated manner.
3. Logistics is the department where the company is in direct contact with the
customers hence the forwarding agent is the representative of the Company, so to
satisfy the customers and maintain a long lasting Business relationship with the
company in this fierce competition and keep on satisfying there customers in
maintaining and sustaining Competition.
4. Another important aspect PinkCity should keep in line is that it should match the
service with there capabilities, they should identify their resources and then plan
what they can do to keep themselves satisfied as well as there customers.
67
8. CONCLUSIONS
According to PINKCITY LOGISTICS LTD., India Container Trade is growing, huge

amount is being pumped in Indian manufacturing, automotive and retail sector which
means the logistics service will be growing at a multiple rate, and will demand significant
opportunities for the logistics industry and will play a important role in world economic
trade.
The necessary aspects about logistics industry and in PINKCITY LOGISTICS LTD. in
operations and marketing and export and import procedure of cargo i.e. freight
forwarding system used in an organization.
India is one of the fastest growing logistics market in the world and so is the PINKCITY
LOGISTICS LTD. It is also fast emerging freight forwarders in the country. The main
objective is to ensure that consignments are delivered safely with proper custom
clearance and remain economical to its customers.
A logistics provider should have the expertise and global connectivity to manage cargo
from the time it leaves to delivery destination to customer location. So they are required
to establish or attract more Business connectivity to untapped countries where Pinkcity
doesn’t have any partner. Pinkcity logistics ltd. to make it presence felt and to optimize
performance it must operate in coordinated manner.
Pinkcity shipping also got associated with their global partner which was a great
achievement on their part. It has all over the world from Australia, Africa, Europe, Far
East, Middle East, UK, USA etc. This association provides uniform standard of services
from and to these areas while executing jobs of varied nature keeping in mind the
flexibility required due to ever changing demands. The business partner of Pinkcity also
has dedicated customs clearing personnel in nearly in all 120 countries where it operates
to assist with customer shipments. These advantages help in faster transit times, custom
clearance, effective tracking of shipments and simplified billing to customer. Pinkcity
now with its global partner operates in various hubs, gateways, warehouse and terminals
which allows for rapid and efficient movement of shipments resulting in fast reliable and
cost effective service to thousands of customer world wide.
68
11. BIBLIOGRAPHY
BOOKS / JOURNALS
• J Donald and J David Closs, Logistical Management, Tata Mc Graw Publication
• Khurana P. K, Export management
• Cargo Talk Journal
• Times Shipping line journal
WEBSITES
• www.logisticsworld.com
• www.export911.com
• www.shipping.nic.in
• www.cargotalk.in
• www.etshipping
• www.googlesearchengine.com
69
ANNEXURE - I
12. ANNEXURE
DOCUMENTS REQUIRED AT THE TIME OF FREIGHT FORWARDING AND
CUSTOM CLEARANCE
1. Invoice
2. Packing List
3. Certificate of Origin
4. Shipping Bill Check List
5. Airway Bill / Bill of Lading
6. Delivery Order (At the time of import when good is being handed over to the
actual importer)
7. Factory De-stuffing Bond
70
ANNEXURE - II
ABBREVEATIONS
1. ICD -------------------- INDIAN CONTAINER DEPOT

2. CFS -------------------- CONTAINER FREIGHT SYSTEMS
3. HABL -------------------- HOUSE AIR WAY BILL
4. MABL -------------------- MASTER AIRWAY BILL
5. MBL -------------------- MASTER BILL OF LADING
6. HBL -------------------- HOUSE BILL OF LADING
7. FCL -------------------- FULL CONTAINER LOAD
8. LCL -------------------- LESS CONTAINER LOAD
9. IGM -------------------- IMPORT GENERAL MANIFESTATION
10. D.O -------------------- DELIVERY ORDER
11. FDS -------------------- FACTORY DE-STUFFING
12. CWC ------------------- CENTRAL WARE HOUSING CORP.
13. RR -------------------- RAILWAY RECEIPT
14. IWB -------------------- INLAND WAY BILL
15. IHC -------------------- INLAND HAULAGE CHARGE
71

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The poor infrastructure facilities such as road, regulatory system, unorganized

WORKING OF INTERNATONAL FREIGHT FORWARDING

INTERNATIONAL FREIGHT FORWARDING can takes place through air and

1. QUOTATIONS: - provided by the shipping company to the customer (exporter)

2. DOCUMENT RECEIVING: - On getting the conformation from the exporter

4. MOVEMENT OF GOODS TO CUSTOMS: - once the air way bill is prepared

6. BILLING: - shipment charges charged to the shipper/exporter when the good

2. IN THIS CASE THE SHIPPER IS NOT RESPONSIBLE FOR FILING

3. PRE-ALERT -: if consignment booked pre alert given by the agent, it contains

5. COLLECT DOCUMENT AND DELIVERY REPORT FROM AIRLINE

6. CARGO ARRIVAL NOTICE (CAN) TO THE CONSIGNEE –: When the

7. BILL OF ENTRY FILING FOR CUSTOM CLEARANCE -: if the buyer

3. FILING OF DOCUMENTS IN CUSTOMS -: after receiving the documents

A CONTAINER BOOKING IS DONE IN TWO WAYS -:

Receiving /offloading the goods in Concor warehouse/Central Ware Housing

8. Billing done and pre alert given to the consignee/agent abroad.

IMPORT PROCESS THROUGH SEA

• QUOTATION -: Preparation of quotation given to buyer on Request presenting

As it is said efficient running of the firm depends upon

* In case of sending the consignment through Air same quotation is presented to

SEARCH FOR CUSTOMERS AND SALES

2. Nomination: Another way of searching clients is through Nomination given by

7. MANAGEMENT AND CONTROL OF OPERATIONS

OFFICES OF PINK CITY IN INDIA

MAJOR INTERNATIONAL LOGISTICS FIRMS ARE:

A freight forwarder is a third party logistics provider. As a third party provider a

Freight forwarders typically arrange cargo movement to an international destination. Also

FREIGHT FORWARDER ROLES IN DIFFERENT COUNTRIES

Freight forwarding is a service used by companies that deal in international or multi-

An organization that collects shipments from a number of businesses and consolidates

OUR SEA FREIGHT FORWARDING SERVICES INCLUDE:

OUR AIR FREIGHT FORWARDING SERVICES INCLUDE:

CUSTOM CLEARANCE - IMPORT/EXPORT

We possess much knowledge in trading, fostered by many years' experience. We save

CUSTOM CLEARANCE SERVICES INCLUDE:

Cargo Consolidation Services Include:

The array of our services comprises of :

MULTIMODEL TRANSPORT SERVICES

AIR FREIGHT SERVICES

From automobile components to electronic equipment to printed material, we handle all

SERVICES FOR YOU:

• Air Freight - Direct & Consolidation Services.

• Custom Clearance & Forwarding.

• Automated Shipment Status Tracking.

• Multi-Modal Transport Operators.

• Warehousing & Distribution.

SALES & CUSTOMER SATISFACTION

Customer satisfaction is our foremost aim. And to make it possible, we have

Air Cargo Agents

International Freight Association

We attribute our longstanding commitment to quality primarily to our dedicated

TOTAL LOGISTIC SOLUTION PROVIDER

WAREHOUSING AND DISTRIBUTIONS

• Entire clearance processes of pre-shipment

EXPORT FREIGHT BOOKING

IMPORT FREIGHT BOOKING

MARINE CARGO TYPES

Container ship at Helsinki Port, Finland.

• Automobiles are handled at many ports.

Cargolux Boeing 747-400F with the nose loading door open

VAN OR TRUCK CARGO

LESS-THAN-TRUCKLOAD (LTL) FREIGHT