MBA (Media & Entertainment) Yearbook 2010

Film City Complex, Goregaon (East), Mumbai 400065, INDIA • +91 22 3091 6000 • placements@whistlingwoods.net
 Contents THE NEED FOR THE MBA (M&E)

The Indian media and entertainment (M&E) industry is expected to grow at an 18 per cent
1 The Need for the MBA (M&E) compound annual growth rate (CAGR) to reach an overall value of Rs. 1 trillion by 2011 from its
4 Institutional Profiles: The Dual Campus Advantage present size of Rs 437 billion, according to a report published by Price Waterhouse Coopers
(PWC) for the Federation of Indian Chambers of Commerce and Industry (FICCI).
5 Introduction to the Programme
Growing demand coupled with technological advancements, policy initiatives taken by the Indian
5 Curriculum Overview
government to encourage the inflow of investment, and initiative by private media companies,
7 Faculty will be the key drivers for media & entertainment. The industry has been forecast to outperform
10 Class Statistics economic growth in each year till 2011 .

11 Student Profiles In this firmament, there is a growing need for professionals who are equipped to handle this
media boom in terms of understanding media as a business that has to be grown organically, as
well as understand the domain in terms of the marketing process and production technologies
involved, so that they become “comprehensive media professionals” at the end of any oriented
training.
With this vision in mind one of India’s leading universities Manipal University and Asia’s largest
Media & Entertainment institute Whistling Woods International joined hands together in
introducing the first ever MBA in Media & Entertainment in the country.
This professional degree course approved by the Government of India (UGC) is called Master of
Business Administration in Media and Entertainment, abbreviated as MBA (M&E).

1 2
 INSTITUTIONAL PROFILES: THE DUAL CAMPUS ADVANTAGE

Students enrolled in this Programme have the advantage of studying in two

world-class campuses in Bengaluru and Mumbai.

Manipal University
In the 56 years of existence, Manipal University has emerged as the leading higher education
provider in India. Spread over 600 acres of green expanse, Manipal University is home to 20,000
students pursuing undergraduate and post graduate programs in diverse subjects. The
University has a strong alumni network of over 72,000 members.
The University has created an ecosystem of teaching and research excellence making it a
universally accepted destination by students. The breadth of disciplines and collaboration
among constituent institutions gives unparalleled opportunity to students to cross departmental
boundaries and explore different horizons.
Global leadership in human development, excellence in education and healthcare is the vision of
Manipal University. With Respect to MBA (Media & Entertainment), Anand Sudarshan, CEO &
MD of Manipial Education is quoted as saying “it’s a marriage between business and arts”.

Whistling Woods International

Promoted by Subhash Ghai, Mukta Arts Ltd & Film City Mumbai, Whistling Woods International
(WWI) is Asia's largest Film, Television, Animation and Media Arts institute providing world-class
education in all technical and creative aspects of filmmaking and television.
The academic programmes at Whistling Woods consist of a unique hybrid of curriculums – both
of the skills imparted and ideologies covered in several world-class film schools worldwide as
well as the Indian sensibilities of filmmaking.
Set up with the primary purpose of providing a trained, professional workforce to the Indian
media industry that is currently facing a major talent crunch, the curriculum, teaching
methodology, practical approach to education and the supplementary industry interaction, aptly
prepares the students to take on important roles in the film, television & animation industries.

3 4
 INTRODUCTION TO THE PROGRAMME

MBA (M & E) ELECTIVES

The Government of India UGC approved 2-year MBA Programme in Media and Entertainment is
the first ever MBA (M&E) in the country. This has been developed keeping in mind the need for
well-rounded media professionals in the industry today. Given the dynamic nature of the media
and entertainment industry, the Programme has been designed with contemporized courses,
while still adhering to core management concepts and principles. Students who have
successfully completed graduation in any stream are eligible after a test and Personal Interview
conducted at Manipal University Bengaluru
KEY OBJECTIVES OF THE MBA
• To combine Business & Entertainment
• To teach managerial tools and frameworks for the above
• To give an in depth understanding of creative process
CURRICULUM OVERVIEW
The Programme prepares students in the managerial aspects of the media business, with
specific emphasis on marketing and branding management. Importantly, it also prepares
students in production management aspects, including practical orientation in actual media
creation processes.
The MBA course is of two years duration extended over four Semesters
Year 1: Manipal University
This first year of the Program is conducted at MU off-campus in Bangalore covering all General
Management Subjects and Marketing Subjects.
In the second year at Whistling Woods students have to select electives for specialisation in both
Semester III and Semester IV
Specialisations:
Semester III: Film OR Broadcasting
Semester IV: New and Interactive Media OR Events and Live Media Management
The specialisations aim to give the students an insight into:
• Actual media technologies and business framework of the Industry
• Principles of content creation
PROJECTS & INTERNSHPS
All the students undertake Projects / Internships during Semester III and Semester IV in their
respective elective on relevant topics and pressing issues facing the industry.
PEDAGOGY & EVALUATION
The pedagogy of the MBA Programme includes classroom lectures, case studies, group
discussions, projects, internship and tests.
The course has been created on a credit rating system. The letter grading system is adopted to
evaluate the performance of the students. The evaluation is done on the basis of internal
assessment and term end examinations. A Viva-Voce is conducted on the basis of the Project /
Internship report. Manipal University conducts the semester examination where all evaluation is
done by an internal as well as external examiner.

Year 2: Whistling Woods International

The second year of the Program consists of industrial and practical training at the Whistling
Woods premises located at Film City, Mumbai.

5 6
 FACULTY
Faculty are appointed through a stringent selection process in order to ensure that each unit gets
instruction from qualified and specialised professionals and that all requirements of this
specialised MBA course are met. All faculty have high academic qualifications as well as vast
industry experience in various areas of the Media & Entertainment industry. Many currently hold
high posts in various leading entertainment companies.
Faculty comprise of regular full time faculty, visiting faculty for specific course modules
and guest faculty
CORE FACULTY
MANIPAL UNIVERSITY
Ms. Sadhna Dash – Alumna of XIM-Bhubneshwar; over 18 years of corporate HR experience;
worked with Microsoft, IDS Software, Valdel Xtent, HealthScribe (Spheris) and SAIL; taught for
2 years at SJCBA; authored two books on HR with Prof. Aswathappa; served on the Governing
Council of MLA College, Maleshwaram and BOS Manipal Sikkim University
Mr. Shiva Prakash – Alumnus of St. Joseph’s College of Commerce, Bangalore and Jamnalal
Bajaj Institute of Management Studies, Mumbai. Has been in the business of advertising for 25
years with experience spanning across the best of Ad Agencies/Brands in Mumbai and
Bangalore. Is a Marketing Communications specialist with a keen insight into Advertising, Brand
Management, Corporate Communications/PR, Events, Direct Marketing, e-media etc. Currently
Promoter/Director of Strategic Brand Communications Consultancy and a Visiting Faculty at
some of the Business Schools at Bangalore.
Mr. Sudarshan – Mr. Sudarshan has around 14 years of experience in the areas of Sales &
Marketing, IT training, Management Education and Learning and Development. By qualification
he is a science graduate from Osmania University, Hyderabad and an MBA (Marketing) from
JNTU Hyderabad. As management faculty at a leading college in Hyderabad he has handled
Management and Marketing related courses. He was also academics-in-charge, scheduling the
academic calendar, examinations, project work, learning tours, workshops etc. As a member of
the Central Academics team at Manipal he works with the team managing the Online MBA
Program, content development etc.
Mr. R. Mohan – Mohan is an alumnus of the Bangalore Film Institute and has also undergone
Film and TV training from FTII, Pune. He has been the Chief of Bureau of Asian News
International (ANI) at Bangalore bureau from 1995 to 2005 covering mainly news and features
and responsible for tracking every news event. He has worked as a cameraman in Doordarshan
in various centres from 1982 to 1995 covering different types of events such as news and current
affairs, sports, music, quizes, covering almost every different type of programming aired on DD
7 8
Mr. Prashanth G. Malur – A graduate from Bangalore University and diploma holder in
journalism from the British Institutes, Mumbai, Prashanth started his career with ETV Kannada
and has been associated with Udaya TV, Zee Kannada and Asianet Suvarna. He has experience
in handling more than 600 live and recorded TV shows with the responsibility of anchor training,
scripts, concept making and production of the programmes. He was also the chief director of U2,
handling 11 hours of live musical shows with themes and concepts from 2004 to 2006
Mr. Sunder Raj – Is an alumnus of St Joseph’s College of Commerce, Bangalore. He is an active
theatre person, associated with many amateur troupes in Bangalore. An actor and script writer,
he has the credit of working with ace directors like Prassana, Prakash Belwadi, M.S. Satyu,
Pramod Shiggaon many more. He has acted in more than 50 plays in Kannada and English with
many awards for his performances. He has more than 30 serials and documentaries to his credit.
He was a RJ and producer at World Space Satellite Radio channel. He also has been a soft skill
trainer and module developer using his theatre skills.
Mr. Nawaz Ahmed – A Media Analyst with 11 years of experience, Nawaz has been teaching
Media Planning and Advertising at various institutions in Bangalore. Having worked in all forms of
media both in Rural and Urban media planning, Nawaz has extensive experience in New Media
and has been consulting for web portals on monetizing and driving traffic planning. He has
worked with Online publishing house (Explocity), and possesses good understanding of SEO.
He has also worked on various audience research softwares like IRS, RAM, and TAM. Nawaz
has been the content head for BIG 92.7 FM where he was part of the content planning
department.
Mr. Vadiraj – A science graduate and post graduate (MBA-Marketing) from University of Pune,
he has worked for 8 years in the field of Advertising and Marketing Communications. His keen
insight into Advertising, Brand communications, PR, Events, Mobile VAS (Value added services)
has been developed during associations with entities like Marching Ants Advertising (Mumbai),
Timesjobs.com (Bangalore) and WiFi Networks Pvt. Ltd (Bangalore)
Balaji A.C. – He has 11 years of experience in the field of Animation Training and Development,
has specialization is lighting and texturing, is Certified from Alias MAYA, Autodesk 3D Studio
Max, Autodesk Combustion, Avid Editing from NFDC [National Film Development Corporation]
and several other certifications from NID. He has worked with Autodesk Training Center®,
Pentamedia, Arena Animation Academy, Digikore Studios and SAE College. He has been the
technical and animation consultant for Digikore Studios - a Pune based 2D animation company
where he has supervised US based 3D animation. As a speaker, educator and panelist he has
given many presentations & workshops across the country and his professional experience
ranges over television, web and education.
 WHISTLING WOODS INTERNATIONAL
John J. Lee, Jr. – Author, teacher, global Media and Entertainment executive, director,
producer and screenwriter, John is also currently the Dean of Whistling Woods International. His
book, ‘The Producer's Business Handbook’ is used by film schools the world over and is a
standard professional media reference. During his 27 years as an entertainment and media
executive, John successfully led the vision, launch and/or expansion of several entertainment
and media entities and provided business, funding and distribution services for scores of major
studio released motion pictures, television network series and specials, with combined
production costs of over $470 million and global rights earnings exceeding $4 billion.
Ravi Gupta – Former Managing Director of the NFDC and board member of several companies
worldwide such as Paris based FIAPF (International Film Producers Body) and Los Angeles
based IATAS (which grants the Emmy Awards). Founder CEO of B4U, Ravi has also been a
founding member of SRFTII and holds a positions on the Governing Council of FTII, Pune. He
has produced over 100 feature films including those made by some of India’s most reputed
directors like Satyajit Ray, Shyam Benegal and Mrinal Sen
Rahul Puri – As Executive Director, Rahul has been heading the finance and business strategy
of Mukta Arts and has been involved in the development of the company and the release of
numerous films. With a background in Business Management from Kings College, Rahul has
previously held positions in corporate finance at UBS Warburg, Corporate Strategy Manager for
Nimbus Communications, and various other advisory roles in the realm of media, advertising and
publicity.
Dr. Sharon Thomas – Programme Director of the Management Studies Department, Sharon
has over 10 years of diverse experience in the Media & Entertainment industry covering both the
creative side of filmmaking as well as the business of Film and Broadcast on a national and
international level. With a doctorate in Marketing Management, Sharon has more than 4 years of
experience in marketing and distribution of films for Sony Pictures India. She is the former Head
of Sony Independent Pictures, set up the Sony Classics Division for World Cinema in India, as
well as initiated their television licensing business.
Samar Khan – Head of Red Chillies Entertainment’s Television Department, Samar is a writer,
producer, and director who has been involved in many aspects of the media industry. He is the
CEO and Creative Director of Moonbean Pictures and has produced numerous film and TV
projects including story for ‘Kuch Meetha Ho Jaye’ and writing & directing ‘Shaurya’. Samar has a
qualification in TV Journalism from the University of Cardiff.
9 10
Cyrus Barucha – An international award-winning producer and director, Cyrus has more than 30
years experience with the BBC, PBS, CNN and other US channels, including being the former
CEO of American channel TV Asia. Recently, Cyrus has held the position of Professor of
Communications at AICAR Business School. He holds a B.Sc. in Photography from London
University
Vinay Dhumale – With over 30 major tele-serials in the last 16 years in the USA, Europe and
South East Asia and live TV shows both in fictional and non fictional programming, Vinay has
been a name to reckon with in the TV industry. He has over 33 years experience in creative,
entrepreneurial and academic fields as Producer, Director and Professor. He holds strong
advisory and academic positions at institutions both in India and abroad including Princeton
University
Ravi Nair – With over 15 years of experience in the broadcast industry, Ravi has been
instrumental in setting up operations for channels with a worldwide presence. His expertise
spans all aspects of broadcasting such as Production, Ad Sales, Channel Operations, Playout
and Technical, Programming and Scheduling, Content Syndication and Acquisition (both TV
content and films), Distribution Dynamics and Information Technology. His past positions have
been as Head of Indian operations for B4U, Creative Head for City 7 TV, Dubai and Consultant for
Geo TV.
Garuang Trivedi – Gaurang is a seasoned investment and management professional with
board level corporate strategy experience encompassing equity analysis, commercial banking,
mergers and acquisitions, internal audit, project management and private capital investing. He
holds an MBA In Finance from Rutgers University and various other credentials including CFA
(CFA Institute), CMA (Institute of Management Accountants), CFM (Institute of Management
Accountants), CTP (Association for Financial Professionals) and CMT (Market Technicians
Association).
VISITING FACULTY MEMBERS
Sunil Khanna - Former President Reliance Big Television, Former President Zee Telefilms Ltd.
Ashish Saxena - Former CEO of PVR Pictures, Former Vice President Inox Leisure Ltd.
 Neil Chakravarty - Former Executive VP Zee Entertainment Enterprises Ltd. (Strategy &
Business Develoment)
Parsuraman - Former VP Sony Entertainment Television (New Projects & Digital Media),
India Head - Innovation (New Product Development & Content) Bharti Airtel Ltd. Dominic
Dsouza - Deputy VP (Legal) at Zee TV

GUEST FACULTY
Suresh Bhalla - Head of Zoom Channel
G. Dhananjayan - CEO Moser Baer Entertainment Ltd.
Patrick von Sychowski - Head of Global Strategy for Film & Media Services, Reliance
MediaWorks
Rajat Jain – Former MD and CEO at Mobile2win India Pvt. Ltd., Former Global SVP & MD, Walt
Disney India
Utpal Acharya - Former VP Programming, Distribution & Production, Inox Leisure Ltd.
L V Krishnan - CEO TAM Media Research
Ashish Kulkarni - CEO, BIG Animation (I) Pvt.Ltd
Govind Swarup - Former MD Film City and Principal State Secretary, Cultural Affairs
Neeraj Roy - MD & CEO of Hungama Digital Media Entertainment Pvt
Rajjat A. Barjatya - MD & CEO, Rajshri Media
Subhash Ghosh - Vice President, UTV New Media Ltd
Inaugural ceremony of India's first ever MBA in Media & Entertainment.
Sandeep Bhargava - CEO, The Indian Film Company, Former CEO Sahara One Motion Amit Khanna (Chairman, Reliance Big Entertainment Ltd.), Ronnie Screwvala (Founder CEO UTV Group),
Pictures Mr. Manmohan Shetty (Chairman, Walkwater Films Ltd.), Mr. Subhash Ghai (Chairman, Mukta Arts Ltd.),
Mr. Raj Barjatya (CEO Rajshri Media), Mr. Harish Dayani (CEO MoserBaer Entertainment)
Uday Singh - CEO PVR Ltd., Former Executive VP Production, Sony Pictures India
Apurva Purohit - CEO, Radio City 91.1FM
Andy Carrigan - Writer and Cartoonist

11 12
 CLASS PROFILE: JULY 2010

9%
16%
11%

11%
23%

14%
16%

Class of 2010
EDUCATION
Engineering Mass Communication
Visual Communication Commerce
Management Studies
Arts Others
Graduate Profiles
7%
12%

12%
60%
9%

WORK EXPERIENCE (YEARS)

0-1 1-2 2-3 3-4 4+

13 14
 STUDENT PROFILES
Aashish Bhirappa Khilari
29 | aashish.khilari@gmail.com |+91919820253142
Education
National University of Singapore (NUS)
Bachelor of Engineering (Computer Engineering) 2002
National Law School of India University, Bangalore
PG Diploma in Intellectual Property Law 2010
Professional Experience
PricewaterhouseCoopers, Singapore
(Advisory Department) (2002 – 2008)
Manager (2007-2008)
Assistant Manager (2006-2007)
Senior Associate (2004-2006)
Associate (2002-2004)
•The job involved providing assurance and advisory services to
clients to manage their Information Technology risk. Role included
engagement planning, project management and client
relationship management apart from managing teams of 5-10
Consultants. Some of the projects were as follows:
•Data Analysis Consultancy Services
•The job involved providing assurance and advisory
•Was a Subject Matter Expert (SME) of the Data Analysis services
•Conducted regional trainings in Hong Kong for Consultants from 10
countries
•Analysed clients’ data using tools like Audit Command
Language and PL SQL to provide management and
strategy advice to clients
•Industries ranged from banking, healthcare, education
and manufacturing to media and hospitality
•Application Controls Review
•Reviewing the general access controls and determining security
and control gaps in the application while recommending
suggestions along with the risks
•Information Systems Audit
•Analysed information technology structure to assess the security
health of the company’s systems, processes, program change
controls, contingency and disaster recovery plans
•Review and Development of Information Security Policies
& Procedures
•Reviewed existing policies and procedures, determining gaps and
recommended improvements
•SAP Audit Review
•Reviewed organizations’ SAP system, SAP Basis and
recommended security improvements
Additional Qualifications and Experience
•Certified Information System Auditor (CISA), 2008
15 •MENSA Membership, awarded to people with high IQ across
the world, 2008
•Singapore Airlines Scholarship, awarded to 60 students across
India annually for undergraduate studies in Singapore,1998-2002
Freelance Projects
•Design collaterals for Hopscotch Rectangles – a design studio
• Indian Institute of Technology (IIT) Joint Entrance Exam, All-India
based out of Delhi
Rank 29, 1999
•Logo designs for Kainak Group of Companies
• National Talent Search Exam, state highest in Mental Ability Test Adit Abraham
(IQ), 1996 •Beeja Magazine logo and layout designing
27| adit.abraham83@gmail.com | +919987752749
• Languages: English, Hindi, Marathi (Written & Oral Proficiency) First Frame International Film Festival, Delhi
and Kannada (Basic Conversational) Core Team Member
Planning the entertainment programme, design collaterals and
coordination of venue management
Education
Electives Additional Qualifications and Experience
Rai Foundation Bangalore University, Bangalore
Film, New and Interactive Media Proficient in MS Office, Mac OS, EP Scheduling & Budgeting,
Bachelor of Arts (Journalism and Mass Communication) 2008
Photoshop and HTML.
Projects Professional Experience
•A Methodology to Estimate the Opening Performance of a Film by Trends Adfilm Makers Pvt Ltd, Bangalore Electives
Evaluating its Campaign Signature
Assistant Director (2006 – 2008 ) Broadcast, New & Interactive Media
•Analysis of Sales of CRBT to Identify Trends, Gaps and New •Involved in the entire production pipeline of adfilm shoots including
Business Opportunities Projects
supervision of casting, styling, set & production design, briefing of
Career Interests storyboard artists, liaising between the director and Production •Relevance of Branding in Television Broadcast Space vis-à-vis
•Areas - Music, Films, Broadcasting, Mobile, Web, DTH, IPTV Manager, Art Director, Director of Photography and Associate English News Channels
Director regarding the needs of each particular shoot. •Scope of a Software based Music Store in India (Mobile and
•Functions - General Management, Strategy, Marketing,
Web): A Business Model for the Digital Music Business
Consulting, Advisory, Production, Data Analysis
Electives •Business Plan for Adventure Sports Channel in India
Film, Events & Live Media Management Career Interests
Television (Marketing and Sales), New Interactive Media (SEO &
Projects Marketing), Branding and Media Planning
•A Study of the Feasibility of Early Release of Films on Home
Video, Pay Per View & Video On Demand
•A Study on Events as a Marketing Tool for Films
Career Interests
Abhijeet Vaishnav Film Production, Film Marketing
23| a.vaishnav42@gmail.com | +919819772007
Amandeep Singh
22| ads710@gmail.com | +919029493977
Education
Gayatri College, Visakhapatnam
Bachelor of Technology (Mechanical Engineering) 2008 Aditi Chopra Education
23| aditi.chopra7@gmail.com | +919322552957
Professional Experience Vivekanand Education Society, Mumbai
www.behindwoods.com Bachelor of Management Studies 2008
Film Reviewer Professional Experience
•Part of the writing team at the film review website.
Education United Engineering Company
Reviewed movies like Jail, De Dana Dan, Thanks Maa, Lahore, Madhubala Institute of Mass Communication & Project Trainee (2009)
Well Done Abba. Electronic Media, Delhi
•Organizing meetings and supervised a group of 50 labourers
Bachelor of Journalism (Mass Communication) 2007
• Worked on a project for Tata Steel, process development for
Electives Professional Experience manufacturing cycle of an industrial unit.
Untitled, Delhi O&M (Ogilvy and Mather)
Film, Events & Live Media Management
Projects Senior Executive, Branding & Marketing (2007 –2008) Client Servicing Intern (2007)
•Conceptualised ad space and marketing of this revolutionary •Coordinating with Copy Department for print creatives, ideation
•Innovative Marketing in Bollywood Movies
product. for out of home marketing campaigns and conceptualizing
•Innovative Marketing in Events •Contributed to overall magazine design and layouts. branding for clients’ new services
Career Interests •Developed and implemented price points, distribution design. •Worked on client accounts like Dish TV, Kamasutra Deodorants
Film Marketing, Film Distribution, Brand Promotion The Statesman, NOIDA (2005) and McDonalds
Feature Reporter (Intern) V2 MAX SWIFT, Security Investigation & Detection
Published pieces included a cover story on sexual harassment at the Conglomerate
Office Manager (2007-present)
workplace, interviews (with Miss India-World Amrita Thapar, Abhijeet
Sawant,Soha Ali Khan, Shibani Kashyap, Rati Agnihotri, Govinda, •Part-time function of drafting security proposals and invoices,
Ila Arun), food reviews, and cultural reviews including theater & coordinating with staff that included management as well as 16
film festivals. security guards
 Additional Qualifications and Experience
Proficient in C, C++, Swish, Flash, Entertainment Partners
Budgeting, Entertainment Partners Scheduling, Microsoft Office
Tools, NeoOffice Tools, iWork Tools, Windows, Mac, MS DOS
Electives
Film, Events and Live Media Management
Projects
•A Study on Events as an Effective Marketing Communication Tool
for Films
•A Study on the Reasons for the Underperformance of Indian Films
Overseas
•A Study of an Event Management Company – ‘Carving Dreams
Live’
Career Interests
Films and Events, Marketing, Sales, Exhibition, Creative and
General Management
Ankit Bhatnagar
25|ankitbhatnagar85@gmail.com|+919868627321
Education
Xavier Institute of Communications, Mumbai
Post Graduate Diploma (Journalism & Mass Communications) 2007
Delhi University, Delhi
Bachelor of Arts Honours (Journalism) 2006
Professional Experience
NewsWire18 Pvt. Ltd., Network18, New Delhi
Business Correspondent (2007-2008)
•Wrote stories on international commodities trading under tight
deadlines
•Covered ministry interactions, interviewed company CEOs and
CMDs. Covered commodity developments in various Budgets and
Parliamentary sessions.
•Wrote research-based pieces on specific agro commodities and
metals. Wrote stories on various product launches and M&A
activities.
•Awarded with “Story of the Month” award for a report written in
April ’08
Electives
Broadcast, Events and Live Media Management
Projects
•Alternative Revenue Streams for a Television Broadcaster in India
•Bluetooth Marketing: Perspectives on Consumers, Technology
and Strategies
Career Interests
17 News Making and News Production on Television
Arun Gopal
24| arungopal@aol.in | +918080497924
Education
University of Kerala, Alleppey
Bachelor of Technology
(Biotechnology and Biochemical Engineering) 2007
Professional Experience
Accentia Technologies, Trivandrum
Receivables Management Executive (2008)
•Responsible for validating insurance payments to the clients
• Negotiated with insurance firms in the USA for adequate
payment of claims
• Responsible for closing/re-opening insurance claims
Additional Qualifications and Experience
•Worked as a marketing executive for ‘Thanks Maa’, a Hindi
feature film that won the 2009 National Award in the ‘Child
Actor’ category
• Worked for the all India In-theater promotion of ‘London Dreams’,
a Hindi feature film under an India-UK co-production treaty
• Produced the music for ‘Children of God’, an event aimed at
empowering and motivating underprivileged children
Electives
Film, New & Interactive Media
Projects
•A Study on the Feasibility of Television Movies in India with
respect to Content and Revenue Stream Viability
•A Study on Made-for-Mobile Content and its Effect on Mobile
Hindi ?lm Marketing
Career Interests
Marketing: Film/Web/Mobile, Film Script Analysis
Asha Lillian Joseph
23| ashalillian@gmail.com | +919702431447
Education
Women’s Christian College, Chennai
Bachelor of Science (Visual Communication) 2008
Professional Experience
Indian Artist, Chennai
Animation and VFX (Internship) (2007)
•Worked on storyboarding for a scene of the movie ‘Kuruve’
(directed by Dharan)
• Idea conception, Character Sketch and Storyboarding for an in-
house 3D animation short story
• Pre-visualization of animatics for a Ford advertisement
Additional Qualifications and Experience Career Interests
•Software (Proficient): Photoshop, Illustrator, Corel Draw, Flash, Television Programming & Production, Television Channel & Program
Dreamweaver, 3D Max Promotions, Media Planning, Event Management & Execution
•Software (Intermediate): EP Scheduling, EP Budgeting,
•Languages (Proficient): English, Hindi, Malayalam, Tamil
Electives
Film, New & Interactive Media
Projects
•Effect of Time Lag in Between Releases on Different Revenue Crispin Rozario
Windows of a Motion Picture
24| rozariocrispin@hotmail.com | +919819772067
•A Study on the Trend of Online Prediction Market with Specific
Reference to Hollywood Stock Exchange (HSX)
Career Interests
Education
Animation and VFX, Film Marketing & Exhibition, Internet based
Media Vidya Vikas Institute of Engineering & Technology, Mysore
Bachelor of Engineering (Mechanical Engineering) 2008
Electives
Broadcast , New & Interactive Media
Projects
Ashika Devi •An Understanding of the Indian Advertising Industry
•Importance of Branding and Positioning for a Media Product
24| ashika.d@gmail.com
+919004751521 (Mumbai) +919845342913 (Bangalore) •New Media Technologies & Broadcast Distribution Technologies
Career Interests
Broadcast Show Formats & Programming, New Media Business
Models & Technologies, Alternate Revenue Streams & Business
Education Development, Branding and Marketing
Mount Carmel College, Bangalore
Bachelor of Arts (Mass Communications) 2006
Professional Experience
Titan Industries, Bangalore
Marketing Executive (Jewellery Division: Tanishq) (2007-2008)
•Organising marketing activities for new collection launches and
scheme activation
Darshan R.
•Co-ordination with regional offices, PR, Advertising and Event
Management agencies 23|darshan.ramamoorthy@gmail.com|+919987752936
•Online publicity of events through social networking sites and
other internet sources
•‘Moment of Fame Award’ for conducting the ‘Jodhaa Akbar
Jewelry’ exhibition across India Education
St. Joseph’s College of Commerce, Bangalore
GCI Solutions Pvt. Ltd. (Presently Colabera), Bangalore
Content Writer (2006-2007) Bachelor of Commerce 2007
•Content creation for various websites
•Search Engine Optimization through keyword utilization for Electives
maximum website traffic Film, Events and Live Media Management
Additional Qualifications and Experience
Projects
•Certificate Course in Film Appreciation •Impact of Marketing in the Opening Weekend Collection
•Basic course in French •Comparative Study about the Effectiveness of Events and Other
Forms of Advertising for a Brand
Electives
Career Interests
Broadcast, Events and Live Media Management
Film Marketing, Film Production, Event Management
Projects
•Research Paper on English Entertainment Channels: A
Comparative Analysis of Content on Zee Café and Star World
•Research Paper on Programming in FM 94.3 Radio One:
Programming and Scheduling of a Radio Program
18
 •Analysis of the Value Chain Created Around Commissioned and reclassification, benefits enrollment/changes, transfers
Self-starter Events. Prasad Studios, Chennai & other related activities
Internship in the VFX, DTS, Telecine and DVD Authorisation •Responded to telephonic & walk-in inquiries, grievances
Career Interests
departments (July 2009) from employees and resolved issues & problems that
Programming and Marketing in a GEC, Event Management,
Deepika Nayyar Marketing for Radio Akshaya Builders, Chennai
require a broad base of human resource management
•Organized Induction & regular Training Programs
22 | deepika.nayyar87@gmail.com | +919619323266 Property selling and construction, (2007- 2008) •Framed Performance Monitoring aligned with Balanced
Web Conception & Design Scorecard.
for www.saraexpo.com (2007- 2008) •Initiated the implementation of the Fun@Work concept
Additional Qualifications and Experience Fidaz Animation Studios, Chennai
Education Co-Founder (2006-2007)
•Producer for 30 minute short film OMG – O MY GOD
St. Joseph's College for Women, Visakhapatnam •Director & Producer – ‘Future India’: Independent Documentary •Handled the administration, marketing and creative functions of
Bachelor of Arts 2008 •Organizer & Core Team Member of photography event in the studio
Gayathri. S
Professional Experience Bangalore Additional Qualifications and Experience
22 | gayathry87@gmail.com | +919769965155
Table Mountain Networks, Delhi Working knowledge of Photoshop, Image Ready, Dreamweaver, Flash,
Event Manager
Electives FlaX, 3D Max, Adobe Premiere, Final Draft, Final Cut Pro, Adobe After
Broadcast, New & Interactive Media Effects, Corel Draw, Combustion, Sony Vegas, Key Note, MS Pages, EP
‘Leaving Home: Indian Ocean Live’ at Big Cinemas (2010)
Scheduling, EP Budgeting
Arghyam (NGO), Bangalore Education Projects
Associate Director, Film & PR Campaign (2009) •Viability of 3D TV in India
Fatima Mata College, Kerala Electives
‘Jatra: A Journey with the Dhangars’ •Viability of Stereoscopic Online Gaming
Bachelor of Arts (English Literature and Language) 2008 Film, New & Interactive Media
(Independent Documentary), Bangalore
Additional Qualifications and Experience Career Interests
Script & Post-Production (2009) Production Management, Distribution, Marketing and Promotion of Projects
• Production internships in Doordarshan & JaiHind TV, Kerala Entertainment Products •Targeted Advertisement in New and Interactive Media and its
Bay News, Visakhapatnam
• Published 30 articles in The Hindu newspaper Application in Films.
Trainee Journalist, (Print Media Intern) (2007) • Assistant Editor of the college magazine, ‘Vision’ •A Dissertation on How to Make the Niche Movie Reach Their
• Assistant Director (Continuity) for the short film ‘Glani’ Niche.
Electives • Planned and executed a peace drive ‘Unity Canvass’ in Bangalore
and Mumbai •Analysis of the Online Film Journalism Industry in Tamil Nadu and
Broadcast, New & Interactive Media the Marketing Strategies Followed by behindwoods.com
Projects Career Interests
Electives
•Television Movies: Business Scope in India Film Production, Distribution and Marketing
Broadcast, Events and Live Media Management Harish V.
•Future Trends and Monetization of Social Networking
Projects 26 | harish.venkat27@gmail.com | +919004422830
Career Interests
•Harithakeralam: An Analysis
Broadcast: Programming, Marketing, Media Selling & Buying
•The Influence of FPC in the Business of a GEC
•The Influence of the Television Sector in the Growth of the Indian
Event Industry Education
Symbiosis Center for Distance Learning (E-study)
Career Interests Jainendra Kumar
Media Planning, Broadcast Management Post Graduate Diploma in Human Resource Management 2006
Image Institute, Chennai 29 | jainendra.singh@hotmail.com | +919325025473
Diploma in Digital Visual Media 2006
R. Gayathiri
Kumararani Meena Muthiah College of Arts and Science,
22| thrigaya@gmail.com | +919867088621 Chennai Education
Bachelor of Business Administration 2004 Indira Gandhi National Open University, New Delhi
Education Professional Experience Bachelor of Arts 2006
SRM Arts and Science College, Chennai behindwoods.com, Chennai Professional Experience
Bachelor of Science (Visual Communication) 2008 Harish Hero Film Critic/Marketing Head - India (2007-2010) ICICI Prudential, Bangalore
Professional Experience 23 | mailharishhero@gmail.com | +919022304676 •Reviewing films and analysing the trends in Hindi and Tamil cinema Insurance Sales Agent (2007-2008)
•Researching and interviewing various cinema personalities
Lowe Lintas, Chennai •Sold insurance to new and current clients, while compiling lists of
•Working to popularize behindwoods amidst the Cine Complexes in
Intern : Worked on radio surveys and innovative ideas for prospective clients to provide leads for additional business
Chennai Catalyzing the increase in ad revenue through various
television (2007) Education •Contacted prospective clients and explained features and merits of
strategies that enhanced the appeal of the website
Image Infotainment, Chennai policies offered, while recommending amount and type of coverage
Virgin Comics, Bangalore based on analysis of prospect’s circumstances, and utilizing
Electives Diploma in Visual Media 2010
Project Coordinator (2008) persuasive sales techniques.
Broadcast, Events and Live Media Management Asan Memorial College, Chennai
•Coordinated some of the top talents in the industry with valuable Additional Qualifications and Experience
Projects Bachelor of Science (Visual Communication) 2008 exposure to their styles and creative inputs
•Proficient in Computer Applications (MS Office), EP Budgeting
•A Study on Radio Marketing and Various Successful Strategies Professional Experience Gemini Communication, Chennai &Scheduling
19 •Why Do Non-Fiction Shows Sell? A Study of the Key Success Prime Focus, Mumbai HR Trainee (2006-2007) •Familiar with new media technologies & their business 20
Elements of Non-Fiction Shows Production Coordinator, (Intern) for ‘Clash of the Titans’ (2010) •Coordinated processes for hiring, personnel change, proposition (Internet, DTH, IPTV, Mobile)
 Electives Manorama Vanitha
Broadcast, New & Interactive Media Assisted photographer Mr. Taha (Dec 2006)

Projects
•Effect of Distribution Companies in Adding to the Marketing of
Television Channels
•Analyzing the Potential of Television Content Consumption on the
Internet in the Context of the Indian Scenario
•News Production
Career Interests
Business Development (Sales, Marketing & Distribution), Media
Planning & Management, New & Interactive Media (Digital &
Mobile Interactive Services)
Jimson K S
24| jimsonme.ks@gmail.com | +919870032825
Education
JJ College of Arts and Science, Pudukkottai, Tamil Nadu
Bachelor of Science (Visual Communication) 2008
Additional Qualifications and Experience
•15 day internship in the News Department of Doordarshan
Kendra, Bangalore. Assisted in the technical and production
stages of News Broadcasting (2008)
•Organized an event called “Being Out in the Workplace” for the
LGBT community to create awareness and promote the
Bangalore Queer Film Festival, (2009)
•Completed short-term courses in: Adobe Photoshop,
Adobe Premier Pro, Macromedia Flash, Audacity, Sound Forge,
After Effects
Electives
Broadcast, New & Interactive Media
Projects
•Marketing of Television Programs through Social media (Hindi
Non-fiction Programs)
•A Study on Dubbed Television Programs in Kerala
Career Interests
Creative, Marketing and Advertisement
Kaavya Hariharan B. Karthick Sreedaran Electives
Broadcast, New & Interactive Media
22 | kaavyah@gmail.com | +918097417064 24 | karthicksreedaran@gmail.com | +919769221813
Projects
•Production of ‘Sultan School of Speech’
Education •Brand Placement on Indian Television
Bangalore University, Bangalore Education •Hindi Movies: A Driving Factor for Mobile Games
Bachelor of Commerce 2008 Park College of Engineering, Coimbatore
Career Interests
Bachelor of Engineering (Mechanical Engineering) 2007 Marketing, Media Planning
Electives Professional Experience
Broadcast, Events and Live Media Management Questnet, Chennai, Network Marketing
Projects Marketing Executive (2007-2008)
•Study of Hindustan Times Media Ltd., Bangalore •Led a team of 14 to increase sales
•Analysis of the Business of Radio and Top 3 Radio Channels Infosys Technologies Ltd., Mysore, Information Technology
(Mumbai) Software Trainee (2007-2008)
Career Interests •Developed software applications based on C, Oracle, Unix
and DBMS
Event Management, Radio (Marketing), Television Channel
Promotions •Developed a website based on the DBMS application.
Meghatithi
Additional Qualifications and Experience 22 | meghatithi7@gmail.com | +919619323265
•Prize winner in District Level Mathematics Examination for two
consecutive years
•Conducted a cultural event ‘Aasmaan’ to raise funds for Infant
Jesus Charity Home
•Coordinated the technical symposium, “Excapade” for three years
Education
National Law School of India University, Bangalore
Electives PG Diploma in Intellectual Property Law 2010
Kalpesh S. Vedak Film, New & Interactive Media
GGS Indraprastha University, Delhi
Bachelor of Journalism and Mass Communication 2007
24 | kalpeshvedak@gmail.com | +919969001741
Projects
•Analysis on the Tamil Feature Film ‘Sivaji: The Boss
Professional Experience
Big Cinemas, Mumbai
•A Study on Cost-cutting for Film Distribution.
‘Leaving Home: Indian Ocean Live’ – Event Marketing (2010)
Education Career Interests
Arghyam (NGO), Bangalore
Sydenham College, Mumbai Film Distribution, Exhibition and New Media.
Direction & PR (2009)
Bachelor of Management Studies 2006
Independent Documentary (‘Jatra: A journey with the Dhangars’),
Professional Experience Bangalore
Internship, All India Radio (March 2009) Producer & Director (2009)
Volunteer, Child Relief & You – Fundraising from business Himalaya Seva Sangh, New Delhi
entities (2006)
Project Manager – Website, Print, Film (2008)
Additional Qualifications and Experience Celluloid Brahma Pictures, New Delhi
•Diploma in Office Automation and Graphics Director of Photography, Executive Producer (2008)
Mabel Ann Mohan
•Trained tabla player with an interest in composing Halla Bol (Film), Mumbai
23 | mabelann@gmail.com | +919029499884 Assistant Director to Rajkumar Santhoshi (2007)

Electives
Broadcast, Events and Live Media Management Education
Electives
Projects St. Joseph College of Communication, Chaganacherry
Broadcast, New & Interactive Media
•A Project Report on Prasar Bharati – Marketing Division (All India Bachelor of Arts (Multimedia) 2008
Radio, Bangalore) Professional Experience Projects
•Business Scope of Documentary Content in India
•Is Non-Fiction Programming Overtaking Fiction Programming? Amrita TV
•VAS: An Effective Tool for Marketing DTH
•Exploring the Need for Events Departments in Television Assistant Producer for reality shows ‘Vanitha Ratnam’ and
Networks ‘Citizen Journalism’ (Dec 2007) Career Interests
Career Interests Power Vision Broadcast: Programming, Marketing, Media Selling & Buying, Film
21 Marketing, New and Interactive Media
22
Television Networks Anchor of reality show ‘Silent Nights’ (Oct-Nov 2007)
 Quantum Film Pvt Ltd., ‘Thanks Maa’ (2010)
•Worked as Marketing Executive for the entire marketing
strategy for the movie.
•Designed and created the print campaign for the movie.
Mohit Gulati •Created an exclusive ‘Making Of’ for the film N. Pavan Kumar Pragul Chaddha
23| mohit_gulati786@yahoo.com | +919594855722 25| nomulapavankumar@gmail.com | +919004751511 23| pragul2007@gmail.com | +919029481560
Electives
Film, Events & Live Media Management
Education Projects Education Education
DAV College, Kanpur •Marketing as the Crucial Element in the Overall Filmmaking St. Mary’s College, Hyderabad Allahabad University, Allahabad
Bachelor of Business Communication) 2008 Process for Small Budget Films Bachelor of Arts (Mass Communications) 2008 Bachelor of Commerce 2008
Additional Qualifications and Experience Career Interests Additional Qualifications and Experience
•Volunteered at the Bangalore Queer Film Festival for NGO ‘Good Film Production & Marketing Electives •Organized a Charity Event ‘Aasmaan’ for Infant Jesus Charity
As You’ and also organized and managed an event ‘Being Out at Film, New & Interactive Media Home, Bangalore
the Workplace’ on LGBT (Lesbian, Gay, Bisexual and Transgender) Projects
themes. Electives
•Chief organizer for an entertainment event on Holi attended by •A Study About Marketing vs. Content Analysis of
100+ participants. Hollywood Movies and Its Box Office Collection in India Broadcast, Events & Live Media Management
•Winner of the ‘Nokia Chamkkta Sitara’ award & presented a show •Movie Marketing through Mobile in India Projects
on Radio Mirchi 98.3 Fm, Kanpur Career Interests •Pitching Process for Sponsorship of TV Shows by a General
•Radio presenter on Jamia Milia Islamiya’s Community Radio Marketing & Production Entertainment Channel
station in New Delhi.
N. Nirupama •Project on Production and Listenership of Amrutha Varshini an
•National Cadet Corp (NCC) with ‘C’ certificate with ‘A’ grading.
Indian Classical Radio Station of A.I.R.
•National Level Handball player 22 | niruz04@gmail.com
+919619469029 (Mumbai), +919611320007 (Bangalore) Career Interests
Marketing & Sales, Programming, Business Development, Non-
Electives Fiction Production
Broadcast, New & Interactive Media Education
Projects Reva College, Bangalore University Piyush Kanodia
•Ramification of Content on Society Bachelor of Business Management 2008 22| kanodiapiyush@yahoo.com | +919029460625
•Study on the Commercial Department of All India Radio Professional Experience
•3G and its Prospects for Rural India. V.K. Arts, Design Firm (2006-2009)
Career Interests Account Executive – DTP Editing & Designing Education Prerna Kapoor
Production, Branding, Business Development, Marketing and Sales. Additional Qualifications and Experience Loyola College, Chennai 23 | prernakapoor4@gmail.com
+919004309805 , +919810325121
• Proficient in Corel Draw, Adobe Photoshop, MS office Bachelor in Business Administration 2008

Electives
Electives Broadcast, Events & Live Media Managment
Education
Broadcast, Events & Live Media Gargi College, Delhi University
Projects
Projects Bachelor of Arts Honours (Political Science) 2008
•Analyzing the Way Cricket is Perceived with Changing Formats
•An Overall Organisational Study: The Hindu •Analysis on the Major Events Conducted by PHASE 1, with
Professional Experience
•Protection of Television Formats Respect to the Budget India Media Exchange, Gurgaon
•Event Management as a Promotional Tool Intern (2009)
Nijith Raju John Career Interests
Understanding the media buying process and interacting with
Career Interests Strategic Media Planning, Sports Production, Marketing and Sales,
industry professionals on ad rates and other innovations offered by
23| nijithraju@gmail.com | +919004578248 Business Development
Event Management, Television Programming
television channels

Education Electives
Madras University, Chennai
Broadcast, Events & Live Media Management
Bachelor of Science (Visual Communication) (2008)
Projects
Professional Experience
•Understanding the Scope of Media Buying at India Media
Headstart Films UK Limited, Blockbuster Movie Entertainers Exchange
(2010) •Feasibility of Pitching Content to Addressable Platforms By the
•Worked as Marketing Executive for the Content Creators
Exhibition Promotions Department, developing marketing
strategies for the movie ‘London Dreams’ Career Interests
23 Marketing & Programming (TV), Media Buying & Media Planning
24
•Worked in the branding team for the exhibition promotions.
 •Design and development of web pages for dell.com adhering to
company standards
•Site Optimization through code enhancements
•SEO through efficient and effective usage of META tags and link
Rahul Dhanuka
back URLs
23| rahuldhanuka20@gmail.com | +919029584198
•Led a team of 3 to design & develop the KM & Training Intranet
portal for the DIS Analytics Team
•Involved in creation of the first version of Web Based Training (WBT)
Education Module for the Global Online Content Operations team
L.J. Institute, Ahmedabad •Initiated the Standard Operating Procedure (SOP) documentation
Bachelor of Business Administration 2008 for Global Online Content Operations Team which helped Business
Professional Experience Continuity
•Developed many promotional videos for events that happened in
Shree Communication Network (SITI Cable),
DIS Analytics
Broadcasting & Cable Distribution
•Awards: “Dell Volunteer of Distinction 2007”, “Smart Step
Senior Correspondent (2003-2005) Award”, “Giraffe Award”, “One Dell Team Award”
•Business Development by signing on local sponsors for the channel
iGATE Global Solutions Ltd.., Bangalore
•Coordinated regional marketing of channel programmes
Senior Software Engineer (2005-2006)
•Led a team of 5 correspondents for distribution of the four channels
•Involved in designing of Intranet portal for Royal Bank of Canada,
across Amritsar using MS Sharepoint 2003 and MS Frontpage 2003.
ICICI Prudential
•UI testing of Internet portals for the clients WebEx and Mississippi
Insurance Advisor (2006-2008) State Justice Department
•Sales & marketing of various insurance policies across Gujarat
Additional Qualifications and Experience
Additional Qualifications and Experience •Strategized the Social Media Marketing Campaign for the movie
•Organized, managed PR & secured sponsorship for DEPICT – “Thanks Maa”
a Photography exhibition, Bangalore •Interned with Doordarshan Kendra, Chennai and Red Chillies Idiot
•Worked for the Kargil Fund Raiser, Amritsar Box, Mumbai
•Attended Broadcast Asia & Cable and Satellite & FICCI Frames •Attended FICCI Frames 2010, “Digitization of Films” seminar at
(2010) Mumbai Film Festival, “Reel World & the Law” by CII at Mumbai,
Apple Pro Series Seminar for creative professionals at Bangalore
Electives and International Film Festival of India at Goa in (2008)
•Worked as a freelancer at Wizcraft International Entertainment
Broadcast, New & Interactive Media
Ltd., and E-Factor
Projects •Proficient in XML, HTML, CSS, Javascript, MS Sharepoint 2007,
•Operations Management of FUN Cinemas Dreamweaver, Photoshop, Final Cut Pro, Motion, Imageready, MS
•Comparative Study on LCD & PLASMA Television Sets Visio, EPB, EPS, Ulead Video Studio, Windows and Mac OSX
•Feasibility & Viability of a Children GEC Channel with Indian •Well versed with New Media Technologies and have good
Content in Collaboration with Essel Group knowledge in Mobile and open source platforms
Career Interests
Distribution & Marketing Television (DTH), Mobile Marketing, Electives
Mobile applications Film, New & Interactive Media
Projects
•Research Study on Effectiveness of Social Media as a Film
Marketing Tool in India
•Research Project on Stereoscopic 3D Film Production,
Distribution, Exhibition and its Business Prospects in India
Career Interests
Ramesh Kumar V Social Media Marketing, New Media Technologies, Business
26|contactrameshkumar@gmail.com|+917738103510 Development, Strategic Units, Technology and Knowledge
Management, Creative Productions.
Education
Anna University, Chennai
Bachelor of Engineering (Electrical & Electronics Engineering) 2005
Professional Experience
Dell International Services Ltd., Bangalore
Information Technology
25
Online Content Developer (2006-2008)
Rhea Wenona D’Souza Rishi Raj Srivastava
24| rhea586@gmail.com | +919029924337 21|rishiraj.srivastav@gmail.com|+919769026933
Education
Education
Allahabad Central University, Allahabad
Manipal University, Manipal
Bachelor of Commerce (B.Com) 2008
Bachelors in Journalism & Mass Communication 2005-2008
Professional Experience Additional Qualifications and Experience
•OOH Media Intern with Laqshya Media Pvt. Ltd., Bangalore
Corporate Communication Department, Bank Muscat
(2009)
(July 2009) •Well versed with MS office, Keynote, Adobe Photoshop etc.
•Carried out market research by collating survey results for the
Teacher’s and Pre-paid Card campaigns
•Strategized marketing campaigns for both products to expand the Electives
target group
Broadcast, New & Interactive Media
Smart Works, Bangalore (June 2007)
Projects
•Analyzed various brands and price ranges available in the market as •Analysis of Untapped Market in Bhojpuri Television Industrywith
part of market research for a new line of children’s clothing
Reference to Mahua TV
Loay International, Muscat at the Oman Exhibition Centre •Analysis of Film Marketing Opportunities through Mobile Value
(June 2005) Added Service
•Strategized and coordinated promotions for ‘Acer’ at the exhibition Career Interests
centre
Media Planning, Marketing (TV Network), Business Development,
United Media Services, Muscat Branding & PR, Production, Mobile Advertising
(July 2005)
•Coordinated with the Creative Department to process client
complaints resulting in higher customer satisfaction
Additional Qualifications and Experience
•Studied piano from ‘The Associated Board of the Royal Schools
of Music’
•Certified courses on Life Skills & Leadership Workshops Shekhar Shankar
•Certified toastmaster of Petrus Toastmaster International, Muscat 25|ssshrc@yahoo.com|+919322727440
•Languages: Fluent in English, Konkani, Kannada and Hindi
•Knowledge of Dream Weaver, Page Maker, Adobe Photoshop and
Adobe Audition Education
Delhi University, Delhi
Bachelor of Arts (Economics) 2007
Electives
Additional Qualifications and Experience
Broadcast, Events & Live Media Management
•Proficient in MS Office, Neo Office, Apple Mac OS X
Projects
•Nominated in the Radio Promo Category at Article 19 Fest,
•Study of Viewing Patterns of Niche Channel for Reality Shows on
Feb 2010 (Manipal Institute of Communication)
General Entertainment Channel
•Captained ‘Hungama Cricket Club’ at the District Level
•Creating Cult Brands via Events In India
•Associated with various college events like Unity Canvas
•Case Study: ‘The Hindu’ e-paper
Campaign, Bangalore
Career Interests
Indian English Broadcast Channels, Event management, Brand
development, Foreign Broadcast Channels Electives
Broadcast, Events & Live Media Management
Projects
•Significance of On-Ground Activities for the Radio Industry
•Market Potential of Bihar for the Television Industry
•A Report on Commercial Division of Doordarshan
Career Interests
Television Programming, Media Sales, Creative Producing, Media
Planning
26
 Professional Experience •Analyzing the Effectiveness of Televised Events Over Non-
Alphabet Media House televised Events for Brands.
Founder (2008) Career Interests
•Started own media production house with documentaries Film & TV Production, Distribution (TV Content),
Shonell Thakker Sukriti Gupta Event Management
produced for Tamil Nadu Tourism Board.
24| shonellat@gmail.com | +919820782675 23| ssukritigupta@gmail.com | +919324822504
•Led design campaigns for various films
Freelance Music Composer for various TV shows and
Education commercials (2007-2008) Education
K.J Somaiya College of Arts and Commerce, Mumbai Corporate Media Men (CMM), Chennai Makhanlal Chaturvedi University, Bhopal
Bachelor of Arts (Psychology) 2007 Advertising Intern (2006) Bachelor in Mass Communication and Diploma in Electronic Media
Professional Experience Additional Qualifications and Experience 2008
•Produced and directed a 20 minute short film ‘Glani’ Suveeksha Santhoshi A.A
Informedia India, Mumbai
•Produced and directed a 30 minute short film ‘OMG- 23| suveeksha.ayyagari@gmail.com | +919867013619
Marketing & Business Development Executive (2008)
It's a Love Story’
Electives
•Organized business conferences for various verticals like telecom, Broadcast, Events and Live Media Management
•Worked on the in-theatre promotion of the film ‘London Dreams’
infrastructure, RFID
•Produced and directed a music video for Helpage India. Projects Education
•Developed logistics for location, floor plan to achieve maximum
•Changing Trends of Programming in General Entertainment
target group coverage at lowest cost MOP Vaishnav College for Women, Chennai
Channels
•Developed and analyzed market survey and feedback Electives Bachelor of Arts (Journalism) 2005-2008
•Infotainment Aspect by Evaluating the Programming Format of TV
questionnaires to verify the quality of satisfaction for the company Additional Qualifications and Experience
Film, New & Interactive Media Southasia
delegates
Projects Career Interests •Worked in the production of short film ‘Glani’ as a costume
Wipro Spectramind, Mumbai
Programming (TV & Radio), Broadcast Business Strategy, designer
Associate (2007) •Digital Production As a Cost-cutting Tool
Marketing and Media Planning, Event Management, •Undertook Audiography and Videography courses under UGC in
•Taking calls for international credit card process, Capital One •Internet as a Distribution Platform for Indian Films the course of undergraduate studies
Talent/Artist Management
DNA Newspapers, Mumbai Career Interests
Market Research Executive (2004) Film Production & Exhibition Electives
•Interacting with the potential target group to enhance readership in Film, New & Interactive Media
the area
Projects
Additional Qualifications and Experience •A Student on the Editing Process and Making of Promos
•Attended IFFI, FICCI and other conferences to keep updated with (Reality Show)
the latest in the industry •Issues Relating to Incompletion of Films
•Trained in dramatics in Theater workshops Sunil Kumar Solanki
•Proficient in Microsoft Office, Corel draw, Photoshop, iWork, Mac
Career Interests
26| solanki.sunilk@gmail.com, | +919821700292 Film Production, Exhibition and Marketing
OSX, Windows, EPB & EPS
Sonika Daniel
•Proficient in English, Hindi, Marathi, Gujarati and Kutchi
22| sonika.daniel5@gmail.com | +9930182002
Education
IETE, New Delhi
Electives Bachelor of Engineering (Electronics & Telecommunication) 2006
Film, New & Interactive Media Education
Professional Experience
Projects Kristu Jayanti College, Bangalore
Bachelor of Science (Biotechnology) 2008
Mark One Technocoms, Delhi Vani Shopurkar
•Understanding Responsibilities of an Executive Producer in a Customer Care Executive (2003-2004) 23| vanishopurkar2509@gmail.com | +919769570603
Production House
•Providing solutions to Touchtel consumers telephonically regarding
•Understanding the Psyche of Theatre Going Audiences queries related to their telephone connections as well as providing
•Understanding the Business Impact of Convergence directory service information.
Electives
•Supervised a team of 15 members as Team Leader Education
Broadcast, Events & Live Media Management
Devi Ahilya University (Educational Multimedia Research
Projects Additional Qualifications and Experience Center), Indore
•Study of Growth and Development of Business of Sun Network •Certificate in Hardware and Networking from Tata Info Tech Ltd.
Integrated Master of Science: Electronic Media (Broadcast
and its Malayalam Channel Surya TV •GATE qualified with 91 percentile
Management) 2008
•Format Shows - A Boon for Broadcast Business with Withering of Professional Experience
R.Siddharth Babu Creativity
Electives 94.3 MYFM Dil Se, Indore, Radio
23| srsidhu87@gmail.com | +919840692851
•An in Depth Study on the Scope of Virtual Events in India and its
Broadcast, Events and Live Media Management Radio Jockey (2006-2008)
Influence on the Indian Event Management Industry.
Projects •Hosted KHICHDI ladies' time band (11-2pm Monday to Saturday),
Career Interests MY ASTRO (9-11am Sunday) and MY TUNES request show
Education Television Channels & Production Houses (Marketing, Sales, •Convergence of Distribution Platforms a Key to Business
(5-7pm Sunday)
Branding, Business Development) and Event Management (Sales & Opportunities
27 Loyola College, Chennai •Coordinated with celebrities; conducted, recorded and edited 28
Business Development) •Programming Aspects of FM Rainbow
Bachelor of Science (Visual Communication) 2007 interviews to put on-air
 •Provided voice-overs for various audio advertisements
•Created special characters and properties as per the requirements
of the show
•Hosted many parties organized by MYFM like Dec 31 09 Grand Vriti Malik
Night Party, April Fools' Day, Holi, Women's Day Party 23| vritimalik@gmail.com
•Distinction: 2nd best RJ in ladies band, 94.3 MYFM, Indore +919702240750 / +919990168218
CNBC AWAAZ, Noida, News Broadcasting
Trainee Reporter (2006)
Education
•Developed 24 news story in coordination with AV library, edit
Sri Venkateswara College, Delhi University, Delhi
department etc
Bachelor of Arts Honours (History) 2008
BTV, Indore, News Broadcasting
Trainee Anchor & Reporter (2005-2006) Professional Experience
•Assigned, managed, lined up news stories and coordinated with IIndia Today Aspire, Delhi
other departments on newscasts Freelance Content Writer (2008 - Present)
Additional Qualifications and Experience •Writing articles on different career options ranging from genetics
and veterinary science to international relations
•2nd prize in Regional Level Conversational & Writing Skills
Competition, Indore, (2005) •Writing a column – ‘Parents Guide’ where psychologists,
•Technical Knowledge – Video Editing Software Premier Pro, Avid, sociologists and other successful people in the related domain were
Velocity; Audio Editing software Nuendo, Sound Forge; Graphic interviewed to collate their ideas for unbiased and comprehensive
and Animation Designing Software Corel Draw, Photoshop, editorials.
3DMax, Flash, Adobe After-Effects; Radio Equipment – RCS; NDTV Good Times, Delhi
Office Tools – MS Office, NeoOffice Tools; Operating Systems – Production Intern (2009-2009)
Windows, Macintosh •Assisting the production head on the Food segment with all
•Phenomenal dance performer, learnt classical dance form, their shows.
'Kathak’
•Languages known English, Hindi and Marathi

Electives Electives
Broadcast, Events & Live Media Management Broadcast, Events & Live Media Management
Projects Projects
•Factors and Process involved in Approving Fiction TV Shows by •Can Seasonal Soap Operas Work Well with the Indian Audience
an Indian General Entertainment Channel •Study of Paid-for Editorials and Selling of News Space
Career Interests Career Interests
Radio Broadcast (Ideation & Marketing), Format Based companies Ideation/Conceptualizing for a GEC, Marketing for a Broadcast
(Ideation & Marketing) Channel (Ideation & Marketing)

Whistling Woods Contact Details

For ongoing recruitments please contact:

Ms. Benita Maben

Career Resource Center
Direct: +91 22 30916105
29 Mobile: +91 98191 22772 30
Email: placements@whistlingwoods.net