Salesperson’s Customer Orientation
TRACK: B2B Marketing and Sales
Management
(MONDAY Dec 27th, 17.15-19.00
HRS)
TRACK: Retail Marketing and
Management-I
(MONDAY Dec 27th, 17.15-19.00
HRS)
TRACK: Retail Marketing and
Management-II
(MONDAY Dec 27th, 17.15-19.00
HRS)
TRACK: Consumer Behaviour-I
(MONDAY Dec 27th, 17.15-19.00
HRS)
TRACK: Consumer and Industrial
Branding-I
(TUESDAY Dec 28th, 11.00 -
12.45 HRS)
TRACK: Consumer and Industrial
Branding-II
(TUESDAY Dec 28th, 11.00 -
12.45 HRS)
TRACK: Consumer Behaviour-II
(TUESDAY Dec 28th, 11.00 -
12.45 HRS)
TRACK: Consumer Behaviour-III
(TUESDAY Dec 28th, 11.00 -
12.45 HRS)
TRACK: Consumer Behaviour-IV
(TUESDAY Dec 28th, 11.00 -
12.45 HRS)
TRACK: Quantitative Marketing
and Cross functional Issues in
Marketing
(TUESDAY Dec 28th, 17.30 -
19.00 HRS)
TRACK: Marketing Mix
(TUESDAY Dec 28th, 17.30 -
19.00 HRS)
TRACK: Marketing Mix
(TUESDAY Dec 28th, 17.30 -
19.00 HRS)
TRACK: New Product
Development and Innovation
(TUESDAY Dec 28th, 17.30 -
19.00 HRS)
TRACK: Relationship Marketing
(TUESDAY Dec 28th, 17.30 -
19.00 HRS)
Productivity Of Sales Force: An
Session Ref:
Empirical Analysis by Mehir Baidya
M101 and Bipasha Maity
Antecedents and Consequences Of
Customer Satisfaction In Food and
Session Ref:
Grocery Retailing - An Empirical
M102  Indian Steel Industry by Kaushik
Analysis by Cherukuri
Jayasankaraprasad and Prodhuturi
Venkata Vijaykumar
Session Ref:
Retail Shoppers’ Perspectives and
M103  Relationship Marketing by Surjit
Kumar Kar and Swayamprava Nanda
Session Ref:
Instore Ambience: Factors Influencing
M104  The Customer by Devashish Das
Gupta
Session Ref: The Effect Of Corporate Branding
Dimensions On Consumers Product
T101  Empirical Examination From A
Evaluation A Cross Cultural Analysis
by Priyanka P V
Session Ref: Sport Sponsorship - An Upcoming
T102  Brand Enhancement Tool. by Siba
Prasad Rath and Biswajit Das
Session Ref: Factors Shaping The Effectiveness Of
AYUSH In Rural India Under NRHM:
T103  Self-Service Technology In A Retail
An Exploratory Study by Srabanti
Mukherjee
On Metaphors Of Gourmet: Some
Session Ref: Thoughts On Culinary Experience To
Rethink Consumption Desire
T104  Assemblage by Nilanjana Sinha,
Himadri Roychowdhuri and Neelotpaul
Banerjee
Session Ref: Factors Motivating Consumers Buying
Behavior Towards Bottled Water: A
T105  Study Of Metro-Consumers in India
Study On Public University Students
In Kolkata by Md. Wahidul Habib
An Analysis With Future Trend Of
Session Ref: Artificial Neural Network Techniques
T201  Applied In Market Segmentation by
Manojit Chattopadhyay, Pranab K Dan
and Sitanath Majumdar
Customizing Multiplexes Concept For
Session Ref: The Semi-Urban and Rural India:
Planning and Execution Of A
T202  Multiplex Project In Tier IV City- A
Real Case Study by Sachin Lele ,
Vinayak Patil and Mahavir Gatare
Session Ref: Effective Design Of Communication
Messages For Better Positioning Of
T203  Brands: Can MEMETICS Be A Way?
by Malini Majumdar
Session Ref: Innovation For Exploring The
T204  Potentiality Of Bottom Of Pyramid by
Madhurima Deb
Session Ref:
Relationship Handling - A Comparison
T205  Of Organized With The Unorganized
Retail Sector by Pranay Verma
Salesperson’s Karma Orientation: A
Conceptual Framework and Research
Propositions by Ramendra Singh and
Rakesh Singh
An Analysis Of Issues and Possible
Remedies In The Adoption Of RFID In
Retail Supply Chains Of India by
Sumeet Gupta and Sanjib Pal
Retailscape: An Exploration Of The
Relevant Dimensions and Their
Impact On Consumers’ Behavioral
Intentions by Swati Soni and
Makarand Upadhyaya
Exploratory Study of Mobile Number
Portability and Consumer Switching
Intention in Indian Mobile Market by
Rajeev Kumra, Madhavan
Parthasarthy and Nimai Swain
Mythological Branding by Gaurav
Gupta
A Critical Study Of The Use Of
Celebrity Endorsements For
Branding Consumer Products: With
Special Reference To Branded Jeans
Market In Pune City. by C M Chitale
and Malihe Esmaeili
A Conceptual Framework For
Consumer Adoption Behaviour Of
Store: The Moderating Role Of
Retailer’s Servicescape by Rajib Roy
Marketability Of ‘Made In SAARC’ –
An Explorative Study On Nominal
and Extended Decision Making
Situations by M Sayeed Alam and
Kohinoor Biswas
Factors Affecting Green Purchasing
Behavior In Growing Economies:
by Artee Aggrawal , Richa Chaudhary
and Rajendra Nargundkar
Estimation Of Residual Equity In
Hierarchical Branding Structures: A
Nonparametric Approach With
Aggregate Data by Sudhir Voleti,
Pulak Ghosh and Paul Nelson
Marketing Mix Elements Affecting
Select Dimensions Of Brand Equity
by Tanmay Chattopadhyay and
Shradha Sivani
Effect Of Advertising Expenditure
and Quality Of Service On Stock
Returns: An Empirical Investigation
Of Indian Telecom Service Industry
by S Panduranga Vittal and D Sriram
Canvassing Creativity and
Innovations In Print Media: An
Empirical Study In Delhi/NCR by
Anagha Shukre and Abhinav Tripathi
CRM Practices At Organizational
Level In Banking Sector - An
Empirical Study by Dalbir Singh and
Tika Ram
An Optimal Salesforce Compensation
Sales Activity Management (SAM): A
Practical Approach by Ashraf Imam
and Mohd. Ashraf Ali.
Customer Relationship Marketing In
Bhattacharya and Biplab Datta
Apparel Quality Assessment by
Customers In Value and Lifestyle
Retail by Himanshu Misra and Uzma
Sahab Khan
An Empirical Study on Consumer
Behaviour of Indian Non Internet
Shoppers: Emerging Issues and
Challenges by Neha Dixit and Saroj K.
Datta
Country Of Origin Effects Based
Branding Strategy For Acquired
Global Brand by Ritesh Tiwari and P
Sashikala
Celebrity Endorsememt: Its Causes
and Effectiveness by Sagarika
Bhattacharya and Anupam Das
Changing Perception and Buying
Behaviour Of Women Consumer In
Urban India by Sriparna Guha
Compulsive Buying Behavior In
Consumers –A Literature Review by
Sukhwinder Kaur
“Virtual Banking and Consumer
Behavior: Revisiting Technology
Acceptance Model” by Ankit
Kesharwani and Shailendra Singh
Bisht
Sales and Marketing - Challenges In
Information Management and
Analytics In Today’s Global
Organizations by Prakash Chandra
Sah
Innovativeness In Rural
Communications: A Case Study From
Eastern India by Sushmit Mitra and
Subhadip Roy
Influencing Consumer Perception
Towards Green Adoption: An IMC
Perspective by Anurag Kansal
A Novel Approach To New Product
Development by Adethya Sudarsanan
and Anand Chandrasekeran
Importance Of CRM In Customer
Retention by R Radhika
Strategy: Rebalancing Fixed and
Variable Pay According To
Organizational Life Cycle by Pankaj M
Madhani
Uncovering and Understanding The
Factors Contributing To The Softlifting
Behavior Of Indian Consumers by M J
Xavier and Arun Thamizhvanan
A Study On Shopping Behavior In
Organized Retail Vs. Traditional Retail
Formats With Focus On Food, Grocery
and Household Items In Mumbai by
Anjali Chopra and Jyoti Rana
Materialism And Proneness To Retail
Credit Amongst Urban Consumers:
Evidences From India by Soumya
Sarkar and Prashant Mishra
Sales Promotion and Sources Of
Consumer Based Brand Equity On
Shopping Goods by Siby Zacharias,
James Manalel and Siby James
The Internationalization Process Of
Brands by Kumar Rakesh Ranjan
Clarifying The Impact Of Products and
Services On Quality Of Life – An
Explorative Study by Anna
Niedermeier, Anton Meyer and Silke
Bartsch
Impact Of Media Habits and
Advertising On Rural Consumer
Behaviour by Sunitha Ratnakaram
and Venkama Raju Chakravaram
Determinants Of Consumer
Acceptance Of M-Commerce by Anjali
Malik and Vandana Srivastava
An Effective Strategy For Corporate
Stress Management by D. Rajkumar,
Chinnaswamy Amarnath, K.Samsul
Hug, Vengatesh Murugaswamy and
E.S. Santhosh Kumar
Advertising Strategies Adopted by
Small Scale Enterprises In
Uttarakhand by Gajendra Singh and
Charu Singhal
Why Do Cold Drinks Cost So High In
Cinema Halls? by V Krishna Mohan
and Bhaskar
Does Green Marketing Work In India?
by Gulnar Sharma and Meghashri
Dalvi
Relationship Marketing In Non-Profit
Retailing by Ardhendu Shekhar Singh
B2B Purchase Decision Making
and Sales Performance Relationship:
Process-An Exploratory Study Of A
Moderating Influence Of Salespersons
Decision Making Process In A
Self-Leadership Strategies and
Financial Institution by Devashish
Emotional Intelligence by Rakesh K
Das Gupta and Hariharan D.
Singh and P Venugopal
Strategic Perspective Of Indian Retail:
A DEA Orientation by Biswajit
Chakraborty and Protik Basu
A Study On Shopping Behavior In
Organized Retail Vs. Traditional Retail FDI In Multi Brand Retail: An
Formats With Focus On Food, Opinion Study Of Consumers In NCR
Grocery and Household Items In Region by Kartik Dave and Harvinder
Mumbai by Anjali Chopra and Jyoti Singh
Rana
The Effect Of Pleasure and Arousal
On Satisfaction and Word–Of-Mouth
Communication: An Empirical Study
Of Indian Banking Sector by Gopal
Das
Can Private Brands and National
Brands’ Buyers Be Identified? An
Brand Death: A Myth Or Reality by
Rajdeep Bakshi
Demographic Perspective by Gopal
Das
Internal Branding As A Source Of
Credibility Dictates Brand Equity: An
Competitive Advantage: Developing A
Exploratory Study Of Indian
Strategic Framework by Anurag
Newspapers by Madhupa Bakshi
Kansal
Energy Labels: A Young Indian
Consumer Behaviour Towards
Consumers’ Perspective by Ritesh
Broadband Services by S Saraswathi
Tiwari
Exploring Consumer Behavior Along Indian Consumer Segmentation
The PLC Through The Lens Of Based On Food Safety Attitudes: An
Diffusion Of Innovation by Rajat Empirical Study by Sanjay Kumar
Sharma and Rajesh Chandwani and Vinod Kumar Bishnoi
Nationalist Consumption and Identity
In Forced Consumption by Nirali Shah
Disaster Management and Mitigation
by D. Rajkumar, E.S.Santhosh Kumar,
Spiritual Marketing by Kaushik
Bhattacharya and Biplab Datta
L.D.Shree Viswa Shamanthan,
N.J.Prathosh Gautham and
Chinnaswamy Amarnath
Unwrapping Packaging: Does It Pay, A Study On Effectiveness Of Sales
and How! The Role Of Aesthetically Promotion In FMCG Retail Stores,
Appealing Packaging In Product Study With Reference To Coimbatore
Valuation by Tanuka Ghoshal , Peter by V. Jeevanantham , M. Sathish and
Boatwright and Jonathan Cagan K.J.Naveen
Promotion Strategy and Marketing
Performance: Analysing The Role Of Pricing Mobile Prepaid Top-Ups For
Media as a Promotion Tool by Apoorva Uncertain Demand by Krishanu
Agarwal, Mekhala Maiti and Namita Rakshit
Chaudhary
Green Banking- A CSR Initiative by Product Adaptation In Indian Rural
Banks In India by Suresh Chandra Markets by G Sridhar and Debiprasad
Bihari Mishra
Perceived Benefits Of Customer
Loyalty Program: Validating The Scale CRM In Indian Retailing by Swati
In The Indian Context by Venugopal Singh and Sapna Rakesh
Rao and Sunny Bose

TRACK: Social Marketing and
Session Ref:
Public Policy Issues
(WEDNESDAY Dec 29th, 10.45 -
12.30 HRS)
TRACK: Strategic Marketing Session Ref:
(WEDNESDAY Dec 29th, 10.45 -
12.30 HRS)
TRACK: Internet/Online
Session Ref:
Marketing
(WEDNESDAY Dec 29th, 10.45 -
12.30 HRS)
TRACK: Issues in Services
Session Ref:
Marketing-I
(WEDNESDAY Dec 29th, 10.45 -
12.30 HRS)
TRACK: Issues in Services
Session Ref:
Marketing-II
(WEDNESDAY Dec 29th, 10.45 -
12.30 HRS)
Can Non-Violence Be Promoted To
W101  A Study Of Community Catalysers In
Stop Terrorism? by Paromita Goswami
Analyzing Procurement Practices in
Academic Institutions for Developing
Effective Marketing Strategy – A case
W102  of Paint Manufacturing Company by
Rahul V Shah , Vivekanand B
Khanapuri and Sachin K Kamble
Is Marketing through Social
W103  Networking Sites Effective? by Anagha
Shukre
Exploring Student’s View of Service
Quality Provided by Management
W104  Institutes in Jammu : by using
Crtitical incidence Techniques by Hari
Govind Mishra
Exploring the measures defining
online retail perceived service quality
W105  and its consequences in Indian Life
in India by Rajat Sharma and A C
Kiran Kumar
Marketing That Does Not Sell: The
Challenges That Can Kill Marketing
by Nilanjana Sinha, Himadri
Roychowdhuri and Amitava Ghosh
G- Readiness level of SEZ Indore
(Automobile Industry) by Surbhi Jain
and Veerag Wasnik
Product Placement In Blogs and Its
Effect On Source Credibility: An
Empirical Investigation by Amalesh
Sharma and Sourav Bikash Borah
Determinants Of Effective Service
Delivery : A Study On Selected
Public, Private and Foreign Banks by
Biranchi Narayan Swar, Prasant
Kumar Sahoo and Prasanta Kumar
Padhy
The effects of competition on the
perceived ethical problems of agents
Insurance Sector by Goutam Kundu
and Asok Kumar Banerjee
Understanding Effect Of Public Policy
Measures On Marketing Collaboration
In Industrial Clusters by Jeevan J
Arakal and Dinesh Sharma
Glocalization Strategies of
Multinational Food Giants by Rajan
Gupta and Saibal K Pal
Social Networking sites in India:
Facebook vs. Orkut by Gunjan
Malhotra, Aditya Maheshwari and
Abin G. Raju
Measuring Service Quality at Bank
ATMs: An Empirical Study by
Mohammed Naved Khan and Mohd
Adil
Service Quality, Customer
Satisfaction and Behavioural
Intention: An Empirical Study in
Indian Mobile Telecommunication
Industry by Shirshendu Ganguli ,
Sanjit Kumar Roy and Rik Paul
Marketing Of Social Change and
Stakeholders Involved;Track10-Social
Marketing and Public Policy Issues by
Pradip Kumar Deb
Market development of Salutary
Products in Indian market: Case of
Automotive Lubricants in India. by
Manish Choudhary and Aditi Rani
SOCIAL MEDIA FOR MARKETING: A
STUDY OF NGOs IN INDIA by Preethi
Parameswaran, Prakash Pillai R. and
Anjana Vikraman
Consumers’ perception regarding
service quality in aviation sector in
Agartala by Raveesh Krishnankutty
and Mamoni Kalita
Service Quality and Performance In
The Public Healthcare Sector by
Hardeep Chahal and Neetu Kumari
The Role Of Motivation As A
Moderator Of The Job Demand–
Sustainable Development Through
Burnout–Performance Relationship:
Green Marketing in the Automobile
Industry by Rajesh Nair and Gaurav
Implementing Social Marketing
Tyagi
Programmes In India by Rajeev
Verma and Jyoti Verma
Aligning and integrating customer
orientation concept across the value From Stars to Dogs: A Study of Why
chain partners of an organization by Successful Brands Fail To Survive by
Vivekanand B Khanapuri , Prashasti Richa Vyas and Sanjiv D Vaidya
Shukla and Saranjit Gupta
A study on the cultural influences on
Patterns in Internet Banner
the relationships between website
Advertising and its Likely Impact on
characteristics, online trust and
Consumers by Plavini Punyatoya and
purchase intention by Satyabhushan
Ashish Sadh
Dash
Identification of performance
The Effect of Tangibles, Employees
indicators affecting customer
and Process on Customer Opinion in
satisfaction levels of the urban
Banking Services: Mediating Role of
customer base within the Indian
Customer Experience by Shirshendu
Insurance Sector. by Swapna Datta
Ganguli and Sunny Bose
and B B Rayate
Service Value Dimensions,
The Importance Performance Satisfaction and Loyalty: An Empirical
Analysis of Customer Perceptions of Investigation in Indian Business
Internet Banking Service Quality in School Education by Rik Paul ,
India by Kamal K Gupta Makam S Balagi and Siddhartha
Dasgupta