LINKSMIND

#ConnectingBeautifulminds
THE TEAM

Jyotirmoy Ritesh
ODDESSA | BAJAJ | BYJUS Co Founder & Technical
Co-Founder
Head
Dr.Piyali
Managing Director
2
Our Company Values

CREATIVE
PROFESSIONAL TEAMWORK
INSIGHT
WHO ARE WE ?

 We are teacher student connecting platform, that is we help teachers to get students and
students to get teachers.
 Education industry in India, works via recommendation and we excel in that.
How we work ?
DIGITAL MARKETING VS OFFLINE MARKETING

 We are not telling you to stop, offline marketing rather we are telling you to diversify the
business portfolio
 360 Degree Marketing
 90 Percentage (Off Line) – 10 Percentage (On line)
WHAT IS DIGITAL MARKETING FOR
INSTITUTES ?

 Google AD - SEO
 YouTube AD
 Facebook AD
 INSTAGRAM AD
 WHATSAPP
 EMAIL MARKETING
COST OF DIGITAL MARKETING

DIGITAL MARKETING CONSISTS OF TWO PARTS

 1. CONTENT DEVELOPMENT ( WITHOUT PROPER CONTENT YOU CANNOT BUILD A STRONG
MARKETING)
 2. PROMOTION IN RIGHT BUDGET (WE TAKE A YEARLY SERVICE CHARGE TO UTILIZE YOUR
FUND FOR ADVERTISING DIGITALLY)
TYPES OF CONTENT

NAME OF CONTENT KEY FEATURES COST

TYPE
PHOTOGRAPHY PHOTOGRAPHY OF 5000/-
BASED VIDEO CLASS AND INSTITUTE
VIDEOGRAPHY PROFESSIONAL AD 10000/-
SHOOT , LECTURE
SHOOT , REVIEW
SHOOT
BOOKING SPACE BOOK MY CLASS 1500/- YEARLY
PROMOTION COSTS – EMAIL MARKETING

 500 EMAIL 750/-

 1000 EMAIL 1300/-
 1500 EMAIL 1700/-
 2000 EMAIL 2000/-
 OFFLINE VS ONLINE

LEAFLETS YOUTUBE
MAKING COST (LEAFLETS) 0.38 0.35 MAKING COST AND SERVICE
DISTRIBUTION COST (LEAFLETS) 0.33 0.30 PROMOTION COST (YOUTUBE)
TOTAL COST (LEAFLETS) 0.71 0.65 TOTAL COST (YOUTUBE)
NO OF VIEWERS PER CAMPAIGN NO OF VIEWERS PER CAMPAIGN
(LEAFLETS) 100 100 (YOUTUBE)
PROMOTION COSTS

 Google SEO – 100/- a day

 YouTube Ads – 100/- a day
 FB & INSTAGRAM ads Lead Generation Type – 100/- a day (Excludes GST)
 FB & INSTAGRAM View increase – 75/- a day (Excludes GST)
 Website Footfall FB – 600/- A day (Excludes GST)
 25/- is our service charge per day
SERVICE GOAL

 PLANNING AND STRATEGIZING THE ENTIRE DIGITAL MARKETING

 GOAL OF OUR FIRM IS TO MAKE AN EFFICIENT DIGITAL MARKETING AT MIN COST
FREE

 PROVIDING A FREE SPACE IN OUR BOOKING PLATFORM

Our Company
Locations

KOLKATA

BURDWAN

DURGAPUR
Thank You
www.linksmind.com