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As a sales presenter,
presenter the most difficult thing for you is
to get the attention of the audience…
Th are 2 ways your slides
There lid can kill audience
di
attention
Flickr Photo by Prakhar Amba Flickr Photo by Juan Pablo Olmo
The difference….
“This is all I have got. Make a decision “I want to build a relationship
p
quickly and get out. I don’t care about with you, so I will take the time to
you enough, to customize my display show you what you want to see”
to match your needs”.
Cue: spreading
p g the attention vs focusingg the attention:
FLEA MARKET SHOWROOM
The customer attention is focused
The customer attention is spread and on a few items that interests him.
he doesn
he doesn’tt have the time to consider
have the time to consider Salesperson helps the customer
Salesperson helps the customer
any single option long enough to to make his decision by providing
appreciate its value. the necessary information.
Naturally, the results these 2 formats achieve are in
li with
line i h the
h visual
i l cues they
h provide
id
Is that sunrise or
sunset? Those rocks
l k lik b
look like bar graph.
h
Wow!”
Clearly these questions have
nothing to do with making a
purchase decision
Stop killing your chances of winning a deal, by using
such pointless but beautiful pictures on your slides
M k slides
Make lid that
th t lead
l d your audience
di
to ask the right questions…
For example…
• What kind of new opportunities have emerged in
pp g
the market, to support the product launch?
• How will this software solve the issues which we
currently face?
tl f ?
• How does this software compare to the
competition? Why should I choose this software
p y
over any other?
These questions when answered, will help your
customers make
k a purchase
h decision
d ii
2 Learningg
Use pictures that will add clarity to your message.
Don’t include pictures just because they look
attractive.
Warning:
Avoid the ‘clever’ Zen pictures that have a
second level meaning
I your sales
In l presentation,
i
YOU are the hero.
Slid are the
Slides h supporting
i
actors.