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Chapter 1
INTRODUCTION
station as subject in study. This study was formulated to let everyone acquire
learning outcomes in business and making profits. Lastly this study aims to
know the following, to know the demand and supply situation of the propose
business, to know the technical aspect and the over-all process of doing this
kind of business undertakings, to come up with the best strategy to entice the
Methodology
that, researchers provide data with the use of these primary sources;
questionnaires and interviews from the customers and owners of the water
valid and accurate data which is often not found in other sources. Our
secondary source of the data includes other feasibility studies related to the
topic and statistical data coming from the municipality government agencies
Though at the first glance it may seems as thought the scope and
limitation of study would be the same, they are actually different. This study
aspects of the business. On the other hand its’ limitation will be only on the
limited information since some of the existing business related to this proposal
could not give the complete details on the basic preparation on this kind of
business. This study will cover the business future target market. They are the
Davao Del Norte and also other household consumers within the vicinity.
3
Chapter 2
EXECUTIVE SUMMARY
in people from all walks of life. Some view technology as a great evil that
slowly diminishes our humanity, while others view it as a way to bring the
world closer together and to help solve some of our greatest challenges
(Robert J. Szczerba).
being and even to the animals. No human will ever survive in this world
without drinking clean water. The most relevant issue that this project will
address is to provide the people with a clean and safe drinking water in every
household. Since most of the water bunks, which is the source of our fresh
and caused by lavish used of our natural resources for industrialization which
is the result of climate change. We have to make use of the technology that
we have to make a solution and for us to be able to survive and face this
problem, the reality of this generation that deters the so called globalization.
Ghanda Kah Water Refilling Station, the proposed business, will also
offer the following: Door-to-door delivery, bulk orders, and walk-in. The target
Subdivision, Brgy. Maniki, Kapalong Davao del Norte and other households
4
within the vicinity of Barangay Maniki, Kapalong. The best location of the
Barangay Maniki, Kapalong because aside from the Elementary school Annex
are near the place, it is also very accessible for the consumers for they don’t
EDUCATONAL
NAME ADDRESS
BACKGROUND
Prk11b Maniki,
AROMA, ELJOHN BSAT 4th Year
Kapalong Davao del
Norte
Purok Malinawon,
ZAMORA, LUZHERY BSAT 3rd Year
Maragusan Davao de
JOYCE
Oro
Lynville Subd.,
PAULITE, JELYNE BSAT 4th Year Mankilam Tagum City
6
wants, needs, scarcity, goods and services, economic choice and the law of
demand and supply. So the proponent comes up in this project to the needs
and want of the ultimate consumers which is the quality and affordability of the
Employment Generation
statements.
Investment Generation
related business like Bottle retailers, Repair and Maintenance shops and
other related business which also offer product and service that the proposed
Environment Contribution
environment. That is why the proposed business will ensure that its solid
waste materials such as bottles, plastic covers and other materials are
properly recycled. In addition, the business will shut down any equipment
Chapter 3
MARKETING PLAN
In this generation fresh and safe drinking water has a big impact and
drinking water, Bulk orders of drinking water and walk-in customers also, at a
Our proposed business Ghanda Kah Water Refilling Station may have
similar features with other water refilling station since both businesses offers
almost the same services but our business, offers quality product and
materials which are free from harmful elements and contamination. This
would mean that customers may consume a much safer and cleaner drinking
water.
Talking about the price, our pricing will be based upon those existing
competitors to cope with their pricing strategy. This will not compromise the
business to give the best available safe and fresh drinking water and service
to our customers.
9
Location
proponents have chosen that location since it has the most higher count of
households in the barangay and has a lesser similar competitor in the certain
location.
Market Area
covers the entire area of Villa Clementa Subdivision and the near households
in the area. A mass number of people present there particularly the students,
businesses, workers and the people in the Subdivision. In the chosen area for
the proponents to lessen the expenses, they will just rent the lot and building.
Target Customers
Station will be those residents of the said subdivision and the other nearby
households within the vicinity of Brgy Maniki, Kapalong Davao Del Norte.
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Kapalong College of
Agriculture and
HouseScience Technology
(KCAST)
Town Shell
Square Gasoline
Station
KAPALONG N A T I O N A L H I G H W A Y
Historical Demand
Door-to-door delivery, Bulk order of drinking water, and walk-in for at least 1
Table 1
Historical Demand
Projected Demand
Table 2 shows the projected demand for the first three years of
Table 2
Projected Demand
Historical Supply
Based on the data gathered from the survey answered by the owners
and attendants of water refilling station, it shows that the respondent’s initial
Table 3
Historical Supply
(In Gallon)
Projected Supply
Table 4 shows the projected supply for the first three years of
Table 4
Projected Supply
table it shows that there is still a projected demand gap in the next three
years.
Table 5
Historical
Projected
Market Share
give an estimated projected market share of 13% out of the total unsatisfied
demand. Based on number of gallon sold per day and the result will be
Table 6
Market Share
Services capacity
Year Unsatisfied Market Share % (in terms of no. of
Demand gallon)
gallon have not changed for the last three years. It is assumed that there will
Table 7
Table 8 shows the Projected Income in the water refilling station in the
next three years. As presented in the table, the total service income in the
year 2019 is 2,485,500 in the year 2020 is P 2,610,840, and in the year 2021
is P2,736,460.
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Table 8
MARKETING STRATEGY
Pricing Strategy
often time affect the marketability of the service offered by the business.
basis only.
19
Promotional Measures
signage tarpaulin for the business name to make it known in the public
5 %.
Table 9
Promotional Budget
Year Amount
2019 P1,500.00
2020 P1,575.00
2021 P1,653.75
20
Chapter 4
PRODUCTION PLAN
Services Process
The Ghanda Kah Water Refilling Station will open at exactly 8:00 AM
and closes at 8:00 PM. Customer may enter the water station and approach
the attendant will verify the order and then refill the gallon and after refilling,
the customer will pay and then he may now exit. When the customer wants a
“door-to-door delivery” that will mean that the customer will just simply text or
contact to the cellphone number of the station together with the customers
address, name and quantity of the order. After refilling the bottle or gallon of
the customer it will be sealed by a plastic cover to insure the safety of the
water to avoid contamination. The delivery boy will be the one to collect also
the payment and remit it to the cashier together with the list of the delivered
waters.
The next page shows a figure that demonstrates the flow of service in
Walk-In
Exit
Cash Remit
Figure 2
In table 10 shows the tools and equipment that operate the business
needs. The CCTV and the extinguisher are important not just for the business
license purposes but also establish mutual security between the customer and
Table 10
Total P402,642.00
Table 11 shows the quantity and cost of each item to be needed in our
businesses which are the computer Cubicle, Working table, and monoblock
chair.
Table 11
Total P9,775.00
Depreciation
The proponents use the straight line method of depreciation, which is the total
Table 12
Depreciation
Furniture and
Fixture
25
Other Non-
Depreciable 1,300.00
Asset
Sources of Equipment
CCTV cams will be purchased within the city, furniture will brought at a local
furniture shop downtown, air condition unit will be acquired from exclusive
every day and the side car can be purchased at any second hand motorcycle
All of the proposed equipment’s are brand new and fully paid in cash
basis upon delivery and installation except for the side car which is a second
hand.
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Business Lay-out
The water refilling station will utilize the furnished business establishment
has already painted with apple green color from wall to ceiling and has a tiled
TABLE 13
Storage Area
0.95
4.00
Office
Fire extinguisher
6.00
0.90
Figure 3
Business Layout
28
Planned Capacity
which only has 3 refinery water tanks and faucets as starting numbers of
every hour.
Table 14
Planned Capacity
12 240 86,400
Capacity
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expense of the proposed business. The supplies are grouped into office
Table 15
Total 815.00
30
The business will need one attendant that will serve also as cashier
during the operation. Delivery personnel, one license driver and one assistant
for the delivery services. Equipment technicians will be called if ever some
business year.
Table 16
Total P247,200.00
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Projected Salaries
Table 16 shows the total Projected Salaries of the business for the first
Table 17
Projected Salaries
Year Amount
2019 247,200.00
2020 248,200.00
2021 249,200.00
32
Bookkeeper Honorarium
end of the business year. Table 17 shows the bookkeeper honorarium for the
first three years of business operation. Based in the assumption, there will be
a 5% increase annually.
Table 18
Year Amount
2019 6,000.00
2020 6,300.00
2021 6,615.00
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Table 19
Year Amount
2019 P120,000.00
2020 P123,600.00
2021 P127,308.00
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Utilities Expense
Table 19 shows the utilities expense of the business. The firm does not
have water bill expense since it can utilize the comfort room of the rented
building; thus, omitting the water expense on daily operation of the business.
The comfort room is just next to the rented space on the internet café making
Table 20
Utilities Expense
Total P24,339.20
Utilities
expense per P292,070.40
year
35
Table 20 shows the total Projected Utilities Expense of the business for
the first three years of operation. Based in the assumption, there will be a 3%
Table 21
2019 P292,070.40
2020 P300,832.53
2021 P309,857.50
36
every year to ensure its effectiveness and prolong lifespan. Table 21 shows
the budgeted amount of services, it is assumed that it will not increase for the
following years.
Table 22
Year Amount
2019 P5,000.00
2020 P5,000.00
2021 P5,000.00
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Business Permit
The filing of business permit will be done prior to the opening to the
opening of the water refilling station. Shown below are the cost associated
with the filing of business permit the data was gathered from Brgy. Maniki,
Mayor’s permit
-permit P1,220.00
-filing P250.00
-processing P200.00
P6,520.00
BIR P500.00
DTI P500.00
Total P8,020.00
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The business permit fee for every year assumed that there will be an
Table 23
Business Permit
2019 P8,020.00
2020 P8,822.00
2021 P9,704.20
Rent Expense
The rental fee for the space where the business establish where
amounting to P3,000.00 per month. In table 23 shows the rent expense per
year, it is assumed that there will be an advance payment for the first month
and the other succeeding month will be at the second week of the month. It is
Table 24
Rent Expense
2019 P36,000.00
2020 P36,000.00
2021 P36,000.00
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Operating Expenses
business. The table shows the expenses the business incurs in its business
operations.
Table 25
Bookkeeper
6,000.00 6,300.00 6,615.00
Honorarium
Be Purchased
Total Operating
762,253.45 776,792.58 791,171.50
Expenses
40
Chapter 5
business towards success and how they will handle their employees. One
attendant should be hired who is responsible for serving the customer, and
keeps the financial statements and other books of accounts, delivery driver
can be design to facilitate the production of useful outcomes for the business.
structure.
41
Owner/Manager
_ _ _ _ _ _ _ _ Bookkeeper
Cashier/Attendant
& Delivery
Personnel
Figure 4
attitude of its personnel and employees. This part of management aspect will
discuss the following job analysis for its organizations personnel and
He/she will be
He/she must have responsible in
a good oral maintaining the
communication. cleanliness of the
establishment.
ATTENDANT/ He/she is at least
CASHIER a high school He/she will be
graduate responsible in the
development of the
service that the water
He/she must refilling renderers to the
possess good customers.
analytical skills.
Chapter 6
FINANCIAL PLAN
This chapter of the financial aspects shows the financial structure of the
business. The three financial statements are presented in this part. These are
know, the liquidity and its stability if the business operation in other aim of the
study).
Major Assumptions
3. It is assumed that the charge rate at P20.00 will be no change in the years to
come.
3% annually.
9. Repairs and maintenance of the water refinery equipment is 5,000 and in the
10. Business permit fee every year is assumed that there will be an increase of
10% annually.
The initial projected cost of the proposed business Ghanda Kha Water
Davao Del Norte needs a total capital requirement of P490,000.00 to start the
business operation.
Pre-operating Expense
Business permit P8,020.00
Total 480,364.00
Revenue
Water Services P 2,485,500.00 P 2,610,840.00 P 2,736,460.00
TOTAL P 2,485,500.00 P 2,610,840.00 P 2,736,460.00
OPERATING EXPENSES
Marketing Expenses 1,500.00 1,575.00 1,653.75
Salaries and Wages 247,200.00 248,200.00 249,200.00
Bookkeeper Honorarium 6,000.00 6,300.00 6,615.00
Cost of Water to be Purchased 120,000.00 123,600.00 127,308.00
Utilities Expense 292,070.40 300,832.53 309,857.50
Repairs and Maintenance 5,000.00 5,000.00 5,000.00
Janitorial & Office Supplies 815.00 815.00 815.00
Business Permits 8,020.00 8,822.00 9,704.20
Rent Expense 36,000.00 36,000.00 36,000.00
Depreciation Expense 45,648.05 45,648.05 45,648.05
Total Operating Expenses 762,258.45 776,792.58 791,801.50
ASSETS
Current Assets:
ANNEX A
n= N
[1+N(e)2 ]
n= 6,823
[1+6,823(0.05)2]
n= 6,823
18.0575
n = 378