1.

Create a Plan

If you haven't established a written plan, do it. Ask and answer these
questions:

 Why are you using Facebook? Is it to spread the word about your
cause? Communicate with existing supporters? Get volunteers? Get
donors?

To spread the message and social issues, communicate with current

followers and NIRMANIS.

 What audience(s) are you trying to reach? Who are they? Gather
demographics. What’s their lifestyle? What dreams, aspirations, goals
and inspirations do they have?

Youth, who wants to bring social change and are looking for sense and
meaning of life.

 How will you reach these audiences? What makes them take action?
What types of posts and content will you give them?

 Who on your staff will actively interact? Have you determined who will
do most of the posting and responding?

Satish

 How will you integrate your campaigns both online and offline?

 How will you keep track of your efforts? Have you established
measurements that you want to track?

2. Optimize Your Page

 Design an engaging cover image - A picture is worth a thousand words,

your cover image speaks volumes. Make sure that it is relevant and
consistent with your nonprofit's style, voice, and brand. Show pictures of
volunteers in action, clients receiving services, staff engaging in community
activities, event photos or even seasonal photos.Be creative and keep it fresh.
Switching your cover image often helps your engagement since images are
one of the most shared and most liked newsfeed items (More on this later).
Here are some great inspiring examples of nonprofit cover images.
 Note: Facebook changes its cover image guidelines often, so
make sure you are compliant.
  Complete the about section - This is where SEO (Search Engine
Optimization) comes into play. Google and Facebook Graph
Search grab content from your About section, so make sure you have
completed all fields. Most important are your web address, physical
address (especially if you are a local nonprofit), contact information and
keyword-rich description.

3. Create Awesome Content and Posts That Your Fans Love

 Build relationships with your fans. Remember that plan? Make sure
that you are giving your fans what they want. Don’t push or force your
agenda on them. Does that mean you can’t promote an event or
information ever? Absolutely not. Read on...
 Use the 70/20/10 rule. Not sure who originally came up with this idea,
but I find it works.--70% Value Content. The majority of your activity
should add value to your community. Add content that is interesting,
informative, entertaining or inspiring.
 --20% Shared Content. Sharing other people’s ideas or Facebook
posts. This could even be your own communities’ content.
 --10% Promotional Content. This is when you can promote your
services, events, donor drives, your blog, or anything that’s
predominantly promotional in nature.
 Images, images, images. With the new Facebook design, it will be
even more important to use images with your posts. Images have
always ruled on Facebook, but it’s even more so now. Images are the
most liked and shared form of a post, especially when they tell a story.
When posting website links, upload a photo directly to Facebook, and
then share it with the link to whatever content you're connecting to.
You’ll get almost 20x more engagement than the thumbnail links
generated by Facebook when you just share a link.
 Keep updates short. Studies have shown that status updates that are
between 80-100 characters get higher engagement. Why? People on
Facebook are skimmers - the shorter, the better.
 Schedule updates. Scheduling fulfills your plan. As you schedule think
about frequency, timing, and method.--How often: Post at least once per
day, and possibly more. Test your audience and measure what works
best. There is no hard and fast rule. Many social media “gurus” will say
no more than 1 per day, but some feel that you won’t engage
adequately without 2-5 posts per day.
 --When to post: Mornings, evenings, weekends? It’s really
different for every audience. Use Facebook’s insights to
determine when you get the most engagement with your
community.
 --Don’t use third-party social media tools for scheduling: Most
good social media strategists will tell you to use Facebook’s page
status scheduling tool vs. third-party apps such as Hootsuite,
 Buffer, Sprout Social or other tools. Why? Several studies show
that auto posting decreases likes and shares by 70%. The FB
scheduling tool is that tiny clock icon at the bottom left of your
update box. It's a bit clunky but once you get used to it, it's easy
to use.
 --In general, it’s best to be consistent, responsive, and aware of
when your community is most engaged.

https://www.thebalancesmb.com/supercharge-nonprofit-facebook-page-2502516