CENTRO ESCOLAR UNIVERSITY

School of Nutrition and Hospitality Management

COURSE SYLLABUS
Cruise, Leisure and Recreation Management HRM131 3 3
Course Title Course Number Unit(s) Hour(s)/Week
CEU VISION/MISSION CEU QUALITY OBJECTIVES

Philosophy: Ciencia y Virtud (Science and Virtue) In implementing the quality policy, CEU will:
Vision 1. Develop and maintain qualified and competent human resources;
2. Attain organizational unity and effectiveness;
To be the university of first choice. 3. Ensure functional and efficient systems;
CEU seeks to be the university of first choice - the leading higher education institution fostering 4. Disseminate information efficiently to the different functions;
excellence in the pursuit of knowledge while engendering personal integrity and social responsibility. 5. Identify the needs of the University community;
Mission 6. Provide adequate resources and facilities; and
To build a brighter future - for our students, the Philippines, and the world. 7. Improve quality services continuously through a responsive feedback mechanism.
It is committed to: CENTRO ESCOLAR EXPECTED GRADUATE ATTRIBUTES (CEEGA)

Provide a rich and stimulating academic environment in order to promote creative and scholarly
academic pursuits among its faculty and equip students with the knowledge, skills, sound moral Graduate Attributes Skills, Knowledge, Attitudes that Escolarian Graduates possess
values, and an appreciation of arts and culture that will prepare them to become productive and Lifelong Learner (LL) 1. Learns and works independently as well as collaboratively.
innovative professionals with a commitment to nation building in the context of one world; 2. Translates knowledge generated from research and other sources to improve

Enhance the development of higher education in the Philippines through its exemplar academic quality of life.
programs and practices, leadership in professional organizations, and participation in academic 3. Creates new ideas to better understand society.
consortia; and 4. Evaluates own thinking, behavior and spirituality for self-growth.

Contribute to the promotion of human health and well-being through high-quality programs in Reflective and Creative 1. Thinks critically and creatively.
health professional education, research, and community service. Thinker (RCT) 2. Shows open-mindedness.
3. Solves problems systematically.
CEU CORE VALUES 4. Loves art and shows artistic sensibility.
V - Valuing others, caring for them and empowering them Caring and Trustworthy 1. Values people and acts in unity with others.
A - Accountability, integrity and trustworthiness Citizen (CTC) 2. Commits to social justice and principles of sustainability and respect for diversity.
L - Lifelong learning as individuals and as an organization 3. Practices good stewardship and accountability.
U - Unity, teamwork and loyalty 4. Manifest social responsibility by helping improve conditions of those who have
E - Excellence in all endeavors less in life or circumstance.
S - Social responsibility as citizens of the Filipino nation and of the world Proficient Communicator 1. Articulates ideas clearly for varied purposes and audiences of diverse culture.
(PC) 2. Listens attentively, engages in meaningful exchange and shares knowledge,
CEU QUALITY POLICY values, attitudes and intentions.
Centro Escolar University is committed to provide quality, relevant, timely and effective service 3. Utilizes effectively appropriate media and information technologies.
and support to the University community through an efficient organizational system imbued with Competent and Productive 1. Initiates, innovates better ways of doing things and accountability
values and professionalism. Professional (CPP) 2. Promotes quality and productivity.
Page 1 of 5
 VISION AND MISSION
OF THE SCHOOL OF NUTRITION
AND HOSPITALITY MANGEMENT
A. VISION
The School of Nutrition and Hospitality
Management is committed to quality
education that ensures the total development
of its graduates who are empowered to lead
in their chosen professions and competent
members of the global workforce.
B. MISSION STATEMENT
In line with the Centro Escolar
University’s philosophy, mission, and
vision to be the University of first choice,
the School of Nutrition and Hospitality
Management is committed:
1. to develop well-rounded individuals;
and
2. to produce competent professionals who
are involved in community service,
research-oriented, and equipped with the
new information technology and
emerging knowledge and skills that
meet international standards of
excellence while continually in quest for
personal and professional growth.
B. S. HOTEL AND RESTAURANT MANAGEMENT (B.S.H.R.M.)
PROGRAM OBJECTIVES
The Bachelor of Science in Hotel and Restaurant Management prepares the student for various careers in the
hospitality sectors. The program aims to:
1. Provide knowledge and critical awareness of the main ideas, principles, concepts and problem solving techniques
in hotel and restaurant management.
2. Fortify skills in the field of research, leadership, entrepreneurship and culinary arts.
3. Hone reportorial and communication skills specifically in the field of hotel and restaurant management/hospitality
management.
4. Provide competencies on accommodation management, food and beverage management and event management.
5. Develop skills in the application of work related technology including information handling and skills for lifelong
learning.
B. S. HOTEL AND RESTAURANT MANAGEMENT (B.S.H.R.M.)
PROGRAM OUTCOMES
The graduates of B.S. Hotel and Restaurant Management should be able to:
1. Manifest adequate knowledge of tourism and hospitality industry both in local and international context.
2. Exemplify awareness of cultural, social, environmental, technological and economic impacts of tourism.
3. Demonstrate effective interpersonal and communication skills and high degree of service orientation.
4. Exhibit positive attitude and proper ethics in the multi-cultural workplace.
5. Demonstrate creative and innovative thinking in problem solving by formulating sound decisions.
6. Demonstrate competencies on food and lodging operations and management as well as entrepreneurial related
business activities.
7. Perform hospitality leadership and teamwork skills in creating customer oriented work environment.
8. Show awareness and responsiveness on relevant and emerging trends and issues in hospitality industry
9. Exhibit sense of consciousness for ethics in the delivery of tourism services.
10. Discuss the latest developments in the hospitality industry.
11. Communicate effectively using both English and Filipino orally and in writing.
12. Work effectively and independently in multi-disciplinary and multi-cultural teams.
13. Exemplify professional, social, and ethical responsibility.
14. Preserve and promote “Filipino historical and cultural heritage.”
15. Perform the ASEAN Common Competency Standard required in housekeeping, front office, and food and beverage
service.
(HRM 131 - Cruise, Leisure and Recreation Management) Page 2 of 5
Course Description : This course will give students a deep understanding of the cruise industry (introduces cruise line profiles, history and trends in the cruise
industry). In addition, it will provides students with an appreciation of the other components of hospitality and tourism management such as
travel trends, developments and operators of resorts, hotels, golf courses and country club facilities for leisure, sports and recreation.

Pre-Requisite : HRM 111 – Introduction to Hotel/Restaurant and Related Institution Management; Tourism 100 – Introduction to Tourism Theory; Tourism 101 – Tourism
Industry Overview; and Tourism 102 – Tourism Planning and Development

General Objectives : At the end of this course, the students are expected to:

Cognitive :
Develop awareness on the basic cruise, leisure and recreation concept and operating procedures.

Acquire knowledge on the significance and contributions of cruise as well as leisure and recreation destinations in the growth of
tourism industry.

Affective :
Value the diversity of leisure and recreation industry operating in the country.

Provide the students with information on multiple venues for career opportunities in the future.

Psychomotor :
Appreciate the importance of cruise ship as venue for career opportunities.

COURSE PLAN
CEEGA Program Program Learning Content/Topic Suggested Teaching Time Resources Assessment Grading
Objectives Outcomes Outcomes Methodology/Strategies Allotment Tasks Criteria
LL-1,2,3 A,B,C 1,2,4,7,8,9,
Describe the 1. Overview of Cruising  Lecture- Discussion 6 Hours Book  Quiz  Quiz (30%)
RCT-1,2 10,11 important 1.1. History and OHP/LCD 1,2,4,5,7,8  Assignment  Assignment
CTC-1 development Development   Recitation (20%)
PC-1,2,3 that happen in 1.2. Anatomy of the  Movie  Recitation
CPP-1 the cruise cruise ship Websites Analysis (20%)
industry 1.3. Cruise Details 5,8,10,11 (titanic)  Movie
Analysis
(titanic 30%)
LL- 1,2,3 A,B,C 1,2,3,4,5,7,
Dramatize the 2. People on Cruise  Lecture- Discussion 5 Hours Book  Quiz  Quiz (30%)
RCT-1,2,4 8,9,10,11,1 reason why OHP/LCD 3,6,1,2,4  Assignment  Assignment
CTC-1,2 2,14 people go to  Clustering  Video (20 %)
PC-1,2,3 cruise (Containing  Video (50%)
CPP-2 Websites the reason
1,2, 10, 3,4 why, people
go to cruise)

PRELIM
EXAM
(HRM 131 - Cruise, Leisure and Recreation Management) Page 3 of 5
 CEEGA Program Program Learning Content/Topic Suggested Teaching Time Resources Assessment Grading
Objectives Outcomes Outcomes Methodology/Strategies Allotment Tasks Criteria
LL-1,2,3 A,B,E 1,2,3,4,7,8,
Outline the 3. Cruise Department  Lecture- Discussion 10 Hours Book  Quiz  Quiz (30 %)
RCT-1,2 9,11,12 different and Personnel OHP/LCD 1,7,8, 5, 3  Assignment  Assignment
CTC-1 department and  Clustering  Role Playing (20 %)
PC-1,2,3 personnel and Websites (Entertain-  Role Playing
CPP-1 their duties and 4, 6, 7, 9, ment Show) (50 %)
responsibilities
LL-1,2,3 A,B,C,E 1,2,3,4,5,7,
Draw the 4. Cruising the world  Lecture- Discussion 10 hours Books  Quiz  Quiz (30%)
RCT-1,2 8,9,10,11,1 different 4.1. Cruise Line OHP/LCD 7,8,5, 3,2  Assignment  Assignment
CTC-1,3 2,13,14 possible routes  Clustering  Cruise (20%)
PC-1,2,3 of cruise to each Itinerary  Cruise
CPP-1,2 ports Websites Itinerary
2,7,6,12 MIDTERM  (50%)
EXAM
LL-1,2,3 A,B,C,E 1,2,3,4,5,7,
Devise your own 5. Leisure and  Lecture- Discussion 5 Hours Books  Quiz  Quiz (30%)
RCT- 8,9,10,11,1 leisure and Recreation OHP/LCD 6,10  Assignment  Assignment
1,2,3,4 2,13,14 recreational  Clustering  Cruise (20%)
CTC-1,3, activities that are Websites Activity  Cruise
PC-1,2,3 appropriate on a 1,4,6,8,10  (Magazine) Activity (50%)
CPP-1,2 cruise package
FINAL
EXAM

Course Requirement: Educational Exposure: Palawan/Bacolod; Participation in the Annual CEU Chefs on Parade (International Cultural Festival)

References:

A. Books
B1 - Chatfield, T. Brian. (2008) Your First Cruise: A Complete Guide to Planning and Attaining the Perfect Cruise Vacation. Ocala, Fla.: Atlantic Pub.,
B2 - Cuartero, Nestor. (2008) At large, at Leisure. Manila: UST Pub.,
B3 - Dervaes, Claudine. (2010) Selling cruises : everything you need to know. Australia : Cengage Learning, c2010. 910.45 D43 c. 3
B4 - Dickinson, Bob. (2008) Selling the Sea: An Inside Look at the Cruise, Industry. 2nd ed. Hoboken, N.J.: John Wiley,
B5 - Gibson, (2012). Cruise Operations Management: An Introduction, Routledge,
B6 - Handbook of leisure and tourism. (2010) New Delhi : Anmol, 2010. R 338.479 Set 4
B7 - Mancini, Marc. (2011). The CLIA guide to the cruise industry. Australia : Delmar Cengage Learning, c2011. R 910.45 M26g
B8 - Mancini, Marc. (2011). The CLIA guide to today's cruise industry. Australia : Cengage Learning, c2011. R 910.45 M26c
B9 - Murphy, Peter. (2008). The Business of Resort Management (Amsterdam: Elsevier),
B10 - Tribe, John. (2011). The economics of recreation, leisure and tourism. 4th ed. Amsterdam : Elsevier, : c2011. 790 T82
(HRM 131 - Cruise, Leisure and Recreation Management) Page 4 of 5
 B. Websites

W1 - http://www.cruise411.com contains cruise line – details, ship reviews, photos & tours. It shows the season’s latest cruise deals, cruise destinations, shore
excursions & other information in planning a cruise.
W2 - http://www.cruisemates.com – contains cruise reviews, reader reviews, message boards, photo galleries, cruise articles, cruise news, & cruise guide.
W3 - http://www.cruise-n-more.com – shows information on last minute cruises, hotels, cars, flights, shore excursions, land & resort vacations.
W4 - http://www.cybercruises.com – contains cruise news, cruise links, cruise lines, travel agencies, cruise ports & ship list.
W5 - http://www.travelocity.com – contains vacation packages, flights, hotels, cars/rail, cruises, last minute packages, travel deals, activities, & experience
finder.
W6 - http://www.justcruises.cruiseshipcenters.com – contains cruise lines, cruise destinations, on board activities, travel insurance, cruise information, travel
tools, cruise search, flights, hotels, transportations, land packages.
W7 - http://www.cruisesonly.com – contains cruise line reviews & ratings, about cruising information, destinations, deals, group cruises, hotels & car rentals.
W8 - http://www.smallshipcruises.com – offers information on cruising in small ships to out-of-the-way places all over the world. It works with various expert
agencies, wholesalers, tour operators, & cruise lines to get people booked to the destinations they want.
W9 - http://www.cruises.res99.com – contains cruise lines, featured cruises, cruise destinations.
W10 - http://www.i-cruise.com – contains cruise line classifications, destinations, cruise information, hot deals.
W11 - http://www.thecruisemarketplace.com – contains cruise lines, cruise destinations, cruise specials, shore excursions, package deals, flights, cruise
catalogs.
W12 - http://www.cruise.com – contains cruise packages, shore excursions, cruise information, group cruises, and special cruise packages.

Prepared by: Date: Approved by: Date:

MR. JEROME JOHN B. SORALBO

DR. CECILIA C. UNCAD

DR. RUTH J. REYES Dean
/vvvsuto2015 (HRM 131 - Cruise, Leisure and Recreation Management) Page 5 of 5