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Music and Sponsors

Music and Sponsors

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Pilsner Urquell main sponsor at the Bohemia Jazz Fest

"The Jazz Fest opened with an afternoon reception at the mayor’s residence, where organizer Rudy Linka
welcomed sponsors and guests to the fest’s third year, noting “that’s a very long time in jazz.” One of the
keys to the event’s remarkable success was there in the person of Mike Short, CEO of Pilsner Urquell,
the fest’s biggest sponsor (among many).“This festival draws excellent artists from around the world,”
Short said when asked about his company’s sponsorship. “We like to be associated with that.” Judging
from his speeches at the reception and from the jazz stage later that night, Short also likes to personally
pitch his product (“We’re delighted to sponsor the best music with the best beer”), not to mention hang
out with the jazzbos in the hospitality tent."
All that hot jazz
By Frank Kuznik
Staff Writer, The Prague Post
July 16th, 2008

POSTED BY Administrator ON 08.03.08 @ 11:16 pm | Comments Off

Social- networking Web site one of the sponsors of the Providence’s

annual SoundSession Festival

"The festival also has a sponsorship from Imeem, the social- networking Web site that festival
coordinator Micah Salkind, the Black Rep’s director of public programs, describes as similar to YouTube
and MySpace, but "really geared toward music-heads and people making their own art." Members can
post their creative work on the site, and at www.imeem.com/ providencesoundsession they can listen to
samples of festival performers."
SoundSession Takes It From the Top Today
6 July 2008/ By RICK MASSIMO

POSTED BY Administrator ON @ 11:08 pm | Comments Off

JazzFest: less sponsors this year

While sponsorship goals were reached, JazzFest organizers had lower sponsorship levels this year.

The Sioux Falls Jazz & Blues Society, which oversees the free two-day music festival, attributed the
decrease to a lack of national sponsorships, the toddling economy and the fall presidential election.

The festival at Yankton Trail Park concluded Saturday night with a concert by Jonny Lang. The event
drew an estimated 80,000 people, a number that Sioux Falls Jazz & Blues Society executive director Rob
Joyce said would have been higher except for a two-hour weather delay Saturday afternoon.

JazzFest had more than 800 volunteers and 60 sponsors from area businesses and organizations.
Volunteers from the Sioux Falls Green Project encouraged an eco-friendly event. Millennium Recycling
teamed with Novak Sanitary Systems to donate $1 for every 10 pounds of recycling at JazzFest to the
Sioux Falls Jazz & Blues Society Scholarship Fund.

"It’s a good event for the community overall," Joyce said. "There’s something about a free festival.
There’s some intrinsic value," he said.

Mayor Dave Munson, who attended Saturday, said the event bodes well for the city.

"It goes to show the community support for jazz and blues. JazzFest adds to the ambience and culture of
Sioux Falls," he said.

The Holiday Inn City Centre has sponsored JazzFest for seven years and also sponsors the LifeLight
music festival.

"The reason for supporting the event is that it stands for what the hotel also does - community, families
and enjoyment," said Tom Bosch, the City Centre’s general manager.

If national sponsors CareerBuilder and GMC had returned from last year, Joyce said JazzFest would be
at the same sponsorship levels as last year.

"There’s always turnover from one year to the next. It’s an ebb and flow. We did meet our goals for
sponsorship, but I had to work a little harder," he said.

Fundraising in an election year can be more challenging because of uncertainty leading to political
change, Joyce said.

Overall, he says the community has been supportive of JazzFest.

"In general, Sioux Falls is more generous than most," he said.

JazzFest weathers sponsorship dip

BryAnn Becker July 21, 2008

POSTED BY Administrator ON @ 3:55 pm | Comments Off

No sponsorship for the Philadelphia Orchestra

Unable to find sponsorship, the Philadelphia Orchestra has canceled its 2009 European festivals tour.

Such a cancellation is highly unusual, and this one is doubly painful. The concerts in Lucerne, Paris, at
the London Proms and the Edinburgh Festival starting in August would have brought the orchestra
incalculable artistic credibility with audiences and within the classical industry.
Orchestra cancels ‘09 European trip
Costs and a lack of sponsorship are among the reasons. A January tour is still on.
By Peter Dobrin
Inquirer Classical Music Critic

POSTED BY Administrator ON 08.02.08 @ 11:39 pm | Comments Off

Music sponsorship in North America : US$1.04B In ‘08

North American-based companies will spend an estimated $1.04 billion to sponsor music venues,
festivals and tours this year, a four percent increase from $1 billion in ‘07, according to an IEG
Sponsorship report, the world’s leading authority on sponsorship.

Among developments in the world of live music sponsorship are new efforts to create bundled offerings
for sponsors that in the past may have been satisfied with one-off concert, venue or event deals. Such a
strategy has been adopted by Live Nation, Inc. and others in the music space.
Music sponsorship in NA to total US$1.04B In ‘08

POSTED BY Administrator ON @ 8:52 pm | Comments Off

Latin music stars getting Zune as sponsor

Mr. Farfan’s efforts yielded results. Last October, Microsoft introduced a limited-edition Zune music
player loaded with the latest album from Grammy-nominated Hispanic reggaeton group Wisin y Yadel,
before it was sold in stores. The device was available exclusively at Wal-Mart. Now, the Zune group is
talking with other Latin music stars about similar deals.

In April, Microsoft announced that Zune is the exclusive music sponsor for MSN Latino, establishing
the MSN Latino Zune Musica channel. Zune also signed on as music sponsor for Remezcla.com, a
trendy Hispanic cultural Web site.

Microsoft’s Diversity Program Clicks into High Speed/ Hispanic Business/ July 30, 2008

POSTED BY Administrator ON @ 7:30 pm | 0 Comments

Flash memory manufacturer goes Rock

SanDisk Corporation (NASDAQ:SNDK), a leader in flash memory, today announced its sponsorship of
Guerilla Union’s Rock the Bells(TM) 2008 international festival series. This summer concert
sponsorship demonstrates SanDisk’s commitment to two important marketing initiatives: an increased
focus on music and urban markets and the company’s Wake Up Your Phone(TM) campaign.
SanDisk’s Wake Up Your Phone campaign educates mobile phone users on how to capture and share
their experiences while taking their music, video and digital pictures with them, by expanding the storage
capacity of their mobile phones.

"Sponsorship of this leading international music event speaks to our commitment to reach consumers
where our products can make the greatest difference for them," said Michael Romero, Vice President,
Mobile Retail Business, SanDisk. The new SanDisk(R) Mobile Ultra(TM) line of memory cards makes
the digital lifestyle more manageable by offering consumers enhanced ability to bring all types of digital
content, especially music, with them wherever they go. These cards are truly the most convenient way
for people to store, move and play such content using their mobile phones, so we’re excited to marry our
promotion of this high-performance, premium product with one of the summer’s leading pop culture
Friday, July 18, 2008/Fox News
SanDisk Sponsors Rock the Bells 2008 International Music Festival Series

POSTED BY Administrator ON @ 7:05 pm | Comments Off

Folk needs Sponsorship

"The bottom line - folk is no longer popular enough to fill Fort Adams State Park with fans, and so this
year Festival Network has taken a chance on a very expensive lineup, with pricey tickets to boot.
According to Wein, the folk fest talent cost triple what jazz went for this year. With no major sponsor,
it’s a huge gamble."
Newport news: Folk fest pitches pop as main attraction
By Daniel Gewertz / Thursday, July 31, 2008/Boston Herald

POSTED BY Administrator ON @ 6:58 pm | Comments Off

corporate sponsorships of rock concerts can backfire

Iinterview with Lollapalooza’s promoters: the "three Charlies" who lead C3: Jones, the mover and
shaker behind the revitalized Lollapalooza; Charles Attal, who oversees booking for Lollapalooza, the
Austin City Limits Festival and the company’s other venues, and Charlie Walker, formerly a top
executive with giant national concert promoters Live Nation, now spearheading C3’s growth into new
venues and other markets such as Soldier Field and the Congress Theatre in Chicago.
Lollapalooza’s promoters address the sponsorships, the radius clauses and their plans to expand in

POSTED BY Administrator ON @ 6:50 pm | Comments Off

Flying the Funk

When Culbertson plays the Walker tonight, he’ll front an 11-piece band for a "Bringing Back the Funk"
show. The unusually large size for a touring group, he said, was made feasible by the sponsorship of
AirTran Airways. There’s no way, he said, that he could travel to 30 cities from April to September
without that underwriting.
Brian Culbertson & the Funk Experience at Madame Walker Theatre Center on July 31st.

POSTED BY Administrator ON @ 6:38 pm | Comments Off