1 SWOT ANALYSIS OF DA

STRENGTHS

 Very aggressive organization. The founder of DA, Mr Nik Wax is regularly quoted saying
that "business is a war without bullets." He has a strong hatred of his competitors. At the
Czech Olympics, the competitor was at the expense of sponsoring the games. This
company does not. However, this company sponsored the best athletes and got valued
handling.
 Has no factories, does not hold money in buildings and industrialized workers, which
makes it a lean business, strong in research and development, as shown by its range of
innovative products and growing. So, they manufacture where they can manufacture
high quality products at the lowest possible price. If prices increase and products can be
manufactured lower elsewhere (with the same or better conditions), the global
production brand will shift. It is the number one sports brand worldwide and its famous
symbol is immediately detectable.

WEAKNESSES

 The company has a distinct range of camping and sports products. However, business
revenues still depend heavily on their contribution in the footwear market. This event can
make you weak if for some reason your market share corrodes.
 The retail zone is price sensitive. He has his trading. However, most of its revenue comes
from selling to retailers. Retailers tend to offer a skill similar to the customer.

OPPORTUNITIES

 Produce improvement offer many opportunities. The brand is toughly defended by its
owners, who believe that it is not a fashion brand. However, whether we like it or not,
customers who use the product do not always buy it to participate in the sport or camp.
Some would say that, especially in childhood culture, it is a style brand. This event creates
its own chances, since the products could be out of fashion before it runs out, meaning
consumers need to change their stuff.
 The business could also be established worldwide, for its strong global brand credit.
There are also global marketing events that can be used to support the brand, such as
the Olympic Games or for Worldwide Camping.

THREATS

 As said previously in the weaknesses, the selling sector is becoming aggressive in prices.
 This means that customers are looking for a better deal. The footwear, sportswear and
camping product market are competitive.
 PEST ANALYSIS OF DA

POLITICAL ECONOMICAL SOCIAL TECHNOLOGY

-To control and monitor -Need to help -All products must -DA used the finest
risk substance. countries decrease be for health technology
idleness rate by aware people
-Must study about increasing stuff. along with sporty -The environmental recycled
taxation. people. packing systems
-Must target -Focus on
-Must provide a training consumer with good consumer who
sessions for stuff products. likes camping or
-Must Obey the law sporty
2 Market segmentation
GEOGRAPHIC SEGEMENTATION:
-Country: US, UK, Thailand, Mexico…………….
-Region: Western region, Asian, North, East
-Population: 10M-15.5M
-Rural and semi-urban areas: Urban, suburban,
rural
-climate: Northern southern
BEHAVIORAL SEGMENTATION:
Best camp shoes for car camping:
 Shoes and boots, slipper&booties,
sandal and flip flops.
 -Social class: Upper middle, Upper class, and
Best camp shoes for backpacking
 Camp sandals
 Water shoes
Market Analysis
STP - Segmentation
PYSCHOGRAPHIC SEGMENTATION:
-For youth, they think DA shoes is fashionable
and fit perfectly for camping
- consumer of Da that wear Da’s shoes ordinary
shoes but not for camping purpose but to feel
comfortable
-Social class: Medium class, High-class
DEMOGRAPHIC SEGMENTATION:
Ages: under 15, 20-25, 30-45, 50-65, 70+
Gender: Both male and female
lower upper.
Income level: $5000+
Family: Young single, young married, no children,
youngest child under 6, older, married, with
children: older married, no children, Other….
3 Market Objectives

Da's, marketing show habit's many marketing announcement strategies that can serve the target
market of the company, which have unusual races, genders, cultures, and ages. To this end, DA is
presenting its latest products through a set of marketing ads that can support "DA brand
positioning and key messages" through various forms of visual support and point-of-sales
promotion. This, DA constantly seeks to apply appropriate marketing plans. With the people who
live in these continents or these nations. For example, in addition to traditional advertising such
as television, billboards, etc., DA also uses modern marketing tools, such as the Internet,
allowing users around the world to access different sites to personalize their content. Shoes and
their products. Even, Da applies effective marketing communication because it manages to be
relatively profitable in its marketing programs. Although Da's marketing payments may seem
extreme, they need internationally renowned athletes; they go beyond retail networks with
product announcements and other gifts. Agreements and sponsorships allow DA to signify itself
as a socially interested actor who promotes sport as a solution to social problems. Although DNA
is one of the most successful shoe companies in the Czech Republic, Special Shoes still need an
online sales site or website. Spread improves your position as one of the best shoe stores in the
country. Presently, consumers must go to the store of origin to buy shoes. Through the assembly
of the website, consumers can clearly see the collection of shoes and products available if the
company Special Shoes has done so and even accept services and promotions in their member
areas. Because some people do not like an online store where shoes cannot be tested before
buying / ordering, Special Shoes will provide you with information. Consumer services, to add
improve the consumer's love of the product and lead to good foot health.
4. A Basic financial plan

A basic financial plan does not just include investments and revenues. but also, the tax and credit
obligations, daily expenses, family planning, the installation of his home, savings for his children's
education fund and retirement savings, as well as to protect himself and his family with
adequate insurance policies and real estate organization. All these facets of the financial plan are
interconnected. Financial planning is an essential skill to help you plan your future and better
control your financial goals. It also helps you make realistic plans, evaluate different solutions,
and take effective action. Thus, before launching a new shoe, Da must follow a basic financial
plan for the new shoe range by following this step.

Creating budget

Regular review and

adjust finanical set financial goal
plan

workout and
known risk
implement a basic
tolorence
financial plan