• 1.

Brand Personality in Sport: Dimension Analysis and General Scale Development.Full

Text Available
• 2.
Savannah Sand Gnats: Macro Strategies for Using Identity to Increase Attendance in
Minor League Baseball.Full Text Available
• 3.
International Sport Marketing.Full Text Available
• 4.
Minor League Baseball: Exploring the Growing Interest in Outsourced Sport
Marketing.Full Text Available
• 5.
The Role of Involvement in Sports and Sport Spectatorship in Sponsor's Brand Use: The
Case of Mountain Dew and Action Sports Sponsorship.Full Text Available
• 6.
Measuring the Motives of Sport Event Attendance: Bridging the Academic- Practitioner
Divide to Understanding Behavior.Full Text Available
• 7.
Perceived Motivations for Corporate Suite Ownership in the 'Big Four' Leagues.Full Text
Available
• 8.
Sport Marketing Around the World.Full Text Available
Subjects: SPORTS -- Marketing; MARKETING strategy; MARKETING --
Management; STRATEGIC planning; INTERNATIONAL Olympic Committee (IOC);
SPORTS events; AUSTRALIAN football; OLYMPIC Games; SOLAR cells

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• 9.
Spectator Motives: Why Do We Watch When Our Favorite Team Is Not Playing?Full
Text Available
• 10.
Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its
Impact on Sponsorship Effectiveness Outcomes.Full Text Available
• 11.
Industry Insider: Sport Marketing Forecast.Full Text Available
• 12.
The Jordan's Furniture "Monster Deal": A Legal Gamble?Full Text Available
• 13.
The Rhetorical Lines on TV's Poker Face: Rhetorical Constructions of Poker as
Sport.Detail Only Available
• 14.
Simulation in Sport Finance.Detail Only Available
• 15.
In Pursuit of Satisfaction and Fortification Stakeholder Perceptions of NCAA Wrestling
Rules and Regulations.Full Text Available
• 16.
Sportscape Factors Influencing Spectator Attendance and Satisfaction at a Professional
Golf Association Tournament.Full Text Available
• 17.
Casual Observers, Connoisseurs and Experimentalists: A Conceptual Exploration of
Niche Festival Visitors.Full Text Available
• 18.
Consumer Consumption and Advertising Through Sport.Detail Only Available
• 19.
The Relationship Between Spectator Motivations and Media and Merchandise
Consumption at a Professional Mixed Martial Arts Event.Full Text Available
• 20.
To License or Not to License: That is the Question for Professional Sport Leagues and
the NCAA.Full Text Available
• 21.
A New Approach to Measure Perceived Brand Personality Associations Among
Consumers.Full Text Available
• 22.
NASCAR: Checkered Flags Are Not All That Are Being Waved.Full Text Available
• 23.
A Conjoint Approach Investigating Factors in Initial Team Preference Formation.Full
Text Available
• 24.
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport
and Non-Sport Brands.Full Text Available
• 25.
Industry Insider: John Fisher.Full Text Available
• 26.
WHAT A KNOCK OUT.Full Text Available
• 27.
 The Use of Sport Celebrities in Advertising: A Replication and Extension.Full Text
Available

• 28.
Basketball's Ghettocentric Logic.Detail Only Available
• 29.
Protecting the House of Under Armour.Full Text Available
• 30.
Stadium Naming Rights... A Marketers Solution.Full Text Available
• 31.
Field of Dreams.Full Text Available
• 32.
Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand.Full
Text Available
• 33.
Industry Insider: Tonya Antonucci.Full Text Available
• 34.
Editor's Note.Full Text Available
• 35.
New Life Art Decision Breathes New Life Into Artists' First Amendment Rights.Full
Text Available
• 36.
Branding the Rodeo: A Case Study of Tobacco Sports Sponsorship.Full Text Available
• 37.
WANT TO SCORE IN SPORTS? CREATE A CONNECTION.Full Text Available
• 38.
The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham
Brand.Full Text Available
• 39.
Vanity plates.Full Text Available
• 40.
LEVERAGING MOBILE TECHNOLOGIES TO INCREASE REVENUE FOR THE
NBA AND ITS PROPERTIES.Full Text Available
• 41.
FACING OFF WITH THE FUTURE.Full Text Available
• 42.
SMQ Conference Calendar.Full Text Available
 • 43.
Germany.Full Text Available
• 44.
Real Women Watch Football: Gender Differences in the Consumption of the NFL Super
Bowl Broadcast.Full Text Available
• 45.
IT'S AM AMBUSH! OR IS IT?Full Text Available
• 46.
C'mon, time to rebrand your life!Full Text Available
• 47.
Driving NFL Fan Satisfaction and Return Intentions With Concession Service
Quality.Detail Only Available
• 48.
When will the mainland's sports industry begin to play in the big league?Full Text
Available
• 49.
SECOND STRING.Full Text Available
• 50.
South Africa 1- Ambush marketers O.Full Text Available
 51.
Whole New Ball Game: Men's Firms Tap Sports As Key Marketing Tool.Full Text Available
 52.
Japan.Full Text Available
Subjects: SPORTS business; SPORTS -- Marketing; Commercial and Institutional Building
Construction; SUSTAINABLE living; JAPANESE -- Sports; STADIUMS -- Design &
construction
 53.
Australia.Full Text Available
Subjects: SPORTS -- Marketing; SPORTS sponsorship; AUSTRALIA; AUSTRALIANS --
Sports; AUSTRALIA -- Economic conditions -- 1945-
 54.
SPORTS & MARKETING.Full Text Available
Subjects: SPORTS -- Marketing; MARKETING strategy
 55.
Big Games Flowing in Streams.Full Text Available
Subjects: STREAMING video; SPORTS -- Marketing; NATIONAL Football League;
NATIONAL Basketball Association; NATIONAL Hockey League; Television Broadcasting;
TELEVISION broadcasting of sports; COOPER, Perry
 56.
Why brands need to better optimize the value of their sponsorship ROI.Full Text Available
Subjects: RATE of return; RESEARCH; MARKETING -- Management; SPORTS sponsorship;
MANAGEMENT; CONSULTING firms; MARKETING executives; MARKETING research
companies; Other Management Consulting Services; Marketing Consulting Services;
Administrative Management and General Management Consulting Services; Marketing Research
and Public Opinion Polling
 57.
Smack Apparel Revisited on Appeal: Significant Victory or Narrow Extension of Trademark
Protection for Universities' Color Schemes?Full Text Available
 58.
Advertising bonanza.Full Text Available
Subjects: SPORTS -- Marketing; ADVERTISING laws; SOUTH Africa; FEDERATION
internationale de football association; MOBILE Telephone Networks (Company); VODACOM
(Company); WORLD Cup (Soccer)
 59.
Off-the-Field Issues.Full Text Available
 60.
And Now, a Word From a Guy Who Likes Sponsorships.Full Text Available
Subjects: SPORTS sponsorship; MARKETING strategy; SPORTS teams; CORPORATE
sponsorship; Sports Teams and Clubs; SPORTS spectators
 61.
COKE, P&G FIND CONSISTENCY WINS OUT FOR GLOBAL SPORTS PLATFORMS.Full
 62.
Working on tho perfect pitch.Full Text Available
Subjects: MARKETING executives; FAST moving consumer goods; SPORTS -- Marketing;
GREAT Britain; FOOTBALL Association (England); DAIRY Crest Group PLC; FREEDMAN,
Simon
 63.
CROWD CONTROL.Full Text Available
Subjects: SPORTS facilities; SPORTS -- Marketing; CREATIVE ability in business;
TORONTO (Ont.); ONTARIO; TORONTO Blue Jays (Baseball team); SPORTS spectators
 64.
South African game, what's in a name, global law aim.Full Text Available
Subjects: SPORTS -- Marketing; MARKETING executives; SOUTH Africa; HOSTING of
sporting events; CONTESTS; NEALE-May, Donovan
 65.
POLITICS OF MARKETING: Commonwealth games team starts dash for cash.Full Text
Available
Subjects: SPORTS teams; SPORTS -- Finance; SPORTS -- Marketing; GREAT Britain; Sports
Teams and Clubs; COMMONWEALTH Games; LEWIS, Duncan
 66.
P&G planning to run rings around its competitors.Full Text Available
Subjects: SPORTS -- Marketing; ADVERTISING campaigns; PROCTER & Gamble Co.;
Advertising Material Distribution Services; OLYMPIC Games; MULTI-sport tournaments;
PRITCHARD, Marc
 67.
Rival Salience and Sport Team Identification.Full Text Available
Subjects: SPORTS teams; NORTH Carolina; DUKE University; PSYCHOLOGY; SPORTS
rivalries; SPORTS -- Psychological aspects; AUDIENCE participation; AUDIENCE response;
RADIO audiences -- Psychology; TELEVISION viewers -- Psychology; SPORTS spectators
 68.
PROOF of PILATES.Full Text Available
Subjects: PHYSICAL fitness centers; CUSTOMER services; MANAGEMENT; SPORTS --
Marketing; REVENUE; PHYSICAL fitness -- Physiological aspects; ECONOMIC aspects
 69.
Testing Models of Motives and Points of Attachment among Spectators in College Football.Full
Text Available
Subjects: MOTIVATION research (Marketing); CONSUMERS' preferences; COLLEGE
students as consumers; BRAND identification; FOOTBALL fans -- Psychology; COLLEGE
football
 70.
AGV SPORT OFFERS MOTONATION DEALERS CLEAN STYLES, SWEET
MARGINS.Full Text Available
Subjects: MARKETING; AGV SpA; SPORT clothes; BERROTH, Bill
 71.
Staying in the spotlight.Full Text Available
Subjects: SPORTS -- Marketing; MARKETING strategy; SPORTS sponsorship; MASS media;
GREAT Britain; SPORTS events
 72.
Ponturo on why sports prices soared.Full Text Available
Subjects: INTERVIEWS; SPORTS sponsorship; MANAGEMENT; CORPORATE sponsorship;
NAMING rights; MARKETING; FINANCE; SPORTS -- Finance; LEVERAGE Agency LLC;
PONTURO, Tony -- Interviews
 73.
NBA Playoffs Are Paying Off.Full Text Available
 74.
All seats must go.Full Text Available
Subjects: SPORTS -- Marketing; NATIONAL Hockey League; SPORTS spectators; TICKETS;
MACLEAN, Doug
 75.
ALCOHOL IN SPORT.Full Text Available
Subjects: ALCOHOL industry; GOVERNMENT policy; SPORTS -- Marketing;
UNEMPLOYMENT; ADVERTISING; AUSTRALIA; Other Services Related to Advertising;
Display Advertising
 76.
Participants' Service Quality Perceptions of Fantasy Sports Websites: The Relationship Between
Service Quality, Customer Satisfaction, Attitude, and Actual Usage.Full Text Available
 77.
Sport Lotteries: The Professional Sports Leagues Take on the State of Delaware, Again!Full Text
Available
Subjects: LOTTERIES -- Law & legislation; ATHLETIC leagues; DELAWARE; UNITED
States; NATIONAL Football League; UNITED States. Court of Appeals (3rd Circuit); SPORTS
betting -- Law & legislation; SPORTS events
 78.
TURNING LEMONS INTO LEMONADE.Full Text Available
Subjects: BUSINESS forecasting; SPORTS -- Marketing; FINANCE; TELEVISION
broadcasting; TELEVISION broadcasting of sports; ECONOMIC aspects; TELEVISION
viewers; HIGH definition television
 79.
Sponsors still spending.Full Text Available
Subjects: SPORTS sponsorship; FINANCIAL crises; BUSINESS conditions; SPORTS --
Marketing; SAMPSON, Justin
 80.
Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College
Basketball.Full Text Available
Subjects: SPORTS sponsorship; SIGNS & signboards; Display Advertising; Sign
Manufacturing; COLLEGE sports; COLLEGE basketball; BASKETBALL for women;
WOMEN athletes; SPORTS tournaments; SPORTS spectators; FANS (Persons);
BASKETBALL arenas
 81.
BRAND NASH.Full Text Available
Subjects: SPORTS -- Marketing; ENDORSEMENTS in advertising; PROFESSIONAL athletes;
HUMAN brands (Marketing); Other Spectator Sports; BASKETBALL players; NASH, Steve,
1974-
 82.
Sky Pub Sports calls pitch for direct marketing task.Full Text Available
Subjects: DIRECT marketing; ADVERTISING, Direct-mail; ADVERTISING campaigns;
ADVERTISING agencies; GREAT Britain; Advertising Agencies; Advertising Material
Distribution Services; Direct Mail Advertising
 83.
Kreative Marketing & Consulting Services applies marketing research to River Plate soccer
campaign.Full Text Available
Subjects: MARKETING research; ADVERTISING campaigns; MARKETING; PUERTO Rico;
KREATIVE Marketing & Consulting Services Inc.; Advertising Material Distribution Services;
Marketing Research and Public Opinion Polling; SOCCER; CUBANO Calderon, Liliana
 84.
Personal Opinions and Beliefs as Determinants of Collegiate Football Consumption for Revered
and Hated Teams.Full Text Available
Subjects: RESEARCH; CONSUMER behavior; SPORTS teams; All Other Amusement and
Recreation Industries; Sports Teams and Clubs; FOOTBALL fans; ATTITUDE (Psychology);
FOOTBALL teams; SPORTS spectators; LOCUS of control; COACHES (Athletics)
 85.
Affinity and Affiliation: The Dual-Carriage Way to Team Identification.Full Text Available
Subjects: AFFINITY groups; SPORTS teams; Sports Teams and Clubs; All Other Amusement
and Recreation Industries; AFFILIATION (Psychology); SOCIAL psychology; GROUP
identity; FANS (Persons); SPORTS spectators; COLLEGE sports -- Psychological aspects;
FOOTBALL teams; PSYCHOLOGY
 86.
SNAPSHOT.Full Text Available
Subjects: INTERVIEWS; CONSULTANTS; SPORTS -- Marketing; BARCELONA (Spain);
SPAIN; Marketing Consulting Services; Administrative Management and General Management
Consulting Services; SOCCER; MOORE, Rob -- Interviews
 87.
Kia Is Ready to Score During Recession.Full Text Available
Subjects: SPORTS sponsorship; CORPORATE sponsorship; MARKETING strategy;
STRATEGIC planning; AUSTRALIA; KIA Motors Corp.; AUSTRALIAN Open Tennis
Championships, Australia; SPORTS events
 88.
CONSUMER SAVINGS INCREASE: GOOD OR BAD?Full Text Available
Subjects: CONSUMER behavior; SPORTS business; SPORTS -- Marketing; SPORTING goods
industry; BUSINESS planning; UNITED States; Sporting Goods Stores; Sporting and Athletic
Goods Manufacturing
 89.
Visa's World Cup Marketing Expands.Full Text Available
Subjects: SPORTS sponsorship; VISA Inc.; WORLD Cup (Soccer)
 90.
SMQ PROFILE/INTERVIEW.Full Text Available
Subjects: INTERVIEWS; PITTSBURGH (Pa.); PENNSYLVANIA; DUQUESNE University
(Pittsburgh, Penn.); Sports and Recreation Instruction; COLLEGE teachers; SPORTS
instruction; DICK, Ronald -- Interviews
 91.
The Real Super Bowl Winner Will be Tampa.Full Text Available
Subjects: SPORTS business; SPORTS -- Marketing; BUSINESS enterprises; BUSINESS
communication; UNITED States; SUPER Bowl (Football game)
 92.
A SPORTING CHANCE.Full Text Available
Subjects: HOSPITALITY industry; OCCUPANCY rates; HOTELS; GREAT Britain; Hotels
(except Casino Hotels) and Motels; SPORTS & tourism
 93.
Lord of the Rings.Full Text Available
Subjects: SPORTS -- Marketing; BRANDING (Marketing); MARKETING; BRAND name
products; GREAT Britain
 94.
The Depiction of Female Models in Sport Television Commercials in the United States by
Degree of Slenderness: An Appraisal.Full Text Available
Subjects: MODELS (Persons); TELEVISION advertising; RESEARCH; UNITED States;
SPORTS television programs; FEMALES -- Physiology; TELEVISION viewers
 95.
Diagnosis: Two industry experts suggest how Man United can improve its results.Full Text
Available
 96.
South Africans slow to buy tickets.Full Text Available
Subjects: ENTERTAINMENT events -- Admission; SPORTS -- Marketing; SOUTH Africa;
FEDERATION internationale de football association; FOOTBALL -- Tournaments; WORLD
Cup (Soccer); KHOZA, Irvin
 97.
Practicing many sports at the same time.Full Text Available
Subjects: INNOVATIONS in business; CONSUMER behavior; MARKETING executives;
DIRECTORS of corporations; ARTEAGA & Arteaga Advertising Inc.; CHILDREN -- Conduct
of life; MALDONADO, Frances; ROSARIO, Fernando
 98.
Farrell: USA Forecast Is in the Swim.Full Text Available
Subjects: SPORTS -- Marketing; SPORTS business; PROFESSIONAL sports; FARRELL, Matt;
PHELPS, Michael
 99.
Is the future orange?Full Text Available
Subjects: BRANDING (Marketing); SPORTS sponsorship; FEDERATION internationale de
football association
 100.
KEEP IT UP.Full Text Available
Subjects: CHIEF operating officers; SPORTS -- Marketing; INTERVIEWS; CANADA;
OVERHOLT, Chris -- Interviews