History of cocacola

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist
from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a
three legged brass kettle in his backyard. The name was a suggestion given by
John Pemberton's bookkeeper Frank Robinson.

Birth of Coca Cola

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he

who first scripted "Coca Cola" into the flowing letters which has become the
famous logo of today.

The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy
in Atlanta on May 8, 1886.

About nine servings of the soft drink were sold each day. Sales for that first year
added up to a total of about $50. The funny thing was that it cost John Pemberton
over $70 in expanses, so the first year of sales were a loss.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as
well as the caffeine-rich kola nut.

Asa Candler

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the
formula for Coca Cola from inventor John Pemberton for $2,300. By the late
1890s, Coca Cola was one of America's most popular fountain drinks, largely due
to Candler's aggressive marketing of the product. With Asa Candler, now at the
helm, the Coca Cola Company increased syrup sales by over 4000% between
1890 and 1900.

Advertising was an important factor in John Pemberton and Asa Candler's success
and by the turn of the century, the drink was sold across the United States and
Canada. Around the same time, the company began selling syrup to independent
bottling companies licensed to sell the drink. Even today, the US soft drink
industry is organized on this principle.

Death of the Soda Fountain - Rise of the Bottling Industry

Until the 1960s, both small town and big city dwellers enjoyed carbonated
beverages at the local soda fountain or ice cream saloon. Often housed in the drug
store, the soda fountain counter served as a meeting place for people of all ages.
Often combined with lunch counters, the soda fountain declined in popularity as
commercial ice cream, bottled soft drinks, and fast food restaurants became
popular.
 New Coke

On April 23, 1985, the trade secret "New Coke" formula was released. Today, products
of the Coca Cola Company are consumed at the rate of more than one billion drinks per

day In 1969, The Coca Cola Company and its advertising

agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign,
replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning
with a hit song, the new campaign featured what proved to be one of the most popular ads
ever created.

I'd Like to Buy The World a Coke

The song "I'd Like to Buy The World a Coke" had its origins on January 18, 1971, in a
fog. Bill Backer, the creative director on the Coca-Cola account for McCann-Erickson,
was traveling to London to join two other songwriters, Billy Davis and Roger Cook, to
write and arrange several radio commercials for The Coca-Cola Company that would be
recorded by the popular singing group the New Seekers. As the plane approached Great
Britain, heavy fog at London's Heathrow Airport forced it to land instead at Shannon
Airport, Ireland. The irate passengers were obliged to share rooms at the one hotel
available in Shannon or to sleep at the airport. Tensions and tempers ran high.

The next morning, as the passengers gathered in the airport coffee shop awaiting
clearance to fly, Backer noticed that several who had been among the most irate were
now laughing and sharing stories over bottles of Coke.

They Like It

In that moment, I began to see a bottle of Coca Cola as more than a drink. I began to see
the familiar words, "Let's have a Coke," as a subtle way of saying, "Let's keep each other
company for a little while." And I knew they were being said all over the world as I sat
there in Ireland. So that was the basic idea: to see Coke not as it was originally designed
to be - a liquid refresher - but as a tiny bit of commonality between all peoples, a
universally liked formula that would help to keep them company for a few minutes. - Bill
Backer as recalled in his book The Care and Feeding of Ideas (New York: Times
Books/Random House, 1993)

A Song Is Born

Backer's flight never did reach London. Heathrow Airport was still fogged in, so the
passengers were redirected to Liverpool and bussed to London, arriving around midnight.
At his hotel, Backer immediately met with Billy Davis and Roger Cook, finding that they
had completed one song and were working on a second as they prepared to meet the New
Seekers' musical arranger the next day. Backer told them he thought they should work
through the night on an idea he had had: "I could see and hear a song that treated the
whole world as if it were a person—a person the singer would like to help and get to
know. I'm not sure how the lyric should start, but I know the last line." With that he
pulled out the paper napkin on which he had scribbled the line, "I'd like to buy the world
a Coke and keep it company."

Lyrics - I'd Like to Buy the World a Coke

I'd like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I'd like to teach the world to sing in perfect harmony,
I'd like to buy the world a Coke and keep it company.
(Repeat the last two lines, and in the background)
It's the real thing, Coke is what the world wants today.

They Don't Like It

On February 12, 1971, "I'd Like to Buy the World a Coke" was shipped to radio stations
throughout the United States.

It promptly flopped. The Coca-Cola bottlers hated the ad and most refused to buy airtime
for it. The few times the ad was played, the public paid no attention. Bill Backer's idea
that Coke connected people appeared to be dead.

Backer persuaded McCann to convince Coca-Cola executives that the ad was still viable
but needed a visual dimension. His approach succeeded: the company eventually
approved more than $250,000 for filming, at the time one of the largest budgets ever
devoted to a television commercial.

A Commercial Success

The television ad "I'd Like to Buy the World a Coke" was released first in Europe, where
it garnered only a tepid response. It was then released in the U.S. in July, 1971, and the
response was immediate and dramatic. By November of that year, Coca-Cola and its
bottlers had received more than a hundred thousand letters about the ad. At that time the
demand for the song was so great that many people were calling radio stations and asking
them to play the commercial.

"I'd Like to Buy the World a Coke" has had a lasting connection with the viewing public.
Advertising surveys consistently identify it as one of the best commercials of all time,
and the sheet music continues to sell more than thirty years after the song was written.
Local competitors

Pepsi is usually second to Coke in sales, but outsells Coca-Cola in some markets. Around
the world, some local brands compete with Coke. In South and Central America Kola
Real, known as Big Cola in Mexico, is a fast-growing competitor to Coca-Cola.[57] On the
French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a
growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is
available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-Cola Company to
purchase the brand in 1999. In Sweden, Julmust outsells Coca-Cola during the Christmas
season.[58] In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola
until 2005, when Coca-Cola and Diet Coke began to outpace its sales.[59] In India, Coca-
Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-
Cola Company purchased Thums Up in 1993.[60] As of 2004, Coca-Cola held a 60.9%
market-share in India.[61] Tropicola, a domestic drink, is served in Cuba instead of Coca-
Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla
Cola, popular in the Middle East, are competitors to Coca-Cola. In Turkey, Cola Turka is
a major competitor to Coca-Cola. In Iran and many countries of Middle East, Zam Zam
Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China Future
cola is a competitor. In Slovenia, the locally produced Cockta is a major competitor to
Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's
biggest supermarket chain, Mercator. In Israel, RC Cola is an inexpensive competitor.
Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar,
is a serious competitor to Coca-Cola in many regions. Laranjada is the top-selling soft
drink on the Portuguese island of Madeira. Coca-Cola has stated that Pepsi was not its
main rival in the UK, but rather Robinsons drinks.[citation needed]

Advertising

An 1890s advertisement showing model Hilda Clark in formal 19th century attire. The ad
is titled Drink Coca-Cola 5¢. (US)

Coca-Cola ghost sign in Fort Dodge, Iowa. Note older Coca-Cola ghosts behind Borax
and telephone ads.
Coca-Cola signboard in Lahore, Pakistan.

Coca-Cola's advertising has significantly affected American culture, and it is frequently

credited with inventing the modern image of Santa Claus as an old man in a red-and-
white suit. Although the company did start using the red-and-white Santa image in the
1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif
was already common.[62] [63] Coca-Cola was not even the first soft drink company to use
the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in
advertisements for its ginger ale in 1923, after first using him to sell mineral water in
1915.[64][65]

Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell
its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young
Bostonian actress Hilda Clark as its spokeswoman.

1941 saw the first use of the nickname "Coke" as an official trademark for the product,
with a series of advertisements informing consumers that "Coke means Coca-Cola".[66]

In 1971, a song from a Coca-Cola commercial called "I'd Like to Teach the World to
Sing", produced by Billy Davis, became a hit single.

Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that
everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in
southern areas of the United States, such as Atlanta, where Coke was born.

Coca-Cola sales booth on the Cape Verde island of Fogo in 2004.

Some of the memorable Coca-Cola television commercials between 1960 through 1986
were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–
1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson
advertising agency. Many of these early television commercials for Coca-Cola featured
movie stars, sports heroes and popular singers.

During the 1980s, Pepsi-Cola ran a series of television advertisements showing people
participating in taste tests demonstrating that, according to the commercials, "fifty
percent of the participants who said they preferred Coke actually chose the Pepsi."
Statisticians were quick to point out the problematic nature of a 50/50 result: most likely,
all the taste tests really showed was that in blind tests, most people simply cannot tell the
difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an
incident sometimes referred to as the cola wars; one of Coke's ads compared the so-
called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier.
Thereafter, Coca-Cola regained its leadership in the market.

Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed
three commercials for the company. In 1994, to commemorate her five years with the
company, Coca-Cola issued special Selena coke bottles.[67]

The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting
Coke-product images in many of its films. After a few early successes during Coca-
Cola's ownership, Columbia began to under-perform, and the studio was sold to Sony in
1989.

Coca-Cola has gone through a number of different advertising slogans in its long history,
including "The pause that refreshes," "I'd like to buy the world a Coke," and "Coke is it"
(see Coca-Cola slogans).

In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where

consumers earn points by entering codes from specially marked packages of Coca-Cola
products into a website. These points can be redeemed for various prizes or sweepstakes
entries.[68]