twilio

Board Meeting
March 23, 2010
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BUSINESS METRICS

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 Sales
$75,000

$68,302
$65,625

pace
$56,250

$46,875 $48,703

$37,500 $38,056

$34,321
$33,328 $33,166

$28,125

$24,186

$18,750
$17,288 $16,725

$12,799
$9,375 $10,219
$7,676
$4,591 $4,869
$0 $1,789
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
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 NEW VISITORS
28,000

26,220
24,500

21,000

17,500
17,406

pace
15,557 15,308
14,000

12,593
12,280

10,500 11,306 11,069

10,356 10,339 10,560

7,000 7,204

3,500 4,321
3,383
2,526

0
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03

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5.8% Conversion DEVELOPER REGISTRATIONS
1050

1005

919

pace
788

735

656 677

589
571
525
531

394 413 403

383
334
313
263

213
195
131 163 159

0
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
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24.2% Conversion
260
Upgrades

240

pace
217

173 178

130
130

87
84 82
76 77
73
64
61
56
43
45

31
25 26

0
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03

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 As of March 22nd

7841 1316
DEVELOPER ACCOUNTS UPGRADED ACCOUNTS

> 1000 / Mo > 250 / Mo

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COMPANY PRIORITIES

Hiring
Metrics
Scalability & Reliability
OpenVBX
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 RECRUITING
Filled: Open:
(Since last Board Meeting)
2 Web Engineer
1 Office Manager (FTE)
1 Senior Web Engineer
1 Evangelist / CS (FTE)
1 Core Engineer
Recruiting Consultant (C)
1 Ops Engineer
Recruiting Contractor (C)
1 Sales Evangelist(?)
1 Developer Evangelist
1 Apps Product Manager
1 Telecom BD
Big Hire:
1 VP Bus Dev
PRIVILEGED & CONFIDENTIAL
 Jeff Lawson
CEO

Lisa APPS TEAM MKTNG BD Lead CFO

Core
Weitekamp Product Lead Danielle Vacancy Tom
EVAN (CTO)
Admin Vacancy

APPS TEAM Sales

Senior John Sheehan Bookkeeper
Engineer?
John Engineer Evangelist Matt
Vacancy
Vacancy

Will Andres Evangelist Telecom BD HR

Vacancy Vacancy Rhonda
Adam

Fred Josh
Progrium

Mark Eng
Eng Vacancy
Vacancy

Eng
Ops Vacancy
Vacancy

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 METRICS
Service Board Sales Board Adoption Board

$ Month

% Responded to in SLA
Phone Month Month
Calls SMS
Numbers Signups Upgrades

Current Avg % Change % Change % Change

Open Resolutio % Change % Change
Tickets n Time
Today Today Today Today Today

System Status Board

Issue Icon Current Issue

Twitter

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CORE TEAM

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“Twilio Scales”
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CORE TEAM

METRICS
 METRICS

Scalability # of Simultaneous Calls

Reliability Points of Failure

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 METRICS

Scalability N Simultaneous Calls

Metric: # Simultaneous Calls

Tested to 5000

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 METRICS

Scalability N Simultaneous Calls

Metric: # Simultaneous Calls

Risks: • Cluster Bottlenecks

- Persistence layer/Management tools
• Carrier capacity
- Inbound limits, toll-free

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 METRICS

Reliability Points of Failure

Metric: Customer facing failures

Total tests 0/0
Voice Loopback 0/0
SMS Loopback 0/0
End-to-end Tester Results - Past 30 days

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 METRICS

Reliability Points of Failure

Metric: Customer facing failures

Risks: • Single points of failure

- Persistence/Load Balancers/Queuing
• Massive correlated failures
- Limited to single EC2 availability zone

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CORE TEAM

PROJECTS
 PROJECTS
SCALABILITY/ TWILIO TWILIO SHORT
TOOLS DIDS REALTIME CODE
RELIABILITY
SMS

March ‘10
John/Evan

April ‘10

Progrium

Evan
May ‘10
Frank?

John/Adam

June ‘10

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 APPS TEAM
“Discover”
Apps & Developers Directory

PRIVILEGED & CONFIDENTIAL

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UPCOMING PROMOTIONS

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MARKETING METRICS
Key Stages of the Funnel:
New Website Visitors
Signups
Upgrades

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BOXEE DEVELOPER CONTEST
2 Weeks
Boxee Box Prize
Dual Coast Hackathons

GOOGLE CHROME CONTEST

2 Weeks
Launch Builders

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 EVENTS

NYC - 3 Hackathons
March VBX VIP Weekend

Gov 2.0
May Google I/O
GlueCon

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CUSTOMER SERVICE METRICS

SLA: Response under 12 Hours

Avg Response Time

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VBX UPDATES

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 DEVELOPER WEEKEND
March 20th & 21st

~15 Plugins Written

API Feedback
Bug Discovery
Evangelists & Content for Launch
Won Over Most Sensitive Developers

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 LAUNCH PRIORITIES
Shooting for week of April 26th

API Improvements ~2 Weeks

Bug Fixes Ongoing
VBX Website Collateral 3 Weeks
Plugin Repository 3 Weeks
PR & Marketing Machine Venue?

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 G&A TEAM

Ravix Group (CFO)

Krohn & Godby (Accountant)
~Gunderson (Lawyers)
Dan Arkind (Recruiting)
Joanna Samuels (Recruiter)
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 BOARD HELP
Recruiting
Big BD Hire

OpenVBX
Launch PR
Launch Distribution Partners

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