2011

201

Dr. Ashok K Chauhan Founder

President, RBEF & Chairman AKC
group of Companies & distinguished

International Business Summit and

Research Conference INBUSH
(International Business Horizon)
23rd to 25th February 2011
Mr. Atul Chauhan
Chancellor, AUUP
On

“Leadership Challenges in
Creating and Leading New Generation
Innovative Organizations”

Prof. Dr. Gurinder Singh

PRO VC AUUP, DG AIBS Hosted By

“To develop AMITY INTERNATIONAL BUSINESS

all round personality of students SCHOOL
by making them not only &
excellent professionals AMITY GLOBAL BUSINESS SCHOOL
but also good individuals
with understanding
AMITY UNIVERISTY, UTTAR
& PRADESH
regard for human values
pride in their heritage and culture,
a sense of right and wrong.”
 We have the pleasure of inviting you to participate in the Thirteenth International Business Summit and
Research Conference INBUSH, to be held at Amity Campus, 23rd -25th February 2011. The participation of
dynamic, intellectual and vibrant students from esteemed institutions like yours has always been a pillar of
strength and support for INBUSH, which is today proud to be the best and largest conclave of management
professionals of Asia. As always, this year we have organized mega events and competitions besides the panel
discussions and Research Paper Presentations.

SALIENT FEATURES OF INBUSH 2011 LITERARY EVENTS

• Participation of over 500 experts including renowned
academicians, corporate, illuminaries, policy makers, Bizplan 2011
ambassadors and strategists from over across the globe.
• Insightful Panel Discussions
• Business Plan Competition
• Case Study Competitions The English Debate
• Business Plan Competition – Tark
• Exciting debate and quiz competitions
• AD-MAD Competition
• LAN Gaming
• Soul Stirring cultural evenings
The Business Quiz
– Trivia

PROPOSED EVENT’S SCHEDULE

Research Paper
23 Feb, 2010 QUIZ COMPETITION Presentation

23 Feb, 2010 Thengih

DEBATE COMPETITION
Debate –Trk Researc The Case Study
24 Feb, 2010 CASE STUDY PRESENTATION Competition

24 Feb, 2010 BUSINESS-PLAN Bizplan 201

Admania-Ad-Mad
Admania-Ad-Mad
Competition
24 Feb, 2010 RESEARCH PAPER
Competition
PRESENTATION

24 Feb, 2010 AD-MAD COMPETITION

Stock Stock Simulation
Simulation
25 Feb, 2010 STOCK SIMULATION T Cmpetition

25 Feb, 2010 LAN GAMING Lan Gaming

25 Feb, 2010 CHOREOGRAPHY Lan Gaming

COMPETITION
For further details contact:
Col. K. S. Mohan: Ms. Chitra:
Mob:- 09650500507, Mob:- 07838560561, The Choreography
D-0120-4391207 D- 0120-4391268 Competition
inbush@abs.amity.edu ckrishnan@amity.edu
INBUSH 2011 - Biggest International Business Summit and Research Conference of Asia
Research Paper Presentation on 24th February 2011
Call for Papers
Theme: “Leadership Challenges in Creating and Leading New Generation Innovative
Organizations”

Amity International Business School has been a pioneer in enlightening young minds and souls, thus enabling them to become
successful yet conscientious managers. Since its inception premier management institute of the country, Amity International
Business School after years of imparting values and education, still retains its inherent idealism with which our Honorable
Founder President RBEF & Chairman AKC Group of Companies Dr. ASHOK K CHAUHAN conceived it. Along with its
academic excellence, the institute is also known for its vast range of extra-curricular activities, which provide students with a
platform to discover and exhibit their talents and capabilities

Research is the means to establish ideas into principles and theories. All along its existence, Amity International Business School
has been working on the groundbreaking interdisciplinary research which is relevant to practitioners and policy makers and is of
concern for the society at large.

With participation in hundreds and audiences in thousands, INBUSH is unarguably the Biggest International Business Summit
and Research Conference in Asia. This goodwill and bonhomie that INBUSH enjoys has been built over a decade and can only
be attributed to the selfless hard work of the AIBS & AGBS family.

Guidelines for Research Paper Sub Themes

MARKETING:
Presentation • Market Logistics and its importance.
• Managing the Supply Chain
For Submission: • Marketing across the Borders
• “Sensory Branding” - Importance in Marketing
Abstract • Customer Relationship Management (CRM)

HUMAN RESOURCE ISSUES:

• Should contain in brief-objective, Research • HRM and the business environment
questions/ Hypothesis, Methodology, findings • Talent management
and 5-6 keywords. • Industrial Relations & Legal HRM
• Word Limit: 500 words • Employee Turnover & Attrition
• Training & Development
Full paper FINANCE ISSUES:
• International Finance & Trade
• Typing: Spacing 1.5, single sided on A4 size • Merger & Acquisitions
paper • Derivatives Market
• Font: Times New Roman, Size:12 • Banking & Insurance
• Trends in Consumer Finance Industries
• Margins 1.4* Left and 1* Right
• Limit: 500 words for abstract CROSS CULTURAL ISSUES:
• Limit: 4000 words, 15 pages including • Globalization & Culture
graphics for the complete paper • Managing Cultural diversity & commitment
• A separately enclosed cover letter should • Governance in Multiculturalism
• Human Resource Management & Culture Diversity
contain the participant's information.
• Paper to be sent in both soft copy and hard INFORMATION MANAGEMENT ISSUES:
copy at the mentioned addresses. • Beyond MIS: Towards DSS, ESS & SIS
• Enhancing Value Chain by bridging Information Technology
For further details contact: • Cyber-laws & Cyber-legislations : Issues for Global
Economy
Col. K. S. Mohan: Ms. Chitra: • Role of Industry in bridging the Digital Divide in India
Mob:- 09650500507, Mob:- 07838560561,
D-0120-4391207 D- 0120-4391268 GENERAL ISSUES:
inbush@abs.amity.edu ckrishnan@amity.edu • Environment Management & Marketing
• Health care Management
• Tourism & Hospitality Management
• Agri-Marketing
 Case Study Presentations
INBUSH 2011 –The biggest International Business Summit and Research Conference of
Asia

On 24th February 2011

Guidelines for submitting the case

case study

The event is open to faculty members and students
from recognized institutes/ Universities and also for
management professionals from India and abroad.

The case study should be original.

Two copies of the case study, one soft copy and one
hard copy, (3000- 5000 words, 1.5 spaced, Times
New Roman font, 12 font size) along with one page
abstract of the case study and the Author’s
Curriculum Vitae should be sent
alka@abs.amity.edu

The last date for the receipt of selected case study
20th January 2011.

The verdict of the judges shall be final and no
correspondence or appeals shall be entertained.

The selected case study will be published.

Boarding and lodging will be managed by the
participants themselves. (A list of hotels will be
provided for the convenience)
For further details contact:
Ms. Alka
Assistant Professor
Amity International Business School
Sector 44, Noida – 201303, (India)
Ph: 0120 – 2431446, Mobile: 9958435708
Fax: 0120 – 2431855, Email: alka@abs.amity.edu
Sub Themes
MARKETING:
• Market Logistics and its importance.
• Managing the Supply Chain
• Marketing across the Borders
• “Sensory Branding” - Importance in Marketing
• Customer Relationship Management (CRM)
HUMAN RESOURCE ISSUES:
• HRM and the business environment
• Talent management
• Industrial Relations & Legal HRM
at
• Employee Turnover & Attrition
• Training & Development
FINANCE ISSUES:
• International Finance & Trade
• Merger & Acquisitions
• Derivatives Market
• Banking & Insurance
• Trends in Consumer Finance Industries
CROSS CULTURAL ISSUES:
• Globalization & Culture
• Managing Cultural diversity & commitment
• Governance in Multiculturalism
• Human Resource Management & Culture Diversity
INFORMATION MANAGEMENT ISSUES:
• Beyond MIS: Towards DSS, ESS & SIS
• Enhancing Value Chain by bridging Information Technology
• Cyber-laws & Cyber-legislations : Issues for Global
Economy
• Role of Industry in bridging the Digital Divide in India

GENERAL ISSUES:
• Environment Management & Marketing
• Health care Management
• Tourism & Hospitality Management
• Agri-Marketing

Important
Important Dates

• Last date for Submission of Abstract 20th December 2010

• Intimation of Selected Abstract 30th December 2010
• Last date for receipt of Full Paper 05th January 2011
• Last date for Submission of Case Study 05 January 2011
• Last Date for Registration 10th January 2011
 INBUSH 2011

PARTICIPATION FORM FOR RESEARCH CONFERENCE

Please complete this participation form and return it, by 20th February 2011 to Dr. Gurinder Singh,
Pro-Vice Chancellor, Amity University, & Director General, Amity International Business School,
Sector 44, Noida – 201303, (India), Ph : 0120 – 2431446, Fax : 0120 – 2431855,
Email: inbush@abs.amity.edu

Name : Designation:

Name of Institute: Address:

Phone : Email:

Mobile:

Fax : Postcode :

Fee for Participation in the Summit:

Academicians (India) INR 2500

Students (India) INR 500
Academicians (Outside India) Pounds 100
Students (Outside India) Pounds 50

All payments should be made by DD or Cheque in favour of Amity Sponsorship Account, payable at Noida.
 CASE STUDY PRESENTATIONS DURING INBUSH 2011

Participation Form

Name:

Designation:

Institute’s /
Organisation’s Name:

Institute’s /
Organisation’s Address:
_____________________________________

Phone no.:

Mobile no.:

Fax no.:

Email:

Website:

Enclosed please find a cheque/DD No… …… … … ……… dated … … … … … …

for Rs ……………………………………… in favour of “Amity Sponsorship Account”
payable at Noida towards Participation Fee.

Participation fee:

Registration Fee
(per delegate)
Academician / Professionals from Abroad 100 Pounds
Student from Abroad 50 Pounds
Academician / Professionals from India Rs. 2500
Student from India Rs. 500

Kindly send the duly filled in response form to:

Ms. Alka
Assistant Professor
Amity International Business School
Sector 44, Noida – 201303, (India)
Ph: 0120 – 2431446, Mobile: 9958435708
Fax: 0120 – 2431855, Email: alka@abs.amity.edu