Making retail execution smart

using AI on shelf-images

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COMPANY
The Xplorazzi Story
Our story began in 2015. Back then we were enabling the best pre-experience for a buyer and most efficient
data assessment for a seller, using images, for better and faster decision making.
Today, we are privileged to use our exceptional core strength of image recognition technology in retail to drive
the sales to a par level by providing last feet visibility of product performance in stores.
Xplorazzi Mission
Our mission is to enable the retail industry to digitize in-store execution using exceptional image recognition
software and provide shelf insights to drive sales.
Xplorazzi Clients
In past, we have satisfied many clients with our core values (Customer first and meeting timelines).

WONOBO QUIKRHOMES COMMONFLOOR XENIACITIES

HOUZLOOK EBEST IOT ENACT SYSTEMS STACKBOX

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 CUSTOMER TESTIMONIALS
“When heading the engineering team at QuikrHomes, I had the pleasure of directly working with the Xplorazzi team. Apart from their
knowledge, they have the right problem solving attitude and even thought out of the box solutions for us. Especially Pranabesh's
experience in this field gave me the confidence to continue our working model and evolve it into a partnership.” - Alok Mishra,
Ex-Head of Engineering QuikrHomes

“I'm so kicked about this association from all the dimensions: competence, chemistry and aspirations.” - Sourav Sachin, Ex-CEO,
WoNoBo

“It’s a great pleasure working with you and I can vouch for you for your work.” - Naineet Patel, Ex-Head of Infrastructure and
Services, WoNoBo

“I had interacted with Xplorazzi while Heading Sales at WoNoBo. I found the team to be very focused and their support to us was
amazing . We had outsourced then to create a street-view prototype for our indoor walking view product. Xplorazzi team's in-depth
expertise in image processing and image analytics was the basis for our collaboration. I have confidently referred Xplorazzi to other
companies that were seeking solutions in the image processing and analytics domain. “ - Sourabh Sharma, Ex-Head of Sales,
WoNoBo

“Xplorazzi is our partner specially for Image Analytics work. We have done proof of concept projects together. With the tech acumen
that Dash & his team possess, we look forward to cracking large problem areas in the Insurance domain.” - Kamal Kishore Das,
Founder & COO, Pentation Analytics
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TEAM
Our team consists of Computer Vision and AI experts with experience of building consumer facing apps,
custom image processing tools and web platforms.

Pranabesh Dash Satyendra Sahani Venktesh Kumar

FOUNDER & CEO CO-FOUNDER & CPO ADVISOR, RETAIL EXPERT

IIT Kharagpur - BTech (EE) PESIT, Bangalore – BE (EEE) IIT Kharagpur, IIM Ahmedabad
UMass Amherst, USA – MS (ECE)
PSU Portland, USA – MS (EMGT)

17+ years in SW & HW development
10+ years at Intel, USA.
Co-founder of Inguin, 7+ years
Of product development experience
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20+ years experience in retail, CPG,
logistics, supply chain. Supply chain
startup exit in US.
PRODUCT VISIBILITY
Visibility drives the sales:
Consumer Packaged Good (CPG) companies spend billions of dollars to keep their product visible in
the retail store shelves. Stats below make it evident -

$ 1.75 tn loss globally due to Out-of-stock scenarios

$ 10-15 bn lost sales opportunity per year because of bad planogram compliance
30% of users buy items from other shop or of other brand if item is not available on shelf

80% of users buy items on impulse

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VISUAL M’CHANDISING STEPS
Step 1 : Design Step 3 : Audit
Merchandising specialist Audit team visits the stores to
designs the arrangement in check if the merchandising is
which the product need to be executed and maintained well
kept in the store shelves

Step 2 : Execute Step 4 : Correction

Merchandising design gets Corrective action is taken by the
executed in the store by audit team if the merchandising
execution team execution is not compliant with
the plan

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BEFORE

Sales rep Optionally Specialist sees the Corrective action is

visits the clicks a report/images and taken in the store
stores with picture of prepares the report
a checklist the shelf

Days to Weeks
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AFTER

● Share of shelf
● Item missing/ Out of stock
● Empty space on shelf
● POG score
● Assortment analysis
● Shrinkage measurement

Actionable insights on real time

Shelf image capture to correct product placement
continuously capture by smart
camera, or manually using
smartphone

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20-30 Sec
PRODUCT
Smartphone app with task management system where either sales rep/store
Smartphone owner/crowdsource can use and complete the pending tasks by uploading the shelf images.
App (xTract)

Smart
Camera
Real Time monitoring of shelf and notify management team to replenish/rearrange the items
(xLens)

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FEATURES
Share of shelf Share of shelf of available SKUs, Sub-brand, Brand, Category by Size and by Time

Availability on shelf Available count and percentage of SKUs, Sub-brand, Brand, Category.

Out of stock Gives out of stock % for SKUs, Sub-brands, Brand, Category

Planogram compliance Realtime Planogram compliance score of shelf

POSM execution(AR) Augment POSM in store and perform tapeless measurement to get the required size

Complete analytics on KPIs based on Category/Brand/SKU performance across

BI analytics stores/location

Reminder Notify and reminds, if shelf health goes down

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PARAMETERS FOR KPIs
● Based on the length of the
product vs. the length of shelf ● Presence of unknown SKU
● Based on the number of facings of ● Non Compliance SKU on shelf
the product vs. the total number of ● Non category SKU on the shelf
facings of all products on shelf

● Matching with POG, out of stock % ● A compliance score of the shelf

on shelf based on below parameters
● Availability on shelf a. SKU’s shelf level
● Excess number of items present b. Placement on the shelf
on the shelf c. Presence on the the shelf

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POSM EXECUTION
POSM designed by CPG merchandising companies can be
shown to retailers virtually before taking it to the store.

● No carrying of POSM to the store physically

● Resize and adjust
● Find the perfect place to fit the POSM
● Demonstrate and place order on spot
● Tapless measurement

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INTEGRATION
Ready to use APIs/SDKs allows to integrate xtract with any existing solutions

REST APIs for

Guided Image Image quality image
capture SDK check SDK upload and obtain
KPIs

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DASHBOARD
Management dashboard to
manage tasks
for the sales rep visit and
keep track on the
shelf health

8.6 %

17.4 %

30.4 %

17.4 %

26 %

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ADVANCE INTEGRATION
Integrate sales data to analyze how the shelf arrangement impacts sales and take actions to drive sales.

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HOW IT WORKS

Open xTract App Find & select the Capture the shelf See the results and
assigned tasks image using guided get the To-do list
image capturing tool make the correction

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NEED & SOLUTION
Need

Quick experiment on new packaging, or Rapid SKU onboarding system

New SKU addition / SKU updation (SKU onboarding in 2-3 days)

Meaningful Image capturing Guided image capturing and quality check tool,
Time and location tagging to the image

Corrective actions on spot Real time detection of Share-of-shelf,

Out-of-stock,Availability-on-shelf (8-10 sec)

Automated Planogram compliance check POG score by image recognition

Real Time monitoring of shelf xLens - Process and generate reports on live
camera feed
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CASE STUDY - I
SKU level
detection from 3 15 20
store images
Brands SKUs Stores

Week - 16th of sept - 22nd of sept

SKUs present SKUs detected True +ve False +ve False -ve Precision Recall Score
517 536 482 54 35 0.8992537313 0.9323017408 0.9154795821

Impact Time now

Time then
3:20 hrs 2:00 hrs xOOm
1 Sales rep 20 stores
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CASE STUDY - II
Single Internet Image/Product Video to AI model

xForm xOOm

SKU onboarded

Single Image AI Model training Accomplished

Hormel chili box Image from different
in 3 Days
Angles created by patent pending algorithm
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CASE STUDY - II
Study scope
● Highlight the list of Hormel based products
● Total share of shelf: Hormel Vs competition.
● Price per Product: Total Category
● Total list of SKUs: total Category
● Number of facings by SKU for the Category
xTract
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CASE STUDY - III
Automatically grouping products in the shelf for audit and for AI model build

Similar items
marked in
same color

xOOm
Captured Shelf image Get all possible SKUs Create Image Cluster of Similar SKUs
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CASE STUDY - IV
Real time image quality check

Not vertical Blurry Under-exposed Over-exposed All fine

cheX
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CASE STUDY - IV
Guided Image capture for panoramic image long shelf

First image after all Half overlapped image to guide for the next frame
quality check (So that user can capture aligned image)
cheX
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CASE STUDY - IV
Determine sequence of images in multi-row & multi-column capture and panorama creation

Determine sequence bases Stitched image for each column. Object detection
on mobile phone movement on stitched image does not double count.

cheX
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CASE STUDY - V
Automatic skewed image correction and image 960px720p - 625 kB - Skewed
super resolution for better detection
Only 6 targeted P&G detergent
SKUs were
correctly detected.

1920px1440p - 3.82MB -
Skew Corrected and 2x
Super resolution

All 10 targeted P&G

detergent SKUs were
correctly detected.
960px720p - 625 kB - Skewed

10 Targeted P&G detergent

SKUs were present.
xForm
(Tide Talcum was not targeted) Xplorazzi Confidential Shared under NDA
CASE STUDY - VI
Automatic identification of P&G Hotspot in kirana stores

3x2 Hotspot
2x3 Hotspot 2x3 Hotspot
P&G Hotspot Execution
Hotspot presence Identified and classified using AI
xTract
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CASE STUDY - VII
Simulated POSM placement for marketing and push sale - better POSM order management

Select 3D, 2D
Using Augmented model of POSM Virtual POSM View Virtual Tapeless
Reality (AR) tech to in library to be placed POSM from measurement
detect surface placed on surface different angles xForm
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WHO CAN USE THIS?
● Find the optimal inventory required per SKU
Retailers ● Get compliance check at the click of an image

● Get the automated order of items from stores

CPG distributors ● Manage the demand-supply across the stores

CPG sales ● Visual data collection

force (SFA) ● Automated analysis
companies

● Check product availability in the stores

CPG manufacturers
● Check POSM execution
● Find Share-of-Shelf of SKUs
● Get Out-of-Stock notification

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WHY XPLORAZZI?
Turn around time - We onboard any new SKU, or update any existing SKU within 2-3 days
rather than industry standard of 6-8 weeks

Guided image capturing - Guided image capturing ensures that quality of the image is good for
processing.

Accuracy - SKU detection accuracy is 90+ % in beginning with minimal training

dataset and enhances as more data is captured

Integration capability - Our ready to integrate APIs can be integrated to any existing solutions

Cloud/Edge Solution - We are available to deploy the solution to run on edge as well as cloud

Support - Customers first. We are here for you. Forever.

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NEXT STEP

Contact us for a pilot / for pricing

Contact: info@xplorazzi.com
+1 971 223 5494 (Portland, OR, USA)
+91 761 911 5434 (Bangalore, KA, India)

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