Annual Report for Fiscal Year 2009-2010

The mission of My New Red Shoes is to help homeless children look and
feel confident as they start the school year while raising awareness about
homeless families. To achieve this goal, My New Red Shoes provides home-
less children with brand new clothing and shoes. It also rallies youth and
adults around this effort through volunteer and educational opportunities
for individuals, families, schools, corporations and community groups.

Cover and above photo © Leonard Brzezinski, 2010

Why?
Children who feel good about how they look do better in school.
Social science confirms that a student’s ability to dress like his or her peers
directly correlates with his or her success in school. Students who feel
“second-rate” based on their appearance are more likely to avoid school
and perform poorly than other children.

Homeless children are twice as likely to repeat a grade as other children

and are at much higher risk of not attending school, ultimately increasing
their chances of repeating the cycle of homelessness in the future.

The lack of appropriate clothing keeps homeless children out of school.

Homelessness organizations have repeatedly identified a lack of school
clothing as one of the barriers to education for homeless youth.

Homeless shelters don’t have the budgets to provide school clothing and
shoes to their clients. By filling this need, My New Red Shoes allows part-
ner agencies to focus resources on providing housing and other support
services.

My New Red Shoes effectively harnesses the philanthropic power of the

community. Our family-friendly, customized programs and activities edu-
cate individuals, families, schools, corporations and community groups
about homelessness and rally them around helping homeless children start
school on the right foot.
Contents
7 A Simple Gift: Letter from the Board Co-Chairs
9 Clothing for Confidence Program
15 Community Outreach Program
20 Our Supporters
33 Our Team
35 Financial Statements

Dear My New Red Shoes,

Thank you so much for giving me shoes that I can wear to continue my
dream. I value my education but also value shoes because I understand
that good school shoes can bring me a long way to success.

— Jaime, 2010 recipient of a My New Red Shoes back-to-school gift bag

My New Red Shoes Annual Report 6
 A Simple Gift
Dear Friends,

More Bay Area children experienced homelessness this past year than ever before. With
your help, My New Red Shoes rose to the challenge and distributed an all-time high of 2,952
back-to-school gift bags to family shelters around the Bay Area. They were simple gifts —
brand new shoes, clothing gift cards, a little “something special” like a calculator or gel pens,
handwritten notes and hand-sewn gift bags — but they yielded remarkable results. Once
again, we were humbled by the power of new clothing and shoes to transform discouraged,
withdrawn children into confident, energetic students ready to tackle a new school year de-
spite extenuating circumstances.

One of the keys to My New Red Shoes’ success has always been its dedicated, energetic sup-
port system. As we look to the next year, we continue to be delighted by the strength and
potential of My New Red Shoes’ Board, staff and volunteer team. Coupled with an extensive
and devoted network of partner agencies (in addition to the schools, corporations and com-
munity groups drawn in through My New Red Shoes’ unique Community Outreach Pro-
grams), our organization is poised to reach new heights in the coming year.

Since our clients’ stories are the most compelling evidence of My New Red Shoes’ impact,
we would like to share with you several “love letters,” photos and success stories from the
homeless youth My New Red Shoes served in 2010, which you will find throughout the An-
nual Report. We’re sure they will warm your heart, as they did ours.

Thank you for helping empower local homeless children to arrive at school proud and ready
to learn.

All our best,

Heather M. Hopkins Timi B. Most

Founder and Board Co-Chair Founding Board Member and Board Co-Chair

My New Red Shoes Annual Report 7

My New Red Shoes Annual Report 8
Clothing for
Confidence
The Clothing for Confidence Program provides homeless, school-aged children with
brand new shoes, a $50 clothing gift card, a little “something special“ (such as a cloth-
ing accessory or school supply) and a handmade card from a local child — all in a hand-
sewn gift bag. The gift bags are distributed to children in the late summer at My New
Red Shoes’ hosted back-to-school parties. These gifts enable My New Red Shoes’ cli-
ents to start the school year adequately dressed, confident and ready to learn.

In 2009-2010, My New Red Shoes’ Clothing for Confidence Program

 Served 2,952 Bay Area children, 92% of whom were homeless and 8% of whom
were from very low-income families.
 Supported 68 shelters and agencies serving homeless and low-income youth in the
4 Bay Area counties of Alameda, San Francisco, San Mateo and Santa Clara.
 Funneled over $221,400 of clothing and shoes into the Bay Area community.

Dear My New Red Shoes,

Thank you for a pair of new shoes and the gift card. I will use it happily and I promise
I will do good in school. Thank you. —Rong

Dear people who gave me new shoes,

Thank you for the new Converse high tops. I really needed them. My shoes were
ripped and the laces were snapping and all that so anyways, thanks for donating shoes
to me. — Victoria

My New Red Shoes Annual Report 9

My New Red Shoes Annual Report 10
 Clothing for Confidence
Success Stories
Juan* is six years old and lives in a transitional housing shelter in Menlo Park. Juan and his
family recently moved from Colombia and are struggling to get by as his mother finishes
nursing school. Juan loved his back-to-school gift from My New Red Shoes so much that he
wanted to sleep with his shoes on the night before kindergarten!

The children we serve are from poor families whose second-hand clothes make their social
status obvious to their peers at school. My New Red Shoes helps remove this visual stigma
of poverty. —Shelter Professional

This summer, Rashelle went with her family and several others who live at a shelter in
San Leandro to Old Navy to go back-to-school shopping with the clothing gift cards they re-
ceived from My New Red Shoes. Once inside the store, the children erupted in joyful pande-
monium. Like Rashelle, most of the children were used to sorting through second-hand
clothing and had never gone to a nice store to choose brand-new school outfits. The experi-
ence was special for the parents, too, whose homelessness made it very difficult to provide
for their children. When Rashelle and a few of the other children spent slightly over their
allotment by a dollar or two, their parents were proud to make up the difference.

The delight the kids expressed in receiving their gift bags and wearing their new shoes, plus
the extra treat of getting to go shop and choose something for themselves is hard to ex-
press. Our kids are disconnected or displaced from their families and find it difficult to be-
lieve that strangers would care enough to think of them and give them gifts – just be-
cause. —Shelter Professional

12-year-old Natalie is living at a Santa Clara shelter for teens. Raised by her grandparents
due to the incarceration of her mother and father, Natalie has a long record of arrests for
petty theft and drug use. Since Natalie has been at the shelter, she’s been drug and alcohol
free, but her case manager has noticed that Natalie’s adult-sized problems made it difficult
for Natalie to feel and act like the child she is. Natalie’s behavior has changed dramatically
since she went back-to-school shopping with My New Red Shoes’ clothing gift card. As her
case manager watched Natalie choose and try on clothing that day, he was amazed to ob-
serve age-appropriate behavior from Natalie for the first time. This simple gift has helped
Natalie to be a twelve-year-old girl again as she started school this fall.

*Please note that all names have been changed for privacy.

My New Red Shoes Annual Report 11

My New Red Shoes Annual Report 12
 Clothing for Confidence
Agency Partners
My New Red Shoes relies on homeless shelters and other youth-serving agencies to iden-
tify children in need of clothing and distribute back-to-school gift bags.

San Francisco County

Asian Women’s Shelter
COMPASS Community Services
GLIDE
Hamilton Family Center
La Casa de las Madres
Single Residence Occupancy Collaborative
Riley Center

Alameda County
FESCO Family Shelter
Building Futures for Women and Children
Building Opportunities for Self Sufficiency
East Oakland Community Project
First Place for Youth
Dwight Way Women’s Shelter
Davis Street Family Resource Center

San Mateo County

Community Overcoming Relationship Abuse
Ecumenical Hunger Program
Human Investment Project Housing
InnVision
Home and Hope/Interfaith and Community Support
Samaritan House
Shelter Network
Youth and Family Enrichment Services

Santa Clara County

Bill Wilson Center
EHC Lifebuilders
Family Supportive Housing
InnVision
Unity Care Group

My New Red Shoes Annual Report 13

My New Red Shoes Annual Report 14
Community
Outreach
The Community Outreach Program rallies individuals, families, schools, corporations
and community groups around My New Red Shoes’ mission through volunteer and
educational opportunities. Its trademark Kids Helping Kids Youth Leadership Program
combines service, education and philanthropy to empower students to create change
for their homeless peers.

In 2009-2010, My New Red Shoes

 Engaged 3,200 youth through its Kids Helping Kids Youth Leadership Programs,
including 59 teens from 15 high schools participating in 4 regional Teen Advocacy
Councils, 1,539 students through the School Partnership Program, and 1,602
students through Community Engagement partnerships with groups like the Girl
Scouts.
 Rallied over 1,000 volunteers for 4,600 hours in support of its mission.
 Partnered with 56 community groups including corporations, social service clubs,
schools and faith-based organizations.
 Raised awareness about family homelessness and gathered community support at
2 successful events: the fourth annual Walk in Their Shoes Community Parade and
Festival and the second annual Clothing for Confidence Fashion Show and Silent
Auction.

The 2010 Teen Advocacy Council brought me a greater understanding of homeless-

ness that I have shared with my friends and family...I always thought you had to go
somewhere far like Mexico to make a difference but now I realize how many home-
less people there are in my own neighborhood and how much they could use my
help. —Teen Advocacy Council Participant

My New Red Shoes Annual Report 15

My New Red Shoes Annual Report 16
 Community Outreach
Success Stories
Albany High School Teen Advocacy Council participant, Kayla Nachtsheim,
was so inspired by her involvement with My New Red Shoes that she organized a group of
her neighbors to make holiday luminarias (paper bag lanterns) with the residents of Harrison
House, their local Berkeley shelter. At the end of the day, the outdoor pathways of Harrison
House and Kayla’s street were both lit with holiday cheer. This exchange allowed the shelter
residents and Kayla’s neighbors to realize how much they had in common.

How often does a person get the chance to help the homeless? I mean REALLY help? Well
today for just a couple of hours, I worked side by side with family members and complete
strangers who all had this goal in common. We all wanted to help our communities AND
get a sense of the feeling that one person CAN make a difference. As a school teacher in
Santa Cruz, I know how important it is for kids to feel like they fit in and are similar to
their peers. Providing clothes and shoes for the homeless feels great!
— Pack for Pride Volunteer

As part of their service-learning program, Menlo School’s eighth grade class

arrived at My New Red Shoes’ Santa Clara NVIDIA warehouse in October with 298 pairs of
donated shoes. During this full day of activities, the students learned about local fam-
ily homelessness, organized the shoe inventory, sewed 73 back-to-school gift bags and made
hundreds of personalized greeting cards wishing My New Red Shoes’ homeless clients a
happy first day of school.

My New Red Shoes’ Community Engagement Program provided a very age-appropriate

presentation to the six and seven year olds in our Daisy Girl Scouts Troop. The girls lis-
tened and had interesting questions throughout the meeting, which I know means they
learned something that they will remember for a long time. [My New Red Shoes] was able
to make the connection to homelessness for the girls in a very thoughtful manner.
— Daisy Group Leader

Volunteering and being a part of the Teen Advocacy Program has been a truly empower-
ing experience. I now see homelessness in a completely different light because of who I
have met and the stories I have heard. I will definitely be a member of TAC again next
year and I would also recommend this type of service to other students my age who want
to gain and spread homelessness awareness. — Peninsula TAC Participant

My New Red Shoes Annual Report 17

My New Red Shoes Annual Report 18
 Community Outreach
Partners*
Schools Congregation Netivot Shalom Borel Private Bank & Trust
Albany High School Congregation Sherith Israel Company
Aragon High School Delancey Street Foundation Burlingame Optical
Brandeis Hillel Day School The Girl Scouts of Northern DLA Piper
Burlingame High School California Dontay at DS Newman Salon
Chinese American The Huckleberry Lionesses DreamWorks
International School Junior League of Palo Alto— eBay
Gateway High School Mid-Peninsula FedEx Corporation
Gideon Hausner Jewish Day Kiwanis Club of Menlo Park Four Seasons of Silicon
School Kiwanis Club of South San Valley
Jewish Community High Francisco Franklin Templeton
School of the Bay Kol Shofar Synagogue Investments
Julia Morgan School for Girls Livermore Moms Genentech
Menlo School’s Middle School Lutheran Women's Mission- Genomic Health, Inc.
Mercy High School ary League Ghirardelli Chocolate
Palo Alto High School Menlo Park Presbyterian Company
Ronald C. Wornick Jewish Day Church’s Mothers Gilead
School Together Informatica Corporation
San Francisco Friends School National Charity League Integrated Device
Tehiyah Day School Netivot Synagogue Technology, Inc.
Tierra Linda Middle School Oak Creek Apartments Intero
Urban High School Peninsula Jewish Community Intuit Online Payroll
Woodside Elementary School Center Jocoto Advertising, Inc.
Yavneh Day School Peninsula Temple Beth El John Burton Foundation
Peninsula Temple Sholom Juniper Networks
Community Groups The Rotary Club of Menlo Legacy Venture
American Legion Post 472 Park Management
Boys & Girls Club of Menlo The Rotary Club of San Carlos Lunardi's Markets
Park San Mateo/Foster City NVIDIA Corporation
Burlingame Lions Charities, Mother's Club Old Navy
Inc. South San Francisco/San Parthenon Capital
Burlingame Leo's Club Bruno Mother's Club Riverbed Technology
Burlingame Mothers Club Vibha Bay Area SanDisk Corporation
CA Dept of Justice , Office of Serious Materials
the Attorney General Corporations Seyfarth Shaw LLP
Christ Episcopal Church of Accenture Startup2Startup
Portola Valley Balanced Living Center Sweet Peas & Stilettos
City of Menlo Park Better Source Sylvan Learning Center
Congregation Beth Am Bloomingdale's Yahoo!

*Includes groups that participated in educational, volunteer, or philanthropic activities through the Community Outreach Program.

My New Red Shoes Annual Report 19

 Our Supporters
October 2009 through August 2010
INDIVIDUALS
Saddle Shoe Society:
$10,000+
Anonymous
Anonymous in the name of
Roger, Miyoko, Madision
& Colin Love
Gail Farber in memory of
Chuck Farber
Wing Tip Team:
$5,000-$9,999
Ann Howland Doerr & L. John
Doerr
Courtney & Rudolph Driscoll
Marianne & Frank Walters
Shiny Shoes Circle:
$1,000-$4,999
Anonymous in the name of
Daniele Dickerson
Anonymous (2)
Duff & Gina Baldwin
Megan & Harris Barton
Lisa & John Berg
Julie & John Brown
Chi-Hua & Sohi Sohn Chien
Lori & Michael Corley
Shirley & Ben Eisler
Andrew Page & Diane Forese
Louise & Larry Frye
Lainie Garrick
John & Marcia Goldman Fund
of the Jewish Community
Endowment Fund
Heather & Adam Hopkins
Megan & Renato Iwersen
The Jaffe Family
My New Red Shoes Annual Report 20
Christine & James Kitch in
honor of Marianne Wal-
ters
Laura & Gary Lauder
Genni & Steve Lawrence
Sarah & Don Lucas
Melody & Chris Mala-
chowsky
Timi & Robb Most
Heather & Robert Pietsch
Ashley & Ren Riley
Cynthia Schwabacher-
Jamplis
Elizabeth & Roger Sippl
Elizabeth & George Still
Susan & Kenneth Sutherland
Sara Vetter
Alison & David Wagonfeld
Barb & Rick Williams
High Top Team:
$500-$999
Martha & David Arscott in
honor of Marianne Wal-
ters
The Brody Family
Kelly & Sam Bronfman
Marjorie Burnett
Amy Liu & Geoff Clifford
Lillian Coehlo
Mary Allen & George Cogan
in honor of Timi Most
Joan F. & C.B. Coleman
Erica & Feroz Dewan
Laura & Glenn Ellingson
Elizabeth & Robert Fisher
Robin Quist Gates
Lisa & Douglas Goldman
Fund
Barbara S. Hager
Mary & Jeff Hiller
Jay & Michaela Hoag
Susie & Rich Huetteman
Melinda & Kevin Johnson
Sandy Katzman
Rita & Frank Lonergan
Patricia & Eff Martin
Lynne Olson
Beth & J. Martin O'Malley in
honor of Timi Most
Barbara Preuss
Carla A. Robbins
Polly Rosenthal
Sue Scheen
Bill & Karen Sonneborn
Jessica & Leonard Speiser
Lisa & Richard Steiny
Arthur & Edith Stern Family
Foundation
Andrea & Claude Stern
Barbara & Erik van Dillen
Jack Weingart
Karen White & Theodore
Guglin, Jr. in honor of
Amy Balogh
David Wilson
Sneaker Supporters:
$250-$499
Tyler Abe-Mysen in honor
of Yoko Abe for
Mother's Day
Debbie Addicott
Donna & Michael Anderson
Ann & Irwin Bear in honor
of Jessica & Daniel
Bayer
Eve Bernstein
Inger Bischofberger
William Blodgett
Kim Bourne
Susan Z. Breyer
Megan & F. Laurens Brock, in
honor of Robb & Timi
Most
Amy & Grady Burnett
Ann & J. Scott Carter
Jyh Chia Yu
Anne Clark
Ruth Ann McNees & Douglas
Clark
Susan & Norm Colb
Ann & James Corley
Christine Coultas in honor of
Timi & Robb Most &
Family
Nicole Curran
Roxana & Tobin Dommer
Mari & Mark Donnelly
Charles Ecker
Barbara & Bill Edwards
Kathleen Francissen & Van
Jepson
Miriam Gauss in honor of
Janet & Leonard Stern
Beth & Jeff Gelles in honor of
Alison Wagonfeld
Deborah & Russell Hall
Barbara & Douglas Hart
Jordan Hurwitz
Karen & Ronald Johnson
Vivian Johsens in names of
Suzanne & Dennis Shan-
elec, Amy Goforth and
Margaret McCaffery
Lisa & Andrew Kearns
Gail & Fred Kittler
Linda Adams & Ken Larson
Carolyn K. Orida & Kasey K. Li
Michelle Newman-Light &
Adam Light
Carri & Steve Markoulis
Shirley & Duncan Matteson
McAdam Charitable Trust
Robbyn & Jim McHugh
Betsy Miller
Kelly & Chuck Muenzen
Dorothy & Robert Mullin
Mary & Gary Pinkus
Laurie & Nicholas Posner
Carol & Mike Ramsay
Heather Rosenkranz in
Honor of Eliana Lauder
Lauren & Nick Sabatini
Marcie & Gerald Salberg
Jane & Larry Solomon
Ronald Sosnick in honor of
Caron Tabb
Mary & Michael Speiser
The Traeger Family
June Tunnell
Linda & Thomas Walsh
Sandal Squad:
Up to $249
Sy Aal
Shoshana Abrass
Beverly Acevedo
James F. Acomb
Ruth Adams
Zabrina & Craig Adas
Ofer Agai
Janet Ague-Kennedy in
honor of Donna
Bottarini
Alvin Aguirre
Ena M. Aguirre
Bryan Aldeguer
Desiree Aldeguer
Amy & Cameron Alder
Barbara H. Allen-Diaz
Gayle Almeida-Hage & Rich-
ard Hage
Annadel Almendras
Barbara Alsamarrai
Faina & Isaak Aminov
Theo Anabeza
Francisco Anaya
Connie & Gary Anderson
Jenn Anderson
Julia & Wiley Anderson
Kimberly & Randy Anderson
Theresa Anderson
Diana Andreatta
Diane Appel
Maria & John Aquilina
Finina Aranez
Karen Armstrong
Mary Helen Armstrong
Thomas Armstrong
Jo Ann Arneson
Janet Athens
Elsie M. Atienza
Julie & Jay Atkinson
Thomas Atwood
Delia & Romeo Ayong
Jesus Baca
Dawit & Menghis Bairu
Patty & George Bajada
Kathleen Balestra
Kerry Barker
Jeff Barrelier
Jeanne K. Barrett
Susan Cohen & Barry
Weingast
Linda Barsotti
Jared Basye
Elizabeth Battat
Naomi Bautista
Suzanne & Marts Beekley in
honor of Timi Most
My New Red Shoes Annual Report 21
 David Begler Susan Bronstein Lennie Chu
MaryAnn Bell Doug Brooks Jai Chulani
The Bellary Family David Brown Pierre Cintra
Clint Bello Thomas Brown Elizabeth Clark
Sue Benjamin Thressa Brown Marilyn & Larry Clark
Stacie Bennett Margaret Burchell & Michael Sarah & Tom Clark
Brian A. Berberet G. Brownrigg Beth Cobos
Lisa Bernstein Neda & Ante Buljan Daniel Cohen
Deborah & Stuart Birger May Burberick Jason Cohen
Michelle Birnie Sima Bursalyan Roxanne & David Cohen
Ann & Steve Bishop Matthew Burt Debra & Barry Cohn
Millicent & Roger Bishop Bianca Caceres Lois & Michael Cole
Pam Stoner & Elias Blawie Melissa & Eduardo Campos Roberta Coleman
Rebecca Bloch Mona Cannon Susan Collins
Dr. Recia Blumenkranz Lauretta Carbray Richard H. Colton
Liz & Murray Bodine Lucy Buchan & Stephen Del Charles E. Connolly in
Michelle Sandberg & Marc Cardayre memory of Louise
Bodnick Laren & Teal Carlock Connolly
Jodie Bogomilsky Claudia Cartanian Raymond Connors
Susan Bosquez Patricia A. Cassin Sheila Cooper
Donna Bottarini Tracy Castleman Alison & Joe Corkery
Marisa & Donald Bottarini Deb Caterina Nancy Coxwell in Honor of
Janelle Bottel Michelle & George Caughey the San Mateo
Jessica & Jack Bowen Maria Chacon County Foster Care/
Kathryn Bownass Seung Man Chang & Hoon Adoption Agency
Emily Brady Gyeong Kang Carson Cozad
Sabrina Braham Felicity & Rob Chapman Kathleen & Michael Craig
Kristen Manies & Bob Jennifer & Michael Chen Carol Cross
Brainard Jenny Chen Thuy Dao
Natalia Colocci & Ken Brameld Leslie Chen Sandra & Antonio DaRoza
Krista & Ray Bramson Stanley Chen Robin De Borja
Rebecca & Raymond Brayer Stephanie & Sherwin Chen Judy Del Mundo, MD in
Lara & Kevin Breay Judith Cherney honor of Hospital
Lara & James Brenner Rosemary & Charles Chetcuti Drive Pediatrics - Drs.
Eva K. Breyer Leslie Chicoine in honor of Halpin, Kenny &
Jim Breyer Laura Chicoine Trujillo
Talya Brinkman Chih-Hsien & Wan-Ju Chien Engy del Rosario
Kay Broadway in memory of Juliette Chien Rosa Delgado
Rose Valdez Denise Chilow Tricia Dell
Margaret Funch Brock, M.D. & Christine & Kevin Cho Sharon Delly
James Daniel Brock, Jr. in Joanne Chow Vincent DeLorenzi
honor of Timi Most Farha Chowdry

My New Red Shoes Annual Report 22

Lynda DeLuca in the name of
Rachel Odessky
Maggie Demkin
Allen Denison
Kathleen M. Devlin
Rebecca & Andrew Diamond-
stein in honor of Mack
Speiser's Birthday
Deborah & Barrie Dickinson
Victoria Dillon
Kim & Susan Dimick
Rene Ding
Genevieve Dishotsky
Debbie Doherty
Jason Dommer
Judith F. Dommer
Shelley & Don Dommer
Kevin Donahoe
Abbie Dorosin & Dan Rich
Leslie Doyle
Alix Mayer & Dan Druker
Hao B. Le & Randy Duarte
Sharon Dwek
Bruce D. Eckert
Lynne Eckert in memory of
Bruce & Frances Ecker
Terri Eckert
Cathey Edwards
Taru Bhatia & Chris Edwards
Susan Edwards
Tracy Salkowitz & Rick
Edwards
Jodi & John Eggli
Serena Eisenberg
Amanda & Rabbi Dennis
Eisner
Lucy Elfman
Shawn Ellis
Gary Ellmann
Barbara & Robert Ells
Tammy Elting
Dr. A. Erwin Ericksen in Diane M. Goldman
memory of Albert Emilie & Lonnie Goldman
"Steve" Rogers Carole & Paul Goldstein
Rabbi Kim Ettlinger Lisa Gomes-Casseres
Robert Eustis Dinora Gonzalez
Joseph F. Evanco Nancy Goodban
Kathleen M. Eyre Fay & Mervyn Goodman
Marylin & Tom Ezrin Deborah Kelman & Rabbi
Judith & Robert Falconer Marvin Goodman
Tracey & David Fecher Julie & Roger Goulart
Rachel Feder Diana Govnik
Vicki & Robert Feigelson Patricia Gowan
Bambi & Stan Feinberg Harry Gower
Charisse Feldman Gabe Graham
Linda Feldman Laura Gramann
Claudia & Keith Ferguson Alisa Grassi
Lisa & Ron Ferrari Judith Greber
Caitlin & Bret Field Robin Greear
Jennifer Fine Tracey & Scott Green
Liz Fiorentino Audra Greenspan
Audrey Fisher Calla Griffith
Cecelia Fisher Briana Grijalva
Susan & Sean Foley Matt Grocott
Katalina Foni Laura S. Gross
Lisa Forsythe Linda Larson & Peter
Mark Fowle Grossman
Jared Fox Supriya & Mohit Gujral
The Franciscan Trust Baris Gultekin
Irene Fuller Brian F. Gunning
Barbara & Walter Fung Kapil Gupta
Gary Garon Sally Gurll
Jeremiah Garsha Juan Guzman
Daniela Gasparini Sumit Gwalani & Falguni
Amy & Bob Gehweiler Vora
Todd Geldon Karyn Haaland
Amy Shaw & Dave George Brian Hafter
Barbara Gereboff Susan & Steven Hailey
Laurie & Tom Giammona James Hall
Janet Glassman Jamison Hall
Sue & Steven Glick Carol & John Hamilton
Chris Glud Alicia & Garret Hampton
Cindy & Evan Goldberg Howard Harband
My New Red Shoes Annual Report 23
 Richard Hardegger Lisa & Steve Horowitz Jill Kasser in honor of Al-
Linda Harmon Emily Hosman ison Mnookin's birth-
Judith W. Harris in honor of Tracy Hsu day
Mrs Arthur Kluge's birth- Brigitte & Josef Huels Janice Katz in memory of
day Sabrina Hughes Dr. Morton Bearman
Roni & Chris Harrison Virginia & Robert Hull Janice Katz in honor of
Sharon & Scott Hartley Sharon & Steve Ink Judy Harris, Leslie
Trudy Hartman Kristina Ish Katz & Irving Katz
Suzanne M. Harwell-Wells Bernice P. Jahnke Joelle Kaufman
Barbara & Charles Harwood Mark James Marcy Kawadler
Elizabeth Haugh Reverend Dede Jamison Pam Kawaguchi
Carol Hauslein in honor of Erin Azadeh Najimi & Feraydoon Ashley & Travis Keane
Tomalonis Jamzadeh Karen & Robert Keller in
Jane Motz Hayes Jennifer Jasper honor of Alison Wag-
Andrea Heft Victorina Jeffers onfeld's birthday
Rekha Hemrajani & Sanjay Rose Jennings-Newhouse Valorie & Joseph Keller
Popli Florence Jeong Jennifer & Matthew Kelly
Elizabeth Henriquez The Jewell Family Jeanette & Kevin Kennedy
Jamie Henriquez Sandra Jimenez Carol & Donald Kenyon
Laurie Hepler Patricia Jiminez Jo Keroes
Susan & Herbert Hinstorff Karen & Isaac Jodel Athene Galanis & Eric Kes-
Georgina Vasiloudis & Daniel Michal & Ealon Joelson sel
Herman Bryan Johnson Amanda Kight
Jeff Herman Carolyn Johnson Douglas Kilgour
Stacie & Marc Hershman Cindy Johnson & Allen Perry Hanna Kim
Robyn Hess Deborah Lee Johnson Venetia & Gosei Kimura
Priscilla Hexter Elizabeth & Richard Johnson Nancy King
Angela M. Hey Claiborne S. Jones Susan King
Anne Hilbert Judy Jones Suzanne King
Patricia Hilbert Nancy Jones Judy Thalheimer & Brian
Charmian & Langdon Hilleary Gabriele & Brian Jones Kirshner
Francis Hillier Rovi Jordan Rita & Elliot Kleinman
Dale & Robert Hill Mary Joyce Kristin & James Klint
Jennifer Hipple Mary & James Joyce Trecia Knapp
Lorraine & Seymour Hoff Seta & Vatche Kabajouzian Tracey & Ken Kohtz
Ali Holdener Rick Kagan Alex Kolbe
Marilyn Hollinger Eunice & Hwa Kang Kristina & Dennis Korabiak
Sarah Holt Robin & Ron Karp Elizabeth & Martin
Arch & Judy Hopkins Carol Karwatt Korman
Robert Samuel Hopkins James Kaspar Dana & Steven Kornfeld
Jody & Joe Horowitz Judy Kramer

My New Red Shoes Annual Report 24

Alex Krickx Sherry & Brian Lipson Kimberlee D. McClure
Sharolyn Kriger Jeanne Little Saya & Dave McClure
Nancy Krop & John Hedblom Stannye D. Llewellyn Vana & Craig McCoy
Lisa Kruse Katrina Lopez Corinne & Richard
Mary & Alexander Kugushev Lenore & Paul Lovoi McDonald
Amy Kurzeka Kathleen & Franklin Lowe Irene Searles & Malcolm
Deborah & David Kurzrock Jeannie & Larry Lowry McGinnis
Esther La Nicole & Dale Lum Kathleen McKusick
Brenna Lacey Ellen Lussier Kerny McLaughlin & Bill
Audrey Lampert Kacie Madeira Schilit
Karen Landa Leif & Sushma Magnuson Sonia Shepard McLellan &
Mara Berns Langer & David Jeanmarie Maher Bud McLellan
Langer in honor of Caron Steve Maller Patricia McMahon
Tabb Sally Manoufar Margaret McMaster
Stephen Langone Gail & Richard Manso Catherine & Greg
Mike Lanski Emily Marciniak & Brian McMillan
Myrna & Thomas Lantzsch Gilligan Donata Mechem
Susan Lattin Charlene Margot Wintara Bairu & Zewdi
Irene Lau Caitlyn Marianacci Mekonen
Anne Lawler Margaret Markdasilva Nancy & Paul Melmon
Barbara Lawrence Leslie Markham Maria & Gustavo
Gabriela Lawrence Leslie Terzian Markoff & Menendez
Ruth Le Beau John Markoff Donica Mensing
Ky Le Bernice & Merton Marks Lisa Merenbach
Barbara Lea Lori & David Marquardt Virginia Merrifield
David R. Lee Aric Marshall Laurie A. Merrill
Shannen Lee Aimee & Thomas Martinez Jo Mestelle
Sarah Leong Dan Martinez Eula Miller
Sandy & Phil Lesser Nadine Massey Helen & J. Bradley Miller
Jennifer & Scott Levine Gretchen & Robert Mathews Susan Milotich
Katie & Don Levine Synda & William Matthews Konstancia Milova-Attar
Laura Levine Kimberly & David Mauney Meghan & Cameron
Nancy & Stephen Levy Denise & David Mauro Ministri
Gordon Lewin Amy Mayer Susan Minor
Alisa Lewis Oranit Mayer Susann & Richard
Michelle & Jiayi Li Pamela & Richard Mayer Mirabella
Mike Liberty Maryellen & Christopher Sarah Kimball Mitrovich in
Dale & Stephen Liebes McCabe honor of Julie Kimball
Mr. & Mrs. Ryan Limaye Pat & Leo McCabe Cynthia & Jerome Mix
Betty & Gregory Linvill Lenell & Patrick McCallum Laurie & John Mizera
Mary & Joshua Lipp Sara McCarthy Irene & Stephen Moff

My New Red Shoes Annual Report 25

 Kimberly Mohney Michele & Jim Nemschoff Becker
Elaine Moise Sarit Netanel Barbara Peters
Michael Moloney Cristina Nevarez Hazel Petrinovich
Aviv I Monarch Kathy Nevarez Courtney & Andy Pflaum
Helen Monk Sora Lei & Donald Newman Brian Phillips
Jennifer & James Montalvo Anthu Nguyen Jan & Roy Phillips
Ricardo Montenegro Patricia Nicholson Lana & Greg Pierce
Michelle Montgomery Robert Noe Lauren Pierce
Melissa Montoya Leah Noher & Richard White Tracie Pike in honor of
Tammy & David Moody Joseph Nootbaar Jessica Speiser's
Christine Moon Laurie Novinsky, DDS Birthday
Ellen Moore Sandy & Barry Oberstein Michele Pilgrim
Laci Moore Mike O'Brien Robin Pitman
Karen & Floyd Moos Rachel Odessky in honor of David Platt
Rebecca Moos Bruce Eckert & Russ Anne Poggio
Monica Moran Roeller Jeffrey Polonsky
Kelly Morehead Lee O'Haver Joyce & Richard Polonsky
Jill Morgan Virginia Okabayashi Claudia Polsky
Sheri & Andre Morin William Owen Frank Ponikvar
Anne & Richard Morrissey Frank Pacoe Krista & Bruce Potvin
Susan & Robert Morse Anna & Ronald Paiva Judith Powell
James Most in honor of Timi Andres Pantoja Rebecca Powers
Most Lawrence Pape Erika & Eduardo Pretell
Kim Mueller Lois & Ronald Pape Helen & Russell Pyne in
Mollie Muenzen Michael Pape in memory of honor of Timi Most
Paige Mullin Ginny Pape Alfred Quebec
Kelly Murphy Marcia & John Parish Denise Quinn
Leslie Airola-Murveit & Hy Lauren Parker Warren Quon
Murveit Marquis Parker Stevie Rabinowitz
Victoria & Lory Mussi Amanda Patron Dale Race-Hampton
Eleanor Myers Patti & Roy Patterson Mary Lou Ragghianti
Jennifer Myhre Susan & John Paul Diane Rahe
Christine & Robert Myhre Joyce & Gilbert Pavlovsky Elaine & James Raitt
Debbie Mytels Sharon Pearlstein Suresh Suresh Ra-
Elizabeth & Horace Nash Susan Purdy Pelosi in honor jasekaran
Joyce & Wallace Neeley of Robbyn McHugh Diana Ramirez
Carolyn Chaney & Curtis Susan Purdy Pelosi in honor Ross Meri Ramirez
Nehring of Tova Korman Sally Randall
Brooke Neider Bill Pendleton & Ellie Bullis Sally & Jeffrey Randall
Jill Nelson Greg Penesis Art Rangel
Laurie Nelson Rachel Perkel & Shawn Suzanne Redfern-West

My New Red Shoes Annual Report 26

Nicole Reed Trudy Sarver in honor of Denis Sirringhaus
Diane Regonini Alison Wagonfeld Marilyn & Frank Slater in
Beth Resnick Go & Kay Sasaki memory of Gary
Elizabeth Rhein Lorie Satzger Lampert
Dominique & Timothy Rhodes Tiffany Sazo Paige Slaughter
Sylvia Rich Tatiana Scanlon Elizabeth & Calvin Sloan
Anya Riddell-Kaufman Dottie Schaefer Farah & Barry Smith
Denise Robb Carmen Scheck Sherry Snow
Emily & Dirk Robinson Jamie Schein Pamela & Ronald Songer
Russ Roeller Zoe & Daniel Scheinman in Amy & Wayne Sosnick
Diane Rogers honor of Caron Tabb Joan & Lewis Southern
Angela Romano Amy Scherer Dana Spanger
Giovanni Romeo F. Tracy Schilling Kimberly Spencer
Laura Lee Rore Charles Schmuck Amira Bramson Spendlove
Lorna Rose Dana Schneider Melanie Sperling
Helen Rosen Demetra Schoby Shelley & Phil Spies in
Susan Rosenberg Elizabeth & Douglas Schrier honor of Alison
Laurie Rosencranz Jeanne Schulte Wagonfeld
Deborah Rosner Mark Schulze Greg St. Claire
Michael Roth Rebecca Schwartz & Roger Michele Stafford
Tara & Gregory Roussel Feigelson Danielle & Alex Stagner
Ellen Roy Gina Scigliano Rick & Hilary Stamper
Lisa & Michael Rubenstein Cynthia & Durward Bruce Nancy & Richard
Katharine Rubin Sewell Stanwood
Vicky Rubin Kathryn Shade & Alexander Clancy Swanson Stein
Roberta & Richard Rudman Khairkhahan Madeline & Isaac Stein
Trevor Ruegg Eric Share Anne & David Steirman
Helen V. Russom Marian Sharp Ashley & Chris Stephens
Lori & Peter Ryan The Shea Family Loretta & Jim Stephenson
Suzette Safdie Brigitte & John Shearer John Stern
Diana Saidin Lisa Shell Alyssa & Marti Sterns
Amy Salisbury Jane Shih Margaret E. Stirling
Joan & Hector Salvatierra Victor Shih DeeDee & Jack Stovel
Pamela & Oscar Salvatierra Susan Siegel Linda Stroud
Christine Sambol in honor of Johann Sigurdsson Harry Stuimer
Robert Pietsch's Family Emily Snell & Charles Silio Nancy & Fred Sturm
Marvin San Juan Naomi Silk Jennifer & Thomas
Ennio Sanchez Debi & Olen Simon Sullivan
Deepak & Zeryn Sarpangal Virginia Simoni Elaine Sulzberger & David
Jen & Steve Sarver Lisa & Steven Sinclair Oppenheimer
Niraj Singh Silvan Sung

My New Red Shoes Annual Report 27

 Jeffrey Sunshine Kristina & Jana van de Goor Sandra Zapf
Taemin Surh Janette van der Vyver Carolyn Zaroff
Paul Sutinen Keren Vanisi Victoria Zaroff
Gail Sutton David VanPoppelen Diane & Stephan Zell
Maureen Swartz Savitha Varadan Tiancheng Zhu
Beth & Don Sweet Ramesh Veeramani Elizabeth Ziemba
Sandra Sweet Wendy & Jeremy Verba Teri Zingale
Martha A. Symonds Carolyn Voss
Caron & Kevin Tabb Kathy Voss-Jensen CORPORATE
Judith & David Tabb in honor Lisa Wachtell & Michael DONORS*
of Robin Cooper Miner Allergy and Asthma
Sherry Tafoya Barbara Walker Consultants
Rita Tandel Emily & Andrew Walling Balanced Living Center
Blake Tandowsky Julie Warren Bloomingdale's
Jennifer & Marc Taxay Diane & Charles Wasserman Borel Private Bank & Trust
Linda & James Taylor Patricia & Richard Weaver Company
Pyeatt Taylor Susan & Eric Weaver Burlingame Optical
Charity & Ryan Terry-Lorenzo Stephanie Werner Clif Bar
Nancy & Garry Thomas Breena & Mike Wescott FedEx Corporation
Jinene & Peitao Ting Aileen Whelan, M.D. Franklin Templeton
Crystal Tolentino Daniel Whelan in tribute to Investments
Kathleen & Mark Tomalonis Mr. Raymond J. Whelan Genomic Health, Inc.
Kelli Tomlinson for Mrs. Raymond Goldman, Sachs & Co.
Leslie Tom-Nguyen & Jake Whelan Hospital Drive Pediatrics
Nguyen Debbie Whelan Infoblox
Shannon Toole Mrs. Helen Whelen Informatica Corporation
Monica Tran Jacqueline Williams Integrated Device
Carmen Trejo Kacee Williams Technology, Inc.
Alfredo Treser Mrs. Todd G. Williams Intero Foundation
Virginia & Corrin Trowbridge Shelley Wilson Intuit Online Payroll
Kimberly & Thomas Trujillo Kyle Winslow Juniper Networks
Jennifer Tsakoumakis Lisa Winslow Kielty Aroborist Services
Jon Twichell Judy Wirdzek Legacy Venture
Caroline Twitchell Sarah Wisialowski Management
Cyndi Urman Ryan L. Withop LoopNet Inc.
Kathryn Utley Jerri Wittekind Lydian Academy
Kristin Vais Ayse & Suleyman Yesilyurt Peninsula Beauty Supply
Ivonne Valdes Imelda Young Chevy's Restaurants
Jennifer Valentine Monica Young Riverbed Technology
Kathryn King & Jeff Van Chi-En Yu San Francisco Soup
Buskirk Jill & Nicole Zanolli Company

*Includes only organizations that made monetary donations. For a full list of community partners, including
groups that participated in volunteer and educational activities, please see page 19.

My New Red Shoes Annual Report 28

SanDisk Corporation Fund of SCHOOL DONORS* The May and Stanley
the Silicon Valley Com- Aragon High School Smith Trust
munity Foundation Gideon Hausner Jewish Day The Stanley S. Langendorf
Seyfarth Shaw LLP School Foundation
Startup2Startup Julia Morgan School for Girls
SurveyMonkey Menlo School’s Middle School MATCHING GIFT
Sylvan Learning Center Tehiyah Day School PROGRAMS
Symantec Corporation Tierra Linda Middle School Adobe Matching Gift
The TJX Foundation, Inc. Woodside School Program
The Yahoo! Employee Ronald C. Wornick Jewish Day eBay Foundation
Foundation School Employee Gift
Matching Program
COMMUNITY GROUP FOUNDATIONS Electronic Arts Matching
DONORS* 100 Women Charitable Gifts Program
American Legion Post 472 Foundation GAP Foundation Matching
Burlingame Lions Charities, Bothin Foundation Gift Program
Inc. The Brin Wojcicki Foundation Goldman, Sachs & Co.
Burlingame Mothers Club W.H.O. Foundation Matching Gift
Christ Episcopal Church of The Carl Gellert & Celia Berta Program
Portola Valley Gellert Foundation Google Matching Gift
City of Menlo Park William G. Gilmore Program
Congregation Beth Am Foundation IBM Matching Gift
Congregation Netivot Shalom Homestead Foundation of the Program
The Girl Scouts Silicon Valley Community Levi Strauss Foundation
The Huckleberry Lionesses Foundation in honor of Microsoft Matching Gifts
Kiwanis Club of Menlo Park Marianne Walters Program
Kiwanis Club of South San John Burton Foundation Nike Employee Matching
Francisco Koret Foundation Gift Program
Lioness Girls Alexander M. and June L. NTT America, Inc.
My New Red Shoes’ Teen Maisin Foundation Matching Gifts
Advisory Council Palo Alto Community Fund Program
Peninsula Jewish Community Posner-Wallace Foundation salesforce.com
Center SAMCAR Foundation Foundation
Peninsula Temple Sholom San Jose Sharks Foundation Sun Microsystems, Inc.
The Rotary Club of San Carlos Silicon Valley Community Visa International
The Sisters of Notre Dame Foundation Employee Giving
Vibha Bay Area Silicon Valley Realtors Program
Charitable Foundation
Silicon Valley Social Venture
Fund - SV2

*Includes only organizations that made monetary donations. For a full list of community partners, including
groups that participated in volunteer and educational activities, please see page 19.

My New Red Shoes Annual Report 29

 GIFTS IN KIND Safeway Woodlake Karen Koury
Corporations Safeway Woodside Road Dave Land
Accenture Sakura of America Elizabeth Larson
Airgas The Shops at Tanforan Lemo Lemessy
Better Source SurveyMonkey Sonya Lopes
Cindy's Flowers Sweet Peas & Stilletos Kim McCreary
Converse, Inc. Walgreens Heidi Novak
Costco Foster City Gail & Mark Oney
Costco Redwood City Schools Kelly Peters-Wong
The Dailey Method Menlo Menlo School’s Middle Jessica Salamida
Park Los Altos School Bella & Michael Salvemini
DLA Piper Deborah Scharnell
Dontay at DS Newman Salon Community Groups Mikala & Danielle Sheats
Equinox Palo Alto Congregation Netivot The Sherwood Family
FedEx Corporation Shalom Melanie & Paul Skikne
Forbes Media John Burton Foundation Barbara Spiegel
Four Seasons of Silicon Lutheran Women's Joe Steele
Valley Missionary League Karen Stump
Genentech The Rotary Club of Menlo Kelly Wallace
Ghirardelli Chocolate Park Carolyn Wiley
Company Bonnie Zumbo
Jocoto Advertising, Inc. Individual Donors Sabrina Hughes
Legacy Venture Annadel Almendras Susan & Kenneth Suther-
Management John Arnaudon land
Lunardi's Markets Jacqueline Bale Mhaire Fraser and her
NVIDIA Corporation Wendy Bear DeAnza College
Old Navy Mia Bowen students
P&B Textiles Leonard Brzezinski, LRB Dulcy Freeman
Parthenon Capital Photographics Caron & Kevin Tabb
PFC Information Services, Lisa Budge Holly Van Houten
Inc. The Cox Family Randall Samson
Premier Pizza Nyree Cruz Catherine Crystal Foster
Quilters Studio Julie Ellis Cheryl Feiner
Safeway Belmont Cheryl Feiner
Safeway Burlingame Pam Fox Rollin
Safeway Carlmont Lori Galante
Safeway Crystal Springs Sharon & Glenn Gerlach
Safeway Foster City Susan Goldman
Safeway Menlo Park Catherine Grillos
Safeway Millbrae The Hourigan Family
Safeway Redwood City The Indart Family

*Includes only organizations that made in-kind donations. For a full list of community partners, including
groups that participated in volunteer and educational activities, please see page 19.

My New Red Shoes Annual Report 30

 Special Thanks

Special thanks to the following groups and individuals who went above and beyond
expectations to make My New Red Shoes’ year a success.

Caron Tabb, Executive Director 2008-2010

Adam Alexander, Youth Office Volunteer
Becky Berry, 2010 Fashion Show Co-Chair
Leonard Brzezinski, Photographer
Lori Corley, 2010 Fashion Show Co-Chair
Roxana Dommer, Board Member 2008-2010
Adam Feinberg, Intern
Jocoto Advertising, Inc., pro bono design
Genni Lawrence, Controller and Board Treasurer 2006-2010
National Charity League
Rhea Pokorny, Youth Office Volunteer
Sue Sutherland, Volunteer Administrative and Development Assistant
Teen Advocacy Councils: Alameda, Burlingame, San Francisco and Menlo Park

...and all of our over 1,000 volunteers!

My New Red Shoes Annual Report 31

My New Red Shoes Annual Report 32
28
 Our Team*

Staff Board
Jan Cohen Ray Bramson Alison Wagonfeld
Interim Executive Director Donor Engagement Officer, Vice Chair
Silicon Valley Community Executive Director,
Alan Bernstein Foundation Harvard Business School
Bookkeeper California Research
John Brown Center
Laura Johnson Secretary
Development, Communica- Manager of Market Pallen Chiu
tions and Program Research, Board Fellow
Administrative Associate Apple, Inc. Student, Stanford Graduate
School of Business
Rebecca Mayer Sohi Sohn Chien
Manager of Clothing For Policy Specialist, Anthony Paldino
Confidence and Community Google, Inc. Board Fellow
Engagement Student, Stanford Graduate
Heather Hopkins School of Business
Becca Moos Founder & Co-Chair
Manager of Youth Outreach Jack Randall
and Education Megan Iwersen Junior Board Member
Vice President of Apparel, Student, Sacred Heart
Jessica Speiser Ariat, Int'l Preparatory
Development Associate
Timi Most Marianne Walters
Sue Sutherland Co-Chair Advisory Board Member
Volunteer Administrative and Community Volunteer Education Professional
Development Assistant
Andy Page Lisa Goldman
Treasurer Advisory Board Member
Advisors Community Volunteer
Chief Financial Officer,
Thara Edson
Gilt Groupe
Financial Consultant
VP of Finance, PlayPhone
Robert Pietsch
President of Western Region
Sales, MySpace

*Team listing as of 12/1/10. My New Red Shoes’ Board and staff will welcome Jennifer Yeagley to the Ex-
ecutive Director position in January 2011.

My New Red Shoes Annual Report 33

My New Red Shoes Annual Report 34
 Financial Statements*

STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS

Year Ended August 31, 2010*

REVENUE AND SUPPORT 2010 2009 2008

Contributions
Individual Donations 139,581 181,117 71,371
Foundation Grants 93,675 75,850 58,750
Corporate/Business Grants and Gifts 114,497 64,551 21,924
Civic, Community and Religious Group Donations 19,484 49,218 16,691
Board Member Donations 20,031 29,125 9,661
Total Contributions 387,267 399,861 178,397
In-Kind Support
Donated Services 75,143 55,837 54,193
Donated Goods 181,538 105,274 28,890
Donated Office/Warehouse Space 8,538 17,052 4,188
Total In-Kind Support 265,219 178,163 87,271
Program Registration Fees 6,000 1,800 -
Investment Income 858 1,152 3,006
Total Revenue and Support 659,344 580,975 268,674

EXPENSES
Programs
Clothing for Confidence Program 300,541 252,113 148,523
Community Outreach Program 132,922 94,398 42,248
Total Programs 433,463 346,511 190,771
Fundraising and Development 93,285 106,722 27,538
Management and General 39,617 21,860 20,217
Total Expenses 566,364 475,093 238,526

Increase in Net Assets 92,980 105,882 30,148

*Fiscal year 2009-2010 was an eleven-month year due to a change in the start of the fiscal
year from October 1 to September 1.

My New Red Shoes Annual Report 35

 Financial Statements

STATEMENTS OF FINANCIAL POSITION

As of August 31, 2010*

ASSETS 2010 2009 2008

Cash and Cash Equivalents 137,996 93,545 79,990
Investments 12,190 30,000 -
Accounts Receivable 1,000 17,866 -
Warehouse Inventory (Shoes, Gift Cards, etc.) 159,040 57,900 17,700
Prepaid Expenses 1,698 - -
Office Equipment 9,950 7,361 1,384
Total Assets 321,874 206,672 99,074

LIABILITIES AND NET ASSETS

Liabilities
Accounts Payable and Other Liabilities 8,909 510 989
Payroll Liabilities 5,162 3,955 2,077
Accrued Expenses 1,236 5,891 5,573
Deferred Revenue** 17,270 - -
Total Liabilities 32,577 10,356 8,639

Net Assets
Unrestricted 289,297 181,317 90,435
Restricted - 15,000 -
Total Net Assets 289,297 196,317 90,435

Total Liabilities and Net Assets 321,874 206,673 99,074

*Fiscal year 2009-2010 was an eleven-month year due to a change in the start of the fiscal
year from October 1 to September 1.

**Sponsorship payments and ticket sales for the Fashion Show, which took place in September
2010, after the end of the 2009-2010 fiscal year.

My New Red Shoes Annual Report 36

INCOME
In-Kind Support = 40%

Individual Donations = 21%

Corporate/Business Grants
and Gifts = 17%
Foundation Grants = 14%

Civic, Community and

Religious Groups = 3%
Board Donations = 3%

Program Fees = 1%

Investment Income = 1%

EXPENSES

Programs = 77%

Fundraising and Development = 16%

Management and General = 7%

My New Red Shoes Annual Report 37

 Notes to the Statements

1. Organization and Operations

MY NEW RED SHOES is a nonprofit public benefit corporation incorporated in March 2006. In
2006, the purpose of the organization was stated as: providing homeless and low-income chil-
dren in the Bay Area with brand new clothing and shoes for the first day of school so they may
greet the school year with pride, and to create a kids-helping-kids community by engaging lo-
cal students in service activities and educating them about the issues of homelessness and
poverty.

2. Significant Accounting Policies

Basis of presentation: The financial statements are presented in accordance with Statement
of Financial Accounting Standards (SFAS) No. 117, Financial Statements of Not-For-Profit Or-
ganizations. Under SFAS No. 117, MY NEW RED SHOES reports information regarding its finan-
cial position and activities according to three classes of net assets: unrestricted, temporarily
restricted, and permanently restricted.

Fiscal year: Due to a change in the fiscal year, MY NEW RED SHOES’ 2009-2010 fiscal year was
11 months, beginning on October 1, 2009 and ending on August 31, 2010. In the future, the
fiscal year will begin on September 1 and end on August 31.

Revenue recognition: Contributions are recognized in full when received or unconditionally

promised in accordance with SFAS No. 116, Accounting for Contributions Received and Contri-
butions Made. All contributions are considered available for unrestricted use unless specifi-
cally restricted by donors for future periods or specific purposes. Donor-restricted amounts
are reported as increases in temporarily or permanently restricted net assets.

Temporarily restricted net assets become unrestricted, and are reported in the statement of
activities as release of restrictions, when the time restrictions expire or the contributions are
used for the restricted purposes. Special event revenue is recognized when the related event
occurs.

Contributed services, materials and equipment that do not meet the criteria for recognition
under SFAS No. 116 are not reflected in the financial statements.

Cash and equivalents: For financial statement purposes, MY NEW RED SHOES considers all
investments with a maturity at purchase of three months or less to be cash equivalents. As of
August 31, 2010, MY NEW RED SHOES had $12,190.35 in short-term money market funds.

Property and equipment: is recorded at initial cost and depreciated using the straight-line

My New Red Shoes Annual Report 38

method over estimated useful lives of 3 to 39 years. MY NEW RED SHOES’ policy is to capital-
ize such items with a cost of $1,500 or more.

Income taxes: MY NEW RED SHOES is publicly supported and exempt from income taxes un-
der Section 501(c)(3) of the Internal Revenue Code.

Inventory Valuation: Inventories consist of shoes, gift cards, shoelaces, accessories and fabric
for back-to-school gift bags. Inventory is valued at the lower of cost or market. MY NEW RED
SHOES determines cost using the Specific Identification Inventory Method.

3. Donated Materials and Services

MY NEW RED SHOES receives support from various individuals and organizations consisting of
the free use of facilities, equipment, goods and services. These in-kind goods and services par-
tially defray the costs that MY NEW RED SHOES would otherwise incur for program services,
fundraising, and management and general expenditures.

A partial list of in-kind donated goods and services received is noted:

Shoe donations (Nike/Converse) $87,780
Volunteer services (which would otherwise have been purchased) $72,991
Gift cards $30,000 (600 $50 gift cards were donated)
Fabric (P&B Textiles) $10,852
Gel Pens (Sakura Corp.) $8,979
Warehouse space (NVIDIA Corporation) $5,700
Office space (Forbes.com) $2,838
Supplies $664
Background checks (PFC Information Services) $620
Payroll service (Paycycle.com) $473
Moving services (Delancy Street Movers) $400

MY NEW RED SHOES also receives donated services from other contributors and volunteers
that are not measurable and, therefore, are excluded from the financial statements.

4. Net Assets
During the year, temporarily restricted net assets were restricted for the following purposes:
Clothing for Confidence Program: $142,550
Community Outreach Program: $40,000
Technology and Infrastructure: $27,500

As of August 31, 2010, temporarily restricted net assets of $202,550 were released.

My New Red Shoes Annual Report 39

We have made every effort to ensure accuracy in the Annual Report. If, however,
your name has been omitted, misspelled or incorrectly listed, please accept our
apology and let us know about the error by phone at 650.241.3911, email at
heather@mynewredshoes.org or mail at the address below.

111 Anza Blvd., Suite 110

Burlingame, CA 94010
650.241.3911
www.mynewredshoes.org