GITAM

SCHOOL OF
INTERNATIONAL
BUSINESS

BORDERLESS CURRENCY

MBA (International Business)

MBA (International Banking & Finance)
MBA (Global Logistics & Supply Chain Management)
CONTENTS

Genesis 02
Vision, Mission, Values 04
Messages 06
Building Global Competencies 11
Building Skills That Cross Frontiers 12
MBA (International Business) 14
MBA (International Banking & Finance) 16
MBA (Global Logistics & Supply Chain Management) 18
 Currency symbols structure the world’s economic eco-system and signify local ethos and
understanding. Often, they are the most powerful symbols of economic power, the new
Rupee symbol for instance. India is one of the fastest growing economies and close to being
an economic super-power. Her new currency symbol is a testimony of history in the making.
What must support this emergence is management competence that is globally aligned.
Quite like the GSIB manager. Trained in varied faculties of international trade, logistics and
banking. And equipped to see the world as his/her natural office. His/Her evolved aptitude is
seamlessly relevant across the borders; complementing the new global position of India.

The Mettle that Nurtures Minds 20 Mobilizing Resources for Economic Development 33
Perfect Inputs for Mind, Body and Soul 27 Empowering Today’s Managers for Tomorrow’s Challenges 33
Where our Students are employed 31 Social Project 34
Organizations that Offered Summer Internship 32 Visakhapatnam 37
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

GENESIS
The two-year programme of International Business at GITAM University is the flagship
programme of erstwhile GITAM Institute of Foreign Trade (GIFT). The Programme has
become popular throughout the country. Every year students are admitted on an average
from 20 states, and they are successfully placed in Industry in India and abroad. In
order to promote International Business further, two more Programmes are started in
International Banking and Finance, and Global Logistics and Supply Chain Management.

For 2011-2013 Admissions, the following Programmes are offered:

• MBA (International Business)
• MBA (International Banking & Finance)
• MBA (Global Logistics & Supply Chain Management)
The above three Programmes are exclusively serviced by the outstanding faculty of International
Business, distinguished faculty from Industry and other leading business schools in India and
abroad, and supported by advanced digital library, campus wide high speed networks, and
student support facilities such as executive hostels for boys and girls, Gym, Tennis Court, Food
Courts, Music Center, and e-Learning Centre. Year after year, International Business Programmes
are rated second best in the country, and first in South India. Dewang Mehta Award was given
to International Business Programme of GITAM for the Best curriculum inputs during the year
2008.
The Programmes are supported by Intelligroups (Pvt.) Ltd. Hyderabad, and HDFC Bank, Mumbai to
offer SAP Modules and Retail Banking electives respectively.

2
 INFORMATION
INFORMATION BOOK
BOOK 2011
2011

With a view to enrich the three Programmes further, initiatives are made to increase the number of tie-ups with B-Schools abroad
for faculty-student exchange Programmes and collaborative research. The School is in dialogue with Hanze University, Groningen, the
Netherlands; and Glasgow University, Glasgow for possible tie-ups for student and faculty exchange programmes and collaborative
research. These are in addition to our existing tie-ups with Burgundy School of Business, Dijon France, and International University
of Paris, Paris.

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GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

Vision
To be among the best in International Business
Education, Research, Training and Consultancy.

Mission
• To continually improve the • To pursue research to add
Programmes in international value to scholarship, and
business keeping in view improve practice;
the three important aspects:
relevancy, demand, and best
of scholarship;

• To design and execute • To undertake consultancy

management development
programs for the service of
industry;
for organizations to help
them achieve “excellence”
in their performance
and contribute to global
economy and society.

Values
GSIB will strive to achieve the above mission with the following values:
• Academic Freedom: GSIB will promote academic freedom to express a diverse range of views in the
pursuit of understanding and knowledge;
• Working: GSIB will work with educational institutions, industry and society to promote managerial
insights and disseminate as widely as possible for the improvement of practice and society.
• Diversity and Participation: GSIB will promote the involvement of faculty, staff, students, men
and women from all social, economic, ethnic, cultural and religious backgrounds. GSIB will involve
faculty and students in the decision-making processes;
• Integrity: GSIB will uphold the highest standards of ethics and conduct in all activities;
• Sustainability: GSIB will manage the resources of the School in such a way that will meet the needs
of the present without compromising the options of future generations.
• Environment and Society: GSIB will also manage the resources of the School in such a way that its
responsibility towards environment and society is at the centre of its decision making.

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 INFORMATION BOOK 2011

Governing Body • Prof. N.Lakshmana Das, • Prof. R. Venkateswarlu

Member Member
• Dr. M.V.V.S.Murthi
President • Prof. P. Suresh • Prof. M. Subramanyam
Member Member
• Shri V.Seetaramaiah
Vice President • Mr.V.V.S.N. Murthy • Prof. PRS Sarma
Member Member
• Shri B.V.Mohana Rao
Secretary • Mr. B.V. Mohan Rao • Mr. O. Balakrishnan
Member Member
• Shri V.V.S.N.Murthy
Treasurer • Prof. S.P.Thyagarajan • Dr. D. Ravinath
Member Member
• Dr. B.Swami, M.D
Member • Shri M.S.P.Rama Rao • Smt. S. Sri Lalitha
Member Member
• Prof.K.Koteswara Rao
Member • Prof. K. Ashok • Dr. B. Padmanarayan
Member Member
• Shri A.Atchuta Rama Rao
Member • Ms. G. Saraswati • Prof. Subhash Sharma,
Member Indian Business Academy, Bangalore
• Shri M.K.Raju
• Shri. D. Siva Prasad Member
Member
Member • Prof. G.P. Sharma,
• Shri M.S.P.Rama Rao
• Shri B.S.S.N.Raju, IIFT, New Delhi
Member
Member Member
• Shri V. Basavapunnaiah
• Prof. M.Potha Raju, Research Committee
Member
Registrar, Member • Prof. V.K.Kumar
• Shri B.S.S.N.Raju
Member Board of Studies Chairman

• Prof. V.K. Kumar • Prof. Ganti Subrahmanyam

• Prof.V.V.Bhanoji Rao
Chairman Member
Member
• Prof. Ganti Subrahmanyam • Prof. V.L.Rao
• Shri K.Satyanarayana
Member Member
Member
• Prof. V.L. Rao • Prof. R.Anita Rao
• Shri M.J.Rama Rao
Member Member
Member
• Prof. R. Anita Rao • Prof. Krishna Kumar Veluri
• Shri C.Venkatramiah
Member Member
Member
• Prof. PES Vidya Sagar • Prof. M.Vijaya Lakshmi
• Shri Malineni Sambasiva Rao
Member Member
Member
• Prof. R.Venkateswarlu
Board of Management • Prof. Krishna Kumar Veluri
Member Member
• Prof.G.Subrahmanyam
• Prof. M. Vijaya Lakshmi • Prof. P.R.S.Sarma
Vice Chancellor, Chairman
Member Member
• Prof. D.Harinarayana
• Dr. D.Ravinath
Pro-Vice Chancellor, Member
Member
• Prof. V.K. Kumar
Member

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GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

President’s Message

The GITAM University School of International Business has over a period of

slightly more than twelve years evolved as a School of Excellence offering three
Post-Graduate Programmes, one certificate Programme, and two Research
Programmes in International Business which draw students from different
states of the country and some students even from abroad on exchange
Programmes. The rich cultural and academic ambience that it creates every
year has become a benchmark for creating ambience in business schools.

{
Nevertheless, the School does not feel complacency and on the other hand
The rich cultural and continually changing for the better than the best. The faculty, students, and
academic ambience that alumni constantly working under the stewardship of its Dean Prof V K Kumar
it creates every year has deserve rich kudos.
become a benchmark It is our desire that it would evolve as a model school of excellence for others
for creating ambience in in the GITAM University to emulate. It is precisely with this in our mind,
business schools. the School is provided with centralized air-conditioning, latest state of the
market technology, and other support systems. It is our plan to make the
Post-Graduate Programmes residential and arrange for more interaction for
students with the visiting faculty from industry and other leading business
schools. It is our belief and conviction as well that such a 24X7 interaction
would help the students learn optimally and process themselves industry-
ready.
The School has become sought-after even on other counts as well which
include research, executive education, and consultancy. Slowly, but steadily,
the School is internationalizing its faculty, students, and activities which is
quintessential for a truly international business school.
The location of the School within a serene and green campus with stunning
beach-front is inviting for students and working executives to spend their
time fruitfully. I invite you to the School and take full advantage of the rich
resources created to develop skills and build a wonderful career for yourself.
I look forward to meet you at Visakhapatnam described as a city of destiny.

Dr M V V S Murthi President

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 INFORMATION BOOK 2011

Vice-Chancellor’s Message

GITAM University is a premier educational seat of higher learning in the state of

Andhra Pradesh dedicated to the cause of teaching, research, and consultancy of
global standards and offering a wide range of Under-Graduate, Post-Graduate, and
Research Programmes in diverse disciplines such as Engineering, Science, Management,
International Business and Pharmacy. The University is located at Visakhapatnam on
the sea-shore of Bay of Bengal providing a pristine, calm and serene atmosphere with
excellent infrastructural facilities most ideal for academic pursuits. The University has
plans to make it multi-campus University at various states in the country and abroad.
To begin with, it has started a Campus at Hyderabad.
In recognition of excellent standards maintained by it, the Ministry of Human Resources
Development (MHRD), Government of India has rated GITAM University very high and
included in the “A” category among the Deemed Universities in the country.
The GITAM University School of International Business has made phenomenal work in
teaching, research, and executive education and consultancy in International Business
under the dynamic leadership of its Dean Prof V K. Kumar. In recognition of the excellent
work done by it, it has been declared as a School of Excellence. The School offers Post-
Graduate and Research Programmes in International Business and they are very well
received in the country and abroad.
The School is endowed with excellent faculty who have worked in the best of business
schools in India and abroad, state of the market technology and support systems that
provide students with ample opportunities to grow intellectually, and develop skills
required for International Business.
I welcome students to make best use of resources positioned at the GITAM School of
International Business.

Prof. G.Subrahmanyam Vice Chancellor

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GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

Dean’s Message

I am delighted to share that in recognition of academic leadership exceptional talents of faculty, staff and students.
demonstrated over a period of slightly more than twelve years,
The School understands that as the organizational and
GITAM University has declared GITAM Institute of International
leadership needs of today’s industry change constantly, so are
Business as a School of Excellence in International Business.
the educational needs of international business Programmes.
I welcome you to GITAM School of International Business
The School is therefore committed to developing leaders to
recognized as a leader in international business education ranked
excel in today’s rapidly changing business world. In keeping
second best in India and first in South India. GITAM School of
with its tradition of “innovation and excellence”, the School
International Business has built its reputation and created
has taken many initiatives to provide a learning experience that
brand value on the many remarkable achievements of alumni,
is permeated with the multicultural and global realities of the
a relentless commitment to education in international business,
contemporary world.
a long record of research in international business, and the

The following are some of the initiatives:
• Internationalization of students
through collaborative arrangements
with other Business Schools abroad;
• Internationalization of faculty through
faculty exchange Programmes with
other Business Schools abroad;
• Exposing students to contemporary
industry practices by arranging courses
designed and offered by people from
Industry;
• Introducing students to the latest
state of the market technology;
• Providing students with more
opportunities to travel within and
outside India to learn how markets
within and outside India work and
how business in the world is done.
• Providing students with more
innovative courses designed to serve
the interests of the contemporarily
world such as Doing Business in China,
Doing Business with BRIC Nations;
Innovation Management, Design
Thinking Workshop etc.,
• Providing students with opportunities
to demonstrate leadership qualities.
• Providing students with a wider
choice for learning foreign languages
including Chinese Language besides
Spanish and French.
• Unequivocally international outlook
and activities.
• Uncompromising in making admissions
to the Programmes.
• Uncompromising in positioning
faculty and staff in the School.
There is huge demand for ethical leaders
out in the business world. The School
helps students to develop themselves as
ethical leaders, encourages them to make
ethical money, cultivates in them a spirit
of entrepreneurship that is so essential in
today’s business environment, and helps
to gain a global vision.

The School proudly welcomes you.

Dr. V.K.Kumar Dean

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 INFORMATION BOOK 2011

Message from Chairperson – PGP

Markets have emerged as the most powerful “Institution” both for creating and conscripting the wealth of nations in the 21st
century. The current Financial Meltdown has spiked the world economy. But there is no point in brawling on the limitations of the
markets. Some financial greed, somewhere, can bring down the world economy as experienced in the 1930s. This is bound to happen
over long lengths of time when large and discontinuous systems, like the economic system, suddenly change due to stress build–up.
The only way out is to better understand the financial deteriorations, the economic imbalances and the discontinuities in the world
economic activity. Thus, there is a great need to rethinking and reinventing of the future and this necessitates reinventing of the
markets, financial competition, leadership and principles.
Our two-year MBA Programmes in International Business (IB), International Banking and Finance (IBF), Global Logistics and Supply
Chain Management (GLSCM) enables the students to ride through the ‘learning curve’ on all those aspects mentioned above. The
Programme design is rooted in the real world of innovative management practices, using an optimal combination of lectures, case
studies and assignments as the pedagogy. Strong emphasis is laid on participative learning. We have always strived continuously
to race with the best. Our MBA Programmes are differentiated by building innovative practices, developing curriculum that address
the needs of industry that aspire for global standards. This has laid to attract better quality standards, teachers and recruiters into
our fold.
The first year of our Programme devotes sufficient time to equip the students with all those general management skills in economics,
finance, marketing, international trade logistics, supply chain management and human resource as they are essential for any general
managerial decision making. The second year of the Programme is distinctly designed to gain expertise in the area of International
Business, International Banking and Finance and Global Logistics and Supply Chain Management. Other important features of our
programme are: (i) A two-week pre-preparatory intensive coaching is given to train the non-finance students in finance, economics,
accounting, quantitative techniques, case method, etc so that students can start studying on a level-playing field: (ii) Besides our
own internationally experienced faculty from academics and the industry, we draw on the expertise of the IIM’s and other reputed
management institutes as guest (visiting) faculty. Also our students are sensitized to the social environment through social projects
in the second year.
We believe that management students should be exposed to the practical world for which an initiative has been made in this direction
by signing MoUs with Intelli Group, HDFC and other industries where our students would be drawn from these companies through an
experiential learning which would be offered by these companies to suit to the requirement of the standards. The institute is striving
to have many such MoUs in the days to come so as to build the competencies of the student population so as to make them ideally
fit for the market opportunities that exists in this globalised markets.
We believe that students cannot appreciate the complexity of markets functioning in other parts of the world by taking courses here
in India. They should experience it to believe it and understand. Precisely with this in view, our Institute has arranged tie-ups with
Burgundy School of Business, Dijon, Paris, University of Paris, Paris and other business schools in Europe for students as part of the
Exchange Programme from the IV Trimester onwards. We would like to use these tie-ups also to arrange for their summer projects
and research projects in Europe.
All these would enrich the students to face the world of business with a globally integrated mindset.
I welcome the students and promise to offer the best.
With Good Wishes

Dr. D RAVINATH Chairperson - PGP 9

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 INFORMATION BOOK 2011

BUILDING GLOBAL
COMPETENCIES
The twenty-first century is about change, very rapid change.
The world now changes more in a decade than it once did
in a millennium. Such an exponential change means an
unprecedented rate of obsolescence of almost every thing
we teach and learn. The mantra for survival and growth is
adaptation to change. We understand this most important
urgent need. A look at our dynamic approach in the pursuit
of excellence, be it in our curriculum development, teaching
and learning methodologies, and executive management
Programmes, research and consultancy programmes will
convince the most skeptical observer.

The twenty-first century is also about globalization. While a lot

about it is being written and discussed widely, many have not got
the big picture yet. While not claiming any mastery on the subject,
are certainly clear about one thing. We have got the big picture.
We know what it takes to win in the emerging global market
place. You need to be globally competent to succeed in the global
market place. And global market place is not just international
markets. Globalization is slowly but surely erasing the borders and
boundaries between domestic and foreign markets. Whether you
are competing in international markets or not, you are competing
globally, because international brands are competing with your
brands on the shelves of your departmental stores, hypermarkets,
malls in your very own domestic market. That’s why global
competencies are mandatory irrespective of whether you compete
internationally or not.

11
BUILDING SKILLS THAT CROSS FRONTIERS
Scholarships   &   Awards
To foster excellence and encourage
meritorious students, we offer
Scholarships for eligible students at the
end of first year. In addition, we also offer
Merit- cum-Means and other Scholarships
as below:
Merit Scholarships: 100% and 50% tuition
fee waiver will be awarded to the top two
students respectively on the basis of their
academic performance cumulatively upto
third trimester (end of first year).
Merit-cum-Means Scholarships: These
scholarships will be awarded to 5% of
students. The amount of scholarship
will be fixed at Rs.2000 per month or at
Rs.20,000 per annum as per terms and
conditions.
Also, in recognition of the efforts put in
by Students, we award Gold, Silver, and
Bronze Medals to meritorious students at
the end of satisfactory completion of the
Course.
In addition, GITAM President Gold Medal
is awarded to one Student who has shown
all round performance and acumen for
leadership. Dr. K.Rosaiah cash award for
excellence and attendance will also be
given to one student.
12
Fee  Structure,  Bank  Loan
Assistance
The Fee structure for the entire Programme
shall be as mentioned in Admission
Application form.
While recognizing the need for financial
support to facilitate such quality
education, we provide all necessary
assistance that would enable the student
to receive educational loans from the
nationalized and other banks.
Award   of   MBA   Degrees
The Master of Business Administration
Degrees in International Business,
International Banking & Finance
and Global Logistics & Supply Chain
Management will be awarded to students
on satisfactory completion of all the
courses and requirements as per the
criteria laid down.
Curriculum
We realize that global competitiveness is
a prerequisite even for competitiveness
in domestic markets. The Programme
provides foundation in the basic
management courses in the first two
trimesters and focuses on in-depth training
in conceptual and practical aspects of
the subjects relating to International
Business, International Banking & Finance
and Global Logistics & Supply Chain
Management in the third, fourth and
fifth trimesters. The students undergo
internship with business organizations for
8 weeks. The sixth trimester is devoted to
advanced courses and Research Project /
Business Plan with particular emphasis on
practical application and self-study under
the guidance of the faculty. The student
will have a choice of two electives or
Research Project / Business Plan with one
elective.
Pedagogy
The teaching methodology is practical,
hands-on and real-time, rather than
merely theoretical. At every stage of
the learning process, interface with the
industry, interaction with practicing
professionals and internship with
Corporates is given precedence. Students
are required to attend periodic seminars,
symposia, workshops and trade fairs that
can provide a far more comprehensive
view of ground realities than any textbook
can. This naturally gives our students the
‘knowledge plus experience’ edge making
them the first choice of prestigious
Corporates.
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PROGRAMMES
13
INFORMATION BOOK 2011
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

MBA (International Business)

The Two-year full-time Programme in International Business is designed to empower students to become successful
business professionals in the challenging global scenario. In an age of blurred geographical frontiers, the Programme offers
practical insights into the international dimension of every business function. The curriculum and teaching methodology
are not limited to knowledge acquisition. The emphasis lies equally on developing value-based conduct, emotional maturity,
analytical ability, cross-functional capability and leadership skills. Students leave the portals with globally integrated
mindsets ready to take on the world.

Objectives
• To enable its graduates to become effective managers anywhere in today’s globally competitive environment.
• To equip them with the skills necessary to operate effectively in a multicultural environment and to adapt quickly to
changing social, political, legal and economic conditions.
• To vest them with special skills to work in international trade and business.
• To prepare them as entrepreneurial managers for creating and managing enterprises in international business.
Eligibility
• 50% aggregate marks in any Bachelor’s degree (after 10 +2) from a recognized University.
• CAT- ‘10/IIFT ‘10/XAT 2011/MAT (Sept ‘10, Dec ‘10 and Feb 2011)/GET ‘11 scores.

Course Structure
Trimester-I (23- Credits) Trimester-II (24- Credits)
101. Managerial Economics (3) 201. Macroeconomics (3)
102. Business Communication (3) 202. Management Accounting-II (2)
103. Management Accounting-I (2) 203. Financial Management-I (2)
104. Quantitative Techniques-I (3) 204. Quantitative Techniques-II (3)
105. Management Perspectives (1) 205. Operations Management (3)
106. Organisational Behaviour (2) 206. Marketing Management-II (2)
107. Marketing Management-I (2) 207. EXIM Management (4)
108. Geo-Political Environment (3) 208. Foreign Language (2)
109. Introduction to International Business (1) 209. Business Environment & Policy (3)
110. Management Professional Development Programme (3) Total Credits (24)
Total Credits (23)

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 INFORMATION BOOK 2011
Trimester-III (23-Credits) SM4. Competitive Strategies
301. International Trade, WTO & Trade Policy Issues (3) SM5. Strategic Manufacturing Management
302. Human Resource Management (3) SM6. Infrastructure Management
303. International Trade Logistics (3) Human Resource management
304. International Marketing Management (3)
305. Financial Management-II (2) HR1. Global HRM
306. Supply Chain Management (3) HR2. Training and Development
307. Business Law (2) HR3. Strategic HRM
308. Research Methods in Management (2) HR4. Performance Management
309. Foreign Language (2) HR5. Industrial Relations & Personnel Management
Total Credits (23) HR6. Change Management
HR7. Cross Cultural Management
Trimester-IV (22-Credits)
401. Summer Project (2) Supply Chain Management
402. Business Strategy & Management (3) SC1. Global Supply Chain Management
403. International Business Law and Taxation (3) SC2. Global Sourcing
404. International Financial Management (3)
Electives in Accounting, Finance and Control
405. Small Business & Entrepreneurship (2)
406. Three Electives to be selected by the student (3x3) (9) AFC1 Strategic Cost Management
Total Credits (22) AFC2 Working Capital Management
AFC3 Financial Services
Trimester-V (20Credits) AFC4 Capital Markets
501. International Business Strategy (2) AFC5 Options, Futures, and Derivatives
502. Business Ethics (3) AFC6 Insurance and Risk Management
503. Intellectual Property Rights (2) AFC7 Management of Insurance Organization
504. International Commodity Management (2) AFC7 Security Analysis and Portfolio Management
505. Environmental Management (1) AFC8 Foreign Exchange Risk Management
506. Disaster Management (1) AFC9 International Accounting and
507. Three Electives to be selected by the student (3x3) (9) Financial Statement Analysis
Total Credits (20) AFC10 Corporate Governance
Trimester-VI (6-Credits) AFC11 Investment Banking
Research Project /Business Proposal (3) Electives in Marketing
Plus One Elective (3)
or M1. Sales and Distribution Management
Two Electives (2x3) (6) M2. Advertising and Promotion Management
Total Credits (6) M3. Business Forecasting
M4. Services Marketing
Electives in International Business M5. Strategic Marketing
IB1. Advanced Intellectual Property Rights M6. Consumer Behaviour
IB2. International Business Negotiations M7. International Brand Management
IB3. India’s International Business and M8. Customer Relationship Management
Economic Relations (select countries) M9. International Marketing Research
IB4. WTO & India’s sectoral strategy M10. Retail Marketing
IB5. Business with European Countries M11. Rural Marketing
Business with America
M12. e-Commerce
Business with African countries.
Business with Asia-Pacific countries Electives in Entrepreneurship
IB6. Topics in International Business
IB7. Doing Business with China E1. Entrepreneurship and Strategy
IB8. Doing Business with BRIC Nations E2. New Venture Creation
IB9. Comparative Intl. Business Systems E3. Import-Export Management for SMEs.

Strategic Management Electives in SAP

SM1. Project Management S1. FICO
SM2. Mergers and Acquisitions S2. S&D
SM3. Business Process Reengineering S3. M&M
S1. SCM

15
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

MBA (International Banking & Finance)

De-regulation and Liberalization of financial markets of the developed world, followed by the emerging economies, during
the past three decades, has brought in an era of cross border capital flows leveraged by IT, volatility, Euro Currency and
Derivatives. This created a need for a more equipped professional in the area of banking and finance, wherein
the existing courses, with the prime focus on domestic markets and traditional banking systems, were absolutely
inadequate.This has necessitated the requirement of a course in International Banking and Finance addressing the most
contemporary issues of the banking and financial services industry. The recent collapse of the US and Global markets has
triggered the need for the second phase of reforms in the academic input of such courses. With the increasing global
debate on the manifestations of the ruthless Capitalism and the supremacy of the US financial system has brought Risk
Management, Global Surveillance, Ethical Banking, Financial Prudence and Financial Inclusion to the main stage.
The Two Year MBA (IBF) has considered these changing needs and the future requirements of the industry in designing the
most contemporary curriculum for the course,benchmarketing with the best of the course of its kind.

Objectives
The Programme seeks to achieve the following objectives:
• To enable the students to become effective Banking Professionals in the International
Banking and Finance area in today’s globally competitive environment;
• To vest them with special skills to work in the area of international banking and finance;
• To equip them with the necessary skills for effectively operating in a dynamic multicultural
business environment;

Eligibility
• 50% aggregate marks in any Bachelor’s degree (after 10 +2) from a recognized University.
• CAT- ‘10/IIFT ‘10/XAT 2011/MAT (Sept ‘10, Dec ‘10 and Feb 2011)/GET ‘11 scores.

16
 INFORMATION BOOK 2011

Course Structure
Trimester-I (23- Credits) Trimester – IV (23 Credits)
IBF 101 Managerial Economics (3) IBF 401 Summer Project (2)
IBF 102 Business Communication (3) IBF 402 Business Strategy & MCS (3)
IBF 103 Management Accounting-I (2) IBF 403 International Banking (3)
IBF 104 Quantitative Techniques-I (3) IBF 404 International Trade Finance (3)
IBF 105 Management Perspectives (1) IBF 405 International Financial Management (3)
IBF 106 Organisational Behaviour (2) IBF 406 International Legal Environment for Banking (3)
IBF 107 Marketing Management-I (2) IBF 407 IT in Banking (3)
IBF 108 Geo-Political Environment (3) IBF 408 Global Financial Markets (3)
IBF 109 Introduction to Intl. Business (1) Total Credits (23)
IBF 110 Management Professional (3)
Trimester – V (21 Credits)
Development Programme
IBF 501 Treasury Management (2)
Total Credits (23)
IBF 502 Business Ethics (3)
Trimester – II (24 Credits) IBF 503 Financial Services (3)
IBF 201 201 Macro Economics (3) IBF 504 International Finance (3)
IBF 202 Management Accounting-II (2) IBF 505 Environment & Disaster Management (2)
IBF 203 Financial Management-I (2) IBF 506 Risk Management in Banking (3)
IBF 204 Quantitative Techniques-II (3) IBF 507 Marketing of Financial Services (3)
IBF 205 Operations Management (3) IBF 508 Investment Banking (2)
IBF 206 Marketing Management-II (2) Total Credits (21)
IBF 207 EXIM Management (4)
IBF 208 Foreign Language (2)
Trimester – VI (6 Credits)
Research Project + 1 Elective (6)
IBF 209 Business Environment & Policy (3)
(or)
Total Credits (24)
Business Proposal + 1 Elective (6)
Trimester – III (24 Credits)
(or)
IBF 301 International Trade, WTO & Trade Policy Issues (3)
2 Electives (6)
IBF 302 Human Resource Management (3)
Total Credits (6)
IBF 303 Banking Theory and Practice (3)
IBF 304 International Marketing Management (3) Electives in International Banking & Finance
IBF 305 Financial Management- II (2) IBF E1 Strategic International Banking
IBF 306 Supply Chain Management (3) IBF E2 Financial Engineering and Derivatives
IBF 307 Business Law (2) IBF E3 International Portfolio Management
IBF 308 Research Methods (3) IBF E4 Global Financial Flows
IBF 309 Foreign Language (2) Electives in SAP
Total Credits (24)
IBF S1 FICO
17
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

MBA (Global Logistics &

Supply Chain Management)

Global Logistics & Supply Chain Management have become the driving force for any organization to improve its efficiency and
effectiveness in the global and highly competitive environment of the twenty-first century. It has two crucial functions, viz. the
Physical function, concerned with production, storage and transportation, and the Market Mediation function, concerned with
ensuring that variety of products reaches the market place, match with the customer’s expectations. Effective execution of these
functions necessitates the implementation of several key processes such as a seamless manufacturing and logistics process,
a dynamic new product development process, and a support and service process. It is equally important to understand key
customer service criteria, define global performance metrics, benchmark the supply chain to uncover the best practices, and
use decision support tools for optimal network design and management.
The Two Year MBA (Global Logistics and Supply Chain Management) has considered the above needs and the future requirements
of the industry in designing the most contemporary curriculum for the course, benchmarking with the best of its kind.

Objectives
The programme seeks to achieve the following objectives:
• To enable the students to become effective managers in today’s globally competitive environment;
• To vest them with special skills to work in international trade business;
• To equip them with the necessary skills for effectively operating in a dynamic multicultural business
environment.
Eligibility
• 50% aggregate marks in any Bachelor’s degree (after 10 +2) from a recognized University.
• CAT- ‘10/IIFT ‘10/XAT 2011/MAT (Sept ‘10, Dec ‘10 and Feb 2011)/GET ‘11 scores.

18
Course Structure
Trimester – I (23 - Credits) Trimester – IV (21 - Credits)
LSM 101 Managerial Economics 3) LSM 401 Summer Project (2)
LSM 102 Business Communication (3) LSM 402 Business Strategy & Management Control System (3)
LSM 103 Management Accounting-I (2) LSM 403 Industrial Relations & Labour Laws (2)
LSM 104 Quantitative Techniques-1 (3) LSM 404 Strategic Logistics Management (3)
LSM 105 Management Perspectives (1) LSM 405 Small Business & Entrepreneurship (2)
LSM 106 Organisational Behaviour (2) LSM 406 Marketing of Logistic Services (3)
LSM 107 Marketing Management-I (2) LSM 407 Logistics & Risk Management (3)
LSM 108 Geo-political Environment (3) LSM 408 Global Supply Chain Management (3)
LSM 109 Introduction to Intl. Business (1) Total Credits (21)
LSM 109 Management Professional Development Programme (3)
Trimester – V (23 - Credits)
Total Credits (23)
LSM 501 Global Operations & Logistics (3)
Trimester – II (26 - Credits) LSM 502 Business Ethics (3)
LSM 201 Macroeconomics (3) LSM 503 Global Sourcing (3)
LSM 202 Managing Accounting-II (2) LSM 504 Logistics & Multimodal Transport (3)
LSM 203 Financial Management-I (2) LSM 505 Environmental & Disaster Management. (3)
LSM 204 Quantitative Techniques-II (3) LSM 506 Containerization (2)
LSM 205 Operations Management (3) 2 Electives (6)
LSM 206 Marketing Management-II (2) Total Credits (23)
LSM 207 EXIM Management (4) Trimester – VI (6 - Credits)
LSM 208 Foreign Language (2) Two Electives (3 credits each) (6)
LSM 209 Business Environment & Policy (3) (or)
LSM 210 Economics of Transport Management (2) Research Project plus One Elective (6)
Total Credits (26) (3 credits each)
Trimester – III (23 - Credits) (or)
Business Plan plus one Elective
LSM 301 International Trade, WTO & Trade Policy issues. (3)
(3 credits each) (6)
LSM 302 Human Resource Management (3)
Total Credits (6)
LSM 303 International Trade Logistics (3)
LSM 304 International Marketing Management (3) Electives
LSM 305 Financial Management-II (2) LSM E-1 International Business Negotiations & Contract Designing
LSM 306 Supply Chain Management (3) LSM E-2 Measurement, Outsourcing & Reverse Logistics
LSM 307 Business Law (2) LSM E-3 Management of Integrated Logistics
LSM 308 Research Methods in Management (2)
LSM E-4 Logistics Technology & Management
LSM 309 Foreign Language (2)
LSM E-5 Emerging Issues in Logistics & Supply Chain Management.
Total Credits (23)
LSM E-6 Advanced Supply Chain Management.
LSM E-7 Project Management

Electives in SAP
LSM S1 SCM

19
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

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THE METTLE THAT

NURTURES MINDS
The strength of any academic institution lies in the power of its faculty and we possess a faculty of
the finest minds in the field. The core, honorary and adjunct faculty stands out for its sound academic
credentials and impressive industry experience. Beyond this, the Institute draws on the expertise of
professionals from renowned academic, business and research organizations from across the country.
Put faculty and facilities together and what you have is undoubtedly one of the premier international
business schools in the country today.

20

V. K. Kumar
Ph. D.
Accounting, Finance and Control
kkvaddi@gitam.edu
He has been in teaching, research, training,
and consulting for the past thirty five years. His
teaching interests include Management
Accounting, Management Control Systems, Strategic Cost
Management, Mergers and Acquisitions, Entrepreneurship and
Development. His research interests include Behavioral
Accounting, Management Control Systems and Corporate
Finance. He has been associated with the All India Management
Association, Indian Society for Training and Development, and
Indian Accounting Association for the past several years. Prior
to joining GITAM School of International Business, he was
Professor and Programme Chairperson at the Indian Institute
of Management, Kozhikode; Professor and Head, School of
Economics, Management and Information Science, North Eastern
Hill University, Shillong, and National Council of Educational,
Research and Training, at Ajmer and Mysore. Conducted extensive
research fusing management accounting and behavioral
sciences, several training Programmes for personnel in the
industry, faculty in business schools, developmental activities
including UNESCO Sponsored workshops and consulted for
several organizations. He has substantial experience in academic
administration. Authored three books, published several papers,
and attended several national and international conferences.
INFORMATION BOOK 2011
Ganti Subrahmanyam
Ph.D.
GITAM Chair Professor; Monetary
Economics
sganti12@gitam.edu
He has more than four decades of teaching,
research and consultancy experience in the USA and India;
Published several books and more than 130 research papers
in International and professional journals of repute. Conducted
several Top Management Seminars and Conferences for
Chairmen and other Executives of Banks and Financial
Institutions of India and from abroad in Risk Management,
Pricing and Costing of Financial Services, Deposit Insurance;
Participated in the 19th central banking seminar in the Federal
Reserve Bank of New York, USA; Doctoral Dissertation from
the University of Buffalo. Won national competition as the
Best Doctoral Thesis and published by Garland Publishing
Company, USA in the prestigious Financial Sector of the
American Economy Series edited by a distinguished Professor
from MIT; served on several expert committees including
those of Reserve Bank of India and continues to serve on the
Governing Boards of several Institutions.
V.L. Rao
Ph.D.
Professor, International Economics
rlviriyala@gitam.edu
Specialization in International Trade Policy, WTO
& trade related issues, International Financial
System, Regional Integration, and Microfinance.
Previous positions held include Advisor, Commonwealth
21
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]
Secretariat (London) for the Caribbean Community (CARICOM)
Secretariat, Guyana; Senior Fellow, Research and Information
System for the Non-Aligned and other Developing Countries, New
Delhi; Part-time Director on the Board of Export Credit Guarantee
Corporation of India Ltd.; Research Professor, Centre for Policy
Research, New Delhi; and Joint Chief, Trade Development
Authority (now India Trade Promotion Organization). Has been
consultant to the UNDP and ILO. Taught at the University of
Suriname (South America), Jawaharlal Nehru University, and
Delhi University.
R. Anita Rao
Ph.D.
Professor, International Trade Law & ITR
Chairperson: Student Activities
anitar@gitam.edu
Areas of teaching and research are international
trade law, Intellectual Property Rights and Trade and Environment.
More than two decades of experience in teaching, research
and academic administration. Studied the judicial systems and
practices in the USSR. Organized several seminars, conferences,
and Programmes in entrepreneurship and Alternative Dispute
Resolution. Current area of research is Intellectual Property Rights
(IPR). Published many articles in journals, Offered consultancy in
IPR, Labour law, women and development issues.
P.E.S.Vidyasagar
M.A.
Professor, Fin. Economics &Entrepreneurship
vidyasagar@gitam.edu
Has mix of teaching and industry experience
spanning over 29 years. Working in senior
management positions in All India Finance Institutions and as
Director in state-level financial institutions, he has practical
insights into industrial environment and various aspects of
project finance. His areas of interest are micro credit, financial
services and entrepreneurship.
Krishna Kumar Veluri
Ph.D.
Professor, Marketing, Chairperson-Placement;
kkveluri@gitam.edu
Has over fifteen years industrial experience
in marketing pharmaceutical products and
fourteen years of teaching experience in the marketing area.
His areas of concentration for research and teaching are
Customer Relationship Management, and Pharma Marketing.
Previously, he worked for five years in reputed B-Schools and
taught for sometime in Eritrea, N.E.Africa.
22
MV Lakshmi
Ph.D
Professor, Geopolitics and International Business
Chairperson; Learning Resource Centre
mvlakshmi@gitam.edu
Has over two decades of experience in
teaching research and consulting in the area of Geopolitics
and International Business. Prior to joining the Institute,
served as Secretary and Correspondent of a non-profit
organization promoting basic education for the less privileged
and entrepreneurial experience over five years.Authored and co-
authored several books, articles in edited books, monographs,
and discussion papers. Including for IIM Bangalore, NUS Global
Asia Institute, Singapore.
R.Venkateswarlu
Ph.D.
Professor, Statistics and Operations Research
Chairperson; Research Programmes Committee
rangavjahala_v@gitam.edu
Has over 15 years of teaching and research
experience. Areas of specialization are Operations Research, Applied
Mathematics. Extensively published research in international
journals including the reputed Journal of Astrophysics and
Space Science, General Relativity & Gravitation and Indian
Journal of Mathematical Society; Currently researching in
econometrics.
M.Subramanyam
M.Com., MBA, CAIIB
Professor,   Corporate   Finance
Chairperson   -    MDP  /  Consultancy
ms_manyam@gitam.edu
Has over 32 years of professional experience as
a Banker. Specialized in General Banking, Credit Management,
Business Process Re-engineering, Risk Management Qualified
trainer in the Bank with specialization in Credit, General
Banking, Risk Management, HR & Marketing. Successfully
handled projects implementation of Core Banking Solution in
the Bank, Revamping of the Training System, implementation of
Organizational Restructuring in the Bank. He was also visiting
faculty at NMIMS Mumbai and other leading Business schools.
Dr P.R.S. Sarma
Ph.D.
Professor,Technology Management,
ICT Management & International Business
Chairperson; Admissions
drpappu.sarma@gitam.edu
More than 21 years of wide and varied experience in field
of Information and Communication Technologies (ICT) in
Project Execution, Teaching, Training, Consultancy, Feasibility

studies & preparation of Techno-Commercial Proposals,
Business Development, Client Relationship Development &
Maintenance and Material Management in both national and
international business scenarios. Extensively travelled to more
than 25 countries and developed expertise in International
Business Processes. Previously served as General Manager
with Telecommunications Consultants India Ltd., (A Govt. of
India Enterprise under Ministry of Communications & IT),
heading five southern states
Dammalapati Ravinath
Ph.D
Associate   Professor   -   Marketing
Chairperson   –   PGP
dravinath@gitam.edu
Started his career with Sterlite Industries (I)
Ltd., Silvassa and later on worked for Sterling Holidays Resorts (I)
Ltd., Pune. Has more than 12 years of experience in teaching and
research in the area of marketing. Worked in the UK before
joining the GITAM Institute of International Business. Organized
national level seminars. Life Member for The Rose Society of
Pune and The Indian Rose Federation, Mumbai. An alumnus of
Ex - Ness Wadian Association (ENWA) and Indian Institute of
Management, Ahmedabad. Authored one book “Floriculture as a
Viable Business” under GEM series (GIIB and Excel), and published
papers in referred journals.
O. Balakrishnan
BA, BL, PG Diploma (Personnel Management)
Associate   Professor,
Training   &   Development
balan_odaniyil@gitam.edu
Has over 3 decades of professional experience
covering all areas in Personnel Management, Industrial Relations
and Labour Welfare and held Senior Management positions
with large manufacturing organizations, viz. M/s. Coromandel
Fertilizers Ltd., GEC (Alsthom) Ltd., & India Cements Ltd.,
M.V.S.Kameshwar Rao
M.Com, MBA, CFA, CWA
Associate Professor, Finance
kami2020@gitam.edu
Prior experience includes Officer in Life
Insurance Corporation of India; Faculty, ICFAI.
Teaching, Research and Training interests are in the areas
Corporate Finance, International Financial Management, and
Foreign Exchange Risk Management. Offered several training
Programmes and workshops.Visited United States on Rotary
fellowship.
INFORMATION BOOK 2011
Ch.Venkataiah,
Ph.D
B.Tech, MBA (NITW), PhD (Osmania)
Associate Professor
venkatchitti@gitam.edu
An engineering graduate and done MBA from
National Institute of Technology, Warangal and PhD in Business
Management from Osmania University. Has over 08 years of
experience in Teaching and Research in the area of Quantitative
Techniques, Operations, Supply chain Management and Human
Resources. Has presented several papers in various National
and International conferences. Area of consultancy includes
Marketing Research and Organizational Development.
S. Srilalitha
MBA
Assistant Professor,
International Trade Practices and
Organizational Behaviour
lalsagi@gitam.edu
Formerly, executive with Hyundai Heavy Engineering Ltd and
also with an Indian based export house. Holds diploma in Japanese
language and worked on translation projects for Marine Products
Development Authority of India, Ministry of commerce. Visited
Japan (2002) on a fellowship and worked on a research project on
cross-cultural issues of management in parts of Gifu prefecture.
Worked with Mekelle University Ethiopia, on a two year (2005 –
2007) teaching assignment. Recipient of CII Industrial Research
Fellowship (2004), worked on a research project of leaf tobacco
export prospects to EU on request of ITC (ILTD), Guntur. Areas
of teaching include International Trade practices, Organizational
Behaviour and Cross cultural management. Areas of research
include cross cultural management and Japanese management
systems.
B. Padma Narayan
Ph. D.
Assistant Professor, Economics bhamidipati_
pn@gitam.edu
Teaching, Research and Training interests are
in the area of Applied Economics, and Research
Methodology. Offered training Programmes and workshops on
Research Methods and Computer Applications for Research
K.Lubza Nihar
M.Com, MBA
Assistant Professor, Accounting and Finance
lubzanihar@gitam.edu
Has eight years of teaching experience in
the areas of Financial Management, Security
Analysis and portfolio Management; Financial Markets and
23
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]
Services and other finance related areas. Currently pursuing
research in Investors Psychology with reference to Mutual Funds.
Has presented papers in several national and international
Conferences.
Radha Raghuramapatruni
Ph.D.
Assistant Professor – International Trade and
Economics
drradha@gitam.edu
Double Gold Medalist in Economist from Andhra
University and Recipient of many prestigious awards including
Indian Council for Social Science Research Fellowship Award for
Northern and Southern Region and also recipient of best
Research Proposal Award from Andhra University for the year
2006. Has over 5 years of experience in teaching and Research
in the area of international Trade and Economics. Extensively
published and presented papers in National and International
Journals and Seminars.
G.M.Archana Das
M.A., M. Phil
Assistant Professor, Industrial Psychology
archanadas@gitam.edu
Prior experience includes teaching and research
in the area of Psychology, Organizational
Behavior and Human Resource Management. Presented research
papers in prestigious educational institutions. Area of consultancy
includes psychological therapies and neurotic disorders.
24
Sreeram Kumar
Assistant Professor, Logistics & Suppy chain
Management
Sreeram.kumar@gitam.edu
Started career in the domain of Supply Chain
and Logistics Management in India Railways,
Government of India. Having a core work experience of about six
years in the same domain. With an inclination towards teaching
and research, taken up the responsibility of Research Associate
in Institute for Smart System Technologies at Transportation
Informatics Group, Austria. The platform also helped in national
and International publications. His research interest includes
Military Supply chains, City Logistics, Intelligent Supply chains,
Dynamics, Multi Agent Systems, Chaos and its applications.
Kalyana Chakravarthi JNB
M.A, M.Bus (Manchester)
Assistant Professor, International Business
Strategy
kalyanac@gitam.edu
Coming from interdisciplinary background,
he specializes in International studies, International political
economy, and International business. Initiating his career
as an independent consultant he specialized in Training and
Development in addition to his entrepreneurial ventures in event
management. His current area of research is in National Business
Systems approach.
 INFORMATION BOOK 2011

Honorary / Visiting Faculty

Dr. Madhu Prof. Ravi Sankar Dr. Pithamber R P
Adjunct Professor IIT, New Delhi NSN Academy, Gurgaon
Prof. K R Subramanian Mrs. Sasikala Mr. Sarabpreeth Singh
Exim Consultant, Chennai Language Teacher, French Symbiosis
Mr. G V L Satya Kumar Mrs. Mari Rao Prof. DJOP Bakker
Dy. Chairman, VPT, Visakhapatnam Language Teacher, Spanish Professor, Hanze University,
Netherlands
Mr. S Srikanth Mrs. Deepa More
Chief Enabling Officer, Blue Dot Corporate Consultant, Environmentalist
Solutions Pvt. Ltd, Chennai
Prof. Allen Roy
Prof. Anand Kumar Raju ICFAI, Hyderabad
Prof. Korivi Sunder Ram Director-HR,Air Liquide Engineering India
Professor, National Institute of Securities, Pvt. Ltd., Hyderabad
Prof. SPR Vittal
ICFAI, Hyderabad
Mumbai
Prof. G P Sharma
Prof. Chandan Parhi IIFT, New Delhi
Prof. Bala Krishna Reddy
Registrar, NALSAR
XIMB, Bhubaneswar
Prof. Anirban Sen Gupta
Mr. B L Narayana Professor, ASCI, Hyd
Prof. A R Joshi
IDRBT, Hyderabad
Insurance Consultant, Vizag
Ms. T Vasudha
Prof. Harish Chaudhary Faculty
Mrs. Kalpagam Umashankar
IDRBT, Hyderabad
IIT, New Delhi
Prof. Subhash Sharma
Prof. K R Rao IBA, Bangalore
Prof. E M Rao
Former-Professor, XLRI, Presently XIMB
Former - Professor and Dean, IIM, Indore
Mr.BLNarayan
Prof. Pithamber R Polasani Consultant, Insurance
Nokia-Seimens, Noida

25
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

Administrative Staff

Mr. V.R.Reddy Mr. S.Satya Kumar Smt. Rasheeda Sultana Mr. G.Nageswara Rao
Business Dev. Manager Manager Superintendent Superintendent

Mr. P.S.Chakravarthy Mr. Ch.Ram Kumar Smt. A.K.Bhavani Mr. B.K.M.Muralidhar

Programmer Senior Assistant Executive Assistant Steno-Secretary
to Director

Mr. A.Kiran Kumar Smt. K.Aruna Mr. P.V.Appa Rao Mr. D.Phanisekhar
Junior Assistant Junior Assistant Junior Assistant Lab Assistant

Mr. P.Venkatesulu G. Syamala Mr. B.Seetaramaiah Mr. B.Venkata Rao

Junior Assistant Executive Assistant Front Attender Attender
Office

Mr. R.Appala Naidu Mr. A.Prasada Rao Mr. G.Sivaji Rao

Guest House Caretaker Attender Attender
/ Attender
 INFORMATION BOOK 2011

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PERFECT INPUTS FOR

MIND, BODY AND SOUL
GITAM University is located on a sprawling 100 acrecampus The campus has following facilities
that overlooks the majestic Bay of Bengal. Set amidst
• An Indoor stadium • Gymnasium
verdant surroundings, resplendent with natural beauty,
flanked by the majestic Rushikonda Hills, the campus • An outdoor stadium • Play ground
presents a picture perfect setting for scholastic pursuits. • Lawn Tennis courts • Music centre

27
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

The Academic Block

The aesthetically designed academic block blends easily
with the surrounding natural habitat. It houses
Air Conditioned Lecture theatres equipped with
multi media facilities, Audio visual Centre, Computer
Centre with the latest configurations, air-conditioned
syndicate rooms, Common Room, Reading Room and
the Faculty as well the Administrative Area.

Integrated Facilities
We focus on holistic learning and along with ensuring rigorous academic standards
encourages students to actively pursue indoor and outdoor sports as a part
of their recreational activities and overall personality development.The facilities
in the campus include Central Library, Centrally Air-conditioned Auditorium, Open
Air Theatre, Cafeterias, Nationalized Bank, Post-Office, Medical Centre, Temple,
Co-operative store, etc. The Campus is equipped with a e-learning Centre and also
provides dedicated internet connectivity through a leased 8 Mbps line.

28
 INFORMATION BOOK 2011

Student Residences
Modern and well designed accommodation facilities are
provided for boys & girls separately. These residences
are adequately equipped with internet facilities, Common
Rooms for Student interactions and a host of such other
facilities. The residences also provide the students with
excellent mess facilities. In support of our philosophy that
education needs discipline and discipline can be nurtured
through proper care and attention, these residences are
managed by Experienced Wardens.

Sports & Recreation

To supplement the academic pursuits, GITAM Campus has
several facilities for Sports & Recreational activities.
• Outdoor Play Fields for Football,Volley Ball,Tennicoit, Throw Ball etc.
• Athletic Track.
• Cricket pitches.
• Indoor Stadium with state of the art facilities for Table Tennis, Basket
Ball, Badminton, Volley Ball etc.
• Tennis Academy with two synthetic and two clay flood-lit courts.
• Modern Gymnasium & Yoga Centre

29
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 INFORMATION BOOK 2011

RECRUITMENT

Where our students are employed:

• Airliquide Engineering Co. Pvt. Ltd. • Grasim Industries • Kotak Securities
• Airtel • Haldia Petrochemicals • Madras Cement
• Asian Paints • HCL Infosystems • Mahindra Finance
• Aspinwall & Co. • HDFC Bank Ltd. • Naukri.Com
• Bank of Baroda • HDFC Realty • Radio Mirchi
• Berger India Ltd. • Heritage Foods (I) Pvt Ltd. • Raigarh Power Plant
• Bharati Axa Gen Insce Co. Ltd. • HSBC Bank • SBI Life Insurance Co. Ltd.
• Camlin Industries • ICICI Bank • Times of India
• Coffee Day • ICICI Prudential • Transport Corporation of India Ltd.
• Esquire Express • ICICI Securities • Trident Micro Finance
• Expeditors • IDBI Bank • Triton Group
• Godrej Boyce Mfg. Co.Pvt.Ltd. • Intelli Group Asia Pvt. Ltd. • Vodafone Essar Pvt.Ltd

31
Organizations that offered Summer Internship
• AFL Dachser Pvt Ltd.
• Bharati Airtel Limited
• All Cargo Global Logistics Ltd.
• Ambuja Cements
• Aspinwall & Co.
• Asymmetrique Communications Pvt.
Ltd.
• Axis Bank
• Bajaj Allianz General Insce. Co.
• Bank of Baroda
• Bharat Heavy Plate & Vessels Ltd.
• Birla Sunlife AMC
• BMM Ispat Ltd.
• Dreding Corporation of India Limited
• East Coast Energy Pvt. Ltd.
• Exicom Tele-Systems Ltd.
• Freight Consolidators (Madras) Pvt.
Ltd.
• Gateway Hotels
• Glenmark Pharmaceuticals Limited
• GMR Hyderabad International Airport
Ltd.
• Godrej Boycee Mfg. Co. Pvt.Ltd.
• HCL,
32
• HDFC Bank Ltd.
• HDFC Mutual Fund
• HDFC, Jamshedpur
• Hetero Drugs
• Hindustan Aeronautics Ltd.
• Hindustan Sanitary-ware India Ltd.
• Hyundai Motors Ltd.
• ICICI Prudential Amc Ltd.
• Indian Immunological Ltd.
• Indian Institute of Coal Management
• IndusInd Bank
• Infreight Logistics
• ITC, Munger
• Jeevan Technologies,
• Mahtani Fashion Pvt.Ltd
• Maxicon Shipping Agency Pvt. Ltd.
• MSTC
• NALCO
• NMDC Limited
• NTPC
• Penna Cement Industries Ltd.
• Pidilite Industries Ltd
• Prithvi Asset Reconstruction and
Securitization Ltd.
• Raymond Uco Denim Pvt Ltd,
• Reliance Industries,
• Reliance Mutual Fund,
• Relish Agro Food (India) Pvt. Ltd.
• SAIL, Bokaro Steel Plant
• State Bank of India
• Shri Vishnu Eatables (India) Ltd.
• Siyaram Silk Mills Ltd.
• State Bank of Hyderabad
• State Bank of India
• Tebma Shipyards Limited
• Times of India
• TRF Ltd
• Union Bank of India
• Usha Martin Ltd
• Visakha Container Terminal Pvt. Ltd.
• Vijay Home Appliances Ltd.
• Visakhapatnam Port Trust
• Volta Fashions
• Wipro Infotech Limited
• 4th Room Advertising
• The New Indian Express Group
 INFORMATION BOOK 2011

Mobilizing Resources For Economic Development

The Centre for Innovation and Entrepreneurship (CIE) believes that
national economic growth is propelled by rekindling, maturing
and canalizing the innate potential of individuals. CIE realizes
that to provide students with such opportunities to develop into
successful entrepreneurs, entrepreneurship education plays an
important role. Entrepreneurship education is the process of
providing individuals with concepts and skills to recognize the
opportunities that others have overlooked and to have the insight,
self-esteem and knowledge to act where others have hesitated.
It includes opportunity recognition, marshalling resources in the
face of risk, and initiating a business venture. Keeping this in
view, CIE was launched with the following objectives:
• To rekindle the dormant entrepreneurial talents in students
by offering initially electives and subsequently full fledged
Programmes in small business and entrepreneurship;
• To carry out research in international entrepreneurship;
• To train and develop entrepreneurs to enhance their
effectiveness in international business;
• To undertake consulting for entrepreneurs in international
business.
To achieve the objective of inculcating entrepreneurship among
its students, CIE offers ‘Small Business & Entrepreneurship’
as a required course. To nurture Entrepreneurship amongst
the students, employees and the progeny of business
families, CIE designed another three-month course in
Global Entrepreneurship which will be offered during the
current academic year. The emphasis of course is on the
techniques and tools that can be used by new generation
of entrepreneurs for launching entrepreneurship careers in
International Business. In association with Entrepreneurship
Development Institute (EDI), Ahmedabad, the center offers one
year distance learning programme in Entrepreneurship for those
who wish to become entrepreneurs. The Centre is also actively
involved in creating awareness in the society through seminars
and workshops. The Center has plans to offer 22 day programme
in Entrepreneurship designed by the Ministry of Micro, Small, and
Medium Entrepreneurs, Government of India to encourage the
technical graduates to take up entrepreneurship as alternative to
employment. The Center is planning to associate itself with the
Center for Internationalization of Enterprise, Glasgow University
Business School, Glasgow, U.K.

Empowering Today’s Managers For

Tomorrow’s Challenges
This is an area where we leverage expertise and deliver highly scientific and theme oriented Management Development Programmes.
Managerial personnel of different work spheres and levels can avail of a wide spectrum of training Programmes such as:

• International Entrepreneurship
• Intellectual Property Rights
• Research Methods for Economics
& Management – with particular
reference to Multivariate Techniques.
• Total Quality Management for SMEs
• Intellectual Property and Innovation
Management in knowledge era.
• A journey towards Excellence –
from personal anxiety to personal
effectiveness.
• Project Management
• Finance for Non-Financial Managers
• Strategic Cost Management
• Innovating Business with the United
States of America
• Application of Statistical Software –
SYSTAT-12 …and many more.

33
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

Social Project
Sensitization of students to social issues is one of the objectives
of GITAM School of International Business (GSIB) and to make
the students socially responsive, the School incorporated
Social Project activities in its course work. It is matter of great
satisfaction for the School that its approach in social projects
has given result in creation of a voluntary social network group,
Aptha by its students with a focus to serve the society. Aptha
generates funds on its own (by selling old newspapers, souvenirs
and by collecting donations from individual members) and uses
the funds so collected for distribution of essential items to
socially weaker sections in and around the city of Visakhapatnam.
The voluntary organization created its own website, www.aptha.
co.cc to carry on its activities.
During the year, Aptha conducted various activities at Shanti
Ashram, an Ashram for deaf & dumb students. It organized
sports activities like Kabaddi, Khokho and Caroms for the
inmates of the Ashram. To spur the creative talents of the
physically-challenged students, they organized painting (water
colour) competitions, creative painting competitions and shown
craft-making and motivational videos. Aptha members also
visited an old-age home and spent time with the inmates by
various entertainment activities and distributing essential items
to the old.
GSIB also carried out two Social Projects on September 14 and
15, 2009 covering nearby three villages with the objective of
identifying the villagers who are interested in pursuing/developing
small businesses. As the people may do their businesses without
general understanding of business processes, the intention of
the survey was to identify such aspirants and give them 3 to 6
days training in GSIB to establish small businesses or to improve
their existing business. The students also conducted another
survey to identify people with diabetes or having the symptoms
of diabetes to facilitate such patients to undergo counseling/
treatment by Shankar Netralaya, Visakhapatnam. Subsequent
to the survey, GSIB conducted a training programme to the
villagers who expressed interest to carry out small business
activities.

34
 INFORMATION BOOK 2011

Public Lecture Series

The Institute had launched this series which was inaugurated by Late Sri V.Narasimham, Former UN Under-
Secretary General. These lecture series have helped generate lot of interest and enthusiasm among the
professionals in Visakhapatnam who participated in large number and contributed for its success.

The first public lecture was delivered
by Professor Anil Verma of Toronto
University, Canada on ‘International
Labour Standards’.
IPRs and Indigenous Geographical
Indications – Indian perspective – by
Prof. S.C.Srivastava, Research Professor,
Indian Law Institute, New Delhi.
Foreign Direct Investment & Economic
Development – by Shri Nagesh Kumar,
Director General, RIS, New Delhi.
Changing Global Scenario on Food
Safety, Trade and Public Health:
Challenges for Indian Farmers,
Industry & Consumers – by Mr.Vijay
Sardana, Executive Director, Centre for
International Trade in Agriculture & Agro-
based Industries, New Delhi.
“Entrepreneurship” – by Dr. Sid Gautam,
Director, Centre of Entrepreneurship,
Methodist College, Fayettevile, North
Caroloma, USA.
“Recent Trends in Financing Retirement:
Implications for India” - by Prof Mukul G
Asher, Professor of public Policy, National
University of Singapore.
“Changing Role of HRD and
Corporates” - by Dr. Anil Khandelwal,
Chairman & Managing Director, Bank of
Baroda, Mumbai.
“Infrastructure Development in India
Impediments & Impetus” – by Shri
K.E.Seetharam, Principal Consultant,
Energy,Transport & Water Division,Asian
Development Bank, Manila, Philippines.
“An Integrated Approach to the
Regeneration of the rural Sector” –
by Shri M.K.Raju, M.K.Raju Consultants
Pvt. Ltd., Chennai
“Indo-Latin American Trade Relations”
– Dr. Jorge Heine, Chilean Ambassador to
India.
“The Embassy of the People’s Republic
of China” - Mr. Huang Zhigang, The
First Secretary, The Embassy of Peoples
Republic of China

Publications
• Visakhapatnam Development Report
• Nine Monographs on important topics
and issues
• Over 25 papers by the faculty in various
national and international journals
• Several book reviews
• Floriculture as a viable Business by
Dr. D.Ravinath – GIIB Excel series, New
Delhi.
• Contributed several chapters to books
published. Contributed papers to
several international peer- reviewed
journals.
• Intellectual Property Rights – A primer
by Dr. R.Anita Rao
• Vizag Steel at 25 – The RINL story
1980-2007- At a glance.
• Vizag Steel : Genesis,Turn-around and
promising future.

Periodical Publications
GITAM Review of International Business
Editor-in-Chief : Prof.V K Kumar
Associate Editors : Prof. Ganti Subrahmanyam,
Prof. R.Venkateswarlu
Global Vistas
Editor-in-Chief : Prof.V K Kumar
Associate Editors : Dr. R.Radha
Mr. Kalyan Chakravarthy
35
GITAM SCHOOL OF INTERNATIONAL BUSINESS [formerly GITAM Institute of Foreign Trade]

Final Placements process 2009-11 Batches

MBA (International Business), MBA (International Banking & Finance), and MBA (Logistics &Supply Chain Management).

The campus recruitment programme commences from third week October, 2010.

The Batch strength for different programmes Students Profiles

16

26 30% 50%
118

20%

MBA (International Business): 118 students Engineering and Technology Background

MBA (International Banking & Finance): 26 students Commerce Background
MBA (Logistics & Supply Chain Management): 16 students Others (Management, Humanities, Agriculture, and Physiotherapy)

25% of students have work experience ranging from 6 months to 6 years which complements the managerial skills imbibed by them
in the school. The batch is a unique mix of youth and experience.

Pre   Placement   Talk   (PPT) However, if the recruiting organization • All communications regarding

This is a standard practice preceding
the recruitment process to facilitate
interaction between the industry and the
students. The recruiters are requested
to make a brief presentation about their
esteemed organizations, the opportunities
and prospects ahead along with job
description for the position offered. The
School will provide the required Electronic
facility for the PPT.
Curriculum   Vitae
The School has a standard format.
has a format of its own, the same should
be sent in advance to facilitate the process.
The CVs will be provided by the School.
Guidelines for campus Recruitment
• Mutually convenient date and time
will be allotted to the organization
• Organizations are requested to
declare results immediately after the
process is over. This would help the
School stop the selected students
from appearing thereafter.
placements is to be made to
the placement office only at
placement.giib@gitam.in
• Organizations are requested to
inform the school in advance their
recruitment needs e.g. Short profile
of Job description, number required,
terms and conditions etc. This
information is important to evince
the interest of the students towards
the offer.

Summer Placements
It is mandatory for all students of our MBA Programmes to undergo 8 weeks of summer internship between April to June,
in an organization of repute in their area of specialization. Organizations willing to offer internships may contact placement office
along with details of projects available, Location, and commercial terms and conditions of internship. We have 150 students available
from 2010-12 batches with varied backgrounds in Engineering, Technology, Commerce, Sciences, and Management.

36
“City of Destiny” Visakhapatnam
Visakhapatnam, Waltair or Vizag as it is popularly known, is a magical pot pourrie of all things wonderful. Historically, this City derives
its name from “Visakha” the monument built in honour of the God of Valour by a Hindu King during the 11th century. Over the years,
Vizag has transformed itself form being a sleepy village into a bustling Port City. Located on the East Coast, Vizag is easily accessible
by Road, Rail and Air.
It is very well connected to Hyderabad, Chennai and almost all major cities in India. While nature has bestowed its beauty upon Vizag
through pristine beaches, verdant valleys, wooded hills, this charming city has progressed well in terms of maritime and industrial
activity. It is one of the most peaceful cities in India, and called the city of destiny.
Headquartering the Eastern Naval Command, Vizag also boasts of several prominent industrial establishments like, Vizag Steel Plant,
Visakhapatnam Port Trust, Essar Steel, LG Polymers, HPCL, Hindustan Zinc Ltd., Bharat Heavy Plates & Vessels Ltd, Coromandel
Fertilizers, Hindustan Shipyard, MPEDA, MSTC, VSEZ, Coir Board and DGFT.
Ushering in further development are the initiatives of the Government of Andhra Pradesh to house a Pharma City (for Bulk Drug
Pharmaceuticals), an Apparel Export Park and simultaneously declare Vizag as a Tier II City after Hyderabad for the IT industry.
GITAM School of International Business
Gandhi Nagar, Rushikonda, Visakhapatnam–530045, Andhra Pradesh
Phone : +91–891–2790028, 2840411 Fax : +91–891–2790036
email : director_giib@gitam.edu / placement@gitam.edu
Web : www.gsib.edu.in