4 f.

Examine the Distribution Channel Properties panel (to the right of the screen). Which
Distribution Channel has the highest number of sales?

Based on the data below we can see Convenience Stores have the highest number of sales.

5.
1. Which combination of distribution channel and Area had the highest revenue from
sales of muesli? How much more than average were these sales? What caused
(contributed to) the sales to be higher than average?

Based on this we can see that Hypermarkets in the South had the highest revenue and their
revenue is 44% higher above the average. Biggest contributor was driven from team RR as well
as selling 1 kg Blueberry Muesli sale was high because of this combination of distribution
channel and area.

2. What was the highest sale? (Hint: look for max.)

From screenshot above we can see highest sale was for $76,563.20

3. What are the key influencers of Revenue? Is this what you would expect? Why or
why not?

Based on above screenshot we see that key influencers for revenue are Quantity, Price,
Distribution Channel.
Given that revenue is basically quantity times price we expect what we see in chart above for
quantity and price. Distribution channel also makes sense given some will be better suited for
sales of their products.

4. Notice that the key influencers are separated into bins. Bins are ranges of values and
the frequency of occurrences within those ranges is recorded as a histogram. Identify
the most commonly occurring Revenue and Price bin. What are the values in the bin?
What is this telling you?
Based on this we see that the common revenue and price bin includes prices from $3.90 to
$4.64 and revenue from $10,940 to $21880 ultimately telling us that products sold with most
units are at a price between 3.90 to 4.64.

5. Which price bin impacts average Revenue the most? Why does this make sense?

The price bin for items costing 5.70 and up impacts revenue the most and it makes sense
because we don’t have to see as many of these to make the same amount of revenue given the
higher cost.

6. Which distribution channel has the highest Average Revenue? Why use average
revenue instead of total revenue?

Hypermarkets have the highest avg. Revenue. Given that # of sales combined from both
grocery chain and convenience stores will have higher sales then hypermarkets so we have to
user same measure to compare all of them which is by doing their avg. revenue calculation.

7. Examine the simulation page. How does changing the team affect the Expected
Revenue? What are the affects of increasing Price? Area? Distribution Channel?
Changing teams has effect on expected revenue.
Increasing price will increase expected revenue
Changing areas also has less effect on expected revenue and small effect applies to distribution
channel.

Graph below shows the change in expected revenue based on various selection on Distribution
Channel and Area
C. Store
Hypermarkets

Changing area has very less impact on expected revenue

South

North
 Question 1: Which team had the highest revenue in total? What was the
revenue?

Question 2: What product had the highest revenue in total? What was the
revenue?
Highest revenue is from 500g Nut Muesli and revenue is $24,445,956.53
Question 3: Display the trend of revenue over rounds for each team.

Question 4: What is the market share of each team by product?

Question 5: Are there any products that do not sell in specific distribution
channels? Explain _________________________
Yes there are multiple products including 1 kg blueberry, mixed fruit, nut, original, raisin, and
strawberry muesli which are not sold in convenience stores. Also 500g of Blueberry, mixed fruit,
nut, original, raisin, and strawberry muesli which are not sold in hypermarkets.

Question 6: What was the highest priced muesli on day 18 of round 1? What
team sold it? What was the price?

1kg raisin muesli at $7 was sold by PP on day 18 of round 1.

Question 7: Which team sold the most quantity of muesli? For that team, what
was the most sold product?
Team RR sold the highest quantity of Muesli. Their most sold products was 1kg original muesli
with 2,066,277 sales.

Question 8: Show the days on which individual teams did not have any revenue.
 Question 9: What product on what day and round brought the highest revenue
(for which team)?
1 kg nut muesli brought the highest revenue of $244,904 for team LL on day 8 of round 2.