STRATEGIC MARKETING

SYNOPSIS ON MARKETING STRATEGY OF NESTLE, INDIA

SUBMITTED BY: Amit Kumar Gupta

F-12

OBJECTIVE OF RESEARCH • The objective of this exercise is to understand the stronghold of NESTLE India in the market and unearth the strategies involved in their operations. • To be able to devise fruitful marketing strategies at the end of the research. • To find out the competitive advantage of NESTLE India • To asses the strategies of competitors in the market. .

NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita.000 products to millions of consumers universally. Nestle India manufactures a variety of food products such as infant food. BARONE. In 1905. Nestle's first product was "Farine Lactee Nestle". importing and selling finished products in the Indian market Today. an infant cereal. . when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited. KIT KAT. beverages.50. operated 500 factories in approximately 100 countries and offers over 8. Nestle's relationship with India started 1912. milk products. MILKYBAR. Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestle was founded in 1867 in Geneva. Nestle is the world's largest and most diversified food company. It has around 2. MILO.COMPANY PROFILE Nestle India is a subsidiary of Nestle S. prepared dishes & cooking aids. .A. Some of the famous brands of Nestle are NESCAFE. of Switzerland. NESTLE Milk.000 employees worldwide. NESTLE SLIM Milk. Switzerland by Henri Nestle. NESTEA. and chocolates & confectionary. MAGGI. MILKMAID.

Our Competitive advantages A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.  . and assurance that we are in compliance with the diversity expectations of our public sector contracts. and delight all stakeholders by making economic value additions in all corporate functions.Vision Being the best in everything we touch and handle. Mission Continuously excel to achieve and maintain leadership position in the chosen businesses.  A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers  Better quality goods and services at a lower price as a result of increased competition and an extended supply base  Access to new capabilities and innovations  A competitive advantage as we seek government contracts.

. R.BIBLIOGRAPHY Marketing Management Principles of Marketing Gupta) Research Methodology Kothari) Magazines:  Advertising Management  Business India  Business Today  Business World Web: www. B.google.com (Written by Philip Kotler) (Written by C. (Written by C.

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