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SYNOPSIS ON MARKETING STRATEGY OF NESTLE, INDIA
SUBMITTED BY: Amit Kumar Gupta
• To be able to devise fruitful marketing strategies at the end of the research. . • To find out the competitive advantage of NESTLE India • To asses the strategies of competitors in the market.OBJECTIVE OF RESEARCH • The objective of this exercise is to understand the stronghold of NESTLE India in the market and unearth the strategies involved in their operations.
A. MILKMAID. It has around 2. when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited.000 employees worldwide. . MILKYBAR. NESTEA. Nestle's relationship with India started 1912. of Switzerland. BARONE. MILO. importing and selling finished products in the Indian market Today. NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita. prepared dishes & cooking aids. Some of the famous brands of Nestle are NESCAFE. Switzerland by Henri Nestle.COMPANY PROFILE Nestle India is a subsidiary of Nestle S. Nestle was founded in 1867 in Geneva. NESTLE SLIM Milk. NESTLE Milk. Nestle is the world's largest and most diversified food company.50. KIT KAT. Nestle India manufactures a variety of food products such as infant food. an infant cereal. In 1905. Nestle acquired the Anglo-Swiss Condensed Milk Company. operated 500 factories in approximately 100 countries and offers over 8.000 products to millions of consumers universally. and chocolates & confectionary. beverages. MAGGI. Nestle's first product was "Farine Lactee Nestle". milk products. .
. Our Competitive advantages A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence. A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers Better quality goods and services at a lower price as a result of increased competition and an extended supply base Access to new capabilities and innovations A competitive advantage as we seek government contracts. and assurance that we are in compliance with the diversity expectations of our public sector contracts.Vision Being the best in everything we touch and handle. Mission Continuously excel to achieve and maintain leadership position in the chosen businesses. and delight all stakeholders by making economic value additions in all corporate functions.
(Written by C.com (Written by Philip Kotler) (Written by C. B.google. R. .BIBLIOGRAPHY Marketing Management Principles of Marketing Gupta) Research Methodology Kothari) Magazines: Advertising Management Business India Business Today Business World Web: www.