A Project Report On

“Market Share Analysis of Amul Pauch Milk In Delhi.”

GUJRAT COO PER ATIVE MILK MARKETING

FEDR ATION ANAND, GUJRAT

BY
Chetan Kumar Jha
(2008-10)

Under The Supervision Of

Sapna Mathur

In partial fulfillment of the requirement

For the award of the
post graduate diploma in management
(2008-2010)

Mangalmay Institute of Management Studies, Greater Noida

 DECLARATION

I hereby declare that the report titled “Market Share Analysis of Amul Pauch Milk” is a
bonafied record of the project done by me for Amul. At South Delhi, during the period Dec-
Jan (2009-10) as part of my PGDM program at Mangalmay Institute of Management
Studies, Gr. NOIDA.

I also declare that this report has not been submitted in full or part there of, to any
university or institutions for the award of any degree or diploma.

Chetan Kumar Jha

Mangalmay Institute of Management Studies,
Gr. Noida.
 ACKNOWLEDGEMENT

The project title “Market Share Analysis of Amul Pauch Milk” has been conducted by me
during December and January in South Delhi area. I have completed this project, based on
the Primary research, under the supervision of Sapna Mathur.

I owe enormous intellectual debt towards my guide Miss Sapna Mathur, who have
augmented my knowledge in the field of Marketing. They have helped me learn about the
process and giving me valuable insight into the field of Market Research.

I am obliged to all my friends for their cooperation during the Project. My increased
spectrum of knowledge in this field is the result of constant supervision and direction
perspectives of Sapna Mam.

I would like to thank all the respondents without whose cooperation my project would not
have been possible.

Last but not the least, I feel indebted to all those persons and organizations who have
provided helped indirectly in successful completion of this study.

Date:
CHETAN KUMAR JHA
 PREFACE

PGDM is well structured and integrated course of business studies. The main objective of
practical training at PGDM level is to develop skill in student by supplement to the
theoretical study of business management in general. Such Projects & Research helps to gain
real life knowledge about the Markets and business practices. The PGDM programme
provides student with a fundamental knowledge of business and organizational functions and
activities, as well as an exposure to strategic thinking of management
.

In every professional course, training is an important factor. Professors give us theoretical

knowledge of various subjects in the college but we are practically exposed of such subjects
when we use it in the market.

Projects are an integral part of PGDM and each and every student has to undergo such
projects company to gain practical exposure of real market place and then prepare a project
report on it.

In todays globalize world, where cutthroat competition is prevailing in the market, theoretical
knowledge is not sufficient. Beside this one need to have practical knowledge, which would
help an individual in his/her carrier activities and it is true that “Experience is best teacher”.
 TABLE OF CONTENTS

Sl.No CONTENTS Page No

1
Executive Summary 01

2
Industry Profile 03

3
Company Profile 08

4
About Amul Pouch Milk 18

5
Research Methodology 22

6
Objective 26

7
Data Analysis & Interpretation 28

8
Findings of The Study 43

9
Recommendation 46

10
Bibliography 49

11 51
Appendix