Obopay’s new service will put banks in the mobile

payments business
May 11, 2010 | Dean Takahashi

1 Comment

Banks have been slow to move

into the emerging mobile payments business. That’s why Obopay is launching its Mobile Money for
Banks platform today.
It will allow a bank to deploy its own, branded mobile service in less than 30 days. With it, bank
customers will be able to transfer money to anyone using mobile phone transactions.

This is a good way for banks to avoid being bypassed in the new age of money. For instance, after
the earthquake hit Haiti, more than 5 million people made donations to charities such as the Red
Cross via text message. These transactions were handled by mobile phone carriers, not banks. And
in countries such as Canada, mobile carriers have created a mobile payment service that competes
with bank transactions such as checks or automated teller machines.

Altogether, some 36 million U.S. adults use mobile payments. And those people are often using
mobile carriers or PayPal, Zong or Boku as their payment providers, not banks.

David Schwartz, head of product

and corporate marketing at Obopay in Redwood City, Calif. says that the company’s Mobile Money for
Banks platform gives the banks a chance to fight back. The banks have a fighting chance because
consumers trust them. They can put their own branded apps on smartphones, BlackBerry devices,
and iPhones. They can add mobile internet, text message, and chat services. Those services
leverage a transaction network that Obopay has been building since it was founded in 2005.
The services let someone receive a payment via a mobile phone, web site or email. When a user
wants to pay for something, they click on a button that initiates the bank’s transaction, using the
Obopay platform. The service transfers money to the web site or directly into the recipient’s bank
account.

Obopay will also let a bank customer send money to anyone directly from his or her own bank
account, using a debit card. Recipients don’t have to be signed up for the service to receive the
money and can direct the funds into their own bank account using their debit card number or bank
account and routing number. They can also direct the funds to a prepaid card and get access to the
funds for online shopping.

A feature called Family Money by Obopay lets bank customers send money instantly to family
members for emergencies or scheduled payments. The receiving family member can get the money
direct to their own bank account or to a prepaid card. Parents can “top-up” funds instantly from their
accounts. Use of the prepaid debit card allows parents to monitor spending in real time.

You can also transfer money from one bank to another. The customers can enter a debit card number
or bank account and routing number. Banks can choose the level of service they want to offer as well
as the fees that they will charge. Obopay’s existing partners include Nokia, MasterCard, Citibank,
AT&T, Verizon, Essar, Yes Bank in India, Blackberry and Societe Generale.

To date, Obopay has raised $140 million and has 200 employees. The company will collect fees on
behalf of the bank and charge a wholesale fee to the bank. But the banks benefit because mobile
payments can be a lot cheaper to execute than check transactions, which generate a lot of
paperwork.

Don’t miss MobileBeat 2010, VentureBeat’s conference on the

future of mobile. The theme: “The year of the superphone and who will profit.” Now expanded to two
days, MobileBeat 2010 will take place on July 12-13 at The Palace Hotel in San Francisco. Early-bird
pricing is available until May 15. For complete conference details, or to apply for the MobileBeat
Startup Competition, click here.
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Obopay teams with Societe Generale to provide mobile

money in Africa
June 28, 2010 | Dean Takahashi
Add a Comment

Obopay has teamed up with French bank Societe Generale to bring its mobile payment services to
customers in Africa starting with a new service launching today in Senegal.

The service offered through Societe Generale de Banques au Senegal is called Yoban’tel by Obopay.
It allows cell phone users to pay bills or receive money via text messages on their cell phones. The
service is designed to help grease the flow of money for people who don’t have bank accounts and
are currently forced to carry large amounts of cash. After launching in Senegal, Societe Generale
plans to launch the service in more African nations.

These kinds of services have taken off in places such as Kenya, where lots of commerce already
happens through phones. The service is important for Societe Generale, since mobile payments is
about as vital in some developing countries as automated teller machines are in the U.S. If you don’t
have the service, you lose the customers.

Redwood City, Calif.-

based Obopay launched its Mobile Money for Banks platform in May. It allows banks to deploy their
own branded mobile paymetns service within 30 days, allowing the bank’s customers to transfer
money to anyone via mobile phone transactions.
David Schwartz, head of product and corporate marketing at Obopay, said in an interview that the
new service will be available to all people in Senegal with a mobile phone. The bank will allow people
to sign up for the service through partners such as Credit Mutuel du Senegal, TIGO and CanalSat
Horizons. The latter is a satellite TV service that is popular now because of the World Cup. Through
that service, customers can pay for TV service via a mobile phone rather than wait in a long line and
pay with cash now. Users can also load or pick up cash at designated locations throughout Senegal.
They can use the service to send money to anyone with a phone in the country, or pay a bill.

“This lets banks capture customers they can’t get today,” Schwartz said.

Right now, banking is so limited in Senegal that people can spend an entire day waiting in line to pay
a utility bill, said Richard Hababou, managing director of Societe Generale Innovations Group. Now
customers can get Yoban’tel by Obopay through a prepaid account. To carry out a transaction,
someone sends an short message service text message to transfer money. It works with all telecom
carriers.

Schwartz said there are an estimated 4 billion phones in the world, but only 1 billion bank accounts.
So the potential for the market is big. Obopay was founded in 2005 and it has more than 200
employees. The company operates payment services for millions of people in the U.S., India, and
Kenya.

Obopay’s existing partners include Nokia, MasterCard, Citibank, AT&T, Verizon, Essar, Yes Bank in
India, and BlackBerry. The company has raised $140 million.

Societe Generale and Obopay Bring Mobile Money to

Africa

Multi-country partnership rolls out innovative solution for money transfer and bill payment via
mobile phones
REDWOOD CITY, Calif., June 28 /PRNewswire/ -- Societe Generale, one of the leading financial services groups
in the world, and Obopay, a leading mobile banking and payment provider, today announced they are teaming to
bring mobile paymentservices to banked and unbanked customers who have access to a mobile phone. The
partnership between the companies is intended to make mobile payments available in new markets, with the first
stage of the initiative being launched today inSenegal through Societe Generale de Banques
au Senegal (SGBS).
The new service, offered as "Yoban'tel by Obopay", is a carrier-agnostic, mobile money transfer and bill payment
service that is available to all the people of Senegal with a mobile phone. This is accomplished by leveraging
SGBS's current branches and opening up new channels of distribution for banking services through commercial
partners including Credit Mutuel du Senegal, TIGO and CANALSAT HORIZONS. Users can enroll for a mobile
payment service and load or pick up cash at designated locations throughout Senegal. They can also use the
service to send money to anyone throughout the country, or to pay a bill.
"In Senegal, traditional banking services are typically very limited; people can spend an entire day each month
standing in line to pay for things like their utility services in cash," said Richard Hababou, managing director of
Societe Generale Innovations Group. "Yoban'tel by Obopay allows us to establish innovative and convenient
mobile money transfer and payments for those Senegalese who have previously not had access to such
services."
With Yoban'tel by Obopay, any Senegalese resident owning a mobile phone will be able to send money to
recipients using a simple SMS transaction. With Yoban'tel by Obopay:

• Yoban'tel by Obopay services are available for both existing customers of the bank or new customers

through a prepaid account

• Any mobile phone can carry out the transaction, which requires a simple SMS message to send the

transfer request, without having to change the phone's SIM card or install an application on the phone

• The system is compatible with all telecom carriers; from the start, SGBS envisioned the mobile transfer

and bill payment system as carrier-agnostic and not limited to transfers within a single network

• Users enjoy universal security; whether bank customers or not, all clients of the Yoban'tel by Obopay

service are covered by the same security SGBS provides for its own clients – the same standards of a

major international bank.

"Partnering with one of the world's leading banks, Societe Generale, enables them to put mobile money at the
heart of their accounts," said Obopay CEO Carol Realini, who founded the company following volunteer work
in Africa, where she witnessed people in some of the most remote areas of the world carrying phones who lacked
access to banking. "Their reach will bring new mobile money access to millions. Furthermore, this latest offering
extends our experience in meeting the needs of four different sets of regulatory environments and market
dynamics – including the US, India, Kenya and now Senegal – and gives us the expertise, robust platform and
service offering needed to expand into new markets very quickly."
The launch of Yoban'tel by Obopay reaffirms the Societe Generale group's ambition to promote financial services
to the greatest number of people around the world. The launch is part of its plan to leverage the latest
technological advances in the development of new payment methods. For Obopay, the launch provides a further
proof point of its leadership in the global mobile money market and commitment to an ecosystem approach that
meets the requirements of the largest banks in the world.
About Obopay
Founded in 2005, Obopay, Inc., (banks.obopay.com) offers financial institutions an open, trusted, secure and
interoperable mobile payments service by transforming any mobile phone into a convenient and easy way to
send and receive money. The company's Mobile Money for Banks offers bank-branded, account-centric mobile
service quickly, painlessly and at low deployment cost. Obopay's broad-based offering addresses the needs of
consumers and businesses around the world by providing a ubiquitous service that delivers value, empowers
lives and improves opportunity for merchants both in the physical and virtual worlds. The company provides
innovative mobile money services making it easy for mobile phone users to securely send and receive money,
top-up their mobile, buy online, buy via mobile, pay bills and pay small businesses. Obopay believes the power
is in the network and has established partnerships that include Nokia, MasterCard, Citibank, AT&T, Verizon,
Essar, Yes Bank in India, Blackberry and Societe Generale. Global headquarters are in Redwood City, CA with
operations in India.
About Societe Generale
Societe Generale is one of the largest financial services groups in the world. The Group employs 157,000 people
worldwide in three key businesses:

• Retail Banking, Specialised Financing & Insurance: Societe Generale serves 32 million individual

customers worldwide.

• Private Banking, Global Investment Management & Services: Societe Generale is one of the largest

banks in the euro-zone in terms of assets under custody (EUR 3,246 billion, March 2010) and under

management (EUR 164 billionexcluding Amundi, March 2010).

• Corporate & Investment Banking: Societe Generale tailors solutions for its clients across sectors by

capitalizing on its worldwide expertise in investment banking, global finance, and global markets.

Societe Generale is included in the socially-responsible investment indexes: FTSE4Good and ASPI. In 2010, the
title of SAM Sector Mover was awarded to Societe Generale. For more information,
visit www.societegenerale.com

More Information about Obopay:

Web site: www.obopay.com

Blog: blog.obopay.com

Twitter: twitter.com/Obopay

First prize for an energy-positive branch

By Alain Bailly | Responsable gestion des moyens | 01/04/10

I had the idea of an energy-positive branch* at the BATIMAT International Building Exhibition in November 2007.
I saw that solar solutions had progressed and that this renewable energy source had become more reliable and
affordable. So I decided to take action.

•
•
•
•
•
•
•
My management immediately supported my idea, which fits in with the Societe Generale Group's sustainable
development policy. We had plans to extend one of our branches and since electricity is very expensive in
French Polynesia, we were looking into renewable, clean energy sources.

When I came back from the Exhibition, I met with the subsidiary's management so we could carry out a feasibility
study and incorporate the additional investment into our budget. Once we had addressed all the issues, we
launched this innovative project. Its completion was only made possible with the support of my close colleagues
and the talent of local businesses.

Our branch is now autonomous for 95% of its energy requirements. Encouraged by the success of this project,
we are now planning to install a larger facility on our administrative offices this year, with the aim of producing
40% of the energy used by the whole building and the branch from solar power. A subsidiary in Burkina Faso has
already reproduced this solution, and a project is under way to install solar panels on a building in Reunion.

On 25 March, I was awarded first prize in the Innovation awards. This internal competition recognises the most
innovative projects carried out at Societe Generale.

I am very honoured to have received this award. It will encourage me to continue to seek ways to improve and
optimise our performance. What sets us apart in the increasingly competitive banking market is our commitment
to innovation and to developing the Societe Generale brand image at a global level.

* An energy-positive building produces more energy (electricity, heat) than it uses over a given period.

THALES AND TADEO WIN 2010

INNOVATION PRIZE FOR
SUSTAINABLE DEVELOPMENT
02 September 2010
At a ceremony held during the summer university of the French employers’ confederation MEDEF,
Thales and Tadeo, a platform enabling communication between deaf, hard-of-hearing and hearing
people in the workplace, were awarded the 2010 innovation prize, sustainable development
category, by the Observatoire de la Relation entre Grandes Entreprises et PME Innovantes,
organised by IE Club.

This award is the culmination of a highly successful collaboration between the Tadeo project and
Thales as a representative of the founding companies (which include Air France, Alcatel-Lucent,
Areva, BNP Paribas, Cap Gemini, Crédit Agricole SA, GMF, Lyonnaise des Eaux, Pôle Emploi,
Siemens, Société Générale and Sopra Group) and other project partners.

The Tadeo partnership is based on mutual trust and was established to promote this new
communication service and associated technological innovations, and the resulting economic and
social benefits.

About IE Club

IE Club provides a unique forum for face-to-face interaction and networking between innovative
SMEs in the IT and communications sector and the other major players in innovation (investors,
major companies, government agencies and research centres).

Founded in 2004, the IE Club Observatory (Observatoire de la Relation entre Grandes Entreprises
et PME Innovantes) seeks to identify, evaluate and promote successful partnerships between major
companies and smaller innovation-driven players. As part of this effort, it issued a call for
submissions to around 5,000 companies in France and Europe as an opportunity to bring their
collaborative achievements to the attention of a broader public.

The panel of judges included Robert Kalocsai (Software Continuity), Dominique Agrech (XAnge),
Daniel Barberye (Groupe La Poste), Martin Duval (Bluenove), Jean Mourain (Adobe), Florence Ribes
(Iris Financing), Didier Rochereau (Sparus Software), Sophie Mouquet (Croissance Plus), Guillaume
Rio (L’Echangeur), a representative of the MEDEF and a representative of Pierre Audouin
Consultant. The panel awarded the prize in the sustainable development category to Tadeo and its
partner companies for the outstanding success of their project.

About Tadeo

Tadeo is a platform enabling communication between deaf, hard-of-hearing and hearing people in
the workplace.

The Tadeo service is delivered via the internet by experts in French sign language (LSF)
interpretation, cued speech (CS) and full, real-time speech transcription.
In a secure computer environment, Tadeo allows deaf and hearing-impaired people to use
telephones and take part in meetings, conferences and training sessions.
Its mission is to provide a responsive, on-demand solution tailored to:

• the needs of public- and private-sector companies and organisations

• the realities of the workplace (the company’s activities, the employee’s particular line of
work, etc.)

• a broad range of work-related situations (meetings, interviews, telephone calls, etc.)

• the different ways deaf and hard-of-hearing people communicate (LSF, CS and real-time
speech transcription)

• the imperatives of information security and confidentiality

• service availability

To date, Tadeo is used by more than 140 organisations and many thousands of direct clients.
The Acceo service operates on the same principle and is now available. This new service enables
organisations to receive and process calls from deaf and hard-of-hearing members of the public.

These solutions allow people with hearing impairments to realise their full potential as an economic
asset to the company. They also promote the broader development of a new and innovative
ecosystem and support the creation of thousands of jobs in a new opportunity for sustainable
growth.

Tadeo and France’s major corporations

Tadeo was established in 2007 by 15 companies — Air France, Alcatel Lucent, Areva, BNP Paribas,
Cap Gemini, Crédit Agricole, Delta Process, GE Healthcare, GMF, Lyonnaise des Eaux, Pôle Emploi,
Siemens, Société Générale, Sopra Group and Thales — in a highly original initiative. The project is
coordinated by Delta Process.

Its success is built on the pooling of financial resources and operational expertise:

• Joint financing: a collaborative project designed and developed by companies, for

companies.

• Shared expertise: interactive development of an operational service in a collaborative

partnership approach, based on feedback from deaf, hard-of-hearing and hearing users in
many different types of work and sectors of industry.

The founding companies have provided active assistance throughout the development process,
contributing wide-ranging expertise as well as specific know-how in such areas as R&D
engineering, human resources, finance and legal.

The Tadeo initiative is also unique in the way it is governed. An Executive Board comprising
representatives of the 15 founding companies convenes on a monthly basis to review progress and
set objectives.

A groundbreaking communication service

Tadeo features a range of innovative technologies:
 1. Development of a real-time, in extenso speech transcription tool, based on a shorthand
input method coupled with a software solution and database allowing phonemes to be read
instantly.
2. Development of an IP-based multi-flow, multi-point call routing system (voice and images).

An R&D team ensures the continued development of the solution and its evolution for new and
higher-performance environments, with the use in particular of 3G++ networks and the latest-
generation compression and voice recognition technologies.

An initial application of these technologies is designed to allow deaf and hearing-impaired people
to perform their work-related duties independently.

Economic benefits:
• More than 150,000 potential users in France, equivalent to 14 million hours of
communication per year.

• Creation of new types of jobs, including specialists in real-time, full speech transcription.

Social benefits:
• These solutions support the recruitment, continued employment and long-term
employability of deaf and hard-of-hearing people in accordance with the principles of equal
opportunities and the individual’s contribution to company performance and results.

• They also open up new career prospects by alleviating communication-related difficulties

and allowing deaf and hearing-impaired employees to participate fully and effectively in
company life.

Société Générale Goes Live with TIBCO Software Integration Solutions

TIBCO technology streamlines Société Générale Risk Evaluation Process and
improves financial returns
PALO ALTO, CA, December 05, 2001 - TIBCO Software Inc. (NASDAQ: TIBX) ) today announced
Société Générale Group, one of Europe's most profitable banking groups, has implemented TIBCO's
Enterprise Application Integration (EAI) solutions to help minimize risk, save money and provide a
better financial return to Société Générale clients. Société Générale Group evaluated other vendors'
technology, but selected TIBCO for its ability to meet a spectrum of business needs in addition to
standard data transformation and validation.

The TIBCO implementation involves the integration of many diverse trade capture systems. Initially
located in New York, the system integrates Société Générale's global trade positions to accelerate
and improve their Management Information Systems (MIS) functions from risk calculations to client
relationship or cash management. Some of the benefits for Société Générale in deploying the TIBCO
solution include: the ability to transfer ownership for data quality to its initial sources, enhanced
scalability to handle expected volume increases through use of parallel processing, and the
establishment of a standard infrastructure for supporting similar functions worldwide.

"Société Générale selected TIBCO not only for its advanced messaging technology, but also for its
end-to-end EAI infrastructure," said Sylvain Pendaries, director of Debt Finance IT. "The TIBCO
solution enables the integration of our diverse systems worldwide, allowing us to provide better return
on investment to our customers, while decreasing our internal costs."

"TIBCO's integration and messaging suite of products enable the integration of disparate systems on
an enterprise scale," said Fred Meyer, chief strategy officer of TIBCO Software. "Moving to TIBCO's
open platform offers Société Générale the ability to extend its distribution platform to its trading
partners and customers and enhances their ability to compete in the electronic global marketplace."
About Société Générale Group
The Société Générale Group is the sixth largest bank in the Euro zone (based on market
capitalization). Recognized for its profitability and its capacity for innovation, Société Générale Group
figures in the top tier of the most profitable banks in Europe. This performance is part of a dynamic
trend of selective growth that involves all the Group's business lines: Retail Banking, Corporate and
Investment Banking, and Asset Management and Private Banking. www.socgen.com

SG is the corporate and investment banking arm of the Société Générale Group. Present in over 50
countries and with expertise in capital markets, advisory and origination services, structured finance
and commercial banking, SG builds innovative, integrated financial solutions for its corporate,
institutional and public sector clients. For more information, please visit www.sg-ib.com.

About TIBCO Software Inc.

TIBCO Software Inc. (Nasdaq:TIBX) is a leading provider of total business integration solutions
delivering infrastructure software that enables businesses to seamlessly integrate business systems
in real-time. TIBCO technology was first used to digitize Wall Street and has since been adopted in
diverse industries including financial services, telecommunications, electronic commerce,
transportation, logistics, manufacturing and energy. TIBCO's global customer base includes more
than 1,300 customers such as Cisco Systems, Yahoo!, NEC, Dynegy, Sun Microsystems, GE Capital,
The Limited, Delta Air Lines, Philips, AT&T and Pirelli. Headquartered in Palo Alto, California, TIBCO
can be reached at 650-846-1000 or on the web at www.tibco.com.

Komerční banka launches a number of attractive

innovations in mortgages, accompanied by rate
cuts

All Press Releases

Wednesday, 9/1/2010

Prague, 1 September 2010 – Komerční banka offers a new option for early repayment of
Flexibilní hypotéka [Flexible Mortgage Loan] free of charge, has prepared an interesting
innovation of its mortgage loans for construction, and also cut the minimum rate of interest on
mortgage loans to 3.95% effective from 30 August 2010.
The introduction of early repayment of a part of Flexibilní hypotéka is a major change. In respect of
loans taken out after 30 August 2010, the currently existing optional increase in instalments has been
replaced by the option to pay an extraordinary instalment of up to 20% of the initial amount of
the mortgage loan free of charge. This instalment can be paid after paying 12 monthly instalments
from the execution of the loan agreement.
As part of the most current changes in September 2010, KB will also respond to the needs of the
clients who will use their loans for construction purposes. “It will be possible to draw on the mortgage
loan to the client’s current account, the client need not furnish any invoices, and the limit on these
advances is up to five million crowns”, said Monika Truchliková, Deputy Executive Director for
Marketing and Business Development at Komerční banka.

The product innovations are accompanied by a special offer of attractive interest rates. As part
of the special offer, the minimum rate has been cut to 3.95% p.a. and applies to mortgage loans with
a three-year fixed-rate period for which clients will apply between 30 August 2010 and 30
September 2010. KB’s special offer of loans with a three-year fixed-rate period means that the bank
wants to meet the needs of a number of clients who regard this fixed-rate period to be the best in view
of the current situation on financial markets. The loan agreements to which the special offer applies
must be signed by 12 November 2010.
Komerční banka is one of the best run universal banks in Central Europe. It provides comprehensive
services to clients in the areas of retail, corporate, and investment banking. The Komerční banka
Group’s 8,624 employees serve 2.7 million clients, who can use an extensive network of 395 points of
sale throughout the country. Komerční banka currently operates 676 ATMs and almost 989,000 of its
clients use one of direct banking channels.
Komerční banka is part of the Société Générale Group, one of the largest banking groups in the euro
zone (in terms of market capitalisation), whose 157,000 employees serve more than 32 million
individual clients worldwide.

Top
tos Origin supports Société Générale in its Internet mobile strategy
A complete mobile phone solution for immediate access to banking services
Paris, 30 June 2010 -
Atos Worldline, which brings together Atos Origin expertise in Hi-Tech transactional services, has been
selected by Société Générale to develop and host new mobile services allowing it to offer its customers the
most comprehensive mobile banking application on the market. Launched this month on iPhone and iPod
Touch, the "Appli" will also be adapted for other platforms. This intuitive and practical application allows
Société Générale to strengthen relations with its customers while also meeting their need for mobility.

Atos Worldline has been supporting Société Générale for the last 20 years in its
implementation of innovative projects and a multi-channel strategy. Today, Atos
Worldline is developing a complete mobile application for Société Générale
which has eight functions including account checking, stock market access,
geolocation of branches and budget management.

"We chose Atos Worldline because of its understanding of our market, the
security issues we face and its expertise in mobile onboard solutions. Atos
Worldline was able to meet our requirements in terms of ergonomics, ease of
use, and could offer us an innovative solution adaptable to several different
terminals," explained Olivier Chédeville, Remote Banking director at Société
Générale.

"Société Générale has once again put its trust in us and we're very happy about
this. Atos Worldline, through its experience of the mobile ecosystem, provides
an end-to-end support to Société Générale in this innovative project. Our
solution allows us to offer a highly comprehensive application incorporating
flows and services from different partners into a consistent whole that allows
Société Générale to continue pursuing its customer loyalty strategy," said
Pascal Dehaussy, Director Banking, Finance & Insurance at Atos Worldline.

About Atos Origin

Atos Origin is a leading international information technology (IT) services company, providing hi-tech transactional
services, consulting, systems integration and managed operations to deliver business outcomes globally. The
company’s annual revenues are EUR 5.1 billion and it employs 49,000 people. Atos Origin is the Worldwide Information
Technology Partner for the Olympic Games and has a client base of international companies across all sectors. Atos
Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.

About Atos Worldline

Atos Worldline brings together Atos Origin's core expertise in hi-tech transactional services. A leader in end-to-end
services for critical electronic transactions, Atos Worldline is specialised in electronic payment services (issuing,
acquiring, terminals, card and non card payment solutions & processing), eCS (eServices for customers, citizens and
communities) as well as services for financial markets. Atos Worldine on-going commitments to research and innovation
enable its customers to benefit from award-winning solutions in areas such as mobile payments, secure IPTV, online
CRM and paperless solutions. Atos Worldline generates annual revenues of €844 million and employs over 4,800
people in Europe. For further information, please visit: http://www.atosworldline.com/
SGAM AI launches “SGAM ETF T-Rex” on Euronext Paris, the first
ETF worldwide aiming to replicate the performance of hedge funds
(23/09/08)

SGAM Alternative Investments (SGAM AI) announced today the launch of the first ETF worldwide aiming to replicate
the performance and risk profile of the global hedge fund universe, SGAM ETF T-Rex (Total Return Exposure), on
NYSE Euronext’s Paris market.

Based on the concept of Alternative Beta*, SGAM ETF T-Rex aims to replicate synthetically the performance of the
Hedge Funds Research Index (HFRI). The portfolio invests in the main asset classes (equities, bonds, currencies) and
is managed dynamically using liquid financial instruments such as futures.

The allocation process of the SGAM ETF T-Rex portfolio is based on a quantitative model, created by SGAM AI’s
Structured Asset Management team. The model automatically calculates the allocation which optimizes the correlation
to the index, composed of over 2000 hedge funds tracked in the HFR database. In order to maintain this high degree of
correlation, positions are reviewed every month.

This approach is intended to deliver the performance of a diversified investment in the hedge fund universe. It can be
considered as a way to obtain exposure to this asset class or as a liquid and transparent complement to a standard
hedge fund allocation.

SGAM ETF T-Rex gives investors access to a financial product with a risk/return profile close to the hedge fund
universe, with no minimum subscription, real-time liquidity and total transparency.

The SGAM AI T-Rex strategy was also launched in a mutual fund format in August 2007 and has largely proven the
effectiveness of the concept and the strength of the quantitative model. The launch of the strategy in an ETF format
offers investors the choice between the subscription/redemption channel of a traditional fund and the flexibility of a real-
time stock market negotiation via the ETF.

*Alternative Beta: replication of estimated hedge fund allocations in traditional asset classes.
Academic studies show that hedge fund investments can on the whole be broken down into long/buy positions and
short/sell positions in traditional asset classes. Applying this approach, it is possible to build a portfolio of dynamic
strategies designed to replicate the overall allocations in the hedge funds industry, and thus attempt to replicate
performances by taking up equivalent positions in these asset classes.

The allocations per asset class of the SGAM ETF T-Rex portfolio are revised on a monthly basis and published
on www.sgametf.com.

Fund
Fund name management. Market Maker ISIN code Reuters Bloomberg
company
Susquehanna International
SGAM ETF T-Rex SGAM Index FR0010631374 TRX.PA TRX FP
Securities Ltd

****
ETFs (Exchanged Traded Funds) are real-time listed funds. They are as easy to trade as shares, the portfolio
composition is known at all times and their net asset value is calculated and communicated continuously throughout the
day. The flexibility, transparency and low cost of ETFs make them an attractive product, with a phenomenal growth rate
worldwide.

With the introduction of SGAM ETF T-Rex, NextTrack, Euronext’s segment dedicated to ETFs, today counts over 340
listed products and more than 220 underlying products, confirming its position as a leader in the sector.

SGAM AI launched its first structured ETFs in October 2005. The SGAM ETF range is the first to offer a complete range
of structured ETFs that can adapt to the market environment whilst meeting investors’ needs according to their different
risk profiles.

Unlike first generation ETFs, active ETFs in the SGAM ETF range do not merely replicate the performance of their
benchmark, but combine the benefits of structured asset management with the transparency of continuously quoted
ETFs, by providing:

- leveraged exposure to the index (“Leveraged” range),

- capital protection, using the “portfolio insurance” technique ( “Flexible” range),
- a reverse exposure to the index (“Bear” and “XBear” range).
- access to alternative investment classes.

Press contacts:

Société Générale, Gestions d’actifs et services aux investisseurs

Joëlle Rosello +33 1 56 37 18 88, joelle.rosello@sggims.com
Jolyon Barthorpe +33 1 56 37 88 17, jolyon.barthorpe@sggims.com
NYSE Euronext
Frédérique Vigezzi +33 1 49 27 11 33, f.vigezzi@euronext.com

This product is not sponsored, endorsed, sold or promoted by HFR, any of its affiliates, any of its information providers
or any other third party involved in, or related to, compiling, computing or creating any HFR Fund Weighted Composite
Index (HFRI).

Société Générale
Société Générale is one of the largest financial services groups in the euro-zone. The Group employs 151,000 people
worldwide in three key businesses:
- Retail Banking & Financial Services: Société Générale serves more than 30 million individual customers worldwide.
- Global Investment Management & Services: Société Générale is one of the largest banks in the euro-zone in terms of
assets under custody (EUR 2 733 billion, June 2008) and under management (EUR 381.4 billion, June 2008).
- Corporate & Investment Banking: Société Générale ranks among the leading banks worldwide in euro capital markets,
derivatives and structured finance.
Société Générale is included in 3 socially-responsible investment indexes: FTSE, ASPI and Ethibel.
www.socgen.com

Société Générale Asset Management is one of the world’s leading asset managers with €309bn of assets under
management as at June 30, 2008.
A subsidiary of the Société Générale Group, SGAM is a global player with a balanced and robust business model based
on:
- its multi-center structure: more than 3,000 employees, including more than 750 managers and analysts, are located at
the heart of the markets in Europe, in the United States and in Asia;
- a business that covers all asset classes: equities, fixed income, balanced, and alternative investment where SGAM is
among the leaders with €50bn in assets under management;
- access to all types of investors: institutions, distributors, corporates and individuals, all of whom benefit from SGAM’s
leading edge expertise and a local service.

Thanks to cross-selling, a focus on quality and constant innovation, SGAM has developed value-added management
solutions tailored to clients’ specific needs and which optimize performance and risk control.
SGAM is rated M2 by Fitch Ratings, thus retaining since 2000 the top rating awarded to an asset management
company for the whole of its international structure. For investors, this rating is a guarantee of the professionalism of
SGAM’s teams and the quality of its international organization.
www.sgam.com

SGAM Alternative Investments (SGAM AI) is a wholly-owned subsidiary of Societe Generale Asset Management.
SGAM Alternative Investments has developed successfully by combining active asset management processes with a
capital market culture that mixes innovation and risk management. With €35.6bn in assets under management as at
30th June 2008, 387 employees worldwide and the strategic and financial backing of Société Générale Group, SGAM
Alternative Investments has become one of the leading global specialists in alternative investments. SGAM Group as a
whole (SGAM AI, TCW and BAREP) manages €50bn in alternative investments assets as at 30th June 2008.
Based in Paris, London, Tokyo and Hong Kong, SGAM AI Structured Asset Management Group manages €25.7bn
as at 30th June 2008, with 138 professionals, through guaranteed structured products, structured credit products, index
funds and ETFs.
www.sgam-ai.com

SGAM Index SA is a wholly owned Société Générale Asset Management subsidiary created to gather under a single
structure several management types: passive management, differentiated index management, structured ETFs and
alternative beta products. The funds managed by SGAM Index SA are commercialised by SGAM Alternative
Investments.

About NYSE Euronext

NYSE Euronext (NYX) operates the world’s leading and most liquid exchange group, and seeks to provide the highest
levels of quality, customer choice and innovation. Its family of exchanges, located in six countries, includes the New
York Stock Exchange, the world's largest cash equities market; Euronext, the Eurozone's largest cash equities market;
Liffe, Europe's leading derivatives exchange by value of trading; and NYSE Arca Options, one of the fastest growing
U.S. options trading platforms. NYSE Euronext offers a diverse array of financial products and services for issuers,
investors and financial institutions in cash equities, options and derivatives, ETFs, bonds, market data, and commercial
technology solutions. As the world’s largest exchange group by number of listings and market capitalization, NYSE
Euronext is home to over 6,400 listed issues representing a combined $26.7 / 17.1€ trillion (as of June 30, 2008) in total
global market capitalization, approximately four times that of any other exchange group.
NYSE Euronext's equity exchanges transact an average daily trading value of approximately $157.0 /102.7€ billion (as
of June 30, 2008), which represents more than one-third of the world's cash equities trading. NYSE Euronext is part of
the S&P 500 index and the only exchange operator in the S&P 100 index. For more information and free real-time stock
prices for all NYSE-listed securities, please visit www.nyx.com.

Sogécap* is the Société Générale group’s life insurance and savings

company.
We design innovating and high performance products to suit the savings, personal and payment protection
requirements of private individuals and companies. These products are distributed through the Société
Générale branch network.
We also apply our strong expertise to building relationships with partners outside the Société Générale group
both in France and abroad. In France, this business is transacted by our subsidiary Oradéa vie.
At end 2009, Sogécap was the 7th largest life insurer and 4th largest bancassurer in France in premium income
terms.
Products & Services
Around the world
Distribution
Within the insurance business line of the Société Générale Group, Sogécap works in close synergy with
Sogessur, the non-life insurance company dedicated to the development of motor, home and GAV accident
insurance.
Read more: Sogessur website
Sogécap* is the Société Générale group’s life insurance and savings
company.
We design innovating and high performance products to suit the savings, personal and payment protection
requirements of private individuals and companies. These products are distributed through the Société
Générale branch network.
We also apply our strong expertise to building relationships with partners outside the Société Générale group
both in France and abroad. In France, this business is transacted by our subsidiary Oradéa vie.
At end 2009, Sogécap was the 7th largest life insurer and 4th largest bancassurer in France in premium income
terms.
Products & Services
Around the world
Distribution
Within the insurance business line of the Société Générale Group, Sogécap works in close synergy with
Sogessur, the non-life insurance company dedicated to the development of motor, home and GAV accident
insurance.
Read more: Sogessur website

The Societe Generale iPhone App was launched last week and I must say that I’m delighted. It was released just a few
days after we reached a record three million client connections to our online banking service.
With the App, our clients can now have their bank at their fingertips at all times, with access to eight useful, practical
and essential functions.
I am very happy with the reaction to the new application, and the numerous positive comments that have been left.
After the initial launch, which in the space of 24 hours propelled the App to the number 8 position in the list of free App
store applications, we are going to leave our clients in charge of developing their vision of the bank. To this end, they
can now make suggestions for the ninth function, and why not others, on our Internet site for individual clients.
We will examine all the ideas and suggestions and read all the comments, as this is the way to move forward: together!