Retail Project 2003

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INTRODUCTION
Definition of retail:
“Retailing includes all activities involved in selling

goods or services directly to the final consumer for personal or non- business
use”.
Retail has played a major role world over in increasing productivity
across a wide range of consumer goods and services. Retail is the second
largest employer in India of which 4.1 million (70%) sell food products, and
related items. The Indian retail sector is estimated to have a market size of
about $ 180 billion; but the organised sector represents only 2% share of this
market. Most of the organised retailing in the country has just started recently,
and has been concentrated mainly in the metro cities. India is the last large
Asian economy to liberalize its retail sector.
Across cities in India as a result, from just 3 malls in 2000, India is all
set to have over 220 malls by 2005. Today, the expected demand for quality
retail space in 2006 is estimated to be around 40 million square feet.
Different form of retail outlets:

• Hyper marts
• Large supermarkets, typically (3,500 - 5,000 sq. ft)
• Mini supermarkets, typically (1,000 - 2,000 sq. ft)
• Convenience store, typically (750 - 1,000 sq. ft)
• Discount/shopping list grocer
• Traditional retailers trying to reinvent by introducing self-service

formats as well as value-added services such as credit, free home
delivery etc.
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Top retailers world wild
1 Wal-Mart Stores, Inc. U.S.A.

2 Carrefour Group France
3 The Kroger Co. U.S.A.
4 The Home Depot, Inc. U.S.A.
5 Metro Germany
(Source: STORES / Deloitte Touche Tomahatsu)
The Indian retail sector can be broadly classified into:
 FOOD RETAILERS
 HEALTH & BEAUTY PRODUCTS
 CLOTHING & FOOTWEAR
 HOME FURNITURE & HOUSEHOLD GOODS
 DURABLE GOODS
 LEISURE & PERSONAL GOODS
OBJECTIVES OF RETAIL SURVEY
• To study about retail industry in Vadodara city segment wise.
• To study about the perception of customers with reference to

availability of products and services in all retail outlet in Vadodara
city.
• To study about customer preferences and frequency of shopping.
• To know the target customers of Retail/Supermarket at Vadodara city
• To understand the customers’ expectation from retail service

provider.
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CURRENT RETAIL SCENARIO OF

VADODARA
• The retail in the city can easily be differentiated into the traditional or
the old city areas and the emerging areas.
• The wholesales markets and the established markets are located in the
old city, which include Nyaya Mandir Market, Mandvi Market,
Raopura, Rajmahal road, Mangal Bazzar and Dandiya Bazzar.
• The emerging areas for commercial and retail purposes are the RC
Dutt Road, Race Course Road, Alkapuri and the Old Padra Road,
where a majority of national and international brands can be
prominently seen.
• The city has also witnessed tremendous retail growth in the posh Race
course and the adjacent Gotri Road areas with developments like Inox
Multiplex and north side 7 seas mall, Vadodara central and central
square.
• Fatehgunj and Karelibaug are also emerging destinations with affluent
and literate population and proximity to the university area.
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CLOTH STORE
1. BIG BAZAAR FASHION:
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one
of India's leading business houses with multiple businesses spanning across
the consumption space. He also starts BIG BAZAAR across the country. It
caters to every need of your family. Where Big Bazaar scores over other stores
is its value for money proposition for the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices -
that's what they guarantee. With the ever increasing array of private labels, it
has opened the doors into the world of fashion and they offer various types of
cloths Wednesday is Big Bazaar's 'Hafte ka Sabse sasta din' is a special offer
in a week.
 LOCATION IN VADODARA:
Big bazaar is situated at 7 Seas Mall, Fategunj, Vadodara
 PRODUCTS & PRICES:
Big bazaar clothing fashion offers various kinds of wear like kids wear, men
wear, women wear, seasonable wearing and festival clothing etc.....
• KID’S WEAR:
Big bazaar girls’ cordinates, off white @ MRP Rs. 429
Big bazaar girls’ cordinates, lemon@ MRP Rs. 429 - 449
Pink N blue girl cordinates pink @ MRP Rs. 379
Pink N blue girl cordinates dark pink@ MRP Rs. 329
• MENS WEAR:
JEANS:-
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Buffalo Men’s fashion Jeans, Indigo@ MRP Rs. 499

DJ & C Men’s Fashion Jeans light grey@ MRP Rs. 499
Buffalo Men’s fashion Jeans, Green@ MRP Rs. 599
Buffalo Men’s fashion Jeans, Ice@ MRP Rs. 499
Buffalo Men’s fashion Jeans, Dark indigo@ MRP Rs. 599
Buffalo Men’s fashion Jeans, Black@ MRP Rs. 799
T- Shirt:-
Buffalo men’s T- Shirt black@ MRP Rs. 399
DJ & C Men’s T- Shirt Cream@ MRP Rs. 299
DJ & C Men’s T- Shirt Light Green@ MRP Rs. 299
DJ & C Men’s T- Shirt Black@ MRP Rs. 249
DJ & C Men’s T- Shirt White@ MRP Rs. 249
DJ & C Men’s T- Shirt Beige@ MRP Rs. 249
DJ & C Men’s T- Shirt Sky Blue@ MRP Rs. 229
 BIG BAZAAR OFFER VARIOUS GIFT VOUCHERS

Big Bazaar Gift Voucher Rs. 100
 NEW ARRIAVAL FOR SUMMER :
Special for summer seasons there is “Shorts & 3/4ths “which is target to
the young people.
Comfort checked short@ MRP Rs. 399
Camouflage shorts @MRP Rs. 499
Fashion Checkered 3/4th@ MRP Rs.599
PLACE:
• Big Bazaar stores are located in 50 cities with 75 outlets. Big Bazaar
has presence in almost all the major Indian cities. They are aggressive
on their expansion plans.
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PROMOTION:
Big Bazaar started many new and innovative cross-sell and up-sell strategies
in Indian retail market. The various promotion techniques used at Big Bazaar
include "saal ka sabse saste teen din", Future Card (the card offers 3%
discount), Shakti Card,
Advertising has played a crucial role in building of the brand. Big Bazaar
advertisements are seen in print media, TV, Radio (FM) and road-side bill-
boards.
PEOPLE:
They are one of the key assets for any organization. The salient features of
staff of Big Bazaar are: -
• Well-trained staffs, the staff employed by Big-Bazaar are well-suited

for modern retail.
• Well-dressed staff improves the overall appearance of store.
• Employees are motivated to think out-of-the-box. Retail sector is in
growth stage, so staff is empowered to take innovative steps.
• Employs close to 10,000 people and recruits nearly 500 people every
month.
• Use of technology like scenario planning for decision making.
• Multiple counters for payment, staff at store to keep baggage and
security guards at every gate, makes for a customer-friendly
atmosphere.
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SWOT ANALYSIS OF BIG BAZAAR
 STRENGHT:
High brand- equity in evolving retail markets
State of art infrastructure of the big bazaar outlets
Point of purchase promotions to increase the purchase
 WEAKNESS:
Unable to meet store opening target till now
Falling revenue per square feet
 OPPORTUNITIES:
Organized retail is just 4.15% of the total pie of Indian retail market
Evolving customer preferences in recent years
 THREAT:
Competitors, global big players planning to foray into market
Unorganized retail market of India
Government policies are not well defined in emerging markets like
India
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2. PANTALOONS RETAIL LIMITED:
Pantaloon Retail is the flagship enterprise of the Future Group, with a

presence across multiple lines of business. The company owns and manages
multiple retail formats that cater to a wide cross-section of Indian society.
Headquartered in Mumbai (Bombay), the company operates through four
million square feet of retail space, has over 140 stores across 32 cities in India
and employs over 14,000
Store location:
Pantaloons:: Race Course :: Baroda
Address : Multiplex, Race course Road, Near Natubhai Circle, Opp.
Indraprastha Ellora Park, Baroda
Pin code : 390007
State : Gujarat
Phone : 0265 - 238 6001 / 03
The location of a retail store occupies an important place in retail strategy. It

not only conveys the image of the store, but also influences the merchandise
mix and the interior layout of the store. While the merchandise mix can be
changed and prices can be adjusted, it is difficult to change the decision on
store location.
Target market and Positioning of Pantaloons:

Pantaloons are positioned as a department store catering to the middle and
upper-middle class sections at each of its locations. Its core offering is branded
merchandise, retailing international, national and regional brands as well as
private and proprietary labels.
Today, a leader in Fashion Pantaloons promises Fresh Fashion for the entire
family as well as the young and the young-at-heart. The belief is that they will
be the key drivers of fashion. Thus it is a store focusing on providing a value
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for money proposition as it provides quality fashion products at an affordable

price as compared to the competitors.
Parking facility:
The traffic – pedestrian as well as vehicular – that passes the site is an
important determinant of the potential sales that can be generated from a store.
A pantaloon is known to have good parking space wherever it’s located.
Accessibility of the market:
Accessibility of a market is defined in terms of the availability of public
transport and road/local trains connections to the markets. It is mostly located
in posh locality in the center of the city. Further the easy availability of
transport facilitates makes the location really accessible for shopping.
Visibility:
A pantaloon is situated very close to the main road. Pantaloons being a three
floor building have great visibility. To enhance the visibility pantaloons has
put its sign board on the top of the building.
Competitors:
Its presence area encompasses stores like Lifestyle, Trent; Adidas….which
directly compete with Pantaloons. This is really disadvantageous for
Pantaloons.
PRODUCT MIX OFFERED:
The kind of product mix to be offered by the retailer is another important
consideration. As mentioned earlier the main product line of Pantaloons is
men’s and women’s clothing and other accessories comprising a vigilant mix
of private as well as other labels...
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Product Categories and private labels:

(Table 1.1)
Serial no. Private Label Category

1 Pantaloon Trousers Men’s Wear
2 Bare Denim Jeans, Knitwear, gabardine,
jackets, and other
accessories.
3 John Miller Shirts
4 Shrishti Ladies wear
5 Scotsville Winter wear, sweaters and
blazers
6 Scotsville Ladies western wear
7 Annabelle Ladies western wear,
formal wear
8 Agile Sports wear
9 Mix n match Buying separates and
combining
10 Honey Western wear brand for
young girls
11 Akkriti Men’s ethnic wear
12 Lombard Classic English formal wear
13 Trishaa Stitching salwarkammez
14 UMM Trendy sports and utility
wear
15 Ghagroos Men’s Ethnic wear
16 Remanika Ladies wear, kurties
17. Urban Yoga Men’s wear
18. Jealous Girls wear
PRICING:
Pantaloons visual merchandising is creative, innovative and outstanding which
can be seen from its own in house private brands such as John Miller.
• All the merchandise is placed at both 360 degree and 180 degrees.
• The new launched products are showed by prominent color
background.
• Window display is highly interactive for impulsive buyer.
• Price range is average.
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Store design- Store Exteriors & Store Interior

Pantaloons follows a theme based interior, like a corner is assigned to every
brand and that brand put up its product as per its liking. Also the posters and
ads for discounts and offers for them are put up there only Exteriors of
pantaloons stores are very attractive & eye catchy. They put up fresh fashion
collections on the dummies on the entrance.
Interior Store design:
Flooring and Ceiling:

The interior layout generates good brand associations through appropriate
color combinations. The white color of the walls and floor coupled with the
green color of the visual merchandise helps in portraying the brand effectively
Graphics and Sign ages:

Exactly opposite to the entrance gate of the store is a store directory
mentioning the various sections/departments of the entire store (Ground, First
and Second floors).
Lighting:
Good lighting in a store involves more than illuminating space. Lighting is
used to highlight merchandise, sculpt face and capture a mood feeling that
enhances the store image.
Music:
Mostly there is rock as well as soft music no particular music beat is
followed.
Store security:
Well they have ample staff available with them to guide as well as to keep a
check on the customers. Also they have cc cameras put up at various spots.
Walk Ways and Entries:
Approximately 75 % of first time customers remember a store’s entrance,
which provides the first and last view of the store’s interior. A cluttered
entryway cause’s shopper’s to indefinitely postpone entering a store, while an
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attractive, well designed entrance is inviting to the customers and that’s what
pantaloons provides.
Product Packaging:
The Products purchased by the Customers are packed in green colored
Recyclable Plastic Bags. The bag is sealed with a tape bearing a statement
“Thank you for shopping ant Pantaloons” on it.
SWOT ANALYSIS OF PANTALOONS
 STRENGHT:
• Brand equity and early mover advantage
• Entrepreneur led, professionally managed by an experienced team
• Project execution and operations
capabilities
• Vast range of lifestyle and value retail products and services
• Strong distribution and logistics network and supply chain
• Strong distribution and logistics network, with our 21 distribution
centers covering;
 WEAKNESS:
• Less Conversion level
• High prices in some products
 OPPORTUNITY:
• India's huge rural population has caught the eye of the retailers
looking for new areas of growth.
• India will have over 55 Crore people under the age of 20
reflecting the enormous opportunities possible in the kids and teens
retailing segment.
 THREATS:
• Increase in the Price of Raw materials
• More number of outlets of competitors available in the surrounding
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• Shopping culture has not developed in India as yet.
3. WILLS LIFESTYLE
ITC’s Lifestyle Retailing Business Division has established a nationwide

retailing presence through its Wills Lifestyle chain of exclusive specialty
stores.
ITC's Wills Lifestyle presents a complete fashion wardrobe that complements every
facet of your personality at work, when you are relaxed, while you party and for those
special occasions. Wills Lifestyle, the fashion destination, offers a tempting
choice of Designer Wear, Relaxed Wear, Evening Wear, Work Wear,
Accessories and an exclusive range of fine fragrances and bath & body care
products for men and women.
LOCATION IN VADODARA:
Address: Shop No. 43 & 44, Parek Apparels, Semi Basement,
Siddhartha Complex, Alkapuri Road,
Next to Express Hotel, Vadodara – 390005
PRODUCTS VARIETY:
Wills Signature:
Presenting an exquisite line of designer wear, that brings to you the magic of
fashion's grandest celebration - Wills Lifestyle India Fashion Week.
Wills Classic:
Wills Classic work wear was launched in November 2002, providing the
premium consumer a distinct product offering and a unique brand positioning.
Featuring luxurious fabrics crafted to perfection with the most contemporary
styling, showcasing the epitome of new age luxury.
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Wills Sport:
Wills Sport, fashionable relaxed wear for men and women has, over thirteen
seasons, become the vibrant face of contemporary fashion. At the Images
Fashion Awards 2001, Wills Sport was declared ‘The Most Admired Brand
Launch of the Year'.
Wills Club life:

Evening wear inspired by the allure and intrigue of the dark. Sensuous fabrics
and seductive patterns add to the magical enchantment. Charm in style.
Fashion Accessories:
Wills Lifestyle offers the customer a complete wardrobe of fashion apparel
and accessories. This season a wider choice of accessories will be offered
across ties, cuff links, socks, caps, hand bags, wallets, belts and eyewear.
STORE OUTLETS:
Wills Lifestyle is a chain of exclusive specialty stores providing a truly
international shopping experience through world-class ambience, customer
facilitation and clearly differentiated product presentation. Our stores have
established themselves as preferred shopping destinations in the prime
shopping districts across the country.
MILESTONES:
The brand has created a distinctive identity in the premium western wear
market. In the past it has been declared “The Most Admired Women's wear
Brand of the Year" and the "Most Admired Exclusive Retail Chain of the
Year" at the Images Fashion Awards. This year, it has been declared the "Most
Admired Fashion Brand of the Year - Fashion Forward".
LOOKING AHEAD:
As the country's most admired fashion brand, Wills Lifestyle looks forward to
an exciting tomorrow of change. Our customers will enjoy the coming up of
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more exclusive Wills Lifestyle stores in the emerging premium mall

catchments.
GIFT:
Wills Lifestyle presents "Occasions" - a beautiful, ready to present gift pack
with an exquisitely designed gift certificate that can be redeemed against a
range of apparel, accessories and personal care products.
Available in denominations of Rs 250, Rs 500, Rs 1000 & Rs 5000, it is the
perfect gift for any occasion.
AWARDS:
ITC's Lifestyle Retailing Business has won numerous awards for its
quality, marketing and product excellence:
LRBD has won several Images Fashion Awards over the years:
• 2009: Most admired Fashion Brand of the year - Fashion Forward -

Wills Lifestyle
• 2007: Most Admired Fashion Campaign - John Players
• 2005: Most Admired Shirt Brand of the Year - John Players
• 2004: Rising Star Brand of the Year - John Players
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4. RAYMOND PREMIUM APPAREL

The complete man
The Raymond Shop network started with a small corner shop in

Ballard Estate, Mumbai around five decades ago The Raymond Shop has been
a pioneer in organized retailing in the country. Over the years, The Raymond
Shop chain of stores has become a yardstick by which other retail stores are
judged and constantly sets new standards and creates environments that make
shopping a pleasure. The Raymond Shop is a premium retail store offering
complete wardrobe solutions for men which includes top-of-the-line brands -
Raymond, Raymond Finely Crafted Garments, Manzoni, Park Avenue, Color
Plus, Parx and Notting Hill.
PRODUCT VARIETY:
Today, the Raymond product range includes pure wools, wool blended
with exotic fibers like camel hair, cashmere and angora and innovative blends
of wool with polyester, linen and silk. Offering suiting and trousering fabric
for all occasions and needs.
CORPORATE WARE:
In offices, your attire speaks a thousand words even before you do.
What employees wear is a clear indicator about the business they represent.
Raymond helps customers differentiate their businesses through design-led
clothing solutions.
UNIFORM FABRICS
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Raymond makes special fabric for institutions seeking high-quality

material for their staff uniform. It's customized shades and weaves can be seen
on clients who come from all walks of life; from a large number of schools,
colleges, hotels, factories, airlines to defense establishments across the
country.
BLANKETS FOR CORPORATE
Raymond also makes a range of exclusive blankets to suit every budget.
THE RAYMOND SHOP OFFERING TOP-OF-THE-LINE BRANDS -

Manzoni: Manzoni is a luxury lifestyle brand offering the discerning
customer a super premium range of formal wear and sportswear including
shirts, suits, trousers, jackets, ties and leather accessories.
Park Avenue: Launched in 1986, Park Avenue is today, India's most admired
formalwear brand. It offers stylish and innovative wardrobe solutions to
gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel
or Heritage Wear.
Color Plus: Color Plus is one of India's premium and most respected casual
wear brands offering customers a range of shirts, trousers, knits and survival
gear.
Parx: Parx is a premium casual lifestyle brand, which is positioned to cater to

the needs of consumers who are looking for dressing up for life across
occasions and events.
Notting Hill: Notting Hill reflects style and manifests originality of today's
fashion- conscious and discerning young professionals at an affordable price.
The brand collection features a spectrum of men's lifestyle products
comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like
ties, handkerchiefs and socks.
PRICE RANGE:
The Raymond shop offers variety of wearing products at different
range of prices.
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Price range between Rs. 599 to Rs. 999

Rs. 1299 to Rs. 1599
PROMOTION:
Raymond indulges heavily in promoting its brands. Like most companies it
relies heavily on print and TV advertisements for this purpose.
It has full length advertisements featured on the television. Of these the most
popular ones are those where the lead character is playing with puppies while
still in his suit, the ad featuring the relationship between a father and a son-in-
law, between a father and a daughter, father and son and one showing that
between the teacher and his students.
REACHNESS:
The Raymond Shop network started with a small corner shop in
Ballard Estate, Mumbai around five decades ago. It has grown multifold with
a dedicated team making it the largest retail store in the country having over
500 stores in prime locations, in over 200 cities in India.
5. SHOPPER STOPS
THE MILESTONES OF OUR JOURNEY
• The foundation of Shopper's Stop was laid on October 27, 1991 by the
K. Raheja Corp. group of companies. Being amongst India's biggest
hospitality and real estate players, the Group crossed yet another milestone
with its lifestyle venture.
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• From its inception, Shopper's Stop has progressed from being a single
brand shop to becoming a Fashion & Lifestyle store for the family. Today,
Shopper's Stop is a household name, known for its superior quality
products, services and above all, for providing a complete shopping
experience.
• With an immense amount of expertise and credibility, Shoppers’ Stop
has become the highest benchmark for the Indian retail industry. In fact,
the company’s continuing expansion plans aim to help Shoppers’ Stop
meet the challenges of the retail industry in an even better manner than it
does today.
VISION:
“To be a global retailer in India and maintain its No. 1 position in the
Indian market in the Department Store category."
VALUES:
 The Obligation to dissent (against a viewpoint that is not acceptable)
• We shall have an environment conducive to openness.
• We shall believe in innovation.
• We shall have an environment conducive to development.
 We shall have the willingness to apologies and/or forgive
• We shall respect our customers' rights.
• The value of trust.
• We shall be fair.
Shoppers Stop, Crossword
2/1, Arunodaya society
Alkapuri, Vadodara
0265 2333338
www.shoppersstop.com
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OFFERING TRUST IN PRICE AND QUALITY VERSUS

‘MOM AND POP’
SS has been able to successfully capitalize on this need for trust and has built
strong brand equity with loyal customers. However, this USP may have to be
reinvented quickly once SS sees competition in its own format.
PRODUCT VARIETY:
There are various brands offers by shopper stop
 FOR KID’S:
• BARBIE, DR WOODS
• FISHER PRICE, FUNSKOOL
• GINI AND JONY , HOT WHEELS
• MAGIC LANTERN , MEDELA
• MOTHERCARE , PLAY 'N' PETS
• TOY TRIANGLE , ZAPAK
• ZAPP , ZOOP
Different brand having different prices which are as follow....
Upto 399
400-599
600-799
800-999
1000-1199
Above 1200
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New arrival Zoo zoo T- shirt
Exclusive Offer - 10% off On MRP 10% Off on MRP,

Offer Valid Till 3rd May 2010
Zoozoo T-shirt
MRP Rs.399.00
 FOR MEN:
• ACROPOLI, ALLEN SOLLY, AUSTIN REED
• BLACKBERRYS, ESPRIT, GIOVANI
• HANES, I JEANSWEAR, INDIAN TERRAIN
• JOCKEY, KASHISH, KILLER
• LEE, LIFE, LOUIS PHILIPPE
• MANISH CREATIONS, MANYAVAR
• MARIO ZEGNOTI, MUSTANG
• PARK AVENUE, PEPE, VAN HEUSEN
• PROVOGUE, SHAPES, STOP
• SPYKAR, TOMMY HILFIGER
• VETTORIO FRATINI, ZODIAC
ALLEN SOLLY
Allen Solly Formal Shirt
MRP Rs.1, 299.00
ZODIAC
Zodiac Formal Shirt
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MRP Rs.1, 499.00
 New Arrivals:
• LIFE
Chance Pe Dance Mens Polo T-shirt
MRP Rs.399.00
• STOP
Stop Mens Tripack
MRP Rs.599.00
• LIFE
Chance Pe Dance Shirt
MRP Rs.999.00
Offer Price Rs.699.00
 FOR WOMEN:
• AMANTE, AUSTIN REED, BIBA
• BLACKBERRYS, BWITCH
• CATWALK, CROSS, DIY
• ELLIZA DONATEIN, ENAMOR, ESPRIT
• ESTELLE, EXPOZAY, FASTRACK
• GILI, GIORDANO, PIERRE CARDIN
• GUESS, HAUTE CURRY
• HIDESIGN HOLII, HUGO BOSS, I JEANSWEAR
• INFINITY, INSENSE, JOCKEY, KASHISH
• KENNETH COLE, KRAUS, LEE
• LIFE, LOVABLE, LUCERA
• MOTHERCARE, SPARKLES, SPYKAR
• MUSTANG, NOI, PEPE, POLAROID
• PRETTY SECRETS, PROVOGUE
• STOP
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Stop Ladies Knits

MRP Rs.499.00
• AUSTIN REED
AUSTIN REED LADIES FORMAL SHIRT
MRP RS.1, 299.00
• AUSTIN REED
AUSTIN REED FORMAL JACKET
MRP RS.3, 599.00
SWOT ANALYSIS OF SHOPPER STOP
 STRENGTHS:
Pioneer in departmental format
Loyal customer base
Low risk and sturdy business model
Healthy financial position, low gearing
Presence across retail segments, lifestyle,
Value and specialty retailing
 WEAKNESS:
Competition from standalone specialty stores
Late foray into value retailing with 51% stake in promoter owned
company
High spend on store makeovers and interiors to ensure a pleasant shopping
experience
 OPPORTUNITIES:
Expected 30% CAGR in organized retail to result in better footfall and

conversion rates
Entry into Tier 2 and Tier 3 cities
Collaboration with foreign players because of a national brand
 THREATS:
Employee shortage and attrition due to rapid growth in retailing
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Impact of slowdown in consumer spend to be felt on department stores
Opening up of economy for free entry of foreign players

JEWELLERY & WATCHES
A. WATCHES:
• The annual market size of Indian watch market is estimated to be $ 195
Million.
• The size of the watch market currently is estimated to be around 40 to 45
million pieces annually.
• The total investment in the organised sector is US $ 218 million.
INDIAN WATCH INDUSTRY TREND:

• Rapid increase in target audience
• Bulk of the demand exist s in lower and middle segments
• Rise of demand of trendy watches
• Rise of consumerism and p urchasing power of the middle
class
1. TITAN:
“Be More....”
Tita n wristwatch brand is the part of tita n industry,

which was launched in 1987 by TATA group. TATA group
had identif ied the watch category as a potentia l consumer
market for the TATA’s to enter.
Xerxes Desai, a TATA vete ran and the MD of TATA Press was
elected to that business.
• Titan is a leader in the watch business in India
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• 50% share of the organized watch market

• Over 60 milli on w atches sold across 30 count ries
PRODUCT:
Brands offered: Steel, Edge, Raga, Sonata, Fast track, Regalia,
Bandhan, Sonata, Nebula, and Flip
PRODUCT WITH PRICE& CATEGORY:
BRAND PRICE CATEGORY

FAST TRACK 550- 1,430 YOUTH
EXCTA 595-1,430 LOWER MIDDLE CLASSS
SPECTRA 650-1,830 UPPER MIDDLE CLASS
ROYAL 960-2,830 UPPER CLASS
BANDHAN 1675-8085 COUPLES
REGALIA 1725-7770 UPPER MIDDLE CLASS
EDGE 4500-5200 BUSINESS CLASS
NUBULA 10,000-45,000 UPPER CLASS
PRICE:
As achieve our marketing our marketing objectives, we can do some change

in the pricing.
The main consideration will be in changing price are followings.
A. Survival: In case of some of the watches titan prices them according

to the features .The Exacta is a simple steel watch priced at Rs.600-
1,100. As the company also deals with Spectra, Raga through pricing
policy.
B. Market share: of sales in watches come from the lower segment,

therefore by pricing Sonata at 350 onwards with guarantee.
C. Market Skimming: In Indian watch industry there is no one offering

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pure gold watches, watches in pair, jewellery watches. Here Titan offers
there product with the Indian touch in its design, the product, the love.
PROMOTION:
Promotional pricing:
 Marketing pricing: As by opening new shops such as the world of

Titan buy directly from the dealer and hence the element of middleman is
not there. category buys watches for 17-18% lesser than MRP and hence
they are able to get the 17% profit margin on sales.
It is managing to successfully convince to the customer of the perceived
value of ‘WORLD WATCH’ using hoarding all around the city,
increasing buyer image, trust worthiness, innovation, differentiation, value
for the product.
Price discount and allowances: Every year Titan comes with a price
discount sale on the
 Creative advertising: Titan introduces a contest on cartoon network

in india.com which invites children to use creativity and design watch.
The prize winning design was launched as a new watch in summer 2002
collection.
Type of advertising: Titan believes in making its ads clean, well made,
touch on emotional chord. As the company is using celebrities or
superstars that is Amir Khan for the Titan watches.
 Promotion on occasion: Titan is one of the company which formally

believes in the policy of promotion the product based on the occasions.
PLACE:
Keeping in mind about the young trendy and fashionable consumers,
Titan distribute its product and set up ‘world of titan’ in different
region.
Time Zone: Titan Industries brings together the country’s leading watch
brands under one roof, providing the customer with variety in brands, looks
27
and price ranges and also efficient after-sales service. These 1142 Time
Zones located across 89 towns which offer its customer the complete watch
shopping experience.
2. CITIZEN:
Citizen Watch Company was established in 1924. Over the past 75 years
Citizen has become a world renowned watch dealer. Since 1986, Citizen has
held the position as the world’s largest watchmaker.
Citizen Watches Co. Ltd. of Japan, a US$ 3.7 Billion, multinational
company with a 70 year heritage, sells world-class watches in more than 150
countries worldwide. As one of the world's leading watch brand with
renowned Japan watch making art, CITIZEN was officially introduced into
India through its local subsidiary company, Citizen Watches (India) Pvt. Ltd.
in 1997.
PRODUCT:
Citizen company offer different model of watches as follow........
Citizen Watch Fast and Free Service! Jomashop.com offers the deepest
discounts on Citizen Calibre 2100 watches, Citizen Calibre 5700 watches,
Citizen Calibre 8651 watches, Citizen Calibre 8700 watches, Citizen Corso
watches, Citizen Eco-Drive 180 watches, Citizen Elektra watches, Citizen
Nighthawk watches, Citizen Professional Diver watches, Citizen Silhouette
watches, Citizen Silhouette Charm Bracelet watches, Citizen Stiletto watches,
Citizen Skyhawk watches, and Citizen Riva watches and much more!
Models for men & women:

 Dial Color Dial Color
• Black , White, Blue, Silver, Gold,
• Gray, Champagne, Green
• Orange, Pearl, Pink, Yellow
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 Material
• Gold , Gold Plated , Leather Band, Rubber Band
• Silver , Steel, Titanium
 Movement
• Atomic, Automatic
• Kinetic, Quartz
PRICE OF DIFFERENT MODEL:
• CITIZEN Gents Watch Perpetual Calender (BL8008-52E)
Rs.24751
• CITIZEN Gents Watch Perpetual Calender (BL8003-56A)
Rs.24751
• CITIZEN Gents Watch Marine (BJ8041-09E)
Rs.26676
• CITIZEN Ladies Watch Kareena Diamonds (EG3052-51A)
Rs.27314
• CITIZEN Gents Watch Minute Repeater Perpetual Calender (BL9000-
83E)
Rs.29041
83L)
Rs.29041
• CITIZEN Gents Watch Land (AV0020-55H)
Rs.47631
• CITIZEN Gents Watch Marine (JV0020-04E)
Rs.39325
• CITIZEN Gents Watch Marine (JV0000-01E)
Rs.38115
82P)
Rs.30856
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PROMOTION:
ADVERTISEMENT:
• TV-commercial
• Billboards
• Famous magazines
OTHER PROMOTIONAL ACTIVITIES:

• Free shipping on all Citizen watches for orders over $150
• 30 day money back guarantee on all Citizen watches
• Every Citizen watch is covered by our Jomashop.com 5 year warranty
• Every Citizen watch is brand new and authentic
• Original, unaltered Citizen serial numbers intact on all Citizen watches
0% financing
Initially, the finance scheme will be available for a limited period of
time, during which the company would assess the response to the
initiative.
The scheme is expected to help the company's sales during the festive
season. About 60 per cent of watch sales occur during the October to
January period.
PLACE:
Gf-15, Siddhartha Complex
R C Dutt Road, Vadodara, Gujarat 390007
B. JEWELLERY:
• Indian Jewellery market Rs. 80,000 Crore billion in the year 2005
• India is one of the largest Jewellery markets
• 97 % of Jewellery sales are by “Fami ly jewelers”
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• Change in the demographics and increa sed consumerism of

Indian retail market.
• Or ganized retail is growing at a rapid pace across all
sectors.
 MAJOR SEGMENT:
GOLD:
Comprises around 80% of Indian Jewellery Market
20% comprises fabricated studded j ewellery
High level of manufacturing and domestic consumption
DAIMOND:
World’s largest cutting & polishing industry
India is the largest consumer of gold and also the largest diamond
processor.
Well supported by the banking sector and government policies.
3. TANISHQ
Tanishq is India's largest, most desirable and fastest growing jewelry brand in
India. Started in 1995, Tanishq is the jewelry business group of Titan
Industries Ltd - promoted by the TATA group. Tanishq challenged the age-old
jeweler’s word with TATA's guaranteed purity.
LOCATING TANISHQ:
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Tanishq had its first showroom in Chennai in 1996. Today it has over 60
showrooms in 47 cities. Only six of these are owned by the company. The rest
are run by franchisees.
Tanishq
365/C, Linking Road, Khar,
Mumbai-400 052
Ph: 022-26484846 / 26495959
Fax: 022 - 26487979
E-mail: btqkha@tanishqmail.com
Tanishq is situated at Vadodara central in Vadodara.
PRODUCT LINE:
Tanishq Diamonds:
The sparkle of diamonds has always attracted the human eye.

Finding your perfect piece of diamond jewelry is an exhilarating and unique
experience. As with any significant purchase, it is important that you make an
educated decision. Tanishq diamonds come with a certificate of authenticity,
stating the caratage, colour and clarity of the stone, to enable you to know
exactly what you are paying for.
Tanishq Gold:
From the traditional harams, mangalsutras and thalis to the more fashionable
earrings, chains, bracelets and rings, there is a lot to choose from at Tanishq.
In India Gold has always been associated with security and is the most
valuable form of investment
Tanishq Platinum:
Pure
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Platinum's purity endows it with a brilliant white luster. This helps to reflect
the true radiance of diamonds. Because it is generally 95% pure (18 karat gold
is 75% pure), platinum jewellery does not fade or tarnish and keeps its looks
for a lifetime.
Rare
Platinum is rare, the coveted treasure of discerning individuals. There is very
little platinum on this earth and it is found in very few places around the
world. This exquisite metal is 30 times rarer than gold.
Eternal
Platinum jewelry is the perfect choice for a lifetime of everyday wear.
Platinum does not wear away and holds precious stones firmly and securely.
TANISHQ COLLECTION
The diamond collection
The Wedding Collection
The Zoya Collection
The Fashion Earring Collection
The Kundan and Polki Collection
The Colours of Royalty Collection
The Moham Collection
The Aria Collection
Purity Checks:
Purity checks allow lovers of the yellow metal to test the purity of the gold
they already own. Playing a significant role in this is the Karat meter, which is
the most scientific measure of purity in the world.
Gift Vouchers:
33
Gift Vouchers make the perfect gift for friends and family. These are available
at all Tanishq showrooms across India and are also redeemable across the
country, Gift vouchers are available in the following denomination Rs. 2501/-,
Rs. 5001/- , Rs. 10001/- and Rs. 25001/- So now you no longer need to worry
about gifting your loved one, something of her choice!
PRICING:
Tanishq's efforts to standardize the price of its ornaments proved to be another
milestone in its success.
Gold prices differed across the country as they were based on different
parameters concerning the local markets. In a bid to control gold price
variations in different parts of the country,
PROMOTION:
Tanishq launches ‘Free gold coin offer’ campaign

July 19, 2008 (India)
Tanishq launched its "Get Gold free with Diamonds" promotional offer were
customer be entitled to win at least one 22-kt one-gram gold coin on every
purchase of diamond jewellery worth Rs 5,000 and above.
T V Advertisement: Tanishq focus on the emotional attachment in the

advertisement like engagement, marriage and such other occasions.
Print advertisement: In leading news paper and famine magazines are

targeted to do the advertisement.
In short they know their target market and hence do advertising as required.
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Bollywood tie-up: Has done tie up with Paheli where in the movie Ms Rani
Mukherji Was seen wearing Tanishq jewellery throughout and in Jodha Akbar
Movie were they launched a product line named Jodha Akbar.
COMPETITORS:
• Asmi
• Nakshatra Diamonds
• Gili
• Nirvana Diamonds
• D'damas Diamonds
• Adora Diamonds
4. NIRVANA
NIRVANA is a range of exquisitely crafted diamond jewellery,

launched in India in 2002 by Fine Jewellery (I) Ltd., one of India’s largest
exporters of diamond jewellery.
It has been launched with a view to the new age customer who buys jewellery
as a fashion statement, rather than just a mere valuable. Today, present in over
120 lifestyle outlets and national store chains in 25 cities; Nirvana has carved
a niche for itself. In a short span, it has come to be known as one of the
leading diamond jewellery brands in the country. This has been a quick climb
to the customers’ top-of-mind due to unmatched contemporary designs which
have found an echo in the modern woman’s heart and have in turn led to
customer loyalty.
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It is not just in the field of design that the company has been
innovative and contemporary. Even in terms of technique, the industry sees
the company as a trendsetter. It is credited with being the pioneer of
revolutionary settings — Pressure setting, Invisible setting & Mystery setting.
The company is not just a maker of jewellery. It believes that it creates an icon
for the woman of today to express her wants, desires and her personality,
multifaceted as she is. The focus in the company is not just design – it is
design with a purpose. The purpose being, to make the designs beautiful,
fashionable and vivacious. Even when it comes to the everyday-wear
collection.
PRODUCT VARIETY WITH PRICE:
Nirvana offers a wide range of products, set in modern and beautiful designs.
Each guaranteed to catch the eye. These include rings, earrings, pendants,
pendant sets, bangles, bracelets and necklaces, all set in 18k yellow and white
gold.
NEW COLLECTION:
1. Misaki Collection
Where Diamonds meet Pearls
Nirvana Diamond Jewellery, one of the leading diamond jewellery brands in

the country has launched a new collection called Misaki- an alluring
combination of diamonds and pearls. Where two of the world's most precious
jewels, magically blend in yellow and white gold to form an exquisite range of
earring-pendant sets. And express a fine union of class and radiance.
36
PRICE:
Priced at Rs. 7,200/- onwards, this intricate yet contemporary collection
looks stunning when worn with both Indian and western outfits.
2. Eden Collection
A Divine Gift of Nature
Capturing the wonders of nature in diamonds, Nirvana now presents itself in

elegant designs inspired by nature. Master crafted designs, fit the finely cut
diamonds with tranquil elegance. Earrings, pendants and rings, blossom with
the feel of leaves and flowers. This exquisite collection is perfect for everyday
wear and also serves as a stunning adornment to complement your semi formal
look.
Priced at Rs. 8200/- onward for this collection
3. Valentine Collection:
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4. Mystique Collection
The Mystique Collection for the Mystery Called Woman

Nirvana diamond jewellery has a magical secret to reveal with its new range
of rings, earring-pendant sets in yellow and white gold The Mystique
Collection.
What makes it unique is the mysterious setting, pioneered by Nirvana that
brings out a wondrous radiance.
PRICE:
Priced at Rs. 9,800/- onwards, the collection has aesthetically designed
diamond studded rings, earrings, pendants that are set in yellow and white
gold.
5. Swirlz Collection
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Choreography of gold and diamonds.

Nirvana beautifully choreographs gold and diamonds to bring you their new
collection.
A beautiful form of art, dance expresses the hidden emotions of a woman. The
swirl of emotions is captured in Nirvana's new collection the Swirlz
Collection. Shaped and styled rhythmically, the collection celebrates the
feelings of womanhood.
Priced at Rs. 9500/- onwards.
6. Temptation
Gift your loved one a Nirvana Temptation!
Temptation is an intriguing interplay of Black and White diamonds resulting
in a line of most dazzling collection of diamond jewellery for the very special
women in your life. Specially designed for the contemporary and chick Indian
women.
PRICE:
The temptations with a range of diamond earrings, pendants, ring sets in white
gold is priced at Rs. 8,000 onwards.
PROMOTION:
Just wear, wonder and woo. Choose your favorite piece from our exquisite
range and invoke the magical side of you. This collection is now available at
all Nirvana stores.
NIRVANA jewellery uses print media like magazine & news paper for
advertisement.
It also gives advertisement in T.V:
Malaika Arora Khan, a woman of substance and the country’s leading fashion
and style icon, endorses Nirvana’s range of jewellery, which encompasses
more than 600 unique designs.
39
PLACE:
Available exclusively at all Lifestyle Stores & Select Jewellers in Ahmedabad,
Delhi, Ghaziabad, Gurgaon, Indore, Jaipur, Kanpur, Kolkatta, Ludhiana,
Lucknow, Noida, Patiala, Vadodara & Siliguri.
At central square, opp. Vadodara central,
Vadodara.
Store Policy:
• Certificate of authority:
An assurance of the purity, quality and weight of the diamonds and gold is
given with every piece of jewellery purchased.
• Life time warranty

Every piece of Nirvana Jewellery enjoys a lifetime warranty and is free
from any manufacturing defects. In the most unlikely event that there is
any problem owing to manufacturing defects the piece will be repaired on
submission of Tax Invoice and certificate of authenticity.
• Lifetime exchange
Every Nirvana consumer is entitled to exchange his/ her piece of jewellery
without deduction within 30 days of purchase. Exchange is allowed for
same or higher value on furnishing the Tax Invoice and certificate of
authenticity.
• Life time buyback

Every piece of Nirvana jewellery enjoys lifetime buyback facility. In case
of buyback, Nirvana will deduct 33% of the MRP **/ Invoice value**
towards taxes, levies, wear & tear etc. and refund balance 67% of the
MRP** / Invoice value ** to you.
40
5. DITI
Shrenuj & Co. Ltd., has stepped into retailing, with the launch of its
‘Diti’ branded retail stores across India. The stores will be based on the shop-
in-shop format, with deliverables of diamond studded jewellery in gold and
platinum.
DITI, a collection that redefines its meaning 'bond'. Inspired by
'Mother Nature' to which every human is bound. Every piece of Diti precious
jewellery is bonding traditions with contemporary style, aiming to bring out
your individuality. With Diti, a part of Shrenuj & Co, we continue these
relations constantly depicting new trends and living up to the objective of
"Customer Satisfaction". Ever since its foundation almost 100 years ago,
Shrenuj is truly committed to its fundamentals objective of 'Customer
Satisfaction'. Impeccable quality, innovative designing and fine craftsmanship
makes Shrenuj a name to reckon with the international diamond and jewellery
trade. Now with the launch of DITI, we would like to offer our services to
even domestic markets.
DITI PRODUCTS CATEGORIES:
 Rings
• Platinum
• Gold
 Earrings
• Platinum
• Gold
 Pendants
• Platinum
• Gold
 Mangal Sutra
 Nosepins
 Chains
41
PRICING:
Price points for the jewellery have been kept at an average of Rs.15,000
($346) per piece. This is the company’s first retail venture in India, although it
does have its own retail chain overseas.
PROMOTION:
“The concept of promoting ‘love bands’ is working very well because of the
emotional connect. Platinum now is pegged as rare, and it is considered as the
‘ultimate’ in metals used for jewellery.” Jetha adds that earrings and rings are
selling well, and popular price points are between Rs.15,000 and Rs.50,000
($320-$1,060).
The DITI campaign has introduced over 600 new designs consisting of
earrings, pendants, rings, necklaces and men’s bracelets. Interestingly,
retailers are seeing considerable demand for men’s accessories like cuff links
and tie pins and jewellery items like chains and rings.
PLACE:
Just in Vogue
Vadodara Central,
Genda Circle,
Vadodara – 390 007
DITI GUIDANCE
 4 C’S of Diamond
Colour
To accurately determine a diamond's colour grade the diamond is viewed,
table down, under controlled conditions and compared to a "Master Set"
42
whose colors have been predetermined. Our diamonds are carefully colour-
graded by experienced professional graders according to these guidelines.
Fancy colored diamonds occur in nature in shades ranging from pale yellows
and pinks to vivid blues and reds; these vivid hues are the rarest of all.
Diamonds can also be artificially colour-enhanced to achieve every shade
from pure white to black.
Clarity
Most diamonds develop natural "inclusions," such as "crystals" or "feathers,"
during their formation deep within the earth. Diamond clarity is graded based
on the position, colour, number, nature and size of these inclusions. The fewer
the inclusions, the rarer the diamond and the greater the value. Flawless and
internally flawless diamonds are exceedingly rare.
All Diti diamonds are graded for clarity by professionally trained, experienced
graders according to the guidelines.
Carat
Of the 4 C's carat weight is the simplest factor used to determine the value of a
diamond. As with other precious gems, the weight of a diamond is expressed
in carats.
One carat equals one-fifth of a gram or 1/142 of an ounce. A carat is divided
into 100 points, so a 3 / 4 carat diamond weighs 75 points or 0.75 carats.
Cut
A diamond begins its existence as an irregularly shaped piece of crystal,
sometimes called "rough". The diamond cutter examines the rough and
determines the most appropriate shape for it. This is based on several
factors…chiefly the general shape of the rough crystal, its size, nature of any
imperfections, and consideration as to how much weight might be lost in the
cutting process. The skill of the cutter is vital. A master cutter may practice his
craft for twenty or thirty years before being allowed to handle the finest rough.
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Cut is the single most important factor in determining the diamond's beauty
and value. A poorly cut diamond may sell up for up to 50% less than a very
well-cut diamond of otherwise identical colour and clarity.
AFTER SALES SERVICES:
Customer Assurance
At Diti, we want you to be delighted every time you shop with us.
Occasionally though, there might be a situation where you would like to return
the product or exchange it with a new one. Understanding this need of yours at
any point of time we have introduced the following after sales services.
Exchange Policy:
You can even exchange your old Diti design for a new one. If the product has
been used or unused and both product and diamonds/stones are intact, the
product may be exchanged with the other, at the same outlet from where it was
purchased, for 100% value, within a period of 1 month from the date of
purchase. After 1 month it can be exchange for a maximum of 90% value.
Buy Back Policy:

This service allows you to sell your Diti Jewellery back to us with ease. If you
have purchased jewellery from Diti which has been used or unused and both
product and diamonds/stones are intact, you can sell it back to us with
maximum 70% refundable of the Original Purchase Value.
44
FOOD & BEVERAGES
1. RELIANCE FRESH:
Reliance Fresh is the retail chain division of Reliance Industries of
India which is headed by Mukesh Ambani. Reliance has entered into this
segment by opening new retail stores at Hyderabad on 3 November 2006.
Reliance plans to invest 25000 crores in the next 4 years in their retail division
and plans to begin retail stores in 784 cities across India.
Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving
consumer goods and dairy products. The stores are already selling over 1,000
tonnes of fresh produce daily and also 250 categories of commodities. The
company is approaching farmers directly for the procurement of produce,
seeking to reduce the 40% wastage that occurs through the traditional supply
chain.
PRODUCT RANGE:
• Vegetables and fruits
• House hold items
• Food and beverages – All premiere brand + Private label
• Groceries – only private label
• Dairy products
• Non-veg food items
• Ready to eat items

45
The stores stocked their own private label in staples and food under the
"Reliance Select" label (Exhibit-8). Eventually the label would include other
food categories such as dairy products, jams and colas.
Quality concerns
As of late 2009 several Reliance Fresh outlets were under the scanner for
selling expired food products. Customers have brought up this health and
safety issue with several consumer forums
PRICING:
• Low prized private labels
• Discount on bulk buying
Competitive rates
Onions sold at 50p less than open market rates at Rs.15.50 a kg. for a quality
variety. Cabbage was priced Rs.6.90, cauliflower at Rs.6.75, cu-ber Rs.8.90,
beetroot Rs.9.90, yam (kanda) Rs.8.90, carrot Rs.10.50, green chillies Rs.15
and ash gourd Rs.7.70 for a kg. There are also quite a few varieties of the
same vegetable - like in the case of brinjal long priced Rs.12.50, brinjal giant
black Rs.25, brinjal purple Rs.12.50 a kg. And, baby (small round ones) potato
is sold at Rs.7, potato economy Rs.5.50 and potato premium at Rs.6.50 a kg
PROMOTION:
• Main idea – make bulk purchase
• Discount scheme days – Saturday and Sunday
• Reliance fresh membership card – Reliance One
PLACE:
46
Reliance fresh will always buy from the farmer, almost never from the mandi
(wholesalers).
THE FARM TO FORK MODLE:
FARMER
AGGREGATOR
AGREECULTURE MARKET YARD
WHOLE SELLER
SEMI WHOLE SELLER
RETAILER
CONSUMER
SWOT ANALYSIS OF RELIANCE FRESH
 STRENGTH:
Private label sale – own products (Reliance Select)
Contract Farming
Network – 1600 channels in villages
 WEAKNESS:
Poor inventory control
Staff – Lack of knowledge about products
Parking
 OPPORTUNITIES:
Farm to fork, No middlemen, Farmers – Customer

47
Hundreds of farmers – 1 million farmers – next five years
 THREATS:
International Retail Giants: Carrefour, Metro AG, Tesco.
2. MORE STORE
With a vision is to be among the leading retail players in India, Aditya

Birla Retail launched its first supermarket, MORE, For you in May,
2007. Since its launch, the MORE, For you has an aggressive roll out,
reaching a total count of over 640 stores across India today
MORE. for you is your neighborhood supermarket which takes care of

your everyday household needs and more. Spread across a wide range of
products of food and non food items, ranging from basic necessities such
as, fruits and vegetables, staples, personal care, home care, household care
products, general merchandise, and dairy products, MORE. for you
provide a one stop solution for your grocery shopping needs.
Vision & Values

Vision: "To consistently provide the Indian consumer complete and
differentiated shopping experiences and be amongst India's Top retailers,
while delivering superior returns to all stakeholders".
Values:
• Integrity
• Commitment
• Passion
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• Seamlessness
• Speed
QUALITY POLICY:
ABRL is committed to assure our consumers of the quality of our products

and services on a consistent basis and earn consumer trust and recognition of
ABRL as India's premier retail organization. The above will be achieved by :
• Ensure that the products available at the stores meet the regulatory and
statutory requirements through implementation of best practices (Good
Manufacturing Practices, Good Hygienic Practices, Good House
Keeping, etc.) at every stage and in every operation.
• Ensuring that for 'Own Brand', the products meet our stringent
specification requirements; while at our processing sites and extended
supply chain, the manufacturing practices and processes meet the
highest standards of GHP & GMP at every stage and in every
operation.
• Ensuring that manpower resources are committed, competent, fully
trained and working in a seamless manner.
• Ensuring that different functions including buying & merchandising,
supply chain management, operations and business partners understand
and share our concern for quality.
• Implementing a rigorous, credible & efficient assessment, inspection,
testing & certification system.
• Striving for continuous improvement through dynamic review process.
• ABRL is also committed to respecting our Corporate Social and
Environmental responsibilities.
49
PRODUCT:
At MORE is to deliver quality & value to our customers and have a range of
private label brands as well as commercially branded products, offering -
100% satisfaction on the quality of the products & services offered.
PRODUCT RANGE:
• Vegetables and fruits
• House hold items
• Food and beverages – All premiere brand + Private label
• Groceries – only private label
• Dairy products
• Ready to eat items
PRICING:
MORE selling various food and beverages items from Rs. 10 to Rs. 300.
PROMOTION:
You can expect to be pleasantly surprised at every visit to our store with
attractive promotions such as “Buy and Get Free ", discounts and special
offers.
From time to time, we also run festival promotions that help you shop for
special and festive occasions. We also promote traditional favorites and local
specialties during festivals to make your shopping experience convenient.
We also run celebratory promotions that give you an opportunity to win
50
attractive prizes such as cars, two wheelers, holiday packages, gift hampers
and much more.
PLACE:
Near Lal baug crossing, manjalpur
Vadodara
3. SPENCER’S STORE:
Spencer’s is a part of the Rs.13, 500 Crores RPG Group and has opened 400
Spencer’s outlets with 15 Hypermarkets, 11 Supermarkets, and 374 Daily and
Express stores across 55 cities. Spencer's currently has a national consumer
base of over 60 million people who walk into the stores every year. India’s
largest supermarket chain, Spencer’s Retail Ltd. launches its first Hyper
format in South Gujarat at Vadodara. Spencer’s Hyper also offers well-chosen
products to appeal and satisfy the Gujarati palate. So shoppers in the city can
now avail a wide gamut of 30,000 products of excellent quality, all under the
same roof.
PRODUCT VARIETY: Spencer’s food store offer variety of food and

beverages products like….
 FOODS:
A food item includes confectionary items, biscuits, coffee & tea, chocolate,
packaged food and spice food etc.
BISCUITS:
Parle biscuit, Britannia biscuit and ITC
COFFEE & TEA:
Nescafe, brook bond, Taj, Vag bakri tea

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CHOCOLATE:
Cadbury: Dairy milk, Eclairs, 5 Stars, James, Borvile, Shots, etc.
Nestle: Kitket, Barone, Munch, Milky bar etc…
PACKAGED FOOD:
Balaji wafers, Panir packet, Mix vegetable packet etc…
SPICE FOOD:
Chicken masala, fish masala, matan masala, chana masala, panir masala, etc…
 BEVERAGES:
A beverages item includes various types of soft drinks, waters, hard drinks.
SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Marinda, 7 up, Maza,
WATER: Bislery, Aquafina, Manikchand oxirich etc…
PRICE:
SPENCERS selling various food and beverages items from Rs. 5 to Rs. 350
Britannia biscuit @ Rs. 18 (180 GM)
Tomato kechup @ Rs. 89
7 up 600 ml. @ Rs. 22
All types of soft drinks from Rs. 7 to Rs. 30
PROMOTION:
SPENCERS offer attractive promotions such as “Buy and Get Free ",
discounts and special offers. From time to time, we also run festival
promotions that help you shop for special and festive occasions. We also
promote traditional favorites and local specialties during festivals to make
your shopping experience convenient.
Buy parle Marie 67 Gm. & get 10 Gm extra

52
Buy Tomato kechup 1 K.G. @ Rs.89 get Noodles Free @ Rs. 23
Buy 2 mirinda @ Rs. 36 and save Rs. 8
PLACE:
SPENCERS STORE
Near Sarabai Circle,

Near Vadodara Central , Wadi Village, Vadodara
4. FOOD BAZAAR
Food bazaar is a part of big bazaar. Future Group, led by its founder
and Group CEO, Mr. Kishore Biyani, is one of India's leading business
houses with multiple businesses spanning across the consumption space. He
also starts BIG BAZAAR across the country. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers.
Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering a huge
array of goods of good quality for all at affordable prices. Big Bazar with over
50 outlets in different parts of India, is present in both the metro cities as well
as in the small towns.
PRODUCT VARIETY:
The Food Bazaar or the grocery store with the department selling fruits and
vegetables. Food bazaar offer number of food variety and they also provide
famous brand of beverages products like...
 BEVERAGES:
A beverages item includes various types of hard drinks, waters, soft drinks.
HARD DRINKS: Royal stag, King fisher, signature, foster etc...

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SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Mirinda, 7 up, Maza, Limca
etc.....
 FOODS:
A food item includes confectionary items, biscuits, coffee & tea, chocolate,
packaged food and spice food etc.
Potatoes, kumara, yams, corn, taro, baked beans, dried beans, fruit etc...
BISCUITS:
Biscuit includes various brands which are sales by spencers.
COFFEE & TEA:
Nescafe, brook bond, red label, Taj, Vag bakri tea, Mohanlal tea
Amul items like Milk, Cheese, Yogurts
CHOCOLATE:
Cadbury: Dairy milk, Eclairs, 5 Stars, James, Borvile, Shots, etc.
PACKAGED FOOD:
Balaji wafers, Real namkin, samrat namkin, Panir packet, Mix vegetable
packet etc…
Annual turnover: Rs. 6, 34, 77,650
PRICING:
VEGETABLE PRICE: All the vegetable are sold based on market price but in
food bazaar vegetable is sold below the market price. The price is between Rs.
10 to 30 per K.g.
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Food bazaar selling various food and beverages items from Rs. 5 to Rs. 1500
Britannia biscuit @ Rs. 18 (180 GM)
Tomato ketchup @ Rs. 85
7 up 600 ml. @ Rs. 21
PROMOTION:
• FOOD BAZAAR uses the posters, banners inside and outside the store
for making awareness about their new offers, promotional scheme to
the people.
• Food bazaar gives advertising in newspaper and local T.V channel.
• They also influence the people to buy to offering various scheme like
“Buy 1 Get 1 Free”, some exchange offer etc.
PLACE:
FOOD BAZAAR,
Big bazaar, Fategunj
Vadodara
SUPPLY CHAIN:
FOOD BAZAAR will always buy from the farmer, almost never from the
mandi (wholesalers),”. For example, the leafy vegetables, aubergines,
tomatoes and green chillies in the one of the outlets in Vadodara were sourced
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directly from farmers in nearby districts. This in effect got translated into
lower prices by at least 15% to 20%. “We'll be very affordable and
competitive in the market, but we aren’t playing a price game here
5. VADODARA CETRAL:
It Launched in Jan '07 at Vadodara, Central is a showcase, seamless mall and
the first of its kind in India. The thought behind this pioneering concept was to
give customers an unobstructed and a pure shopping experience and to ensure
the best brands in the Indian market are made available to the discerning
Indian customer. Central offers everything for the urban aspirational shopper
to shop, eat and celebrate. Located in the heart of the city, Central believes its
customers should not have to travel long distances to reach us; instead we
must be present where customers frequently visit.
PRODUCT VARIETY:
 FOOD:
Vadodara central offer various types of food items like “low fat and non fat
food i.e. Milk and its items, fresh cheese, various types of vegetables and
fruits, they also sale vegetable fats & oils, sweets and salt.
Vadodara central sale grain and its items like bread, cereal, pasta and rice.
SPICE FOOD:
Chicken masala, fish masala, matan masala, chana masala, panir masala,
beans, various types of aachar pack.
COFFEE & TEA:

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Nescafe, brook bond, Taj, Vag bakri tea
CHOCOLATE:
Cadbury: 5 Stars, Eclairs, James, Borvile, Shots, Dairy milk etc.
PACKAGED FOOD:
Balaji wafers, Panir packet, Mix vegetable packet etc…
BISCUITS:
 BEVERAGES:
A beverages item includes various types of soft drinks, waters.
SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Marinda, 7 up, Maza,
PRICING:
VADODARA CENTRAL selling various food and beverages items from Rs.
5 to Rs. 399
ParleG biscuit from Rs.5 to 39
Parle Marie Rs. 5
Cadbury born vita starting from Rs. 20
Bread from Rs. 9 to Rs. 38
Pepsi Rs. 36 (600 ml.)

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7 up 600 ml. @ Rs. 22
PROMOTION:
VADODARA CENTRAL sale all the food and beverages items under one
roof so people feel convenient to buy necessary items. It provides help to buy
the product, and better services so customers feel good.
They have a wide variety of food types available. Starting from Punjabi
tandoori to Chinese, to Sandwiches, to chat papari and ice creams and
beverages. The rates though not very low but can still be considered
reasonable.
• Vadodara central gives advertising in newspaper and local T.V

channel.
• It provide discount on purchasing of certain amount of product
• By providing exchange offer people are influence to buy
• Vadodara central uses the posters, banners inside and outside the store
for making awareness about their new offers, promotional scheme to
the people.
PLACE:
VADODARA CENTRAL

Opp. Central square,
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Vadodara
CONSUMER DURABLE
1. CROMA
Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The

company has launched Croma, a national chain of mega stores of consumer
electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail
operations in India,
Croma's first store opened on October 9, 2006 at Juhu in Mumbai, and it's
rolling out many more stores across India. So, no matter where you are, if you
want high-quality products, backed by advice you can trust, head for the
nearest Croma store.
Croma has over180 brands and 6000 products for you to choose from. Plush
stores, spread over nearly 20,000 sq feet, with strategically planned products
and category lay outs allow you to make hassle-free purchases.
Croma, simplify technology. So even if you are a novice you wouldn’t regret
any buy. Our Customer Service Specialists with their thorough product
knowledge can never let you go wrong with your decision.
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Brand Philosophy of Croma:

• If service wasn't important.
• If technology wasn't complex.
• If variety wasn't confusing.
• We would have no reason to be in business.
• We help you buy.
PRODUCT VARIETY:
CROMA having widest range of products i.e. 6000 products across eight
categories.
 Croma’s own brand:

Air Conditioners
Appliance Healthcare
Computers and Peripherals
Phones Mobile Accessories
Dryers
Fans
Kitchen Appliances
Microwaves
Ovens
Computers and Peripherals
DVD
Small Appliances
Entertainment
Imaging
Vacuums
Refrigerators
Phones Mobile Accessories
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Computers:
Croma having variety of desktop and notebook brands -- including
Compaq, HCL, HP, Acer, Lenovo, Toshiba, and Sony -- to meet any budget
and requirement.
Croma also selling accessories like keyboards, mice, LCD monitors, fax/
modems, network cards, hubs, switches, routers, laser & inkjet printers,
scanners, shredders, CD/DVD drives, PC adaptors and cables, webcams,
software, flash drives, and more.
Notebooks:
Brands in store: APC, Case logic, HP, Iball, PAQ, Targus, Sony, Acer,
Compaq, HCL, Lenovo, Toshiba, Apple and Benq, Croma
Desktops:
Brands in store: Compaq, Esys, HCL, Creative, HP, Lenovo, Zenith, Apple
and Benq
LCD Monitor:
Brands in store: Samsung, Acer, LG, Benq
Printers & Office Solutions:
Brands in store: Canon, Epson, HP, Bilt,
Networking:
Brands in store: Dlink, Linksys, Netgear, TATA Indicom
PC Audio:
Brands in store: Samsung, Sony, APC, BAFO, Bandridge, HP, Kensington,

MX, Altec, Creative, Altec, Intex, JBL, Logitech, Genius, Odyssey.
Storage Media:
Brands in store: Caselogic, Iball, Iomega, Seagate, Transcend, Moser Baer,

Sandisk, Sony, PNY
Input Devices:
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Brands in store: Gladiator, Logitech, AOC, Iball, Microsoft, Genius, HP,

Kensington, Logitech , Belkin, Microsoft
Software:
Brands in store: Allwonders, DK, Expert, Imation, Microsoft, Norton,

Pebbles, Reader Rab, TLC, Adobe, MacAfee, CA.
Home entertainment:
Croma have a wide array of television sets, including CRT, LCD, Plasma, and
brands like Haier, Samsung, Akai, LG, Onida, Philips, Sansui, Sony etc.
In addition, you can check out low-end and high-end home theatre systems,
speakers, furniture, music audio systems, portable MP3 players, and
accessories like earphones, audio carry cases etc. Brands include Jamo,
Samsung, Sony, Philips, Apple iPod, Creative, I-Ball etc.
TV Plasma:
Brands in store: LG, Samsung, Sansui, Sony
TV LCD:
Brands in store: Philips, Samsung, LG, Sony, VU
Home Theatre:
Brands in store: Onkyo, Samsung, Sony, LG, Philips, Yamaha S, Denon
Audio Systems:
Brands in store LG, Onkyo, Philips, Sony, Denon, Yamaha
CTV:
Brands in store: Samsung, LG, Onida, Moserbaer
DVD / VCD:
Brands in store: Mitashi, Philips, LG, Samsung, Sony
Speakers:
Brands in store: Yamaha S, DSE
Entertainment Accessories:
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Brands in store: Sony, Bandridge, Profigold, Panasonic, Philips,
Mp3 Players / Ipod Docks /Accessories:
Brands in store: Apple, Appleipod, Capdase, Creative, Philips, Sony, Ivo -

Moserbaer, Samsung, Cowon Iaudio, Hcl , Gecko, Logitech, F&D Fenda,....
Audio Accessories:
Brands in store: Philips, Panasonic, Sony, Sennheiser, Mitashi, Ultra Halloa,

Croma, Apple
 Communication
Croma have an extensive selection of renowned brands that include
Nokia, Samsung, Sony Ericsson, GE, Panasonic, Uniden, Motorola, Tata
Indicom, HP, Blackberry, Sony, Citizen, Jabra etc. From no-frills inexpensive
models to state-of-the-art high-end devices, we have them all.
PDA's:
Brands in store: HP, I-Mate, Blackberry, Dopod,
Phones Mobile:
Brands in store: I-Mate, Motorola, Nokia, Samsung, Sony, Sony Ericsson,
Phones Mobile Accessories:
Brands in store: I-Mate, Mobo, Scratchgar, Capdase
 Large appliances
CROMA has air-conditioners including split and window air-conditioners,
with brands like Godrej, Haier, Hitachi, LG, Onida, Samsung, Voltas.
Croma also has a selection of refrigerators, with capacities ranging from 170
litres to 730 litres, and brands like LG, Godrej, Samsung, Haier, Whirlpool,
Kenstar etc.
If it's a washing machine you are looking for, we have a large array, including
front-loaders, top loaders, semi-automatic and fully-automatic and brands such
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as IFB, Samsung, Siemens, LG, etc. We also have dishwashers and clothes
dryers from Haier, IFB and Siemens.
Split Air-conditioners:
Brands in store: Hitachi, LG, Samsung, Voltas, Mitsubishi, Croma
Window Air-conditioners:
Brands in store: Hitachi, LG, Samsung, Voltas, Mitsubishi
Washing Machines:
Brands in store: Samsung, LG, Haier, IFB, Seimens, Whirlpool
Refrigerators:
Brands in store: Godrej, Haier, LG, Samsung, Whirlpool, Hitachi, Seimens,
Toshiba, Croma
Dishwashers:
Brands in store: Siemens, IFB
Dryers:
Brands in store: IFB, Seimens, Croma Cloth Dryer, Croma
 Small appliances
Coma has a large collection of microwaves from Bajaj, Godrej, LG, Onida,
Panasonic, Haier, Samsung, IFB etc. Not to mention lighting products from
Philips and Luminac, door chimes, CCTV cameras, fire safety devices, smoke
detectors, vacuum cleaners, corded tools and much more.
Microwaves:
Brands in store:
Bajaj, Godrej, IFB, LG, Onida, Samsung, Croma
Kitchen Appliances:
Appliances in store: Coffee Makers, Food Preparation, Irons, Kettles, Personal
Care, Toasters, Water Purifiers, Juicer / Mixer / Grinder / Blender, Croma
OTG:
Brands in store: Bajaj, Panasonic, Philips, Optima, Inasla, Morphyrich, Croma
Vacuums:
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Brands in store: Black & Deck, Eurekaforb, Panasonic, Philips, Optima,

Croma
Personal Care:
Brands in store: Philips, Panasonic
Irons: Brands in store: Bajaj, Black & Deck, Morphyrich, Panasonic, Philips,
Usha, Optima.
Tools
Brands in store: JK, Black & Deck, Dewalt
Power
Brands in store: Adaptors AC / DC, Door Chimes, Filters / Surge Protectors,

Power Board / Double Adaptors, Travel Adaptors
Lighting
Brands in store: Philips, Anchor, Luminac, GM, Bajaj, Black & Deck,
Panasonic, Optima
Imaging:
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Croma has brands, including Sony, Panasonic, Canon, Kodak, Nikon,

Olympus, Samsung, Epson, Caselogic, Scratchgard, and others. Go ahead,
capture the world through the viewfinder.
Camcorders:
Brands in store: Sony, Panasonic, Canon, JVC
Digital Cameras:
Brands in store: Canon, Kodak, Nikon, Olympus, Samsung, Sony, Epson
PRICING:
Croma offer variety of products which are having different price.
The minimum price is Rs. 149 to maximum price is Rs.90, 999
PROMOTION:
Croma promote its product by different promotional activities.
They are mostly giving advertisement in news paper and magazine as a print
media. Croma also maintain personal relationship with every customer and
providing good post sales services.
PLACE:
Centre Square,
Opp.Vadodara Central Wadi Village
Vadodara Taluk - 390 023
Exchange policy:
For music CD, DVD, Gaming Software and Small Appliances
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Request for Exchange will be entertained only for Music CD's DVD's,
Gaming Software and Small Appliances on account of inherent manufacturing
defects, subject to fulfillment of the following conditions.
Products must be presented for exchange within 4 days of purchase;
The original invoice must be presented;
The Products to be exchanged must be returned in undamaged & saleable

condition including all accessories and manuals. There should be no signs of
external damage on packaging including the original carton.
2. SAMSUNG DIGITAL PLAZA
SAMSUNG Electronics today sealed its leadership in TV design and

technology with the unveiling of five stunning Full HD LCD TVs that
combine exceptional style and performance with the Full HD 680 and 750
LCD TVs, new generation LCD TV Series 8 and Series 9, as well as the first
Armani SAMSUNG TV. The Samsung Group is a Korean-based
conglomerate that is among the world's largest and most successful
companies. Samsung’s TV lineup in Singapore for the second half of 2008
includes the aggressive introduction of three IPTV models - the Series 7,
Series 8 and Series 9 - that showcase the company's technology leadership and
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its understanding of the latest consumer trends. Samsung had sales of $174
billion dollars worldwide in 2007, despite a sharp downtown in the Asian
markets.
STORE LAYOUT:-
• It is single storey.
• Very crowded but easily visible.
PRODUCT:
This store is sales various model of Samsung T.V like
• LED TV: Redefine the way we watch television.
• LCD TV: All the purity of liquid crystal.
• Plasma TV: Enjoy the Superior cinematic experience.
• Ultra Slim Fit TV: 40% slimmer and 20% lighter.
• Flat TV: Technology and style combine for captivating entertainment.
PRICING:
 Samsung Ultra slim fit TV Price List :
Samsung 29 inch Ultraslimfit Flat Screen TV
• CS29A730 – 19,000/-
• CS29Z40 – 15,000/-
• CS29Z50 - 16,000/-
• CS29Z57 – 17,000
Samsung 21 inch Ultraslimfit TV

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• CS21A530 – 8,500/-
• CS21A551 – 8,500/-
• CS21A552 – 8,200/-
• CS21A730 – 9,500/-
• CS21Z43 – 9,000/-
• CS21Z45 – 9,500/-
• CS21Z50 – 9,300/-
• CS21Z51 – 11,000/-
• CS21Z57 – 10,500/-
 Samsung Flat TV Price List
Samsung 29 inch Flat TV
• CS29A330 – 16,500/-
• CS29K44 – 15,000/-
• CS29M50 - 15,000/-
• CS29T40 – 19,000
Samsung 21 inch Flat TV
• CS21A330 – 9,500/-
• CS21K45 – 7,500/-
• CS21M40 – 8,000/-
• CS21S8 – 10,000/-
• CS21T13 – 12,300/-
• CZ21K30 – 8,000/-
• CZ21K44 – 8,000/-
• CZ21K50 – 8,400/-
• CZ21N30 – 7,400/-
PROMOTION:
They are gives two types of promotion
Below the Line Promotion:

Coupon
Discount
Gift with purchase
Above the Line Promotion:

Giving advertisement in News papers, T.V., Internet,
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Partnership with Big fix and Big FM 92.7
The three-pronged objectives of Samsung are: -
1) Strengthening their channel relationships,

2) Enhancing their product portfolio and
3) Creating the best service infrastructure, to gain more mindshare."
PLACE:
Samsung Digital Plaza

Opposite Aradhana Cinema,
Raopura, Vadodara,
Gujarat
3. ONIDA TELEVISION:
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981

in Mumbai. In 1982, Onida started assembling television sets at their factory
in Andheri, Mumbai.
Onida is a popular electronics brand in India. Onida has a network of 33
branch offices, 208 Customer Relation Centers and 41 depots spread across
India. As on 31 March 2005, Onida had a market capitalization of Rs.301.46
crore.
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STORE LAYOUT:-
• It is a single storey.
• Customers convenience to pass through all the parts of stores.
PRODUCT:
In this store there are different sizes i.e. from 14 inch to 40 inch of model
being sold like…
ONIDA-14 inch: Candy_Dlx, TVE Gold, XS Dix,
ONIDA-20 inch: CS_Dlx, TVE_Gold, Oxygen, Marvel
ONIDA-21 Inch: Black, KY_Thunder, Black_Thunder, Black_500
KY_Audioport, Oxygen_Pure_Flat, Poison_3500 & 2000, Oxygen_Thunder.
LCD T.V: 26LCD, 32LCD, 40LCD,
OTHER MODEL:Onida-20-Marvel, Onida-20-Oxygen, Onida-21-Black

200, Onida-21-Oxygen-300, Onida-21-Ultra-Slim, Onida-29-Marvel , Onida-
29-Oxygen-300, Onida-40-Lexini
PRICING:
Mostly the starting price is Rs. 5000
Price is following
Onida 32 Lexini LCD TV – Rs.33,490/-

Onida 46 Lexini LCD TV – Rs.1,05,000/-
Onida Xaria 32 LCD TV – Rs.33,990/-
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Onida Xaria 42 LCD TV – Rs.63,990/-

Onida 40 Lexini LCD TV – Rs.65,990/-
PROMOTION:
Coupon
Discount
Money back offers and exchange offer
Special occasions
ONIDA company Giving advertisement in News papers, magazine T.V.,
Internet,
PLACE:
Mid Plaza Electronics Be First to Rate
Location - Old Padra Road, Vadodara-390012
4. RELIANCE DIGITAL:
Reliance Retail unveiled "Reliance Digital", its pilot consumer

electronics concept mega store in Ghaziabad yesterday. The store covers an
area of more than 15,000 sq. ft. and offers over 4,000 products spread across
150 brands.
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In NEW DELHI, APRIL 24, 2007: Reliance Retail, after a successful launch
of Reliance Fresh stores across several towns and cities in India unveiled
‘Reliance Digital’, its pilot consumer electronics concept mega store.
‘Reliance Digital’ is the second format of stores from Reliance Retail to be
launched within six months of its foray into organized retail in India. The
unique store concept is built around Reliance Retail’s core philosophy -
customer centricity and a hassle free store experience.
PROCUCT:
Reliance Digital houses the entire range of household electronics, appliances,

computers, gaming and telecom products. Reliance Digital is a part of the
multi-format stores launched by Reliance and has over 150 international and
national brands along with more than 4000 products on offer at competitive
prices.
Reliance degital offering various types of home appliances product like…
AIR CONDITIONORS
FANS
REFRIGERATORS
KITCHEN APPLIANCES
WASHING MACHINE
 Large appliances
They sale air-conditioners including split and window air-conditioners, with
brands like Godrej, Haier, Hitachi, LG, Onida, Samsung,
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Refrigerators: Single and Double Door Refrigerators with Free Shipping

Whirlpool 340L Deluxe Steel: 6th Sense technology with door open alarm
and highest freezer ratio @ 17% off
Washing Machines: Automatic and Semi-automatic Washing Machines with

Free Shipping.
• Whirlpool 6 Kg Semi Auto Washing Machines - SI60.
• Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 651.
• Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 652
Air condition:
• LG split A.C 2 star
• Whirlpool split A.C 3 star
• Penasonic split A.C
 Small appliances:
Microwave:
• Whirlpool Magicook 25C Treat Microwave
Water purifier:
• Usha Brita WG-20LTR Water Purifier
• Usha Shriram Brita Waterguard Cartridge - FC 620T
PRICING:
Usha Brita WG-20LTR Water Purifier: MRP: Rs. 2299
Whirlpool Magicook 25C Treat Microwave: MRP: Rs. 10000
Whirlpool 6 Kg Semi Auto Washing Machines - SI60: MRP: Rs. 7440
Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 652
MRP: Rs. 8690
Whirlpool Semi Auto Washing machine Verv 6.5 Kg

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MRP: Rs. 8390
LG split A.C 2 star
MRP: Rs. 22190
Whirlpool split A.C 3 star
MRP: Rs. 23090
Penasonic split A.C
MRP: Rs. 25900
PROMOTION:
• It gives advertisement in radio and newspaper, magazine.
• They also promote their products by offering gift coupons i.e. gift card
Rs. 3500 on purchase of A.C. and Refrigerators.
• They also provide large appliances on 0% finance.
PLACE:
Procube Complex,
Opp. TVS Showroom, Nizampura Road,
Nizampura, Vadodara - 390002
Contact: (91)265-2760666, 2760777
5. PENASONIC ELECTRONIC STORE:

Idea for life
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Panasonic Corporation based in Osaka, Japan is a worldwide leader in the

development and manufacture of electronic products for a wide range of
consumer, business, and industrial needs.
Panasonic India Pvt. Ltd. [PI] (Consumer Sales Division) is responsible for
the sales and marketing of mass consumer products. In addition, the Panasonic
family extends to 6 other entities, each specializing in products that cater to
the Indian customers and marketplace.
In 2001, Panasonic Asia Pacific assumed the role of a regional headquarters

for the Asia and Oceania region, providing support in logistics, information
communication, financial services, human resource development and
productivity enhancement for Panasonic companies in the region.
PRODUCT:
Panasonic electronic store offering various types electronics items as below..
ENTERTAINMENT:
TELEVISION:
• Viera plasma T.V, Viera LCD T.V

• Flat T.V and Slim T.V
DVD Player
Digital camera:
Lumix DSLR, Super zoom, Compact, Touch, Standard.
HOME APPLIANCES:
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• Air conditioner
• Washing machine
• Electronic Iron
• Vacuum Cleaner
KITCHEN APPLIANCES:
• Refrigerators
• Automatic cooker
• Juicer mixer grinder
• Microwave oven
• Mixer grinder
PRICING:
T.V: Between Rs. 10990 to 65000
DVD Player: Between Rs. 2490 to 7050
A.C: Between Rs.21900 to 45500
Microwave: Between Rs. 7550 to 33950
Camera: Between Rs. 11799 to 20539
Refrigerator: Between Rs. 9099 to 34500
PROMOTION:
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Coupon
Discount
Competition and prizes
Money back offers and exchange offer
Giving advertisement in News papers, T.V., Magazines
ADVERTISING CAMPAING:
After Ranbir Kapoor signed up with Panasonic to promote their television sets,
it is now Katrina Kaif's turn to promote washing machines from the same
brand. Although the actress has not yet shot for the television commercial,
Kats has shot for the print campaign, which is already out.
PLACE:
Panasonic Exclusive Shop,

Vaccine Patel Square, Shree Mahavir Enterprise,
Opposite Malhar Point
Old Padra Road
Vadodara -390015
HOME DECORE
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1. @ HOME (Nilkamal Ltd.)

@home began when the USD 215 million Nilkamal Limited, the world
leaders in molded furniture and India’s number one Material Handling System
Company, discovered a need for a classy one-stop home shop in India. The
group initiated @home, an international format home décor store.
Spread across major cities for your convenience, @home offers more than
20,000 sq.ft. of world-class furniture, furnishings, accessories, lights, kitchens,
flooring, decorative wall finishes and more. To give you a better feel of how
your products will look in your home, we have displayed them in actual room
settings. At our store, you can look forward to special “interior planning”
advice on a 3D interior design software, from our team passionate about
making your home look exceptionally beautiful.
 VISION:
The home maker store is dedicated to making you proud of your home,
making you feel at home
 MISSION:
By 2010 @home will be the dominant national player with 50 flagship stores.
 VALUE
RELIABLE:
Their reliability is part of the bedrock of our personality; it reinforces our

stakeholder's trust in us & helps them see us as a 'genuine' company credible,
dependable & faithful.
EQUAL:
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They have strong principles that everyone is entitled to be viewed as equal, to

be free & be their own individual. Our outlook is non-discriminatory, un-
biased and impartial.
AESTHETIC:
Design and practicality are our business for which we are admired &
respected.
PRODUCT VARIETY:
@HOME use engineered woods such as Prelaminated Particle Board,

Prelaminated Medium Density Fiberboard as our raw materials. High quality
foils are used to laminate these boards. We also use high quality natural
veneers.
Sleeping :
• Beds
• Night stand
• Dresser
• Wardrobe
• Study desk
• Utility cabinet
• Bean bags
• Study chairs
Living :
• seating
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• Wall units
• A V trolley
• Cabinets
• Shoe rack
• Centre table
• Side table
• Nest tables
• Bar stools
Dining :
• Dining table
• Dining chair
• Service
Furnishings :
• Cushion
• Covers
• Bed covers
Home accessories :
• Carpets
• Mirrors
• Photo frame
• Planters
• Show piece
• Vases
• Candle stand
• Fruit bowl
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Lighting
• Floor lamps
• Table lamps
PRICING:
The variation in price is based on design, finish of the furniture and the
hardware used.
PRICE OF VARIOUS PRODUCTS

Queen bed: Rs. 30,900
King bed: Rs. 34,900
3D Wardrobe: Rs. 24900
Sofa set:
(3+1+1) Rs. 1, 19,900
(3+2+1) Rs. 1, 24,900
3 seater sofa: Rs. 54,900
3 seater sofa: Rs. 37,000
Dining set:
6 seater dining set: 37,900
8 seater dining set: 54,900
Dining kit: Rs. 49,900
Curio cabinet: Rs. 19,900
Wall shelf: Rs. 3,800
Wall mirror: Rs. 4,490

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PROMOTION:
They are mostly giving advertisement in news paper and magazine as a print
media. @Home also maintains personal relationship with every customer and
providing good post sales services.
@home people have come together and they work together with a shared
desire to learn and stretch beyond their limits. Our people make @home a
great company and an exciting place to work.
In our organization people are diverse in many respects. In @home – We
bring together and use our varied experiences and personalities and work
towards achieving our goals and bring about innovations. But our employees
have a few points in common, like the passion for challenge and a resolution
to get the job done right, which helps them, work well together.
@home provides FREE interior planning services, where you can bring your
home plans and our designers will help you walk out with your dream home,
just the way you want it.
PLACE:
Centre Square,
Survey No. 54/A / 2,
Opp.Vadodara Central Wadi Village
Vadodara Taluk - 390 023
Email: vadodara@at-home.co.in
Store Timings – 11.00am – 9.30pm
83
2. HOME TOWN
Ab Ghar Banana Kitna Aasan
HomeTown, Future Group’s latest offering makes the task of building

a home less cumbersome and the process more enjoyable. Home Town is
India’s biggest idea in home making, building, renovation and décor.
With its promise – HomeTown is divided into three sections – exhibitions,
markets and services.
HomeTown has live displays of various rooms such as living room, dining
room, bedroom, kids' room, kitchen & bathroom in the exhibitions section.
HomeTown displays products from all major manufacturers,

represented across numerous categories such as tiles, sanitary ware, bathroom
fittings/fixtures, paints, furniture, etc. Customers are given price, service and
product guarantees.
PRODUCT & PRICING:

Home town offer various home décor product like.......
DESIGN & BUILD

Living room makeover
Bed room makeover
Kids room makeover
Home office makeover
Kitchen makeover
Bathroom makeover
BATHROOMS
Vanities, sanitary ware, shower panels, shower endosures, bath tubs &
Jacuzzis, rain shower, bath essential, and pressure pumps.
84
FURNISHINGS & ACCENTS

Décor light, furnishing, home ware
PRICING:
The price is start from Rs. 2899 to Rs. 1, 32,000
SOFA SET:
Jeanz upholstered sofa set @ Rs. 15999
Elliot longer sofa set (2+L) @ Rs. 19990
Jackson longer day bed@ Rs. 18999
Euphoria longer (2+L) @ Rs. 30999
Bristol longer @Rs. 43999
Oscar upholstered sofa set@ Rs. 47999
Elizabeth upholstered sofa set@ Rs.53999
SOFA CUM BEDS:
Adam sofa bed @ Rs.10500
Crista sofa cum bed @ Rs. 12999
Alletta sofa bed @ Rs. 12999
Marcio sofa bed @ Rs. 21499
WALL UNITS:
Logan AV unit @ Rs. 8499
Alpha wall unit @ Rs. 10900
EC 1007 @ Rs. 13779
Deon wall unit @ Rs. 21499
Vista entertainment unit @ Rs. 27900
Angelo AV unit @ Rs. 28500
Price wall unit @ Rs. 41500
CENTER TABLE:
Media center table @ Rs. 2899 (minimum price)
Tangent centre table @ Rs. 26900 (maximum price)
MONZA CO-ORDINATED SET:

Monza book case @ Rs. 3799 to Rs. 8499
85
CLARK CO-ORDINATED SET:

Clarke side table @ Rs. 12500 (minimum price)
Clarke dining table @ Rs. 69999 (maximum price)
BED ROOM:
Supreme bed set @ Rs. 21299 (minimum price)
Susie Queen bed @ Rs. 35500
Susie king bed @ Rs. 38999
Oriana bed set @ Rs. 53999
Vectra bed set @ Rs. 241200 (maximum price)
OFFICE CHAIR:
Tino office chair @ Rs. 1449 (minimum price)
Zebra high back office chair @ Rs. 3699 (maximum price)
MANAGER CHAIR:
Classic high back office chair @ Rs. 4499
Jaguar high back with head rest chair @ Rs. 14999
PROMOTION:
Home town giving advertisement in News paper, television and online add.
Home town provides FREE interior planning services, where you can bring
your home plans and our designers will help you walk out with your dream
home, just the way you want it.
Quality assurance:
All products have a minimum 1 year warranty, home town sell only 100%
genuine brand and offer free home delivery.
PLACE:
HOME TOWN
Near race course
86
Alkapuri, Vadodara
3. FURNITURE BAZAAR
Furniture bazaar is a part of big bazaar. Big Bazaar, is the chain of

retail stores of the big banner Pantaloon Retail (India) Ltd., which in turn is a
segment of the Kishore Biyani, regulated Future Group of Companies.
Moreover the customer friendly ambiance and the organized retailing of
products also make Big Bazaar one of the successful retail companies in India.
PRODUCT VARIETY:
In Big bazaar there number of home décor product available like….
• Sofa set
• Centre table
• Sofa cum bed
• Recliners
• Wall units
• Bed & bed room set
• Wardrobes & kids furniture
• Dining table set
• Essential
• Grab N Go
• Wall mounting & out door furniture
• Office Chair
• Modular Kitchens
• Carpentry
• Bath
PRICING:
Lounger sofa:
• Jackson Day Bed @Rs.18999
87
• Elliot lounger cum sofa @Rs.19999

• Cosmic Lounger sofa @Rs.69999
Sofa Sets:
• Roma (3+1+1) @Rs.19999
• Santigo (3+1+1) @Rs.23999
• Silverstone (3+1+1) @Rs.68999
Center Table:
• Marina CT 711 @Rs.2899
• Oskar @Rs.7499
• Delia @Rs.8900
Sofa cum Beds:

• Adam @Rs.10500
• Comfy @Rs.13999
• Bric @Rs.23500
Recliners:
• Zenzi rocker chair @Rs.4999
• Tarry @Rs.11999
• Elite @Rs.17999
Wall Unit:
• AV001 Indiana @ Rs.5799
• Deon @ Rs. 21499
Bed:
• Proton @ Rs. 3999
• Full storage bed @ Rs. 13999
Bed room set:

• Liberty @ Rs. 24797
88
• EVA ( MDF) @ Rs. 64296
Kid’s furniture set: from Rs. 26999
PROMOTION:
Home town mostly giving advertisement in news paper and magazine as a

print media. Home town also maintains personal relationship with every
customer and providing good post sales services.
Home town promise

• One year warranty
• All 7 day open
• Free home delivery
• Quality
• Post sales support
PLACE:
FURNITURE BAZAAR
BIG BAZAAR
7 seas mall, Fategunj
Vadodara.
89
4. LONDON- CROSEBYS
London –Crosebys is local home décor out let which is situated at Central
Square in Vadodara. It is a seamless store with home decorates items. It is a
single storey outlet. It is convenience to Customers to pass through all the
parts of stores.
DISPLAY UNIT:
They display the various products on Theme based and Festival based like
Navratri festival, Diwali festival etc....
PRODUCT:
This outlet is selling small size of home décor product which are as
following....
GALLREY
1) Photo frames 2) Table mats 3) Wall paintings 4) Pots 5) Mirrors 6) vases
7) Wall arts
CLOCKS: 1) Table clocks, 2) Wall clocks
CROCKERY
1) Dinnerware, 2) Serve well, 3) Coffee mugs, 4) Glass ware, 5) Kitchen
accessories, 6) Cutlery
SOFT FURNISHINGS
1) Carpets 2) Cushions 3) Cushion covers 4) Curtain rods 5) Table linen
90
OTHER HOME DÉCOR ITEMS:

1) VASES, 2) decorative pebbles, 3) flowers, 4) gift bags, 5) photo frames,
6) Candle holders, 7) wall painting, 8) wall mounting, 9) lamp.
PRICING:
The minimum price start from Rs. 20 to Rs.1500

The price list of different decorative items as follows....
Vases starting price Rs. 90
Flowers starting price Rs. 20
Wall décor starting price Rs. 75
Gift bags starting price Rs. 20
Photo frames starting price Rs. 57
Candle holders’ starting price Rs.50
All crockery items starting price Rs.30
Kitchen items starting price Rs.35
Decorative pebbles starting price Rs.45
PROMOTION:
This home décor outlet generally use posters and gift vouchers as a
promotional activities. It also offer some scheme like up to 50% off on
purchasing of any items above Rs. 500, so customers are influence to buy
more items.
PLACE:
London- Crosebys
Centre square mall,
Opp. Vadodara central
Vadodara.
91
5. STYLE-SPA
Style Spa is the largest retailer of furniture in India with over 90 exclusive
showrooms spanning the length and breadth of the country.
Headquartered in Chennai, India - Style Spa Furniture Limited (SSFL), a
company owned by Mr. S. K. Poddar Group and Zuari Industries Limited of
the K. K. Birla Conglomerate was established in 1997 to manufacture and
retail furniture.
Style –spa is one of the famous Home Decor stores in Vadodara. This store is
situated in crowed area. It looks very attractive. It is a single storey. In this
outlet the employees are well dress and well trained.
DISPLAY UNIT:
They display the various products on Theme based and Festival based like
Navratri festival, Diwali festival etc....
PRODUCT:
BED ROOM FURNITURE:

This section catalogues our complete range of Bedroom Furniture.
Every one of them sports unmistakable Style Spa features - modular
simplicity, legendary durability, thoughtful ergonomics, rich tones and silky
smooth textures.
LIVING ROOM FURNITURE:
This section catalogues our complete range of Living Room Furniture.

Every one of them sports unmistakable Style Spa features - modular
simplicity, legendary durability, thoughtful ergonomics, rich tones and silky
smooth textures.
92
DINING ROOM FURNITURE:
This section catalogues our complete range of Dining Room Furniture. Every
one of them sports unmistakable Style Spa features - modular simplicity,
legendary durability, thoughtful ergonomics, rich tones and silky smooth
textures.
FLOWERS &VASES
1) Gifts 2) Vases 3) Table accessories 4) Show pieces
CLOCKS
1) Table clocks 2) Wall clocks
CROCKERY
1) Dinnerware 2) Serve well 3) Coffee mugs 4) Glass ware 5) Kitchen
accessories
GALLREY
1) Photo frames 2) Table mats 3) Wall paintings 4) Pots 5) Mirrors 6) vases 7)
wall arts
LUMINARY: Lights
SOFT FURNISHINGS
1) Carpets 2) Cushions 3) Cushion covers 4) Bathroom sets 5) Curtain rods 5)
Table linen
FURNITURE
1) Dining table 2) Sofa sets 3) Chairs
93
PRICE:
• STYLE SPA world of furniture have offer price for Bedroom package
as low as RS.32900/-. Offer price includes bed, side table, wardrobe
and dresser of Trinida.
• With dining sets ranging from Rs. 15000 to Rs. 35000, the store offers
products at moderate price rates.
• The beds range from Rs. 13,000 to Rs. 37,000, the sofas from Rs.
25,000 to Rs. 39,000, and the dining sets from Rs. 12,000 to Rs.
34,000. The store also offers a warranty of one year, and promises
replacement in case of breakage.
PROMOTION:
It maintains that the brand, whose advertising has traditionally been print-led,
will venture into other media, including TV, and have a pan-India presence.

Coupon
Discount
Most of the Products at normal price
Advertise by posters and
PLACE:
Style spa
1 & 5, Sakar Complex
Haribhakti Extension
Old padra road,
Vadodara Vidyutnagar
Vadodara -390015
94
REFERANCE
• Retail overview, Dr. J.K. Sachdeva., NIS Sparta., Page No. 4

• Gujarat Samachar, 9th, April 2010. Page No. 11
• http//www.bigbazaar.futurebazaar.com
• http//www.pantaloon.com
• http//www.articlesbase.com
• http//www.moremegastore.com
• http//www.google.com
• http//www.willslifestyle.com
CONCLUSION
At last I concluded that the experience of preparing retail project is so

good and I enhance my knowledge about retail business & retail market. I
interact with manager or executive of retail stores in different segment like food
& beverages, clothing, consumer durable goods, jewellery & watch and home
décor. So I also improve my communication skill.
95
The one thing that is common amongst these estimates is that Indian
organized retail market will be very big in 2010. The status of the retail industry
will depend mostly on external factors like Government regulations and policies
and real estate prices, besides the activities of retailers and demands of the
customers also show impact on retail industry.
Now a days retail industry is growing industry, and their modification

also take place. I analyzed whole project and find that the modern trend is comes
in retailing business. At past years we were buy any food product from small
kirana store but now a days most of people like to buy from super market, mall
and hyper mart. We are buying all product from one roof so its very convenient
for customer.
In one roof of mall we buy products like food items cloths, entertainment
goods i.e. T.V, and all necessary products. In this mall customer also get benefit
of various schemes like 80% off, buy 1 get 1 free, discount offer, money back
offer.

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1

“Retailing includes all activities involved in selling

Different form of retail outlets:

• Large supermarkets, typically (3,500 - 5,000 sq. ft)

• Mini supermarkets, typically (1,000 - 2,000 sq. ft)

• Convenience store, typically (750 - 1,000 sq. ft)

• Discount/shopping list grocer

• Traditional retailers trying to reinvent by introducing self-service

Top retailers world wild

1 Wal-Mart Stores, Inc. U.S.A.

The Indian retail sector can be broadly classified into:

OBJECTIVES OF RETAIL SURVEY

• To study about retail industry in Vadodara city segment wise.

• To study about the perception of customers with reference to

• To study about customer preferences and frequency of shopping.

• To know the target customers of Retail/Supermarket at Vadodara city

• To understand the customers’ expectation from retail service

CURRENT RETAIL SCENARIO OF

1. BIG BAZAAR FASHION:

 PRODUCTS & PRICES:

Buffalo Men’s fashion Jeans, Indigo@ MRP Rs. 499

 BIG BAZAAR OFFER VARIOUS GIFT VOUCHERS

 NEW ARRIAVAL FOR SUMMER :

• Well-trained staffs, the staff employed by Big-Bazaar are well-suited

SWOT ANALYSIS OF BIG BAZAAR

2. PANTALOONS RETAIL LIMITED:

Pantaloon Retail is the flagship enterprise of the Future Group, with a

The location of a retail store occupies an important place in retail strategy. It

Target market and Positioning of Pantaloons:

for money proposition as it provides quality fashion products at an affordable

Product Categories and private labels:

Serial no. Private Label Category

Store design- Store Exteriors & Store Interior

Interior Store design:

Flooring and Ceiling:

Graphics and Sign ages:

SWOT ANALYSIS OF PANTALOONS

• Shopping culture has not developed in India as yet.

ITC’s Lifestyle Retailing Business Division has established a nationwide

Wills Club life:

more exclusive Wills Lifestyle stores in the emerging premium mall

• 2009: Most admired Fashion Brand of the year - Fashion Forward -

4. RAYMOND PREMIUM APPAREL

The Raymond Shop network started with a small corner shop in

Raymond makes special fabric for institutions seeking high-quality

BLANKETS FOR CORPORATE

Raymond also makes a range of exclusive blankets to suit every budget.

THE RAYMOND SHOP OFFERING TOP-OF-THE-LINE BRANDS -

Parx: Parx is a premium casual lifestyle brand, which is positioned to cater to

Price range between Rs. 599 to Rs. 999

THE MILESTONES OF OUR JOURNEY

OFFERING TRUST IN PRICE AND QUALITY VERSUS

Different brand having different prices which are as follow....

New arrival Zoo zoo T- shirt

Exclusive Offer - 10% off On MRP 10% Off on MRP,

MRP Rs.1, 499.00

Stop Ladies Knits

SWOT ANALYSIS OF SHOPPER STOP

Expected 30% CAGR in organized retail to result in better footfall and

Impact of slowdown in consumer spend to be felt on department stores

Opening up of economy for free entry of foreign players

INDIAN WATCH INDUSTRY TREND:

Tita n wristwatch brand is the part of tita n industry,