PRODUCT DESCRIPTION

NYSE
Technologies
Appia®
The FIX Engine that’s Fast, Reliable, and Flexible
NYSE Technologies Appia delivers a comprehensive solution for managing and validating
electronic trading (FIX) messages across multiple platforms, desks, and asset classes around
the globe. Its extensive flexibility helps to get your electronic trading up and running quickly
with new counterparties and built-in redundancy ensures orders and executions get completed.
That’s one reason why Appia is the most widely deployed FIX software world-wide, used by 25
of the top 50 brokers, ECNs, ATSs, Exchanges, buy-side firms, and powering the top EMS and
OMS providers, with more than 1,000 installations in over 30 countries.

Customer Challenges Solution Benefits

FAST FACTS
What is it?
Appia is a powerful FIX engine used for
managing and validating electronic trading
messages across different trading systems
and networks. NYSE Technologies is
the market leader in FIX engines and an
industry pioneer, having introduced the first
commercial FIX engine in 1994.
Who is it for?
Appia is used by a wide range of financial
firms – both big and small – including asset
managers, broker-dealers, exchanges, ECNs,
ATSs and technology vendors.
What does it provide?
With Appia, you get a complete FIX-enabled
straight-through-processing platform that
handles message management and validation,
message security, logging, routing logic,
persistence, and message normalization. It
manages the protocol and your connections,
and its pluggable architecture and
customizable rules of engagement allow
users to adapt to any counterparty in a FIX
environment, enterprise-wide.
Knowledge
In order to trade electronically today, it is
imperative for firms to be FIX enabled, as
FIX has become the messaging standard
for the electronic communication of trade-
related messages. Without a third party
solution, entities face the prospect of building
something on their own. Most trading firms
lack staff knowledgeable enough to do so.
Performance
Recent studies show that the FIX engine is
a mission critical area within your trading
process where you can improve latency.
Getting orders in and executions done in a
timely matter has become all the more critical
as program and electronic trading have come
to dominate the markets.
Reliability
With electronic trading, firms can lose trading
opportunities when a system or a connection
goes down, often forcing them to manually
restart the platform. Continuity is lost and the
opportunity cost of missed trades becomes a
hidden expense.
Flexibility
Trading firms face hundreds of variations
of FIX, often having to tailor standards to
conform to a counterparty’s requirements and
trading style. Firms must be able to handle
FIX variations on the fly in order to be able to
trade with any given partner.
High Performance
Appia helps you manage high trading volumes
with low latency through a highly extensible
framework. In addition, a High Frequency
Trading option allows you to better meet
increased latency demands. With sub-50
microsecond latency, you gain the responsive-
ness necessary to take advantage of fast
moving market opportunities.
Total Flexibility
Appia easily adheres to various FIX protocols
and dialects. There’s no need to go back
to the vendor or your development team to
make code changes. Over the years, we have
added hundreds of attributes to handle all
the different oddities you may face. We inte-
grate with your existing infrastructure for fast
installations and more efficient workflows.
Uninterrupted Trading
With High Availability and Dynamic Load
Balancing features, all engines play an
active role in communicating FIX messages,
allowing you to have a backup server
whenever you need it. Virtual servers
in an Appia cluster take the place of
primary servers in the event of a failure,
fully synchronizing with data in a failed
node. Servers can also be spread out
geographically, helping you to develop
disaster continuity plans.

www.nyx.com
©2010 NYSE Euronext
All Rights Reserved

mb/N8080/101105
 PRODUCT DESCRIPTION

NYSE
Technologies
Appia®
We have a team of dedicated engineers working on Appia, with over 150 years experience in
aggregate. With experience has come the quality and innovation to create a flexible, scalable,
and robust design for a critical component in your electronic trading infrastructure that
interfaces directly with your clients. Appia gets you connected with your clients faster with the
following out-of-the-box features:
About NYSE Technologies
Pluggable Architecture NEW! High Frequency Trading (HFT) Option
NYSE Technologies provides comprehensive
• Scale server clusters by easily adding engines • Better meet the increased latency demands transaction, data, and infrastructure services
of your FIX infrastructure and managed solutions for buy-side, sell-
• Use hundreds of configurable pre-built
plug-ins • Configurable by volume level - low, high, or side, and exchange communities that require
adaptive - to optimize performance next-generation performance and expertise
• Re-route messages and perform message for mission critical and value-added client
content filtering • Our best performing mode, Adaptive,
services.
fluctuates between high and low volume to
• Manipulate the content of inbound and
work in sync with your workflow
outbound messages as needed Find Out More
• Leverages latest technology to minimize Contact our Sales Team to learn more about
Fast Recovery Options potential performance gaps and better the services listed herein as well as our full
• Synchronize with back-up servers for manage memory, CPU resource allocations, array of offerings.
immediate failover protection and object handling
• Receive full message persistence for easy Call:
Business Intelligence
data recovery +1 212 510 3600 (Americas)
• Pre-built validation rules at field, message, +44 20 7623 0444 (EMEA)
• Store messages and critical session details and session levels +852 3973 6458 (Asia Pacific)
in a flat file or JDBC compliant database +81 3 3667 4730 (Japan)
• Specify maximum messages flow rate
• Manage recovery with seamless disaster per second on a per session basis
site failover process (Throttle plug-in) Email:
NYSE-Technologies-Sales@nyx.com
Customization • Ensure data is in compliance before Sales-Asia-Technologies@nyx.com
processing (Risk Checker plug-in)
• Normalize in-bound messages and correct
• Verify counterparty information utilizing Web:
counterparty inconsistencies
internal trading and securities data (Table www.nyse.com/technologies
• Write plug-ins to insert into message
Look-Up plugin)
processing using Appia’s Extensiblity
Framework • Make internal routing decisions based on
default FIX tags (Order Routing plug-in)
• Customize message routing, translation,
and transformation rules Supported Technologies
Trading Session Utility • Interfaces: Java, C++, ActiveX, .NET
Toolkits, RMI, InProcess, Socket
• Easy configuration and on-boarding
procedures • Middleware: MQSeries, Tibco, JMS
• Automate startup, connection, • Encryption: PGP, Secure Socket Layer to
disconnection, end-of-day activities, on a EMX, SSL client and server connections via
per-session basis Java Secure Socket Extension
• Administer configuration, monitoring, • FIX Versions: Appia supports all versions
administration, and testing tasks with and variants of FIX (4.0 – 5.x) and other
pre-packaged tools financial messaging protocols
• Handle trading across time zones and • Databases: DB2, Oracle, MySQL, Microsoft
holidays without intervention SQL Server, Sybase, high performance
proprietary flat file
• Configure multiple trading sessions and
associate with one or more FIX sessions • Platforms: Microsoft Windows, Sun Solaris,
Linux, HP-UX, IBM AIX
• OMS/EMS: Connect to applications through
a wide variety of interfaces

© 2010 NYSE Technologies Inc. All rights reserved. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.