Escolar Documentos
Profissional Documentos
Cultura Documentos
Media campaign on
“ BLOOD DONATION ”
BLOOD WAS MEANT FOR CIRCULATION. SO GIVE !
Objectives
General Objective
To save lives by making the timely availability of the required
group of blood.
Specific Objectives
Blood has no substitute only Blood can
substitute BLOOD!
• Red cells last only 35 days and platelets only 5 days, so a regular
supply of fresh blood is vital.
• Just one half litre of donated blood can help save as many as
three people's lives.
Media selection
Popular medium:
• Television
• Newspaper
• Radio
• Mobile
• Internet
Promotion strategies
Our ad would sound like this one in the various radio channels during
our campaign drives. Our address (venue) would be mentioned in the
radio ad.
Promotion strategies
Promotion strategies
Our ad would appear like this one in the newspapers & its
supplements’ during our campaign drives. Our address(venue) would
be mentioned in the print ad.
Promotion strategies
Promotion strategies