Escolar Documentos
Profissional Documentos
Cultura Documentos
The first Carrefour store opened on 3 June 1957, in suburban Annecy near a
crossroads (carrefour in French). The group was created by Marcel Fournier, Denis
Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999
it merged with Promodès, known as Continent, one of its major competitors in the French
market.
Marcel Fournier, Denis Defforey and Jacques Defforey had attended several
seminars in the United States led by "The Pope of modern distribution" Bernardo
Trujillo, who influenced other famous French executives like Édouard Leclerc
(E.Leclerc), Gérard Mulliez (Auchan), Paul Dubrule (Accor), and Gérard Pélisson
(Accor). Their slogan was "No parking, no business."
In April 1976, Carrefour launched a private label Products libres (free products -- libre
meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs,
including oil, biscuits, milk, and pasta, sold in unbranded white packages at substantially
lower prices.
Majid Al Futtaim opened his first shopping mall in 1995 and has since created a business
of international significance. Over the past decade the Group has taken his
groundbreaking concepts into other major cities in the United Arab Emirates and
throughout the Middle East and North Africa including; Oman, Qatar, Saudi Arabia,
Bahrain, Egypt, and Lebanon.
The Group consists of a number of core businesses that complement one another, yet are
separately managed. This provides maximum flexibility and potential, enabling the
operating divisions to seize their own opportunities yet work together on major projects.
1995 Deira City Centre opens in November along with the first hypermarket and
Magic Planet in the Middle East
2000 Cinestar Cinemas opens in Deira City Centre (11 screen multiplex)
2001 September- a joint venture with Dalkia International to create MAF Dalkia,
a new energy and facilities management company to service the Middle East
2001 In September, Carrefour opens in Sharjah City Centre along with Magic
Planet
2003 Souk al Nakheel which was later renamed ‘Mall of the Emirates’ to reflect
planned expansion was announced
2005 In October, Ski Dubai, the first indoor Ski resort in the Middle East opened
in Mall of the Emirates
2006 Dubai Community Theatre and Arts Centre opens in Mall of the Emirates
2007 MAF Dalkia was awarded a 2 year facilities management services contract
by Baker Hughes, the worldwide provider of oil and natural gas industry
products and services
2007 Introducing the Janes Norman brand for the first time in the Middle East by
MAF Fashion
2007 Sell out in The Wave, Muscat’s new luxury apartments and waterside villas.
All properties released were sold out in a few hours
2008 Bahrain City Centre opens complete with Carrefour and Magic Planet
2008 2 new hotels – an Ibis and a Novotel - open in Port Saeed, Dubai
2008 Carrefour opens stores in Saudi Arabia (x2), Qatar, Oman, Egypt and
Bahrain
Corporate Values:
To apply the highest ethical standards in everything we do; be honest, open and
transparent; remain ambitious; and recruit, train and empower talented people.
Principles:
• To build our business on trust and integrity, and to be the employer of choice in
the markets in which we operate.
• To explore fully, and implement, ways in which to limit environmental impact
and conserve energy in the design, construction and the operations of our various
businesses.
Hierarchy of management:
Management approach:
Segregation:-
We have observed while visiting hyper star that each an every product sorted out in
a proper way. Only useable item are available on the shelves and damaged and expired
products are replaced with fresh products and customer can easily access the product
Every thing is placed in its place in proper way. Sign boards give you direction that
things are available where. We also find out floor painting to utilize the space both there
inside and outside in parking area. Customer can easily follow the directions to reach the
desired location.
The trellis is arranged so that it can easily get able by the customers and the workers as
well.
All the things are kept arrange are easy to maintain and to manage the stock and also
make work efficient for the employee and the customer it also save the time.
Neatness:-
The flour is absolutely clean this makes it easy to know what goes where and have
confidence that everything is where it should be. The key point is that maintaining
cleanliness should be part of the daily work - not an occasional activity initiated when
things get too messy.
STANDARDIZE:
They have set standards for segregation and neatness to recheck whether they
are working well or not.
SUSTAIN:
They train their employee after training need assessment and motivate them by
providing incentives. They have set cameras all over the hyper star.
Major competitors:
1- Macro
2- Metro
Medium Competitors:
3- Rahat
Makro and Metro both are wholesalers where as this is the first retail store at this big
scale in Lahore. There is a certain minimum shopping limit in first two stores, like Model
Town Makro has a minimum shopping limit of Rs. 500/- where as in Hyperstar you could
even buy one drinking water bottle. Prices of course vary; in Metro you could have 1.5
liter water bottle of Nestle for nearly Rs. 20/- (but you are bound to buy a whole pack of
6 bottles) on the other hand Hyperstar is selling a single bottle at retail price i.e. Rs. 28/-
Double Storey:
First thing I notice when I enter into the shopping area that it is very small as compare to
other two but when I was leaving, I get to know that it is double storey. I’ve been used to
travel long at same floor like we do in Metro and Makro. Now I’ve to go upstairs as well,
Oh here is the sports section. Hyperstar’s Upper storey has electronics, sports, books,
perfumes, cosmetics, garments and toys section, where lower storey has food and daily
consuming goods. It has entry and exits from both stories upper or lower which directly
takes you to the parking area.
No Cafe Inside:
When I reach there I was dead thirsty, I thought to get something inside the
Hyperstar’s cafe as we have in Metro and Makro but I was disappointed not to see eating
area inside it. I took the drinking water bottle, came out to drink it, then they sealed the
bottle in shopping bag if I’ve to carry it. Otherwise they have well bakery section which
has all those stuff needed to have in a cafe.
I was amazed to see they are selling ready made food like legumes. I’ve seen cooked
Mash daal for Rs. 135/per kg. Am I suppose to take it for Rs. 20/- for one person?
They have treadmills standing in packed position but outside of their cartons. Electronics
section was pretty much crowded and it was hard to find space there. They have given
less space to that section specially. On the other hand I’ve always experience a free space
in both Metro and Makro, they have plenty of free space.
Hyperstar has also much space available compare to any other store in Lahore, but
comparatively less than other two I’m comparing with right now.
Location:
They are located in a ideal market which is already running good: Fortress Stadium.
Where as Metro build there store at the boundaries of Lahore; one at Thokar and other
near Airport. But Makro has changed their policy to build their second store at Model
Town link road after building their first mart near Ravi river (other boundary of Lahore).
Quality Shopping:
Well whether they compete with each other or facilitate different target market,
we are getting good quality goods, especially good quality food from there.
No of Holiday:
There is no holiday in a hyperstar.
Tour in weekend:
Large no of people visit every day.
Tour in events:
There are large no of people visit any event & full space covered of
hipper star at the event and almost full of packing space.
Department sale:
Departmental sale:
1) H.H.H (Height how holds):
1&3 products are sale in everyday but in the weekend 5 to
6 products are sale.
2) L.H.H (Low house hold):
Every product almost sells 100 to 150 in daily basic and in
the event 250 to 300 product is sale to each brand.
Textile:
5 to 6 dress sell in the working days but weekend sell increased 15 to 20 dress.
Pharmacy:
All types’ medicine is available there but total sale is un. Non. It ups
and down daily basics.
Total ATM:
ATM
HBL
ALFLA BANK
Hyperstar gives the opportunities to the customers through providing complaints and
suggestion forms. So that customer can easily register our complaints and gives their
opinions and recommendation and also give the feedback form for the customers.
BENEFITS:
By applying 5s they can facilitate customer and they can buy easily. They also
have utilized space very well because of floor painting. They bear low inventory
cost and there are lesser rejections.
SUGGESSTIONS& CONCLUSION:
They have managed their system very well and working efficiently and we
conclude that by applying 5s they are maintain quality very well and making their
customer satisfying.