Top Facebook Pages.: Source:TB M by Willis Wee - Penn Olson

top 50facebook pages.
2009
A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans.
Within that universe, we rated the companies using a variety of criteria: how often they update their
Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has
grown; and how creatively the companies are using their Facebook presence, as evaluated by a
distinguished panel of outside judges.
- from TBM
Source:TB
by Willis Wee •MPenn Olson
#50. the onion.
Description: The satirical newspaper doesn’t do much

besides posting its content on its page, but it still maintains
a steady, engaged fan following.
No. of fans: 542,169
Source:TB
#49. calvin klein.
Description: Phillips-Van Heusen ’s clothing retailer, Calvin

Klein regularly announces sales and posts coupons.
Source:TB
#48. buffalo wild wings.
Description: This restaurant chain has a fast-growing and

devoted fan base.
Source:TB
#47. taco bell.
Description: Yum Brands ’ fast food chain, Taco Bell is

responsive to fans’ comments and receives strong positive
feedback whenever it posts promotions.
Source:TB
#46. zara.
Description: Fans from all over the world express their love
for this clothing retailer on its Facebook wall.
No. of fans: 1,600,026
Source:TB
#45. gatorade.
Description: PepsiCo. ’s Gatorade set up an app that

encouraged users to vote for their favorite moment in
Michael Jordan’s career. More than 8,000 votes were cast
on the sports drink's page.
Source:TB
#44. audi.
Description: Automaker, Audi seeks out fans’ feedback. It

hosted a campaign encouraging fans to discuss what its
next car should look like, and the company recently
posted a survey asking fans what they wanted from the

page.
Source:TB
#43. target.
Description: Target ’s page gained 97,091 new fans

through its two-week “Bullseye Gives” campaign. During
which, fans could vote for which charity they thought
most deserved Target’s donations. (St. Jude Children's

Research Hospital won the most votes.) The retailer
reported that daily views of the page jumped by 4,800
percent.
Source:TB
#42. harley davidson.
Description: A fan photo gallery includes more than 9,000

photos of fans and their Harley-Davidson bikes.
Source:TB
#41. mtv.
Description: Viacom ’s MTV page has a good ratio of

“likes” to comments. The music channel maintains a fast-
moving page with consistent fan engagement.
No. of fans: 1,146,737
Source:TB
#40. six ags.
Description: This summer, Six Flags hosted the “Tournament

of Thrills” competition on its Facebook page where fans
could vote for their favorite roller coasters. More than
85,000 votes were cast, and the amusement park's fan

base more than doubled during the promotion.
Source:TB
#39. vans.
Description: The footwear retailer does a good job

incorporating YouTube videos onto its page.
Source:TB
#38. dr pepper.
Description: The soda company, owned by the Dr. Pepper

Snapple Group (DPS), regularly posts fans-submitted
photos to its wall.
Source:TB
#37. apple students.
Description: Apple (AAPL) started “Apple Students” as a

sponsored group when the Facebook community was
almost exclusively college kids. Even though Facebook
has since grown, the electronics retailer's page is a good

place to deliver targeted messages to this audience.
Source:TB
#36. vogue.
Description: Condé Nast’s fashion magazine gets positive

feedback when it promotes its editorial content and
magazine-quality images on the page.
Source:TB
#35. pizza hut.
Description: Pizza Hut, a subsidiary of Yum Brands , created

a Facebook app that facilitates pizza ordering.
Source:TB
#34. pringles.
Description: Pringles, the chip company owned by Proctor

& Gamble , has an impressive fan base even though it
rarely updates its page
No. of fans: 2,788,810
Source:TB
#33. cnn.
Description: CNN.com joined forces with Facebook

Connect for its coverage of Barack Obama’s
inauguration. More than 2 million Facebook status
updates were published through the news network's live

feed during the ceremony. CNN is a division of Time
Warner (TWX)
.
Source:TB
#32. the art of travel
by louis vuitton.
Description: When fashion house Louis Vuitton streamed a

live fashion show on its page in early October, it gained
more than 60,000 new fans.
Source:TB
#31. puma.
Description: Coordination with retail stores keeps

employees and customers of the sportswear company
involved with the page.
No. of fans: 1,271,064
Source:TB
#30. ben & jerry’s.
Description: An ice cream company would know that you

ca have too much of a good thing. Ben & Jerry’s doesn’t
n
overwhelm its Facebook fans with too many posts. “We
don’t have a magic rule or formula for how often is the

‘right’ amount,” a company spokesperson told TB over
M
e-mail. “I can tell you, we over-posted once, and fans
didn’t like it.”
Source:TB
#29. forever 21.
Description: High frequency updates and a weekly

giveaway keep fans of the fashion retailer engaged.
Source:TB
#28. kohl’s.
Description: After Kohl’s (KSS) purchased a Facebook

homepage ad in August, it was named the fastest
growing page that week by Inside Facebook. The
department store's page had fewer than 10,000 fans

before the ad went up, and it gained more than 350,000.
Source:TB
#27. dippin’ dots.
Description: The ice cream company posts contests and

promotions that encourage high fans involvement .
Source:TB
#26. reese’s.
Description: There was noticeably more activity on the fan

page for Hershey's Reese's peanut butter cups around
Halloween time.
No. of fans: 1430,286
Source:TB
top 25.
#25. gap.
What’s on the page: The fans run the show. You can hardly
see any updates from Gap itself. Despite that, it has
gained more than 100,000 new fans since the launch of its
“born to fit” fall ad campaign.
What’s cool: Its “send a customized holiday cheer” app.

Over 20k cheers have been sent out so far. Pretty viral.
Source:TB
#24. h&m.
What’s on the page: Fans are basically running the page

with many wanting H&M to be available in their cities.
What’s cool: 1580 photos uploaded by fans. It just shows

how much they love H&M.
No. of fans: 1,367,179
Source:TB
#23. mcdonald’s.
What’s on the page: McDonald’s pushing information out

to its fans. The amount of feedback is crazy.
Wha t’s cool: Mc Don al d’s F aceboo k fans co un t

experienced a sudden jump after it took down all the
unofficial pages.
No. of fans: 1,456,095
Source:TB
#22. national geographic.
What’s on the page: National Geographic loves to share

with you its images, knowledge and experience. Pretty
awesome!
What’s cool: Get 12 issues of National Geographic for $12.

Only for Facebook fans!
Source:TB
#21. pixar.
What’s on the page: Gorgeous animation and regular

updates to keep fans engaged. Pixar released a Toy Story
remix video on YouTube with a link to its Facebook page.
It helped Pixar gain more than 9,000 new fans.
What’s cool: You got to check out its fan board. Looks
awesome.
Source:TB
#20. papa john’s.
What’s on the page: According to TBM, Papa John’s

gained 200,000 Facebook fans by offering a free medium
sized pizza to anyone who signed up to its page. The
promotion was so successful that Papa John’s is repeating
it again this month.
What’s cool: There are a total of 71 Papa John’s

Facebook pages! (For different locations)
Source:TB
#19. jcpenney.
What’s on the page: Customers are complaining about its

Black Friday and Cyber Monday failure. Hmm not a very
good way to be on top 25. No reply from the company so
far.
What’s cool: Nothing is cool for a company that doesn’t

reply promptly to complaints.
Source:TB
#18. mountain dew.
What’s on the page: A page that is free for fans to post

their thoughts. Mountain Dew personally congratulated its
500,000th fan in September.
What’s cool: Dew-mocracy allows fans to help Mountain

Dew build its next ad campaign.
Source:TB
#17. krispy kreme.
What’s on the page: Krispy Kreme is highly engaging. It

thank fans and humanize its brand. Less spam more warm
is its key to success.
What’s cool: Asking questions as a way to engage fans

simply works.
No. of fans: 1,160,881
Source:TB
#16. kellogg’s.
What’s on the page: Which flavor pastry do you like more?

Questions, comments and contests flood the page.
What’s cool: Its flavor tournament app helped it to gain

15,000 fans a day.
No. of fans: 1,022,037
Source:TB
#15. adidas.
What’s on the page: Shoes, clothes and events. Adidas

uses images to its advantage.
What’s cool: The page looks cool with all the images but
its logo could be sharper.
No. of fans: 2,164,437
Source:TB
#14. nba.
What’s on the page: Videos and apparels updates.

Basketball leagues rule Facebook. It has more fans than
any other sport.
What’s cool: NBA sells its apparels using credits. Find the
apparels under the gift section.
No. of fans: 1,722,545
Source:TB
#13. best buy.
What’s on the page: Isn’t the best place to buy your stuff
definitely. There are more negative comments than
positive ones. There seems to be a problem with its
customer service.
What’s cool: This fan page is dedicated for people to

complain.
No. of fans: 1,022,037
Source:TB
#12. dunkin’ donuts.
What’s on the page: The page is flooded with fans’

declaration of their favorite donuts.
What’s cool: While most fan pages use corporate logos as

their profile pictures, the doughnut and coffee retailer
uses the space to honor its “Fan of the Week” contest
winner.
Source:TB
#11. skittles.
What’s on the page: Fans flood the page with positive

comments.
What’s cool: Skittles is Tweep’s favorite candy too.
No. of fans: 3,522,390
Source:TB
#10. t.g.i friday.
What’s on the page: Fans making “noises”. Its website uses

the familiar dining crowd noise to remind customers the
warmth of dining at its restaurant. Splendid.
What’s cool: T.G.I. Friday’s ran a television ad this fall with

an enticing premise: Become a fan of this guy and you
get a free burger, but only if the page reaches half a
million fans before October. The restaurant chain reached
its goal by Sept. 13.
No. of fans: 1,022,037
Source:TB
#9. redbull.
What’s on the page: Redbull connects with fans using

sponsored athletes. The integration of its Facebook and
Twitter profiles is seamless.
What’s cool: Red Bull’s latest app, called Red Bull Stash,
maps out a real-life scavenger hunt for fans.
No. of fans: 1,632,168
Source:TB
#8. chick-fil-a.
What’s on the page: It is the first page I have seen so far

that has its menu on Facebook. It is the simplest way to
attract people to dine at your restaurant, isn’t it?
What’s cool: Chick-fil-A was the first restaurant page to hit

1 million fans on Facebook. It reached this milestone in
August.
No. of fans: 1,224,680
Source:TB
#7. youtube.
What’s on the page: Hot videos and blog posts are

regularly updated on the page.
What’s cool: They had a public challenge to surpass stars

like Lady Gaga, Vin Diesel and Megan Fox in terms of
number of fans. They failed but managed to get more
than 600,000 new fans.
No. of fans: 3,757,302
Source:TB
#6. vitaminwater.
What’s on the page: 50 sound lab and flavorcreator apps

look fun.
What’s cool: Vitaminwater + New Moon advertisement.

Interesting but not very inspiring.
No. of fans: 1,087,402
Source:TB
#5. itunes.
What’s on the page: It introduces interesting apps (like

gaining access to Victoria’s Secret backstage) and of
course, music.
What’s cool: Within a week of launching this page in May,

Apple’s digital downloading service iTunes already hit
more than 1 million fans.
No. of fans: 1,087,402
Source:TB
#4. victoria’s secret.
What’s on the page: It introduces interesting apps (like

gaining access to Victoria’s Secret backstage) and of
course, music.
What’s cool: Within a week of launching this page in May,

Apple’s digital downloading service iTunes already hit
more than 1 million fans.
No. of fans: 1,087,402
Source:TB
#3. disney.
What’s on the page: A mixture of old school cartoons and

new movie trailers. Fans shared over 3,000 photos of their
Disney experience. It just makes you feel happy when
you’re on this page.
What’s cool: If you can’t afford to go to DisneyLand, its

Facebook Page is the next best alternative.
No. of fans: 2,432,350
Source:TB
#2. starbucks.
What’s on the page: Most people are declaring their

favorite drinks and wishing they could have them now. Oh
and Starbucks has this ‘Around The World’ tab that brings
you to the Facebook page of your location.
What’s cool: According to Charlene Li , Starbucks is top in

terms of web engagement. It is the brand with the most
number of Facebook fans so far.
No. of fans: 5,116,222
Source:TB
#1. coca cola.
What’s on the page: “Coke took my teeth. No regrets!”, a
fan wrote on the company’s wall.
What’s cool: This page was created by a fan and his

buddy. The page grew exponentially and caught Coca
Cola’s attention. The soft drink giant made this page
official while keeping the creators in control of the page.
Like what TBM said, the result is an organic fan-centric
page without a corporate feel.
No. of fans: 4,007,785
Source:TB
end.
Penn
Olson

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top 50facebook pages.

Description: The satirical newspaper doesn’t do much

No. of fans: 542,169

Description: Phillips-Van Heusen ’s clothing retailer, Calvin

No. of fans: 334,520

Description: This restaurant chain has a fast-growing and

No. of fans: 942,629

Description: Yum Brands ’ fast food chain, Taco Bell is

No. of fans: 673,906

No. of fans: 1,600,026

Description: PepsiCo. ’s Gatorade set up an app that

on the sports drink's page.

No. of fans: 363,494

Description: Automaker, Audi seeks out fans’ feedback. It

posted a survey asking fans what they wanted from the

No. of fans: 386,617

Description: Target ’s page gained 97,091 new fans

most deserved Target’s donations. (St. Jude Children's

No. of fans: 652,345

Description: A fan photo gallery includes more than 9,000

No. of fans: 345,951

Description: Viacom ’s MTV page has a good ratio of

No. of fans: 1,146,737

Description: This summer, Six Flags hosted the “Tournament

85,000 votes were cast, and the amusement park's fan

No. of fans: 379,419

Description: The footwear retailer does a good job

No. of fans: 337,550

Description: The soda company, owned by the Dr. Pepper

No. of fans: 913,729

Description: Apple (AAPL) started “Apple Students” as a

has since grown, the electronics retailer's page is a good

No. of fans: 913,729

Description: Condé Nast’s fashion magazine gets positive

No. of fans: 330,220

Description: Pizza Hut, a subsidiary of Yum Brands , created

No. of fans: 330,220

Description: Pringles, the chip company owned by Proctor

No. of fans: 2,788,810

Description: CNN.com joined forces with Facebook

updates were published through the news network's live

Description: When fashion house Louis Vuitton streamed a

No. of fans: 761,342

Description: Coordination with retail stores keeps

No. of fans: 1,271,064

Description: An ice cream company would know that you

don’t have a magic rule or formula for how often is the

No. of fans: 987,761

Description: High frequency updates and a weekly

No. of fans: 451,834

Description: After Kohl’s (KSS) purchased a Facebook

department store's page had fewer than 10,000 fans

No. of fans: 726,880

Description: The ice cream company posts contests and

No. of fans: 898,760

Description: There was noticeably more activity on the fan

No. of fans: 1430,286

What’s cool: Its “send a customized holiday cheer” app.

No. of fans: 486,391

What’s on the page: Fans are basically running the page

What’s cool: 1580 photos uploaded by fans. It just shows

No. of fans: 1,367,179